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Author : Ransford Tetteh
Publisher : Graphic Communications Group
ISBN 13 :
Total Pages : 56 pages
Book Rating : 4./5 ( download)
Download or read book Daily Graphic written by Ransford Tetteh and published by Graphic Communications Group. This book was released on 2010-01-15 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard Hadler
Publisher : Rjh Publishing
ISBN 13 : 9781739782016
Total Pages : 210 pages
Book Rating : 4.7/5 (82 download)
Download or read book Marketing. The Bottom Line: Moving Marketing from a Perceived Cost Centre Into a Strategic Driver of Profit written by Richard Hadler and published by Rjh Publishing. This book was released on 2022-02-15 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing needs a wake-up call or risks fading away! While most business functions continue to advance and evolve, it seems marketing is hidden in a cloud of 'digital everything'. The illusion of shiny new objects lures the industry to make quick, confused grabs and use old philosophies backed by aimless statistics. This book aims to shake marketing by the collar. To pull it from the precipice and encourage action... before it's too late. If you're a marketer, you'll understand - marketing is powerful. But unless you have the courage and conviction for using that power effectively, it will remain undervalued, underutilised, and underperforming in the broader business community. Previously a confessed anti-marketing salesman who pulls no punches, Richard has redirected a lifetime passion for sales into the marketing lane. Now, he humbly shares how his perspective changed, and his eyes were opened to marketing's unrivalled commercial importance. Using a non-jargon narrative, the book is a provocative pep talk with actionable strategies to guide marketers of all levels and aspirations towards their best performance and help tip the scales in marketing's favour. Your marketing efforts must evolve. Using his book, you can take the first step towards making that happen therefore improving your and your organisation's marketing efforts.
Author : Per Anker Jensen
Publisher : Routledge
ISBN 13 : 1317442091
Total Pages : 275 pages
Book Rating : 4.3/5 (174 download)
Download or read book Facilities Management and Corporate Real Estate Management as Value Drivers written by Per Anker Jensen and published by Routledge. This book was released on 2016-10-04 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Facilities Management (FM) and Corporate Real Estate Management (CREM) are two closely related and relatively new management disciplines with developing international professions and increasing academic attention. Both disciplines have from the outset a strong focus on controlling and reducing cost for real estate, facilities and related services. In recent years there has been a change towards putting more focus on how FM/CREM can add value to the organisation. This book is driven by the need to develop a widely accepted and easily applicable conceptual framework of adding value by FM and CREM. It presents the state of the art of theoretical knowledge and empirical evidence about the impact of buildings and facilities on 12 value parameters and how to manage and measure these values. The findings are connected to a new Value Adding Management model. The book is research based with a focus on guidance to practice. It offers a transdisciplinary approach, integrating academic knowledge from a variety of different fields with practical experience. It also includes 12 interviews with practitioners, shedding light as to how they manage adding value in practice. This is a much needed resource for practitioners, researchers and teachers from the field of FM and CREM, as well as students at both undergraduate and postgraduate level.
Author : Gary Armstrong
Publisher : Pearson Australia
ISBN 13 : 1486002536
Total Pages : 601 pages
Book Rating : 4.4/5 (86 download)
Download or read book Principles of Marketing written by Gary Armstrong and published by Pearson Australia. This book was released on 2014-10-01 with total page 601 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 6th edition of Principles of Marketing makes the road to learning and teaching marketing more effective, easier and more enjoyable than ever. Today’s marketing is about creating customer value and building profitable customer relationships. With even more new Australian and international case studies, engaging real-world examples and up-to-date information, Principles of Marketing shows students how customer value–creating and capturing it–drives every effective marketing strategy. The 6th edition is a thorough revision, reflecting the latest trends in marketing, including new coverage of social media, mobile and other digital technologies. In addition, it covers the rapidly changing nature of customer relationships with both companies and brands, and the tools marketers use to create deeper consumer involvement.
Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Download or read book Computerworld written by and published by . This book was released on 2000-05-01 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.
Author : Philip Kotler
Publisher : Prentice Hall
ISBN 13 : 9780130144294
Total Pages : 808 pages
Book Rating : 4.1/5 (442 download)
Download or read book Marketing Management written by Philip Kotler and published by Prentice Hall. This book was released on 2001 with total page 808 pages. Available in PDF, EPUB and Kindle. Book excerpt: Appropriate for graduate and undergraduate courses in Marketing Management. An international marketing classic, the tenth edition of Marketing Management highlights the most current trends and developments in global marketing from a Canadian perspective. The text prepares students for a decision-making role in organizations through the managerial orientation of its approach. All the concepts and tools for analyzing any market and/or environment are covered, as well as the principles for measuring and forecasting marketing, and techniques used for marketing segmentation, targeting, and positioning. Key themes developed in the tenth edition include Marketing for the 21st Century (looking to the future; trends in marketing and business; changes in the marketplace); E-commerce and the Internet (uses of technology; marketing on the web; using the web); Customer-driven marketing (focus on the customer: customer lifetime value, customer retention, delivering superior value, customer satisfaction); and Marketing around the globe (trends, problems in global marketing).
Author : Heikki Juslin
Publisher :
ISBN 13 :
Total Pages : 616 pages
Book Rating : 4.:/5 (319 download)
Download or read book Strategic Marketing in the Global Forest Industries written by Heikki Juslin and published by . This book was released on 2002 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert Bork
Publisher :
ISBN 13 : 9781736089712
Total Pages : 536 pages
Book Rating : 4.0/5 (897 download)
Download or read book The Antitrust Paradox written by Robert Bork and published by . This book was released on 2021-02-22 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most important book on antitrust ever written. It shows how antitrust suits adversely affect the consumer by encouraging a costly form of protection for inefficient and uncompetitive small businesses.
Author : Julian Lowenthal
Publisher : John Wiley & Sons
ISBN 13 : 0471323403
Total Pages : 272 pages
Book Rating : 4.4/5 (713 download)
Download or read book J.K. Lasser Pro Survival Skills in Financial Services written by Julian Lowenthal and published by John Wiley & Sons. This book was released on 2002-10-29 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The financial services industry is constantly changing and you needto respond Change is a constant in the financial services industry (FSI). Thequestion is, "What should you do to survive?" Whether you work inor sell to the industry, you'll benefit from the in-depth insight,professional knowledge, and practical tools found in J.K. LasserPro Survival Skills in Financial Services. Advanced Praise for J.K. Lasser Pro Survival Skills in FinancialServices "The challenges of surviving and succeeding in the financialservices industry have never been greater. . . . J.K. Lasser ProSurvival Skills in Financial Services provides a practical guide todealing with the tough realities of change. The result is anenjoyable, down-to-earth, and interactive resource that providesthe knowledge, skills, and human understanding to deal with theforces of change." -Keith T. Darcy, Executive Vice President, IBJ Whitehall Bank &Trust Company "This book will help my staff work through the most difficulttransition in the financial services industry. . . . Julian speaksin a nontechnical, light-handed style to every member of my staff.. . . He draws on his relationships with some of our industry'smost important leaders to reinforce his logical and practical viewson how to get through the day, the year, and the decades ahead. Hisbook is crisp, easy reading from cover to cover. But his sectiontitled 'Survival Skills Greatest Hits' must be committed to memory.It will be the core of my survival strategy for the rest of mycareer. I can't wait to put this book in the hands of my wholestaff." -John Adams Vaccaro, CFP, CLU, President, Westport ResourcesInvestment Services, Inc. Don't get left behind in the whirlwind of change impacting thefinancial services industry. Pick up J.K. Lasser Pro SurvivalSkills in Financial Services and take control of your professionallife within this dynamic and challenging business environment.
Download or read book Working Mother written by and published by . This book was released on 2002-10 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: The magazine that helps career moms balance their personal and professional lives.
Author : Alison Rieple
Publisher : Taylor & Francis
ISBN 13 : 1000876705
Total Pages : 111 pages
Book Rating : 4.0/5 (8 download)
Download or read book Transformational Innovation in the Creative and Cultural Industries written by Alison Rieple and published by Taylor & Francis. This book was released on 2023-06-13 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides insights into how common strategic contingencies drives competitive advantage and innovation in the different clusters Provides an historical overview of how innovation has developed, and therefore how it might develop in the future Includes coverage of how COVID has impacted creative and cultural industry innovation and operating practices and their implications for a post COVID landscape
Author : Gary M. Armstrong
Publisher :
ISBN 13 : 9781488620102
Total Pages : pages
Book Rating : 4.6/5 (21 download)
Download or read book Principles of Marketing written by Gary M. Armstrong and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: An introduction to marketing concepts, strategies and practices with a balance of depth of coverage and ease of learning. Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition. Real local and international examples bring ideas to life and new feature 'linking the concepts' helps students test and consolidate understanding as they go. The latest edition enhances understanding with a unique learning design including revised, integrative concept maps at the start of each chapter, end-of-chapter features summarising ideas and themes, a mix of mini and major case studies to illuminate concepts, and critical thinking exercises for applying skills.
Author :
Publisher :
ISBN 13 :
Total Pages : 472 pages
Book Rating : 4.:/5 (318 download)
Download or read book Proceedings written by and published by . This book was released on 1989 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Rafi Mohammed
Publisher : Harper Collins
ISBN 13 : 0061985279
Total Pages : 262 pages
Book Rating : 4.0/5 (619 download)
Download or read book The 1% Windfall written by Rafi Mohammed and published by Harper Collins. This book was released on 2010-03-16 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading pricing expert Rafi Mohammed shows businesses how to reap a financial windfall and foster growth using the underutilized and often overlooked strategy of setting prices. The 1% Windfall reveals how modest incremental changes to an everyday business practice—pricing—can yield significant rewards. Illustrating the power of pricing, a study of the Global 1200 found that if companies raised prices by just 1%, their average operating profits would increase by 11%. Using a 1% increase in price, some companies would see even more growth in percentage of profit: Sears, 155%; McKesson, 100%; Tyson, 81%; Land O'Lakes, 58%; and Whirlpool, 35%. The good news is that better pricing is more than simply raising prices. Instead, the key is to offer customers a variety of pricing options. This strategy is win-win: profits to companies and choices for consumers. But how do executives and managers set the right price? Underpinned by sound empirical research and real-life anecdotes, The 1% Windfall addresses this fundamental question. This book offers guidelines that any company—whether a multinational conglomerate, a small business, or even a nonprofit—can follow to create a comprehensive pricing strategy for any product or service. In addition, these versatile techniques and tools provide solutions to avert a slump in a recession, offset the impact of inflation, or battle a new competitor. The result is a mind-opening, clear blueprint for com-panies to price for profit and growth.
Author :
Publisher :
ISBN 13 :
Total Pages : 524 pages
Book Rating : 4.F/5 ( download)
Download or read book IP Asia written by and published by . This book was released on 2000 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Computerworld written by and published by . This book was released on 1987-09-21 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.
