Marketing Turnarounds

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Marketing Turnarounds

Author : Hooman Estelami
Publisher : Dog Ear Publishing
ISBN 13 : 1608440974
Total Pages : 254 pages
Book Rating : 4.6/5 (84 download)

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Book Synopsis Marketing Turnarounds by : Hooman Estelami

Download or read book Marketing Turnarounds written by Hooman Estelami and published by Dog Ear Publishing. This book was released on 2010 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: MARKETING TURNAROUNDS: A Guide to Surviving Downturns and Rediscovering Growth Knowledge of the intricate dynamics of marketing turnarounds is a fundamental requirement for business survival and growth today. The intense desire to survive in a slow market and find new avenues for growth has become a pressing goal for companies. The objective of this book is to enable the pursuit of this goal by providing a guide for managers on various marketing approaches that can lead to growth and profitability. The science of marketing turnarounds is based on an accurate understanding of how consumers respond to their changing environment. This book provides such an understanding by developing a framework of the various approaches to successfully executing marketing turnarounds. The framework and tools discussed not only enable managers to combat sales and profitability downturns, but also guide them in their aggressive pursuit of innovative ways to further nurture their businesses in stable and growing markets. "Marketing Turnarounds is a step by step guide to stop the bleeding and reposition your company for profits. Whether it's due to the economy or management blunders, this book will help you decide if a company or brand can be salvaged, how to cut costs without hurting sales, how to reposition the company or brand to take advantage of consumer and environmental trends, how to price, and how to promote - even in a bad economy. I strongly recommend this book for any company whose profits have started pointing south. I also recommend it for would-be entrepreneurs - reading this will help you avoid some of the mistakes you would otherwise make." -Marlene Jensen, CEO of Pricing Strategy Associates and author of Pricing Psychology Report and The Tao of Pricing "A step by step marketing manual for a much ignored subject: turnarounds " -Jeffrey F. Willmott, Former Chairman of RCG Companies "A must have for all marketers. It is timely and an important tool kit for marketers and a path breaking work in marketing." -Rajneesh Suri, Associate Professor of Marketing, Drexel University "Marketing Turnarounds is a timely and extremely valuable addition to the current literature, not only for practitioners and students of marketing, but it is also a 'must read' for leaders and managers in all disciplines who are interested in growing the top and bottom lines of their businesses" -William V. Catucci, Former CEO of AT&T Canada Long Distance Services

Growth or Bust!

Author : Mark Faust
Publisher : Red Wheel/Weiser
ISBN 13 : 1601636644
Total Pages : 224 pages
Book Rating : 4.6/5 (16 download)

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Book Synopsis Growth or Bust! by : Mark Faust

Download or read book Growth or Bust! written by Mark Faust and published by Red Wheel/Weiser. This book was released on 2011-07-15 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now more than ever, company leaders need fresh ideas about how to grow their organization's sales and profits. Growth or Bust! is a manual that can be used by any company leader for finding untapped growth potentials. Whether used by a single member of a management team or as a workbook throughout the company, Growth or Bust! will teach you how to: Build a growth strategy that will leverage all facets of your organization Initiate innovation process for increasing sales and profits Mine the untapped potential within your existing customer base Get more productivity out of your team And much, much more Growth or Bust! is a toolbox of growth for top management, sales and marketing management, and entrepreneurs in any business or industry. It will help you to see what you can implement directly as well as where you can foster new or accelerated growth in other parts of your organization.

Corporate Turnaround Artistry

Author : Jeff Sands
Publisher : John Wiley & Sons
ISBN 13 : 1119539994
Total Pages : 208 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis Corporate Turnaround Artistry by : Jeff Sands

Download or read book Corporate Turnaround Artistry written by Jeff Sands and published by John Wiley & Sons. This book was released on 2020-02-11 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to steer your business through times of financial distress and achieve sustained profitability Corporate Turnaround Artistry is a complete guide for entrepreneurial companies in times of financial distress—presenting effective strategies and proven methods to revive and rehabilitate your business. Uncertain economic times have significantly altered the financial resources available to struggling businesses. Narrowing margins and mounting internal and external pressure has taken their toll on many companies. Fortunately, most businesses can be repaired while maintaining their existing revenue structure. Offering practical steps that go beyond simple cost-cutting and sales-building advice, this invaluable guide teaches you how to control cash, secure financial relief, and develop a comprehensive turnaround plan that your employees, customers, and creditors will support. Business leaders and entrepreneurs often fall into the trap of assuming new debt when tough times strike. Author and Certified Turnaround Practitioner Jeff Sands shows that to many struggling businesses, more money is no longer the answer to the problem. Expert advice on topics including cashflow stabilization, short and long-term profit sustainability, lean management techniques, and more, provides the framework to timely and efficient corporate turnaround. From identifying the initial cash crisis to meeting with creditors and developing a plan, this essential resource will help you: Stabilize your financial liabilities and re-structure your debt Implement effective turnaround strategies without significant changes to your corporate structure Preserve the positions of your current employees and their community Give yourself a fresh start with a lean and agile business Thousands of businesses fall into financial stress every year—oftentimes in sudden and dramatic fashion—leaving CEOs and owners asking the question “How do I save my business”? Corporate Turnaround Artistry: Fix Any Business in 100 Days provides the answer.

The Small Business Turnaround Guide

Author : Sandy Steinman
Publisher : Morgan James Publishing
ISBN 13 : 1614482586
Total Pages : 299 pages
Book Rating : 4.6/5 (144 download)

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Book Synopsis The Small Business Turnaround Guide by : Sandy Steinman

Download or read book The Small Business Turnaround Guide written by Sandy Steinman and published by Morgan James Publishing. This book was released on 2012-07-31 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is probably nothing more exhilarating, nothing that gets one’s adrenalin flowing than when a business owner’s plans come together and the business becomes a reality. The feeling of being “your own boss” brings on genuine euphoria. The proud new business owner is walking on air. Unfortunately, there is not always a happy ending. All too soon reality sets in and it is not always pretty. Reality takes the form of bills that have to be paid, customers who have to be satisfied and payroll deadlines that have to be met. These shattered dreams are not unusual. According to the United States Census Bureau 10% of United States businesses close each year and with them come shattered dreams and shattered lives. But it doesn’t have to end this way. In "The Small Business Turn Around Guide: Take Your Business From Troubled To Triumphant," Sandy Steinman gives struggling business owners hope and he takes them through the steps to implement processes that solve the most common small business problems. These are the same processes that Steinman has actually implemented and which have added millions of dollars to his client companies’ bottom line. Additionally, he makes available at no cost, the spreadsheets and forms that are integral to the successful turnaround of your individual business. If you are a small business owner and are struggling with cash shortfalls. employees who are unmotivated and have no idea what is expected of them, reports that are not actionable, or dozens of other issues common to other struggling business owners, "The Small Business Turn Around Guide" is for you. From the moment you read the first chapter and learn how to stop the bleeding and how to get control of your cash, you will know that there is real hope for your situation.

Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference

Author : Karen Post
Publisher : McGraw Hill Professional
ISBN 13 : 0071776060
Total Pages : 288 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference by : Karen Post

Download or read book Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference written by Karen Post and published by McGraw Hill Professional. This book was released on 2011-12-16 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Position your company to handle any brand crisis—instantly and effectively Toyota, Tylenol, and Goldman Sachs all made the best of serious brand crises. You can, too, with Brand Turnaround! Brand Turnaround examines a number of brand crises—explaining first what went wrong and then revealing the steps companies took to manage their recovery—all while giving you practical insight and methods you can use to make a positive difference in your brand. You get the tools you need to develop a game plan within eight hours of the incident to prevent the problem from spreading; create a company culture designed to handle situations quickly and effectively; and manage emotions during the toughest days. Karen Post Known by many as The Brand Diva®, Karen Post is an international branding/marketing expert, professional speaker and author. She helps individuals, businesses and nonprofits around the world succeed with powerful, distinct brands.

Turnaround Management

Author : Tom Lenahan
Publisher : Elsevier
ISBN 13 : 0080519792
Total Pages : 193 pages
Book Rating : 4.0/5 (85 download)

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Book Synopsis Turnaround Management by : Tom Lenahan

Download or read book Turnaround Management written by Tom Lenahan and published by Elsevier. This book was released on 1999-07-15 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Manufacturing and process plants must be regularly closed down for planned maintenance operations. This may entail the complete shutdown and re-start of large-scale serial and batch operations and must be performed in as short a period of time as is cost-effective. This is the process of turnaround, and as the processes are often high value and the maintenance operations intensive, complex and costly, it is vital that it be planned and carried out effectively. Tom Lenahan is an acknowledged expert in this field, who has worked and consulted internationally, and his book will show the maintenance manager or project leader how to get the job done correctly. This will include ensuring that lost production value (including sourcing replacement capacity) is balanced against intensive maintenance costs, as well as numerous other factors that may not be obvious to the first-time shutdown manager. The book draws upon his many years of experience with ICI, and has been written in conjunction with Eutech Engineering Services Ltd. Foreword by Anthony Kelly, author of Maintenance Strategy and Maintenance Organization and Systems

Hospital Turnarounds

Author : Terence F. Moore
Publisher : Beard Books
ISBN 13 : 1893122093
Total Pages : 250 pages
Book Rating : 4.8/5 (931 download)

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Book Synopsis Hospital Turnarounds by : Terence F. Moore

Download or read book Hospital Turnarounds written by Terence F. Moore and published by Beard Books. This book was released on 1999 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Developing a Turnaround Business Plan

Author : Norton Paley
Publisher : CRC Press
ISBN 13 : 149870591X
Total Pages : 250 pages
Book Rating : 4.4/5 (987 download)

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Book Synopsis Developing a Turnaround Business Plan by : Norton Paley

Download or read book Developing a Turnaround Business Plan written by Norton Paley and published by CRC Press. This book was released on 2015-06-22 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Developing a Turnaround Business Plan is an ideal resource for managers currently facing a competitive crisis as well as those who wish to avert one and must set a turnaround plan in motion before the situation results in irreversible losses.Whereas the book helps readers develop a sound turnaround plan, the focus of the book is on the actual proce

Corporate Turnaround

Author : Donald B. Bibeault
Publisher : Beard Books
ISBN 13 : 9781893122024
Total Pages : 432 pages
Book Rating : 4.1/5 (22 download)

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Book Synopsis Corporate Turnaround by : Donald B. Bibeault

Download or read book Corporate Turnaround written by Donald B. Bibeault and published by Beard Books. This book was released on 1998 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Small Business Turnaround Plan

Author : Byron Walker
Publisher : Peak 10 Publishing, LLC
ISBN 13 : 9781736465004
Total Pages : 336 pages
Book Rating : 4.4/5 (65 download)

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Book Synopsis Small Business Turnaround Plan by : Byron Walker

Download or read book Small Business Turnaround Plan written by Byron Walker and published by Peak 10 Publishing, LLC. This book was released on 2021-01-26 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Small Business Turnaround Plan will help you stop the losses and get back to profitability in the shortest amount of time possible?while keeping your sanity along the way. Specifically, you will be guided through a step-by-step sequence in how to:? Increase cash flow immediately & extend your cash runway.? Discover why the "just sell more" strategy could backfire.? Save on expensive consultants with a do-it-yourself plan.? Survive the mental rollercoaster & become a better leader.? Get back to predictive profitability ASAP.Transition your business from the chaos of losing money into a profitable organization you can be proud of once again.

Team Turnarounds

Author : Joe Frontiera
Publisher : John Wiley & Sons
ISBN 13 : 1118239083
Total Pages : 272 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis Team Turnarounds by : Joe Frontiera

Download or read book Team Turnarounds written by Joe Frontiera and published by John Wiley & Sons. This book was released on 2012-07-09 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: How any manager can turn a struggling team into business champs In today’s uncertain economic environment, teams are asked to do more with less. With resources stretched thin, turning around a struggling team has never been harder, and managers must work to identify and maximize whatever potential strengths a team already has. As sports fans already know, behind every great underdog story is a leader who roots out the competitive advantage that will propel the team to victory. In Team Turnarounds, Joe Frontiera and Dan Leidl share how this fine art of the turnaround really works, from how to inspire the team to the actual tools for change. Through interviews with team managers and turnaround masters in the NFL, MLB, and the NCAA, as well as managers at top global firms who have successfully reversed their fortunes, they show the six steps every team takes to make a 180 in their performance. • Presents a six-step model for turnarounds in any organization, based on the authors’ extensive research with owners and general managers of sport franchises in the MLB, NFL, and NBA • Features first-hand accounts of sport turnarounds, from the legendary worst-to-first story of Bill Polian and the Indianapolis Colts to Jeffrey Lurie’s efforts to transform the Philadelphia Eagles • Offers behind-the-scenes accounts of effective turnarounds at major organizations like Dominos Pizza, Juniper Networks, iContact, and the Broadway play, Spider-Man: Turn Off the Dark No matter how bad the circumstances, how awful the performance, or how far shares have plummeted, Team Turnarounds shows how any organization can make the climb back up to the top.

The Great Marketing Turnaround

Author : Stan Rapp
Publisher :
ISBN 13 : 9780133655605
Total Pages : 352 pages
Book Rating : 4.6/5 (556 download)

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Book Synopsis The Great Marketing Turnaround by : Stan Rapp

Download or read book The Great Marketing Turnaround written by Stan Rapp and published by . This book was released on 1990 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers a bod strategic vision of the new individualized marketing that recognizes, appreciates, and responds to the special needs and interests of individual consumers.

Managing Corporate Turnaround

Author : Ram Avtar Yadav
Publisher : Concept Publishing Company
ISBN 13 : 9788170224198
Total Pages : 202 pages
Book Rating : 4.2/5 (241 download)

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Book Synopsis Managing Corporate Turnaround by : Ram Avtar Yadav

Download or read book Managing Corporate Turnaround written by Ram Avtar Yadav and published by Concept Publishing Company. This book was released on 1992 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Study with reference to India.

The Turnaround Experience

Author : Frederick Zimmerman
Publisher : F & J Zimmerman Co
ISBN 13 : 0983903549
Total Pages : 317 pages
Book Rating : 4.9/5 (839 download)

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Book Synopsis The Turnaround Experience by : Frederick Zimmerman

Download or read book The Turnaround Experience written by Frederick Zimmerman and published by F & J Zimmerman Co. This book was released on 2011-08-05 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Turnaround Experience is a study of 16 attempted business turnarounds, each studied for twenty years. Nine were successful and seven unsuccessful, the differences owing to the strategies employed, the managerial skills, and character traits on the part of the people involved.The proposition advanced here is that the successful turnarounds focuses involved conscientious, carefully orchestrated efforts aimed at improving the firm's effectiveness as an efficient low-cost producer of increasingly differentiated quality products simultaneously. This study also revealed that successful turnarounds involve leaders who focus on operations, possess strong ethical values, have good personal reputations, and follow the principles of fair play in dealing with employees, creditors, suppliers, and customers.The 16 cases were drawn from actual documented histories occurrences spanning more than 80 years from 1902 to 1988 in the automobile and agricultural equipment industries where much material is available on the events and the characteristics of the people involved.

Reversing the Slide

Author : James B. Shein
Publisher : John Wiley & Sons
ISBN 13 : 1118008472
Total Pages : 384 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Reversing the Slide by : James B. Shein

Download or read book Reversing the Slide written by James B. Shein and published by John Wiley & Sons. This book was released on 2011-02-10 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: A just-in-time guide for revamping distressed companies Drawn from the author's decades of experience advising, purchasing, and reviving distressed companies across industries, geographies, and sizes, Reversing the Slide is designed to help executives, managers, and employees revitalize downtrodden companies. It shows how to: select the tactics appropriate for each stage of distress; understand the use of entrepreneurial concepts; avoid pitfalls common to turnarounds; determine the legal, financial, strategic, and operational steps in the process; discover why the principal of "ready, fire, aim" should guide the decision-making process in situations with time pressure and significant uncertainty; and uncover the secrets of effective leadership and governance. Contains step-by-step instructions for helping troubled organizations bounce back with vigor Often quoted in the Wall Street Journal, the author is an authority on restructuring and downsizing Offers a handbook for implementing a successful corporate turnaround James Shein's Reversing the Slide is full of insightful advice on what works, what does not, and why it will prove invaluable to executives, managers, and employees in helping troubled companies before it's too late.

Turnaround Management and Bankruptcy

Author : Jan Adriaanse
Publisher : Taylor & Francis
ISBN 13 : 1317572726
Total Pages : 450 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis Turnaround Management and Bankruptcy by : Jan Adriaanse

Download or read book Turnaround Management and Bankruptcy written by Jan Adriaanse and published by Taylor & Francis. This book was released on 2017-03-27 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by leading experts in the field of business, finance, law and economics, this edited volume brings together the latest thoughts and developments on turnaround management and business rescue from an academic, judiciary and turnaround/insolvency practitioner perspective. Turnaround Management and Bankruptcy presents different viewpoints on turnarounds and business rescue in Europe. Presenting a state-of-the-art review of failure research in finance, such as on bankruptcy prediction, causes of decline, or distressed asset valuation. It also presents the latest insights from turnaround management research as well as giving a contemporary insight into law debates on insolvency legislation reform, cross-border judicial issues, bankruptcy decision-making by judges and competition policy in distressed economies. Finally, the book provides a regional and sector perspective on how the current crisis affects Europe, its government policies and industry performance. In this way, the volume presents a modern, interdisciplinary and scholarly overview of the latest insights, issues and debates in turnaround management and business rescue, developing a European perspective in an attempt to redress the predominance of an American orientation in the academic literature. It aims at a wider audience interested in turnarounds and failure, such as faculty and students in the fields of law, business, economics, accountancy, finance, strategic management, and marketing, but also at judges, insolvency practitioners, lawyers, accountants and turnaround professionals, as well as the EU and government officials, staff of trade unions and employer’s associations.

Turnaround

Author : Arnold S. Goldstein
Publisher : Barbara Schwartz
ISBN 13 : 9781880539651
Total Pages : 344 pages
Book Rating : 4.5/5 (396 download)

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Book Synopsis Turnaround by : Arnold S. Goldstein

Download or read book Turnaround written by Arnold S. Goldstein and published by Barbara Schwartz. This book was released on 2006-12 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is aimed to the small business owneer whose problems, resources and options are very different from their larger corporate counterparts. In fact, most small business people flounder around when things go wrong and that's why too many small businesses ultimately fail. This book presents clear and practical information for these beleaguered small business owners, and it fortifies this advice with numerous case examples of how other business owners have overcome their own difficulties. Turnaround also does more than cover the financial, legal and managerial aspects of the subject. There is also the human dimension. How can the small business owner objectively define and achieve their own personal objectives - which may or may not coincide with revitalizing the business. Whoever you are -and whatever your situation- this book will alter the way you think about your business and it may even change your life.