Marketing Your Chair Massage Business

Download Marketing Your Chair Massage Business full books in PDF, epub, and Kindle. Read online Marketing Your Chair Massage Business ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Chair Massage Marketing 101

Author : Eric Brown
Publisher :
ISBN 13 : 9781521387733
Total Pages : 366 pages
Book Rating : 4.3/5 (877 download)

DOWNLOAD NOW!

Book Synopsis Chair Massage Marketing 101 by : Eric Brown

Download or read book Chair Massage Marketing 101 written by Eric Brown and published by . This book was released on 2017-05-27 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: You can have a successful chair massage business! You can make some great money doing chair massage, but developing your business can be extremely difficult if you don't have this essential knowledge about creating, marketing, and operating a chair massage practice. This book encapsulates the success secrets of North America's most successful chair massage professionals and will ensure that you develop a thriving business. Learn pretty much everything there is to know about chair massage, from choosing a chair and finding training, to getting into the boardrooms and moving clients into your clinic. This book is action and outcome-oriented - not just a lot of information. You'll get 101 clear, simple, doable action steps to lead you to success. Welcome to the ground-breaking step-by-step guide to building a successful chair massage business - the most comprehensive guide to chair massage in existence. The book takes you step-by-step through the process of developing your chair massage business, whether you plan to do on-site massage in the corporate environment or in more unusual places like airports, salons, hotels, events, or even bars. You can do chair massage full time, part time to supplement your income, or as a marketing tool to move people into your massage therapy practice. With contributions on the history of massage by "the father of chair massage", David Palmer In praise of Chair Massage Marketing 101..."Eric Brown has helped put Chair Massage on the map and is a wealth of knowledge in the massage profession. I use his information and I've been in the massage profession 20+ years! With his new book, there is no excuse for not being successful with chair massage."Ryan Hoyme, MassageNerd, MassageNerd.com "Wow! Eric has amassed a lifetime into one volume. A masterpiece. This is a day-to-day guide that spells out exactly what to do to go from start to busy and successful and should be required reading for all therapists."Dr. Dennis Buckley, Author The Hole In Your Practice"It's wonderful to see Eric Brown's new book take David "the Father of Chair Massage" Palmer's original concepts to an even higher level. If your goal is to design a brilliant business using chair massage, Eric's information and solid advice covers every aspect you need: From getting started to marketing and sales with everything in-between. No critical business stone is left un-turned."Irene Diamond, Founder of Dream Practice Mastery Academy

Marketing Your Chair-Massage Business

Author : Mark W. Worrell
Publisher : CreateSpace
ISBN 13 : 9781449519940
Total Pages : 54 pages
Book Rating : 4.5/5 (199 download)

DOWNLOAD NOW!

Book Synopsis Marketing Your Chair-Massage Business by : Mark W. Worrell

Download or read book Marketing Your Chair-Massage Business written by Mark W. Worrell and published by CreateSpace. This book was released on 2009-10-07 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2ND EDITION RELEASE DATE 6/1/2011...This book is for new and working massage therapists who wish to expand their business by incorporating a chair massage practice. The information is key to growing your business. Just having a website is not the way to get in the door. A massage practice is a very "personal" service and you need to know how to approach a business. Just using socail networking sites doesn't show the potential client that you want "their" business. These methods are an effective marketing tool that is a valuable asset for your career. It is simple to start a chair-massage practice when you have this material. This is a "no frills" manual that is short and to the point. 2nd edition comes with technique and YOUTUBE video information. The author expects you to have results if you apply these tested and easy methods that are the best marketing techniques with details that he has proven time and time again. You can make the money back from the purchase of this booklet in less than 2 chair massages! Please do the work and be successful. This teaches you to "GO OUT and GET THE BUSINESS", not waiting for someone to look for you. That is the goal of this book.

Chair Massage - E-Book

Author : Patricia Holland
Publisher : Elsevier Health Sciences
ISBN 13 : 032308303X
Total Pages : 256 pages
Book Rating : 4.3/5 (23 download)

DOWNLOAD NOW!

Book Synopsis Chair Massage - E-Book by : Patricia Holland

Download or read book Chair Massage - E-Book written by Patricia Holland and published by Elsevier Health Sciences. This book was released on 2010-03-11 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expand your practice and attract new clients with chair massage! A practical, visual guide to this rapidly growing field, Chair Massage helps you develop a basic routine and adapt to different clients and situations. Expert authors Patricia M. Holland, MC, LMT, and Sandra K. Anderson, BA, LMT, NCTMB, provide coverage of massage techniques, chair adjustment, body mechanics, and applying pressure, plus specific routines for the lower back, shoulders, neck/head, and arm/hand regions -- with full-color photographs clearly demonstrating each technique. A chapter on the business aspects of seated massage helps you market and manage your practice successfully. Full-color photographs and drawings clearly depict each technique. An Essentials of Practice chapter helps you translate your knowledge into revenue by addressing crucial topics such as determining target markets, job-related conditions, marketing methods, introductory letters, setting fees, drawing up contracts, and getting paid, and includes practical advice from practitioners who offer chair massage. Unique! Coverage of low back techniques includes specific techniques for treating low back pain, its causes, when to perform massage, and when it is contraindicated. Unique! A chapter on additional techniques and adaptations covers body regions such as the iliotibial band, gastrocnemius, pectorals, anterior neck muscles, and serratus anterior, plus situations such as clients in wheelchairs. Unique! A segment on closing the session describes positive ways to finalize a chair massage session, including use of percussion as a finishing technique, closing stretches, a post-treatment discussion, and helping the client off the chair. A Communications and Ethics chapter addresses important topics such as the ethical presentation of self, boundaries, communicating with clients about feedback, pre- and post-treatment interviews, and intake forms. A review of anatomy and kinesiology covers the specific information that you need to know in order make treatment decisions and perform routines. Coverage of traditional Chinese medicine points and channels gives you more techniques to use during chair massage practice. Sample dialogues provide examples of effective communication with clients during their sessions.

Therapeutic Chair Massage

Author : Ralph Stephens
Publisher : Lippincott Williams & Wilkins
ISBN 13 : 9780781742344
Total Pages : 300 pages
Book Rating : 4.7/5 (423 download)

DOWNLOAD NOW!

Book Synopsis Therapeutic Chair Massage by : Ralph Stephens

Download or read book Therapeutic Chair Massage written by Ralph Stephens and published by Lippincott Williams & Wilkins. This book was released on 2006 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Featuring more than 250 full-color illustrations and photographs, Therapeutic Chair Massage offers detailed instructions on the appropriate massage strokes, stretching techniques, and therapeutic routines to use in seated massage for both relaxation and specific therapeutic applications. The book also provides foundational information on equipment, hygiene, sanitation, safety, contraindications, communication and documentation, body mechanics, and establishing a seated massage business. Each chapter includes hands-on Experiential Exercises; Case Studies with critical thinking questions; Clinical Tips from the author's experience; and Of Special Interest Boxes that contain related and interesting information. Contraindications lists specify conditions that prohibit or limit the use of a particular stroke or technique.

Chair Massage

Author : Patricia Holland
Publisher : Elsevier Health Sciences
ISBN 13 : 0323025595
Total Pages : 256 pages
Book Rating : 4.3/5 (23 download)

DOWNLOAD NOW!

Book Synopsis Chair Massage by : Patricia Holland

Download or read book Chair Massage written by Patricia Holland and published by Elsevier Health Sciences. This book was released on 2010-03-11 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expand your practice and attract new clients with chair massage! A practical, visual guide to this rapidly growing field, Chair Massage helps you develop a basic routine and adapt to different clients and situations. Expert authors Patricia M. Holland, MC, LMT, and Sandra K. Anderson, BA, LMT, NCTMB, provide coverage of massage techniques, chair adjustment, body mechanics, and applying pressure, plus specific routines for the lower back, shoulders, neck/head, and arm/hand regions -- with full-color photographs clearly demonstrating each technique. A chapter on the business aspects of seated massage helps you market and manage your practice successfully. Full-color photographs and drawings clearly depict each technique. An Essentials of Practice chapter helps you translate your knowledge into revenue by addressing crucial topics such as determining target markets, job-related conditions, marketing methods, introductory letters, setting fees, drawing up contracts, and getting paid, and includes practical advice from practitioners who offer chair massage. Unique! Coverage of low back techniques includes specific techniques for treating low back pain, its causes, when to perform massage, and when it is contraindicated. Unique! A chapter on additional techniques and adaptations covers body regions such as the iliotibial band, gastrocnemius, pectorals, anterior neck muscles, and serratus anterior, plus situations such as clients in wheelchairs. Unique! A segment on closing the session describes positive ways to finalize a chair massage session, including use of percussion as a finishing technique, closing stretches, a post-treatment discussion, and helping the client off the chair. A Communications and Ethics chapter addresses important topics such as the ethical presentation of self, boundaries, communicating with clients about feedback, pre- and post-treatment interviews, and intake forms. A review of anatomy and kinesiology covers the specific information that you need to know in order make treatment decisions and perform routines. Coverage of traditional Chinese medicine points and channels gives you more techniques to use during chair massage practice. Sample dialogues provide examples of effective communication with clients during their sessions.

Chair Massage Techniques

Author : Eric Brown
Publisher :
ISBN 13 : 9781521391174
Total Pages : 232 pages
Book Rating : 4.3/5 (911 download)

DOWNLOAD NOW!

Book Synopsis Chair Massage Techniques by : Eric Brown

Download or read book Chair Massage Techniques written by Eric Brown and published by . This book was released on 2017-05-28 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn effective stress-free chair massage techniques!Chair massage can be a profitable addition to your practice. Unfortunately, most massage techniques you learn in massage school don't work well with a massage chair. As a result, we end up either doing light ineffective massage or stressing our hands and hurting our bodies.In this chair massage techniques book, the most comprehensive resource you'll find anywhere, you'll discover that chair massage does not need to be hard on your body. You'll find out how to use your body in an efficient way, maximizing leverage and your body weight, while minimizing stress to your back and your thumbs. You'll learn to apply the eight principles of efficient body use that will help make your chair massage effortless.Techniques from the renowned Relax to the Max school of chair massageIn this richly illustrated guide, you'll learn:* The 8 essential principles of effective body use* Dozens of effective, easy-to-perform chair massage techniques for the back, neck, shoulders and arms* A 15-minute market-tested routine for use in corporate environments* Detailed instructions on setting up your massage chair for maximum comfort* The "fainting phenomenon" that is unique to chair massage and how to prevent it from happening How to use your body for maximum effectiveness without stress to your hands or back* A complete series of lower body techniques performed right in the chair* Guidelines for customizing your chair massage, whether you are doing a two-minute sample or a one-hour full body massageThe approach to chair massage outlined in this book is based on the curriculum of the renowned Relax to the Max school, which specialized exclusively in chair massage. And the methodology is used in hundreds of corporations across Canada and the United States.

The a - Z of Massage Marketing

Author : Sabrina Tonneson
Publisher :
ISBN 13 : 9781947125285
Total Pages : 172 pages
Book Rating : 4.1/5 (252 download)

DOWNLOAD NOW!

Book Synopsis The a - Z of Massage Marketing by : Sabrina Tonneson

Download or read book The a - Z of Massage Marketing written by Sabrina Tonneson and published by . This book was released on 2018-11-24 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: 4-in-1 VALUE PACKAGE - This massage marketing publication assembles four books, all of which detail techniques for streamlining your massage business, growing your clientele and selling more services.If your specialty lies in massage therapy, spa packages or energy healing, don't work like a slave for your business. Put your business to work for you. Earn more money in the massage and spa industry by adopting the prescriptions for success in this one-of-a-kind massage-mentoring guide to success. Every entrepreneur knows that the keys to sustainable prosperity and growth are a healthy curiosity and constant learning. This 4-book volume, The A -Z of Massage Marketing, is packed cover to cover with the earned wisdom of years of experience making a profitable enterprise out of the massage, spa and healing market. You have the gift of healing, it's time you had a healthy bottom-line. All you need do is embrace the easy-to-follow techniques contained in this book that's brimming with massage-mentoring and business coaching secrets, which will help you earn the money you deserve for the healing gifts so generously shared with your clientele. This book is a distillation of four massage business marketing books, all of which hinge on boosting profits, creating efficiency in your business model, and massaging your business into one that works for you, not the other way around. Add On Serenity explores techniques to up-sell clients with creative upgrades to earn more money. Sorry We're Booked delves into the world of low-cost or free marketing to broaden your reach and multiply your clientele. Ultimate Gift Card Sales Marketing Secrets adds another dimension of profit sources. Doubt Your Holiday Gift Card Sales builds your business.Combined, these four books are seamlessly brought together in a step-by-step prescription for business success. This is an indispensable tool for any entrepreneur to build a lucrative operation in the massage, spa and healing world. You have the magic touch; it's time to realize your true worth by learning the business coaching and massage-mentoring strategies that will earn you more money. Order The A - Z of Massage Marketing - How To Turn Your Business From Blah to Fabulous today. Don't delay prosperity a minute longer.

Breaking Through as a Professional Massage Therapist

Author : Greg Spindler
Publisher : iUniverse
ISBN 13 : 0595479464
Total Pages : 80 pages
Book Rating : 4.5/5 (954 download)

DOWNLOAD NOW!

Book Synopsis Breaking Through as a Professional Massage Therapist by : Greg Spindler

Download or read book Breaking Through as a Professional Massage Therapist written by Greg Spindler and published by iUniverse. This book was released on 2008 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your Success Lies Within! Massage therapy is an increasingly popular profession. Marketing campaigns across the nation promote it as a lucrative career with numerous benefits including flexible hours. Why, then, is the drop-out rate so high? It takes a huge commitment of time and money to become a massage therapist. Despite this investment, too many feel forced to give up on their dreams. The drop-out rate indicates a serious need for lessons beyond the status quo. In Breaking Through as a Professional Massage Therapist, Greg Spindler, LMT, CSET provides a unique approach for success in this industry; information that is rarely addressed in schools or other texts. True success goes well beyond bodywork techniques and marketing. It starts from within! Spindler presents easy-to-understand self-evaluation tools that enable the reader to identify strengths and improve upon weaknesses. To be a truly successful massage therapist, one must develop both mentally and spiritually, and be prepared for the industry's challenges. This book helps both current and aspiring therapists avoid disappointment, financial loss, and wasted time. Discover the tools to make your business thrive!

Introduction to Massage Therapy

Author : Mary Beth Braun
Publisher : Lippincott Williams & Wilkins
ISBN 13 : 9780781773744
Total Pages : 674 pages
Book Rating : 4.7/5 (737 download)

DOWNLOAD NOW!

Book Synopsis Introduction to Massage Therapy by : Mary Beth Braun

Download or read book Introduction to Massage Therapy written by Mary Beth Braun and published by Lippincott Williams & Wilkins. This book was released on 2008 with total page 674 pages. Available in PDF, EPUB and Kindle. Book excerpt: This introductory textbook instills the skills and knowledge needed to become—and excel as—a professional massage therapist. Enhanced by full-color illustrations and photographs, the text integrates functional anatomy, physiology, and pathology with massage therapy techniques and offers extensive 3D anatomical information. Communication, documentation, safety, self-care, and business practices are also covered. This edition features expanded coverage of hydrotherapy, Eastern techniques, sanitation and hygiene, HIPAA, and key topics tested on the National Certification Exam. Other new features include critical thinking exercises and boxes highlighting contraindications to massage or specific strokes. A bound-in Real Bodywork DVD features outstanding video clips of massage sequences.

Massage

Author : Carly Stevenson
Publisher : iUniverse
ISBN 13 : 059538983X
Total Pages : 69 pages
Book Rating : 4.5/5 (953 download)

DOWNLOAD NOW!

Book Synopsis Massage by : Carly Stevenson

Download or read book Massage written by Carly Stevenson and published by iUniverse. This book was released on 2006-03 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt: Carly felt compelled to write a book on Massage Therapy. Being new to the profession she wanted to expand on areas and subjects that she felt needed additional attention. She has written this book to be informational, not concentrating on the techniques used to perform massage, but rather on all of the in-between material that somehow can get over looked or really not thought about until well on your way in the field of massage therapy. She is confident that readers will find this book to be helpful and answer some of their questions while pursuing the massage therapy field. This book will provide insight into potential work sites, how to market and find a niche in the massage field, how to implement policies and procedures and above all provide a quick overview of what a typical day can be like in the life of a massage therapist. Carly was inspired by becoming a Certified Massage Therapist, that she was further inspired to record the information she learned in the form of this book. The ideas and examples presented are not only solely opinion based, but are subjects that should be considered when pursuing the career as a massage therapist.

Business and Professional Skills for Massage Therapists - E-Book

Author : Sandy Fritz
Publisher : Elsevier Health Sciences
ISBN 13 : 032307345X
Total Pages : 368 pages
Book Rating : 4.3/5 (23 download)

DOWNLOAD NOW!

Book Synopsis Business and Professional Skills for Massage Therapists - E-Book by : Sandy Fritz

Download or read book Business and Professional Skills for Massage Therapists - E-Book written by Sandy Fritz and published by Elsevier Health Sciences. This book was released on 2009-12-14 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Develop the business skills necessary to succeed in massage therapy with help from respected massage educator and business owner, Sandy Fritz! With a user-friendly approach and comprehensive support tools, this authoritative guide delivers a working knowledge of essential concepts for employees or owners of a massage therapy practice and helps you prepare for the professional challenges that await you in the real world. Renowned massage educator and business owner Sandy Fritz presents a practical, proven business philosophy for success in massage therapy practice. Focus on need-to-know business skills for complete success as an employee or the owner of a massage therapy practice. A companion CD with practice management software provides hands-on experience creating client records, setting appointments, entering documentation, and more. Self-Reflection boxes put concepts into a realistic context through Sandy Fritz’s personal experiences in massage practice. Learning Activity boxes reinforce your understanding and challenge you to apply what you’ve learned in an engaging workbook format. Good Stuff from the Government boxes alert you to helpful government resources and help you ensure compliance with federal regulations. Mentor boxes provide real-world insight and advice from experts in massage and business management for successful practice. More than 200 realistic photos and illustrations clarify concepts and familiarize you with typical practice settings and essential forms, records, office equipment, and supplies. Evolve Resources link you to templates for building resumes, letters, advertisements, forms for documentation, and client histories, plus small business resources, annotated web links, a glossary of key terms from the text, and additional exercises and case studies.

Rubbing Shoulders With The Best

Author : Kathy Scott
Publisher : Kathy Scott
ISBN 13 : 191271356X
Total Pages : 138 pages
Book Rating : 4.9/5 (127 download)

DOWNLOAD NOW!

Book Synopsis Rubbing Shoulders With The Best by : Kathy Scott

Download or read book Rubbing Shoulders With The Best written by Kathy Scott and published by Kathy Scott. This book was released on 2020-12-01 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to feel as amazing as you make your clients feel? Then stop being so nice—and build the massage business you dreamed of when you first started. Find clients who make you feel comfortable, grow your business, and reclaim your time—without being a pushy, arrogant salesperson. This book will show you: Why low prices don’t do you or your clients any favours—and how to raise them without a fuss (because raising your prices doesn’t need to be a heart-thumping, stomach-churning experience) How to market your business without the ick factor How to build a full appointment book and waiting list on your terms A little confidence is all you need to ignore your competitors and forge your own path Why it’s crucial to ditch the guilt and acknowledge your self-worth Kathy Scott has been a massage therapist for 12 years and runs her own corporate massage business. The knowledge she’s gained has allowed her to specialise and create work for other therapists—and now she’s sharing her story with you. She’s been where you are, and understands the challenges you’re facing. If you’re ready to create a business that fills you with delight and brings in only the kind of clients you love to touch, pick up this book and start reading.

Massage Business Building Basics

Author : Susan Bell
Publisher :
ISBN 13 : 9781986097581
Total Pages : 92 pages
Book Rating : 4.0/5 (975 download)

DOWNLOAD NOW!

Book Synopsis Massage Business Building Basics by : Susan Bell

Download or read book Massage Business Building Basics written by Susan Bell and published by . This book was released on 2018-03-23 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looking to build your massage business but don't know where to start? Fear of failure is a big reason many massage therapists don't open a private massage business. Frustration on where to start and what to do first can paralyze you into being stuck working for someone else. This book shows you how to make decisions that keep your hard earned money in your pocket and not have it disappear into booking systems and internet marketing. This book takes you step by step show you how to figure out the type of massage business you want to start. Then outlines the basic components to start, grow and profit from your massage business. How to find, set up and effectively use free and simple tools to create a smooth running and profitable business that is scaleable so you can eventually hire others if you choose. Modeled after my own successful office, I outline the very same tools, and strategies I use everyday to run my massage business. This book shares simple to use ideas and time tested methods to starting and growing your business without fear or failure or the frustration of not knowing what steps to take. Join us live in our Facebook Group for free marketing and business help designed specifically for massage therapists. https://www.facebook.com/groups/AwesomeMassageCoach/?source_id=1652104168155660

Success from the Start

Author : Debra Koerner
Publisher : F.A. Davis
ISBN 13 : 0803639015
Total Pages : 429 pages
Book Rating : 4.8/5 (36 download)

DOWNLOAD NOW!

Book Synopsis Success from the Start by : Debra Koerner

Download or read book Success from the Start written by Debra Koerner and published by F.A. Davis. This book was released on 2013-03-22 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rely on Success from the Start for the inspiration and practical business guidance you need to enjoy a long and rewarding career in massage therapy. Business naiveté is one of the primary reasons massage therapists leave the profession. The author has written this text to provide you with the business skills you need to envision and then launch a successful career. Set yourself on your path to success—right from the start.

Massage Marketing - Don't Leave Money on the Table

Author : Sabrina Tonneson
Publisher : Sabrina Tonneson
ISBN 13 : 9781947125049
Total Pages : 40 pages
Book Rating : 4.1/5 (25 download)

DOWNLOAD NOW!

Book Synopsis Massage Marketing - Don't Leave Money on the Table by : Sabrina Tonneson

Download or read book Massage Marketing - Don't Leave Money on the Table written by Sabrina Tonneson and published by Sabrina Tonneson. This book was released on 2017-04-22 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: You've got the expertise and your customer service is on point. All that's missing is that imaginative spark to set you apart from other massage therapists. Massage Marketing - Don't Leave Money on the Table is that missing link to help you create unique spa packages that snag the attention of more clients. * Earn 30% more with the addition of creative spa packages * Dynamic ideas to create attractive services that will lure additional clientèle * Catchy names to make your massage offerings stand out * Tips and tools to structure your profit-spinning product menu Even with that magic touch, many massage businesses stall because they aren't adding a diverse range of appealing services to their business menus. Massage Marketing - Don't Leave Money on the Table is the companion to the popular Massage Marketing - Boost Profits ebook. Once you've settled on a menu to ensure you're charging the right price for your invaluable services, the next step is to fill that menu with creative packages that will captivate your clients and grow your business. Hawaiian Escape, Lavender Infusion, this ebook is filled with ideas for seductive packages that tell clients what you bring to the massage table goes well beyond a deep tissue massage. With Massage Marketing - Don't Leave Money on the Table, you'll learn all the strategies to create an unforgettable massage experience that offers a world of options to clients looking for something exotic and adventurous. Go from back-rub to Bali bliss, and spark the imagination of your clients. With the help of this ebook, soon they will want to try every journey into nirvanic bliss you've added to your diverse menu. Order Massage Marketing - Don't Leave Money on the Table now and transform your practice into a temple of alluring tranquillity and business prosperity.

The Complete Idiot's Guide to Guerrilla Marketing

Author : Colleen Wells
Publisher : Penguin
ISBN 13 : 1436211689
Total Pages : 351 pages
Book Rating : 4.4/5 (362 download)

DOWNLOAD NOW!

Book Synopsis The Complete Idiot's Guide to Guerrilla Marketing by : Colleen Wells

Download or read book The Complete Idiot's Guide to Guerrilla Marketing written by Colleen Wells and published by Penguin. This book was released on 2008-01-02 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attention-grabbing, money-saving ideas. Now small to mid-sized companies, entrepreneurs, and their marketing staff can expand their customer base in new and exciting ways. Written by marketing experts, this guide presents a detailed blueprint for gaining new customers while saving money at the same time. Readers will learn how to create local and national word-of-mouth 'buzz', internet strategies including viral ads, promise-based marketing, and community building; tips on product placement in the media; and much more. Written by a pair of expert authors. Includes dozens of effective, practical, money-saving ideas.

Conscious Marketing

Author : Carolyn Tate
Publisher : John Wiley & Sons
ISBN 13 : 0730309657
Total Pages : 216 pages
Book Rating : 4.7/5 (33 download)

DOWNLOAD NOW!

Book Synopsis Conscious Marketing by : Carolyn Tate

Download or read book Conscious Marketing written by Carolyn Tate and published by John Wiley & Sons. This book was released on 2015-02-19 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the modern economy, businesses must have heart The marketing industry is broken. Consumers are tired ofinterruption, push, mass media and the manipulation of marketingand advertising generally. They want to deal with honest, ethicalcompanies that have heart and purpose and that care about servingall their stakeholders instead of their pockets. ConsciousMarketing proves that marketing can really work if the paradigm isshifted—radically. In Conscious Marketing: How to Createan Awesome Business With a New Approach to Marketing, authorCarolyn Tate demonstrates just how beneficial this shift can be. Bypractising the four tenets of conscious marketing, companies canraise their brand's profile and attract customers for life. Thebook shows how building a business with a higher-purpose can leadto sustainability, profitability and industry leadership. Consciousmarketing works for both multinational corporations andcash-strapped small business alike. In the modern market, a business that does well and contributesto the elevation of humanity and the planet attracts the bestcustomers, employees, suppliers and investors. These peopleevangelize, and the brand reach expands exponentially further andto a more loyal audience than traditional marketing will evercapture. This concept and other topics in the book include: What's wrong with marketing and why it doesn't work What "conscious" means to the consumer, business, leader andmarketer The who, what, why and how of conscious marketing Navigating the shift from traditional to consciouspractices The book includes a three-part guide to crafting an actionableplan, including where to find help. Marketing doesn't have to bethe budgetary dead weight it has become. It can be fun, human andinspiring for everyone involved, but change requires a deep shiftin thinking and behaviour that goes way beyond the transaction orthe sale. To stay relevant in the modern economy, businesses mustshow what's at their core, why they do what they do and why itmatters. Conscious Marketing is a comprehensive guide tofixing the problem, with a sustainable solution.