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Author : Richard Henry Holton
Publisher :
ISBN 13 :
Total Pages : 18 pages
Book Rating : 4.:/5 (248 download)
Download or read book Marketing Structure and Economic Development written by Richard Henry Holton and published by . This book was released on with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Harold F. Breimyer
Publisher : Wiley-Blackwell
ISBN 13 :
Total Pages : 228 pages
Book Rating : 4.:/5 (43 download)
Download or read book Economics of the Product Markets of Agriculture written by Harold F. Breimyer and published by Wiley-Blackwell. This book was released on 1976 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in the economic system; Welfare goals in marketing; Economics of the marketing firm; Competitive structure of the market; Dimensions and structure of the marketing system for farm products in the United States; Performance of the marketing system: the role of marketing research; Governmental policies in marketing; Economics of transportation; Location of marketing enterprise and competitive structure; Marketing in economic development.
Author : Reed Moyer
Publisher :
ISBN 13 :
Total Pages : 76 pages
Book Rating : 4.3/5 (512 download)
Download or read book Marketing in Economic Development written by Reed Moyer and published by . This book was released on 1965 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analysis of markets and marketing systems, primarily in developing countries - concept, economic implications, distribution dynamics (retail trade) of consumer goods produced chiefly by small scale industries (women traders predominants), trade restrictions and barriers, efficiency of trading process. Research needs and methods. References pp. 58 to 63.
Author : Erdener Kaynak
Publisher : Greenwood
ISBN 13 :
Total Pages : 232 pages
Book Rating : 4.:/5 (318 download)
Download or read book Marketing and Economic Development written by Erdener Kaynak and published by Greenwood. This book was released on 1986 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author describes the general features of marketing in different economic settings of the world and relates the prevailing marketing conditions and marketing systems of countries to their level of economic development at varying stages.
Author : Morton I. Kamien
Publisher : Cambridge University Press
ISBN 13 : 9780521293853
Total Pages : 252 pages
Book Rating : 4.2/5 (938 download)
Download or read book Market Structure and Innovation written by Morton I. Kamien and published by Cambridge University Press. This book was released on 1982-02-26 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technical advance requires resources and is motivated by the quest for profits; therefore, the rate and direction of advance is determined by the economic system. Recognition of this fact has focused attention on the performance of the market economy in the allocation of resources to technical advance, and the consequent body of research is surveyed and synthesised in this book. The theories of market structure and innovation proposed by Schumpeter, Galbraith, Arrow, Schmookler, Scherer, Mansfield, Phillips, Barzel, Kamien and Schwartz, Loury, Nelson and Winter, Grabowski, Dasgupta and Stiglitz, and others are presented in an integrated form. These theories deal with the nature of competition, the incentives to innovate and the pace of innovative activity under different market structures, and the existence of a market structure that yields the most rapid rate of innovation. In addition, the findings of seventy empirical studies dealing with various facets of the microeconomics of technical innovation are presented. The book is designed to be accessible to economists working in a variety of situations - in universities, business and government - and who are concerned with questions of technical innovation. It is also suitable for senior-level undergraduates and first year graduate students approaching the subject in a comprehensive way for the first time.
Author : Elhanan Helpman
Publisher :
ISBN 13 : 9780745001098
Total Pages : 271 pages
Book Rating : 4.0/5 (1 download)
Download or read book Market Structure and Foreign Trade written by Elhanan Helpman and published by . This book was released on 1985-01-01 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Subhash C. Ray
Publisher : Springer Nature
ISBN 13 : 9811034559
Total Pages : 1797 pages
Book Rating : 4.8/5 (11 download)
Download or read book Handbook of Production Economics written by Subhash C. Ray and published by Springer Nature. This book was released on 2022-06-02 with total page 1797 pages. Available in PDF, EPUB and Kindle. Book excerpt: This three-volume handbook includes state-of-the-art surveys in different areas of neoclassical production economics. Volumes 1 and 2 cover theoretical and methodological issues only. Volume 3 includes surveys of empirical applications in different areas like manufacturing, agriculture, banking, energy and environment, and so forth.
Author : Franz Kero
Publisher : diplom.de
ISBN 13 : 3832461965
Total Pages : 89 pages
Book Rating : 4.8/5 (324 download)
Download or read book Regional Marketing and the Strategic Market Planning Approach to Attract Business and Industry Case Study written by Franz Kero and published by diplom.de. This book was released on 2002-12-09 with total page 89 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Abstract: This thesis describes and evaluates how regional marketing, based on the ideas of Philip Kotler s Marketing Places (1993), can be a reasonable tool to attract business locators into economic regions. The thesis concentrates on strategic market planning of local economic development programs. It is presented how to make use of local competitive advantages by useful bundling of incentives. The notion of marketing and governing places is combined and shall offer the reader a new perspective of meeting regional economic objectives for places. This thesis is divided into two parts: a theoretical part (where industrial incentives are presented and Kotler s concept is explained and criticized) and an empirical part (where regional marketing is applied and tested for effectiveness). First, it will be defined what regional marketing is and what forms of incentives are considered. Then it will be presented how marketing strategies can be organized in a local environment, followed by a discussion how companies make location decisions. In the last chapter of the first part, a critical discussion of the regional marketing approach is presented. In the second part, an emphasis will be put on the case study; a location (Orange County, California, USA) where economic development based on marketing planning came to work. With a view to the situation and implications analyzed in the case study, it will be tried to scrutinize effectiveness and usefulness of economic development programs based on regional marketing principles for this place in question and in general. Inhaltsverzeichnis:Table of Contents: TABLE OF CONTENTS0 1.INTRODUCTION2 1.1Delineation of the problem3 1.2Marketing as a regional development approach4 1.3Methodology6 1.4Objectives and structure of the master s thesis6 1.5Region7 2DEFINITION OF REGIONAL MARKETING8 2.1Regional marketing and regional economic development11 OBJECTIVES13 2.2Major elements of a regional marketing program14 2.3Strategic market planning process16 2.3.1Conducting the place audit16 2.3.2Describing the vision and objectives18 2.3.3Formulating the strategy18 2.3.4Operative plan18 2.3.5Implementation and control19 2.4Organization of regional marketing programs19 2.4.1Forms of economic development organizations in the USA20 2.4.2Participants of a regional marketing program22 2.5Objectives of regional marketing programs23 2.5.1Increasing the attractiveness of a city as a place of [...]
Author : Erdoğan Kumcu
Publisher : Elsevier Limited
ISBN 13 :
Total Pages : 376 pages
Book Rating : 4.3/5 (121 download)
Download or read book Marketing and Development written by Erdoğan Kumcu and published by Elsevier Limited. This book was released on 1988 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Hans van Trijp
Publisher : BRILL
ISBN 13 : 9086866999
Total Pages : 192 pages
Book Rating : 4.0/5 (868 download)
Download or read book Markets, marketing and developing countries written by Hans van Trijp and published by BRILL. This book was released on 2023-09-04 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Markets are increasingly seen as vehicles to solve problems in developing countries. For example, improvements in market performance make potentially important contributions to achieve the Millennium Development Goals. Access of smallholders to well-functioning markets is increasingly expected to contribute to poverty alleviation and improvement of both food security and environmental sustainability. This book presents the views of leading experts on where we stand and where we are heading in the field of markets, marketing and developing countries. Twenty essays in this book describe the role of marketing in achieving development goals, the track record of past market policies, the current functioning of value chains, the roles that market institutions play to facilitate market access for smallholders, as well as the potential to add value to farm produce through certification schemes, new technologies or innovation systems. The book is published in honour of the retirement of Aad van Tilburg, one of the pioneers in the field of marketing in developing countries. Early on in his career Van Tilburg recognised that improvements in the functioning of markets and marketing can be key to economic development with special reference to the livelihood of small producers and other market actors in developing countries.
Author : Lawrence J. Gitman
Publisher :
ISBN 13 : 9781998109319
Total Pages : 0 pages
Book Rating : 4.1/5 (93 download)
Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2023-05-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 422 pages
Book Rating : 4.:/5 (991 download)
Download or read book Marketing and Economic Development written by and published by . This book was released on 1967 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : G.M. Hampton
Publisher : Springer Science & Business Media
ISBN 13 : 9400956460
Total Pages : 250 pages
Book Rating : 4.4/5 (9 download)
Download or read book Marketing Aspects of International Business written by G.M. Hampton and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: The old ways break down, times change, and new life blossoms from the ruins. Frederich Schiller These words of a great poet express a basic fact of life-the inevitability of change. If marketers were asked to envision the future, they would not hesitate to answer that the entire globe is involved in a human revolution like no other in history. The changes now taking place, in both industrially developed and developing nations, are indications of the problems, chal lenges, and opportunities confronting future economic growth and development. Perhaps the most prominent characteristic of this change is the growing economic interdependence of all nations. Today it seems quite unnecessary to point out that any nation's problems and opportunities anywhere are now every nation's problems and opportunities everywhere. This economic and business interdependence on a global scale is the new reality, regardless of whether we want to accept it. The task ahead for all corporate managers becomes one of adapting to this new international business reality. It also requires them to assume the leadership role in helping individuals of all nations to become more and more aware of their mutual need for another's products and services. Today every corporation, whether confined within one nation or not, operates in this dynamic, changing, international business environment.
Author : Norris Taylor Pritchard
Publisher :
ISBN 13 :
Total Pages : 16 pages
Book Rating : 4.:/5 (31 download)
Download or read book A Framework for Analysis of Agricultural Marketing Systems in Developing Countries written by Norris Taylor Pritchard and published by . This book was released on 1969 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : G. Kindra
Publisher : Routledge
ISBN 13 : 1317646703
Total Pages : 276 pages
Book Rating : 4.3/5 (176 download)
Download or read book Marketing in Developing Countries (RLE Marketing) written by G. Kindra and published by Routledge. This book was released on 2014-09-25 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.
Author : John A. Quelch
Publisher : John Wiley & Sons
ISBN 13 : 0787974390
Total Pages : 434 pages
Book Rating : 4.7/5 (879 download)
Download or read book The Global Market written by John A. Quelch and published by John Wiley & Sons. This book was released on 2004-05-18 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But many companies who have developed a presence in the global market now face the challenges inherent in creating a multinational presence with the demands of the "unglobal consumer" who does not have a "one size fits all" need. Here, HBS Professors John Quelch and Deshpande bring together 13 Harvard Business School professors to discuss these and other problems and benefits encountered by executives in global markets. Topics to be discussed include: operating costs of global advertising and marketing services, global product standards; managing global supply chains; global account management; global brands; global knowledge sharing and performance drivers; managing global customers; and social marketing for global economic development.
Author : Justin Yifu Lin
Publisher : World Bank Publications
ISBN 13 : 0821389572
Total Pages : 389 pages
Book Rating : 4.8/5 (213 download)
Download or read book New Structural Economics written by Justin Yifu Lin and published by World Bank Publications. This book was released on 2012-01-01 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an innovative framework to analyze the process of industrial upgrading and diversification, a key feature of economic development. Based on this framework, it provides concrete advice to development practitioners and policy makers on how to unleash a country's growth potential.
