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Author : Ronald F. Bush
Publisher : Marketing Classics Press
ISBN 13 : 1613112289
Total Pages : 327 pages
Book Rating : 4.6/5 (131 download)
Download or read book Marketing Theory: Philosophy of Science Perspectives written by Ronald F. Bush and published by Marketing Classics Press. This book was released on 2011-10-15 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ronald F. Bush
Publisher :
ISBN 13 :
Total Pages : 315 pages
Book Rating : 4.:/5 (838 download)
Download or read book Marketing Theory written by Ronald F. Bush and published by . This book was released on 1982 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : SHELBY D. HUNT
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (118 download)
Download or read book MARKETING THEORY: A PHILOSOPHY OF SCIENCE PERSPECTIVE. written by SHELBY D. HUNT and published by . This book was released on 1982 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Shelby D. Hunt
Publisher :
ISBN 13 :
Total Pages : 299 pages
Book Rating : 4.:/5 (711 download)
Download or read book Marketing Theory: Philosophy of Science, Controversies in Marketing written by Shelby D. Hunt and published by . This book was released on 2011 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Shelby D. Hunt
Publisher : Thomson South-Western
ISBN 13 :
Total Pages : 520 pages
Book Rating : 4.3/5 (97 download)
Download or read book Modern Marketing Theory written by Shelby D. Hunt and published by Thomson South-Western. This book was released on 1991 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Shelby D. Hunt
Publisher : Routledge
ISBN 13 : 1315290871
Total Pages : 420 pages
Book Rating : 4.3/5 (152 download)
Download or read book Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity written by Shelby D. Hunt and published by Routledge. This book was released on 2016-09-16 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book distinguished theorist and author Shelby D. Hunt analyzes the major controversies in the "philosophy debates" raging throughout the field of marketing. Using an historical approach, Hunt argues against relativism and for scientific realism as a philosophy for guiding marketing research and theory. He also shows how the pursuit of truth and objectivity in marketing research are both possible and desirable. Specific controversies analyzed in the book include: Does positivism dominate marketing research? Does positivism imply quantitive methods? Is relativism an appropriate foundation for marketing research? Does relativism imply pluralism, tolerance, and openness? Should marketing pursue the goal of objective research? An ideal companion to Hunt's classic text, Foundations of Marketing Theory, this volume will be equally useful on its own in any graduate level course on marketing theory.
Author : Shelby D. Hunt
Publisher : M.E. Sharpe
ISBN 13 : 9780765609298
Total Pages : 350 pages
Book Rating : 4.6/5 (92 download)
Download or read book Foundations of Marketing Theory written by Shelby D. Hunt and published by M.E. Sharpe. This book was released on 2002 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shelby Hunt's revision of "Foundations of Marketing Theory" continues the tradition of the previous three by providing a clear framework for advancing marketing thought and research.
Author : Pauline Maclaran
Publisher : SAGE
ISBN 13 : 144620698X
Total Pages : 546 pages
Book Rating : 4.4/5 (462 download)
Download or read book The SAGE Handbook of Marketing Theory written by Pauline Maclaran and published by SAGE. This book was released on 2009-12-04 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this collection aims to give greater conceptual cohesion to the field, by drawing together the many disparate perspectives and presenting them in one volume. The contributors are all leading international scholars, chosen to represent the intellectual diversity within marketing theory. Divided into six parts, the Handbook covers the historical development of marketing theory; its philosophical underpinnings; major theoretical debates; the impact of theory on representations of the consumer; the impact of theory on representations of the marketing organisation and contemporary issues in marketing theory.
Author : Martin Eisend
Publisher : Springer
ISBN 13 : 3030107949
Total Pages : 242 pages
Book Rating : 4.0/5 (31 download)
Download or read book Research Methodology in Marketing written by Martin Eisend and published by Springer. This book was released on 2019-03-01 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook describes and explains the fundamentals of applying empirical methods for theory building and theory testing in marketing research. The authors explain the foundations in philosophy of science and the various methodological approaches to readers who are working empirically with the purpose of developing and testing theories in marketing. The primary target group of the book are graduate students and PhD students who are preparing their empirical research projects, e.g. for a master thesis or a dissertation.
Author : Shelby D. Hunt
Publisher : Taylor & Francis
ISBN 13 : 131529088X
Total Pages : 360 pages
Book Rating : 4.3/5 (152 download)
Download or read book Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity written by Shelby D. Hunt and published by Taylor & Francis. This book was released on 2016-09-16 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book distinguished theorist and author Shelby D. Hunt analyzes the major controversies in the "philosophy debates" raging throughout the field of marketing. Using an historical approach, Hunt argues against relativism and for scientific realism as a philosophy for guiding marketing research and theory. He also shows how the pursuit of truth and objectivity in marketing research are both possible and desirable. Specific controversies analyzed in the book include: Does positivism dominate marketing research? Does positivism imply quantitive methods? Is relativism an appropriate foundation for marketing research? Does relativism imply pluralism, tolerance, and openness? Should marketing pursue the goal of objective research? An ideal companion to Hunt's classic text, Foundations of Marketing Theory, this volume will be equally useful on its own in any graduate level course on marketing theory.
Author : Jagdish N. Sheth
Publisher : Thomson South-Western
ISBN 13 :
Total Pages : 888 pages
Book Rating : 4.4/5 (91 download)
Download or read book Marketing Theory written by Jagdish N. Sheth and published by Thomson South-Western. This book was released on 1986 with total page 888 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sven Ove Hansson
Publisher : Springer
ISBN 13 : 9401797625
Total Pages : 261 pages
Book Rating : 4.4/5 (17 download)
Download or read book The Role of Technology in Science: Philosophical Perspectives written by Sven Ove Hansson and published by Springer. This book was released on 2015-05-05 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume explores the interplay between philosophies in a wide-ranging analysis of how technological applications in science inform our systems of thought. Beginning with a historical background, the volume moves on to explore a host of topics, such as the uses of technology in scientific observations and experiments, the salient relationship between technology and mechanistic notions in science and the ways in which today’s vast and increasing computing power helps scientists achieve results that were previously unattainable. Technology allows today’s researchers to gather, in a matter of hours, data that would previously have taken weeks or months to assemble. It also acts as a kind of metaphor bank, providing biologists in particular with analogies (the heart as a ‘pump’, the nervous system as a ‘computer network’) that have become common linguistic currency. This book also examines the fundamental epistemological distinctions between technology and science and assesses their continued relevance. Given the increasing amalgamation of the philosophies of science and technology, this fresh addition to the literature features pioneering work in a promising new field that will appeal both to philosophers and scientific historiographers.
Author : Shelby D. Hunt
Publisher : Routledge
ISBN 13 : 1317465148
Total Pages : 512 pages
Book Rating : 4.3/5 (174 download)
Download or read book Marketing Theory written by Shelby D. Hunt and published by Routledge. This book was released on 2014-12-18 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the true classics in Marketing is now thoroughly revised and updated. "Marketing Theory" is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline's multiple stakeholders. He articulates a philosophy of science-based 'tool kit' for developing and analyzing theories, law-like generalizations, and explanations in marketing science. Hunt adds a new dimension to the book, however, by developing arguments for the position that Resource-Advantage Theory provides the foundation for a general theory of marketing and a theoretical foundation for business and marketing strategy. Also new to this edition are four chapters adapted and updated from Hunt's "Controversy in Marketing Theory" that analyze the 'philosophy debates' within the field, including controversies with respect to scientific realism, qualitative methods, truth, and objectivity.
Author : Daniela M. Bailer-Jones
Publisher : University of Pittsburgh Pre
ISBN 13 : 0822971232
Total Pages : 252 pages
Book Rating : 4.8/5 (229 download)
Download or read book Scientific Models in Philosophy of Science written by Daniela M. Bailer-Jones and published by University of Pittsburgh Pre. This book was released on 2009-09-13 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scientists have used models for hundreds of years as a means of describing phenomena and as a basis for further analogy. In Scientific Models in Philosophy of Science, Daniela Bailer-Jones assembles an original and comprehensive philosophical analysis of how models have been used and interpreted in both historical and contemporary contexts. Bailer-Jones delineates the many forms models can take (ranging from equations to animals; from physical objects to theoretical constructs), and how they are put to use. She examines early mechanical models employed by nineteenth-century physicists such as Kelvin and Maxwell, describes their roots in the mathematical principles of Newton and others, and compares them to contemporary mechanistic approaches. Bailer-Jones then views the use of analogy in the late nineteenth century as a means of understanding models and to link different branches of science. She reveals how analogies can also be models themselves, or can help to create them. The first half of the twentieth century saw little mention of models in the literature of logical empiricism. Focusing primarily on theory, logical empiricists believed that models were of temporary importance, flawed, and awaiting correction. The later contesting of logical empiricism, particularly the hypothetico-deductive account of theories, by philosophers such as Mary Hesse, sparked a renewed interest in the importance of models during the 1950s that continues to this day. Bailer-Jones analyzes subsequent propositions of: models as metaphors; Kuhn's concept of a paradigm; the Semantic View of theories; and the case study approaches of Cartwright and Morrison, among others. She then engages current debates on topics such as phenomena versus data, the distinctions between models and theories, the concepts of representation and realism, and the discerning of falsities in models.
Author : Shelby D. Hunt
Publisher : Routledge
ISBN 13 : 131746513X
Total Pages : 619 pages
Book Rating : 4.3/5 (174 download)
Download or read book Marketing Theory written by Shelby D. Hunt and published by Routledge. This book was released on 2014-12-18 with total page 619 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the true classics in Marketing is now thoroughly revised and updated. "Marketing Theory" is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline's multiple stakeholders. He articulates a philosophy of science-based 'tool kit' for developing and analyzing theories, law-like generalizations, and explanations in marketing science. Hunt adds a new dimension to the book, however, by developing arguments for the position that Resource-Advantage Theory provides the foundation for a general theory of marketing and a theoretical foundation for business and marketing strategy. Also new to this edition are four chapters adapted and updated from Hunt's "Controversy in Marketing Theory" that analyze the 'philosophy debates' within the field, including controversies with respect to scientific realism, qualitative methods, truth, and objectivity.
Author : Shelby D. Hunt
Publisher : M.E. Sharpe
ISBN 13 : 9780765609304
Total Pages : 352 pages
Book Rating : 4.6/5 (93 download)
Download or read book Foundations of Marketing Theory written by Shelby D. Hunt and published by M.E. Sharpe. This book was released on 2002 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shelby Hunt's revision of "Foundations of Marketing Theory" continues the tradition of the previous three by providing a clear framework for advancing marketing thought and research.
Author : Richard A. Duschl
Publisher : State University of New York Press
ISBN 13 : 143840171X
Total Pages : 304 pages
Book Rating : 4.4/5 (384 download)
Download or read book Philosophy of Science, Cognitive Psychology, and Educational Theory and Practice written by Richard A. Duschl and published by State University of New York Press. This book was released on 1992-08-17 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume extends existing discussions among philosophers of science, cognitive psychologists, and educational researchers on the the restructuring of scientific knowledge and the domain of science education. This exchange of ideas across disciplinary fields raises fundamental issues and provides frameworks that help to focus educational research programs, curriculum development efforts, and teacher training programs.
