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Marketing Your Clinical Practice
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Book Synopsis Marketing Your Clinical Practice by : Neil Baum
Download or read book Marketing Your Clinical Practice written by Neil Baum and published by Jones & Bartlett Learning. This book was released on 2010-10-22 with total page 610 pages. Available in PDF, EPUB and Kindle. Book excerpt: This essential resource provides readers with the plans and real examples to market and grow a successful practice. The guide is filled with practical marketing tips and strategies based around the five components of a successful practice.
Book Synopsis 31 1/2 Essentials for Running Your Medical Practice by : John Guiliana
Download or read book 31 1/2 Essentials for Running Your Medical Practice written by John Guiliana and published by Greenbranch Publishing. This book was released on 2011 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Enjoy new control of your practice, profits, people ... and life Is there formula for running a practice that focuses on healing while still letting you enjoy robust profitability and a personal life, too? Yes In fact, there are 31 "essentials" - concrete solutions that have been tested, refined and proven to make a difference by highly successful practices. Now, with 31 1/2 Essentials for Running Your Medical Practice you can start using these same ideas to streamline your own practice, contain costs, defuse conflicts, boost reimbursement and increase physician, staff and patient satisfaction.
Book Synopsis Start Your Own Medical Practice by : Marlene M. Coleman
Download or read book Start Your Own Medical Practice written by Marlene M. Coleman and published by Sourcebooks, Inc.. This book was released on 2006-12-01 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: After years of school and maybe even after some years of practice, you are ready to do it on your own. Running a profitable business takes more than just being a great doctor. Start Your Own Medical Practice provides you with the knowledge to be both a great doctor and a successful business owner. Whether you are looking to open a single practice office or wanting to go into partnership with other colleagues, picking the right location, hiring the right support staff and taking care of all the finances are not easy tasks. With help from Start Your Own Medical Practice, you can be sure you are making the best decisions for success. Don't let a wrong choice slow down your progress. Find advice to: --Create a Business Plan --Manage the Office --Raise Capital --Bill Your Patients --Market Your Practice --Build a Patient Base --Prevent Malpractice Suits --Keep an Eye on the Goal With checklists, sample letters and doctor's office forms, Start Your Own Medical Practice teaches you all the things they didn't in medical school and gives you the confidence to go out and do it on your own.
Book Synopsis Branding Concierge Medicine by : Michael Tetreault
Download or read book Branding Concierge Medicine written by Michael Tetreault and published by Createspace Independent Pub. This book was released on 2012-10-03 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concierge medicine has always had somewhat of a "brand/identity" problem in the media, amongst patients and in the widely discussed health care debate. But in general, the term concierge medicine is used to describe a modern-day relationship with a doctor in which the patient pays an affordable fee for access and cost effective care with their primary care of family physician. BRANDING CONCIERGE MEDICINE explores the popularity of concierge medicine across the U.S. and examines recent data and surveys inside these medical practices – showing how exactly they are growing and why. Tetreault also outlines the specific marketing and branding strategies being used, both online and offline and how each concierge medical practice can follow six simple rules to reinforce and communicate their brand in their local community.
Book Synopsis Social Marketing and Public Health by : Jeff French
Download or read book Social Marketing and Public Health written by Jeff French and published by Oxford University Press. This book was released on 2017 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: The last ten years have seen tremendous advances in the theoretical and practice base of social marketing globally. This book provides up to date thinking on social marketing theory and practice, introducing new conceptual models and approaches to influencing behaviour to promote health and prevent disease.
Book Synopsis Health Services Marketing by : Richard K. Thomas
Download or read book Health Services Marketing written by Richard K. Thomas and published by Springer Science & Business Media. This book was released on 2008 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: For today’s health care professional, clinical expertise is not enough—one has to know the market. Even when a facility has its own marketing department, practitioners are regularly called on for their input. Health Services Marketing: A Practitioner’s Guide clearly and succinctly explains the range of marketing activities and techniques, from promotions to pricing, so any health professional can learn to navigate this bewildering but increasingly important aspect of healthcare. Richard Thomas’ step-by-step guide for developing a marketing plan and carrying out a successful campaign offers a hands-on approach to proven methods for staying a step ahead of the healthcare marketing game: The health industry as seen from the marketing perspective. Healthcare products, and the consumers who need them. What marketing can (and can’t) do for a medical practice. Demographics and beyond: how social marketing works. Where your marketing dollar goes: staying on budget. Market positioning: knowing the competition, building the strategy. Evaluating a marketing plan’s effectiveness. Plus dozens of forms, checklists, and questionnaires to simplify the process. Useful to practitioners and administrators alike, and equally suited to the for-profit as to the non-profit organization, Health Services Marketing gives the reader valuable tools to reach out to consumers and build lasting relationships.
Book Synopsis Medical Practice Management in the 21st Century by : Marjorie Satinsky
Download or read book Medical Practice Management in the 21st Century written by Marjorie Satinsky and published by CRC Press. This book was released on 2017-09-18 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title includes a Foreword by John W Bachman, Professor of Medicine, Mayo Clinic College of Medicine, Rochester, Minnesota. Mastering the art of medical practice management requires knowledge that most physicians don't learn in medical school, residency, and fellowship training. Successful practice management in the 21st century requires physicians to understand how to organize and manage a practice, manage their finances, recruit, work with, and manage people within and outside of the practice, improve healthcare delivery and clinical outcomes, and ensure compliance with federal, state, and local laws and regulations. "Medical Practice Management in the 21st Century: The Handbook" addresses multiple aspects of medical practice management. It offers both background information and practical tools. The workbook format, supported by web-based tools, allows busy physicians to gain a basic understanding of many topics, determine strategies for their practices, and seek additional information when they want it. This guide will be ideal for both physicians who need business guidance as they begin their careers and physicians who are already in practice and want to enhance their business skills. Many physicians can't afford or choose not to hire a professional practice administrator or manager; this book will help them assume managerial responsibilities with the same level of confidence that they bring to clinical care. Physicians in academic medical centers who manage departments, programs, or research studies will also benefit. "This book is essential for any clinician planning to open a new practice or attempting to improve the quality and efficiency of an existing practice. Read and learn." - John Bachman MD, in the Foreword. "Written for the busy practitioner - clear, concise, and practical without any wasted space. I wish I had had this resource when I was starting practice. It's the bible for practice management, just as the "Washington Manual" was in earlier years." - Robert S Galvin, MD, Director of Global Healthcare for General Electric. "Important. Crosses many boundaries, covering a wide variety of topics. Guides physicians in developing the infrastructure that they need to succeed." - John Fallon, MD, Chief Physician Executive, Blue Cross Blue Shield of Massachusetts. "There is no better book or resource to use to develop the necessary proficiency to run a first-class, stellar practice than this. All who read this book will be able to ensure that every patient has a positive experience with your practice and will not only enjoy the experience but will tell other physicians, their family and their friends about you and your practice and thus make your practice thrive and prosper." - Dr Neil Baum, Clinical Associate Professor of Urology, Tulane Medical School, New Orleans, Louisiana. "I love the chapter on financial management. It is very complete and gives a non-business major a good grasp of complicated information." - Allen R. Wenner, MD, family medicine practitioner, West Columbia Family Medicine, South Carolina. "I like the format of the exhibits. In the chapter on financial management, the side-by-side problem/solution approach is easily understandable and lends itself to a solution oriented approach. I can spot my own practice's issues and immediately understand what to do without searching through a lot of text." - Tom Sena, MD, President of Raleigh Children and Adolescents Medicine, Raleigh, North Carolina. "Full of good material which I am actively planning to use. Extremely helpful!" - Dr Damian McHugh, President, Raleigh Emergency Medicine Associates, Raleigh, NC.
Book Synopsis Cash-Pay Healthcare by : Stewart Gandolf Mba
Download or read book Cash-Pay Healthcare written by Stewart Gandolf Mba and published by . This book was released on 2018-11-13 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a book for every healthcare practitioner-from every discipline-who is seeking to create a more meaningful, direct, and satisfying type of interaction with patients. At its foundation lies cash-pay healthcare and a return to the basic principles of commerce. You deliver services and products, and an experience that patients feel good about paying for with their hard-earned cash. This may involve a new payment structure, such as membership, concierge, hybrid, or direct pay; or it may be augmenting your business by adding new profit streams. It's simple, but not easy.In this breakthrough book, Dr. Mark Tager and Stewart Gandolf provide a practitioner's step-by-step guide to starting, growing and profiting from cash-pay healthcare. You'll find checklists, bulleted lists, helpful examples, and a guide to the best resources to help you along the way. No matter where you are along the continuum of generating additional revenue, you'll come away more confident and committed to growing your practice and serving your patients.
Download or read book It's Personal written by Andrea Eliscu and published by . This book was released on 2016-10-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: What physicians once resisted--formal marketing and communication programs used to meet the needs of their patients/customers--has now become an important part of everyday business practice. Today marketing is a necessity to establish and maintain a successful medical practice, with the focus on patient/customer service more important than ever before. Payment models are shifting, government mandates are increasing, patients are becoming more empowered, and physicians want to control their own destinies. These challenges can create confusion and uncertainty, but they also provide opportunity for those physicians and medical practices willing to lead. This book provides you tools to develop personal relationship with your patients, referring physicians and other providers in the community to help build your practice.
Book Synopsis An American Sickness by : Elisabeth Rosenthal
Download or read book An American Sickness written by Elisabeth Rosenthal and published by Penguin. This book was released on 2017-04-11 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times bestseller/Washington Post Notable Book of 2017/NPR Best Books of 2017/Wall Street Journal Best Books of 2017 "This book will serve as the definitive guide to the past and future of health care in America.”—Siddhartha Mukherjee, Pulitzer Prize-winning author of The Emperor of All Maladies and The Gene At a moment of drastic political upheaval, An American Sickness is a shocking investigation into our dysfunctional healthcare system - and offers practical solutions to its myriad problems. In these troubled times, perhaps no institution has unraveled more quickly and more completely than American medicine. In only a few decades, the medical system has been overrun by organizations seeking to exploit for profit the trust that vulnerable and sick Americans place in their healthcare. Our politicians have proven themselves either unwilling or incapable of reining in the increasingly outrageous costs faced by patients, and market-based solutions only seem to funnel larger and larger sums of our money into the hands of corporations. Impossibly high insurance premiums and inexplicably large bills have become facts of life; fatalism has set in. Very quickly Americans have been made to accept paying more for less. How did things get so bad so fast? Breaking down this monolithic business into the individual industries—the hospitals, doctors, insurance companies, and drug manufacturers—that together constitute our healthcare system, Rosenthal exposes the recent evolution of American medicine as never before. How did healthcare, the caring endeavor, become healthcare, the highly profitable industry? Hospital systems, which are managed by business executives, behave like predatory lenders, hounding patients and seizing their homes. Research charities are in bed with big pharmaceutical companies, which surreptitiously profit from the donations made by working people. Patients receive bills in code, from entrepreneurial doctors they never even saw. The system is in tatters, but we can fight back. Dr. Elisabeth Rosenthal doesn't just explain the symptoms, she diagnoses and treats the disease itself. In clear and practical terms, she spells out exactly how to decode medical doublespeak, avoid the pitfalls of the pharmaceuticals racket, and get the care you and your family deserve. She takes you inside the doctor-patient relationship and to hospital C-suites, explaining step-by-step the workings of a system badly lacking transparency. This is about what we can do, as individual patients, both to navigate the maze that is American healthcare and also to demand far-reaching reform. An American Sickness is the frontline defense against a healthcare system that no longer has our well-being at heart.
Book Synopsis Learn How to Start a Cash Only Medical Practice by :
Download or read book Learn How to Start a Cash Only Medical Practice written by and published by Medical Practice Marketing. This book was released on 2008 with total page 522 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Effective Clinical Practice in the Treatment of Eating Disorders by : Margo Maine
Download or read book Effective Clinical Practice in the Treatment of Eating Disorders written by Margo Maine and published by Routledge. This book was released on 2008-10-20 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first to address what really happens behind closed doors during eating disorders treatment, as most writing has only addressed theoretical approaches and behavioral strategies. The field has long needed a book that describes the heart of the matter: the therapeutic interventions and interactions that comprise life-changing treatment for this life-threatening disorder. In response to this need, the authors have created a book that reflects the individual therapeutic skills and the collective wisdom of senior clinicians, all of whom have years of experience treating anorexia, bulimia, and binge eating disorder. Intended to be a deeply thoughtful and instructive volume, Effective Clinical Practice in the Treatment of Eating Disorders: The Heart of the Matter demonstrates the depth, complexity, and impact of the therapeutic process. In particular, the book articulates and explores essential points of information, issues, insights and unresolved questions about eating disorders treatment. Effective Clinical Practice in the Treatment of Eating Disorders describes and explicates important treatment issues and themes in a nuanced, highly contextualized and qualitative manner. The book offers a significant reference for both novice and seasoned therapists, and it includes specific information that will serve to inform and mentor future generations of eating disorders clinicians.
Download or read book Hospital Marketing written by and published by . This book was released on 1986 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Starting a Medical Practice by : Lauretta Mink
Download or read book Starting a Medical Practice written by Lauretta Mink and published by American Medical Association Press. This book was released on 1996 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Infiltrating Healthcare by : Quinn Grundy
Download or read book Infiltrating Healthcare written by Quinn Grundy and published by Johns Hopkins University Press. This book was released on 2018-11-15 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a timely book that shines a light on a practice that often goes unseen, and which has tangible implications for healthcare policy and practice.
Book Synopsis Growing a Medical Practice by : Sarah Bartholomeusz
Download or read book Growing a Medical Practice written by Sarah Bartholomeusz and published by . This book was released on 2018-05-09 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is your medical business due for a business medical? Have you started a medical business, but found that working harder isn't working? Do you want to know what's holding back your business? Have you always been the smartest person in the room, but somehow you just can't seem to get on top of everything? Many medical professionals feel like they've been studying their whole life, through Medical School and specialist training, but despite all that study they have never learned how to be a successful business owner. They build a business around their medical skills, but despite their high level of medical achievement they feel like their finances, overall stress levels and personal life are suffering, and they don't know where to start to fix it. If this sounds like you, Growing a Medical Practice will take you from analysis paralysis to confident action in making your business compliant and more manageable in a sustainable way. Readers will be able to create structures in their practice that mean they can effectively delegate, focus on their patients, and feel like a high-performance medical practitioner and business owner. In this comprehensive book you'll learn about: why medical training does not prepare most doctors to lead a business how mindset affects everything you do in your practice understanding what a healthy business looks like how to set up a medical business to grow contributing to your community. Growing a Medical Practice: From Frustration to a High Performance Business provides a step-by-step formula to streamline your practice. If you really want to stop worrying about your medical business and focus on your zone of genius where you know you make the biggest difference to the largest number of people then this is the book for you.
Book Synopsis Healthcare Marketing by : Leigh Cellucci
Download or read book Healthcare Marketing written by Leigh Cellucci and published by . This book was released on 2013 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt:
