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Author : Dr. Saurabh Bajpai
Publisher : Book Rivers
ISBN 13 : 9355150938
Total Pages : 148 pages
Book Rating : 4.3/5 (551 download)
Download or read book MARKETING STRATEGIES OF LIFE INSURANCE COMPANIES written by Dr. Saurabh Bajpai and published by Book Rivers. This book was released on 2022-07-15 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : S. Lilly Rosari
Publisher : Discovery Publishing House Pvt Limited
ISBN 13 : 9789350562819
Total Pages : 210 pages
Book Rating : 4.5/5 (628 download)
Download or read book Marketing Strategy of Life Insurance Companies written by S. Lilly Rosari and published by Discovery Publishing House Pvt Limited. This book was released on 2013-04 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Life Insurance sector which is a booming sector in India has become a very attractive destination for global insurance players. The winds of liberalization and privatization have brought about dynamic and phenomenal changes in the insurance sector. Increased dynamism in the external environment in the form of competition has made it imperative to bring about transformation in the life insurance market. The tremendous growth recorded by India in this sector has been driven by liberalization, with the players both public and private enhancing product awareness and promoting consumer information.
Author : Sharon B. Allen
Publisher :
ISBN 13 : 9781579740085
Total Pages : 776 pages
Book Rating : 4.7/5 (4 download)
Download or read book Life and Health Insurance Marketing written by Sharon B. Allen and published by . This book was released on 1998 with total page 776 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers marketing principles and the functions of marketing as an integral aspect of the life and health insurance industry.
Author : Novi Dewan
Publisher : Springer Science & Business Media
ISBN 13 : 3834997889
Total Pages : 183 pages
Book Rating : 4.8/5 (349 download)
Download or read book Indian Life and Health Insurance Industry written by Novi Dewan and published by Springer Science & Business Media. This book was released on 2008-08-29 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: Novi Dewan establishes a status quo of the Indian health and life insurance industry and discusses the best practices for various elements of the marketing mix. She complements secondary research with recent empirical data accentuating the emerging opportunities and challenges in the Indian Insurance Industry by using standardized interviews with opinion leaders and CEOs of several insurers.
Author : Larry D. Redinbaugh
Publisher :
ISBN 13 :
Total Pages : 600 pages
Book Rating : 4.:/5 (612 download)
Download or read book Changes in Marketing Strategies and Tactics of Life Insurance Companies written by Larry D. Redinbaugh and published by . This book was released on 1970 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Charles & Linda Musselwhite
Publisher : Lulu.com
ISBN 13 : 0692291717
Total Pages : 115 pages
Book Rating : 4.6/5 (922 download)
Download or read book Marketing Online Strategies written by Charles & Linda Musselwhite and published by Lulu.com. This book was released on 2016-11-13 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: Having a strong digital presence is critical for insurance agencies today! And with the seemingly endless number of marketing companies espousing their strategies, and tactics where do you start? The 7 Pillars of Digital Marketing for Insurance Agencies is the answer to increasing and improving your online visibility. This book is a reference tool to deliberately and intentionally get found by more customers. The 7 Pillars of Digital Marketing for Insurance Agencies Website Content Email Online Ads Video Social Media Reviews / Testimonials These are the foundational components to robust digital marketing strategy. Today most folks looking for insurance services and/or products rarely (if ever) open up the yellow pages to find someone to help them with their needs. Instead, these folks ask their friends, coworkers, and family members but it doesn't stop there. After they learn about who you are, they're going to look you up online. Will they find you? If you're not on the first page of Google, Bing, or Yahoo search you may never be found and may never be called by those searching for your insurance products and services! While the 7 Pillars can be implemented independently they are most effective when you take a continuous cross channel promotion approach. When reading the 7 Pillars of Digital marketing you will gain insight on valuable marketing topics like: On Page Search Engine Optimization Title Tags Meta Descriptions Heading Tags Internal Links External Links Broken Links Image Alt Tags Keywords The Importance of Mobile Optimization Creating Content Calls to Action Lead Magnets Duplicate Content Problems Creating Email Campaigns Managing Your Email List The Five Phases of Email Marketing Why and How to Use Online Ads Video Creation Tools Video Platforms and a lot more... BONUSES Every chapter closes with free resources to download and use that will support you in your online marketing efforts.
Author : Larry Dale Redinbaugh
Publisher :
ISBN 13 :
Total Pages : 600 pages
Book Rating : 4.:/5 (262 download)
Download or read book Changes in Marketing Strategies and Tactics of Life Insurance Companies written by Larry Dale Redinbaugh and published by . This book was released on 1970 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Congress. House. Committee on Interstate and Foreign Commerce. Subcommittee on Oversight and Investigations
Publisher :
ISBN 13 :
Total Pages : 108 pages
Book Rating : 4.F/5 ( download)
Download or read book Life Insurance Marketing and Cost Disclosure written by United States. Congress. House. Committee on Interstate and Foreign Commerce. Subcommittee on Oversight and Investigations and published by . This book was released on 1978 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sanjeev Kumar Singh
Publisher : LAP Lambert Academic Publishing
ISBN 13 : 9783659368714
Total Pages : 52 pages
Book Rating : 4.3/5 (687 download)
Download or read book Promotional Strategies and Practices in Insurance Sector written by Sanjeev Kumar Singh and published by LAP Lambert Academic Publishing. This book was released on 2013 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: A marketing strategy combines product development, promotion, distribution, pricing, relationship management and other elements; identifies the firm's marketing goals, and explains how they will be achieved, ideally within a stated timeframe. The concept of promotional strategies becomes more relevant when it comes to service sector like life insurance, where a customer requires recurring services with utmost satisfaction. Promotional strategies are based on the basis of promotional mix elements. Strategies are said to be competitive moves of an organization where as promotional practices comprise of real or ground applications of the framed strategies. The reforms in the insurance sector leading finally to the opening of the insurance sector for private participation have brought in its wake major changes not only in the design of the products available in the market but also the manner in which they are marketed. This research paper is an attempt to focus on the study of promotional strategies and practices in selected private life insurance companies of India and also to find out the effectiveness of promotional strategies and practices on the overall performance of the orgz.
Author : Douglas Bennett, FSA
Publisher : ACTEX Publications
ISBN 13 : 1625422113
Total Pages : 113 pages
Book Rating : 4.6/5 (254 download)
Download or read book The Art and Science of Life Insurance Distribution written by Douglas Bennett, FSA and published by ACTEX Publications. This book was released on 2014-06-01 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a complete discussion of life insurance distribution. It begins by putting life insurance distribution within the broader context of distribution and marketing in general, thus demonstrating why life insurance distribution is different. It then goes on to discuss the history of how distribution, as we know it today, developed, and the ten primary distribution channels that exist in the business. With all of this as background, the book continues with more detail and discusses the various functions performed by distribution, and how distribution systems are managed today. It also goes into more specifics regarding the compensation and the economics of distribution. The text concludes with a discussion of managing distribution channel conflict, and how distribution of life insurance is expected to evolve in the near future. Spreadsheet models are available on the ACTEX website to assist readers in understanding the economics of distribution.
Author : Jeff Root
Publisher :
ISBN 13 : 9780692755778
Total Pages : 194 pages
Book Rating : 4.7/5 (557 download)
Download or read book The Digital Life Insurance Agent written by Jeff Root and published by . This book was released on 2016-07-19 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the history of selling life insurance, the most exciting, profitable time to be doing it is right now. The advances in technology and the shifts in consumer behavior and psychology have redefined what it means to build a successful, long-term life insurance business. The Digital Life Insurance Agent is the essential guide for life insurance agents of all skill levels to transition into the digital age. This book outlines the steps new agents need to take in order to get their business up and running, and will also help experienced agents who want to transition their business online. The Digital Life Insurance Agent provides a roadmap to building a predictable lead flow using online prospecting techniques, training on how to sell over the phone and basic training to get newer agents set up. If agents have the desire to change and the discipline to make it happen, the end result of executing the strategies outlined in this book will leave agents with a marketing machine that generates leads at all hours of the day, regardless of if the agent is sitting at the office, or on a beach!
Author : Lilian Artin
Publisher :
ISBN 13 :
Total Pages : 108 pages
Book Rating : 4.:/5 (785 download)
Download or read book The Marketing Strategies of American Life Insurance Company written by Lilian Artin and published by . This book was released on 1987 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Cheris Shun-ching Chan
Publisher : Oxford University Press
ISBN 13 : 0199875219
Total Pages : 303 pages
Book Rating : 4.1/5 (998 download)
Download or read book Marketing Death written by Cheris Shun-ching Chan and published by Oxford University Press. This book was released on 2012-01-13 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Death is the first book to offer an analysis of the emergence of a life insurance market outside of a Western context. Drawing on rich ethnographic data, it documents the processes and politics through which local cultures shape the way a market is formed and thereby sheds light on the dynamics through which modern capitalist enterprises diffuse insurance to regions with different cultural traditions.
Author : J. David Cummins
Publisher : Springer Science & Business Media
ISBN 13 : 1461550459
Total Pages : 379 pages
Book Rating : 4.4/5 (615 download)
Download or read book Changes in the Life Insurance Industry: Efficiency, Technology and Risk Management written by J. David Cummins and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: Major challenges for life insurance companies have been posed by an unprecedented wave of mergers and acquisitions in the insurance industry and the emergence of non-traditional competitors such as banks, mutual fund companies and investment advisory firms. This is the first book to analyze the determinants of firm performance in the life insurance industry by identifying the `best practices' employed by leading insurers to succeed in this dynamic business environment. The book draws upon data from insurer financial statements as well as upon an extensive survey of life insurer management practices and strategic choices in distribution systems, information technology, mergers and acquisitions, human resources and financial strategies. Generic strategies such as cost leadership, customer focus, and product differentiation are analyzed as well as strategic practices specific to the insurance industry. Best practices are identified by measuring the economic efficiency of insurers and by comparing firms across the industry. Both cost and revenue efficiency are measured relative to best practice efficient frontiers consisting of the industry's dominant life insurance firms. Economies of scale and the effects of mergers and acquisitions on efficiency are also analyzed. Financial strategies are examined with specific reference to pricing policy, valuation of assets and liabilities, and the current state of firm-level risk management systems. The benchmarks established are the result of extensive fieldwork that identifies key financial risks and methodologies to both measure and manage them at the firm level. The results discussed in the book indicate that firm performance is significantly correlated with management practices and strategic choices. Thus, life insurers can improve profitability by adopting optimal combinations of strategies. The book contains important new material on the effects of strategic choices in product distribution systems, information technology, mergers and acquisitions, human resources, and financial risk management policies. In the area of efficiency, the methodology provides a new approach for identifying peer groups of insurers and measuring the performance of individual insurers relative to their peer group. On the topics of risk and pricing, new insights are offered relative to current methodologies and in regard to areas where improvement is clearly warranted. The book concludes with an analysis of the future opportunities and challenges in the life insurance industry facing managers, and the strategic options available to them to cope with these changes.
Author : United States. Congress. House. Committee on Interstate and Foreign Commerce. Subcommittee on Oversight and Investigations
Publisher :
ISBN 13 :
Total Pages : 838 pages
Book Rating : 4.3/5 (91 download)
Download or read book Life Insurance Marketing and Cost Disclosure written by United States. Congress. House. Committee on Interstate and Foreign Commerce. Subcommittee on Oversight and Investigations and published by . This book was released on 1978 with total page 838 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Datta Devadkar
Publisher : LAP Lambert Academic Publishing
ISBN 13 : 9783659633737
Total Pages : 216 pages
Book Rating : 4.6/5 (337 download)
Download or read book A Comparative Study of Marketing Strategies written by Datta Devadkar and published by LAP Lambert Academic Publishing. This book was released on 2014-11-18 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study has been focused to analyze the overall marketing strategies between Indian insurance companies and Global Insurance companies operating in Pune city. Global Insurance companies are expanding their business and giving tough competition to LIC, continuous down fall in the market share of L1C after privatization, new business is increasingly going towards global insurance companies but still holding the dominant position and the most trusted brand among the people, in the post liberalization period, the Indian insurance industry witnessed a marvelous growth and touched its historical height are some of the major findings of study. The suggestions recommended by the researcher will be extremely useful for Indian insurers to bring further improvement in the business of life insurance and its penetration. This book is comparative study of Indian Insurance company and Global insurance Company working in Pune City.
Author : Chris Bradley
Publisher : John Wiley & Sons
ISBN 13 : 1119487625
Total Pages : 256 pages
Book Rating : 4.1/5 (194 download)
Download or read book Strategy Beyond the Hockey Stick written by Chris Bradley and published by John Wiley & Sons. This book was released on 2018-02-06 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beat the odds with a bold strategy from McKinsey & Company "Every once in a while, a genuinely fresh approach to business strategy appears" —legendary business professor Richard Rumelt, UCLA McKinsey & Company's newest, most definitive, and most irreverent book on strategy—which thousands of executives are already using—is a must-read for all C-suite executives looking to create winning corporate strategies. Strategy Beyond the Hockey Stick is spearheading an empirical revolution in the field of strategy. Based on an extensive analysis of the key factors that drove the long-term performance of thousands of global companies, the book offers a ground-breaking formula that enables you to objectively assess your strategy's real odds of future success. "This book is fundamental. The principles laid out here, with compelling data, are a great way around the social pitfalls in strategy development." —Frans Van Houten, CEO, Royal Philips N.V. The authors have discovered that over a 10-year period, just 1 in 12 companies manage to jump from the middle tier of corporate performance—where 60% of companies reside, making very little economic profit—to the top quintile where 90% of global economic profit is made. This movement does not happen by magic—it depends on your company's current position, the trends it faces, and the big moves you make to give it the strongest chance of vaulting over the competition. This is not another strategy framework. Rather, Strategy Beyond the Hockey Stick shows, through empirical analysis and the experiences of dozens of companies that have successfully made multiple big moves, that to dramatically improve performance, you have to overcome incrementalism and corporate inertia. "A different kind of book—I couldn't put it down. Inspiring new insights on the facts of what it takes to move a company's performance, combined with practical advice on how to deal with real-life dynamics in management teams." —Jane Fraser, CEO, Citigroup Latin America
