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Marketing Strategies Used By Intel To Create A Sustainable Market Position
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Book Synopsis Marketing Strategies Used by Intel to Create a Sustainable Market Position by : Christopher Ulph
Download or read book Marketing Strategies Used by Intel to Create a Sustainable Market Position written by Christopher Ulph and published by GRIN Verlag. This book was released on 2011-02 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt: Project Report from the year 2010 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 75, University of Hertfordshire (Business School), course: MA Marketing, language: English, abstract: An investigation to analyse the marketing strategies used by Intel by examining strategic marketing issues and also the options facing the organisation in building a sustainable competitive market position.
Book Synopsis Marketing Strategies Used By Intel To Create A Sustainable Market Position by : Christopher Ulph
Download or read book Marketing Strategies Used By Intel To Create A Sustainable Market Position written by Christopher Ulph and published by GRIN Verlag. This book was released on 2011-02-08 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: Project Report from the year 2010 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 75, University of Hertfordshire (Business School), course: MA Marketing, language: English, abstract: An investigation to analyse the marketing strategies used by Intel by examining strategic marketing issues and also the options facing the organisation in building a sustainable competitive market position.
Book Synopsis Marketing Strategy by : Robert W. Palmatier
Download or read book Marketing Strategy written by Robert W. Palmatier and published by Bloomsbury Publishing. This book was released on 2020-12-31 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students' decision-making processes and equip them for a world driven by big data. The second edition builds on the first's successful core foundation, with additional pedagogy and key updates. Research-based, action-oriented, and authored by world-leading experts, Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies. New to this Edition: - Revised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies - Enhanced pedagogy including new Worked Examples of Data Analytics Techniques and unsolved Analytics Driven Case Exercises, to offer students hands-on practice of data manipulation as well as classroom activities to stimulate peer-to-peer discussion - Expanded range of examples to cover over 250 diverse companies from 25 countries and most industry segments - Vibrant visual presentation with a new full colour design
Book Synopsis Promoting Sustainable Practices through Energy Engineering and Asset Management by : González-Prida, Vicente
Download or read book Promoting Sustainable Practices through Energy Engineering and Asset Management written by González-Prida, Vicente and published by IGI Global. This book was released on 2015-03-31 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Green technologies and energy-efficient practices have become two of the most prevalent issues in global society. However, many countries still lack the technology or resources needed to implement sustainable practices within their societies. Promoting Sustainable Practices through Energy Engineering and Asset Management discusses the challenges that the developing world faces when implementing and utilizing environmentally friendly techniques. This publication is a crucial reference source for managers, scientists, technology developers, and engineers interested in the adoption of sustainable practices in developing countries.
Book Synopsis Sustainable Business Strategy by : Andrew Grantham
Download or read book Sustainable Business Strategy written by Andrew Grantham and published by Walter de Gruyter GmbH & Co KG. This book was released on 2022-03-21 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the twenty-first century, there is no single prescription for business strategy development, choice and implementation. The challenges facing firms, not-for-profit organizations and the public sector are significant and call for creativity, inclusivity, diversity and responsibility. The looming and deepening crisis of climate change, imperatives of the UN Sustainable Development Goals and global pandemics, have exposed the risks associated with an exclusive market worldview and the indicators that drive it such as GDP, stock market values, return on investment, executive remuneration, etc. Sustainable Business Strategy augments and challenges existing texts to offer a progressive, challenging, decolonized and plural business strategy curriculum. Andrew Grantham presents existing business strategy theories, tools and techniques, introduces contemporary critiques, and offers fresh thinking about the application of the models and outcomes. The book takes the position that what we know about strategic analysis, choice and implementation needs updating and revision; while there remains a significant role for the market in a healthy, sustainable and future-oriented economy, strategic decisions will be mediated by regulation, broad stakeholder engagement and planetary boundaries. This book is written to be used as a core text for students studying business or corporate strategy at undergraduate and master’s levels. The author uses contemporary examples by way of illustration but seeks to guide readers to investigate the case in greater detail for themselves using references and hyperlinks. Questions and exercise sections in each chapter can be utilized in seminar classes and/or assessments. Events around the book Link to a De Gruyter Online Event in which the author Andrew Grantham together with Patricia Prado, Newcastle Business School discuss topics such as: How can businesses implement strategies that enable competitive growth and create shared value in a way that is truly sustainable during this era of climate change? What tools can analysts and strategists use to ensure sustainability is at the very core of business strategy? The event will be moderated by Richard Freeman, founder and CEO of always possible: https://youtu.be/0y6n93-6axw
Book Synopsis Sustainable Growth Through Strategic Innovation by : Mitsuru Kodama
Download or read book Sustainable Growth Through Strategic Innovation written by Mitsuru Kodama and published by Edward Elgar Publishing. This book was released on 2018 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: From detailed reviews of existing dynamic capabilities, this book presents a theoretical model of a strategic innovation system as a corporate system capability to enable a large company to achieve strategic innovation. The book includes in-depth case studies to illustrate the importance of strategic innovation capabilities.
Book Synopsis Strategy Is Destiny by : Robert A. Burgelman
Download or read book Strategy Is Destiny written by Robert A. Burgelman and published by Free Press. This book was released on 2020-03-24 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: How did a pioneering company in the semiconductor industry not only survive but thrive in the face of the explosive change and upheavals that forced it to transform itself twice in the course of its thirty-year history? The answer lies in the quality of its strategy-making process, contends leading strategic management scholar Robert A. Burgelman in this extraordinary book based on an exhaustive twelve-year study he conducted inside Intel Corporation. At once a history of strategy-making at Intel as well as a strategy-making field manual that any high-technology manager will need to consult frequently, Strategy Is Destiny truly describes strategy-in-action as the way of life of senior executives in the corporation of the future.
Book Synopsis An Introduction to Sustainable Business Practices (Collection) by : Brian Clegg
Download or read book An Introduction to Sustainable Business Practices (Collection) written by Brian Clegg and published by FT Press. This book was released on 2014-06-30 with total page 909 pages. Available in PDF, EPUB and Kindle. Book excerpt: A brand new collection introducing today's highest-value sustainable business processes… 3 authoritative books, now in a convenient e-format, at a great price! 3 authoritative Books help you drive real competitive advantage from sustainability -- from planning and strategy through execution and metrics Sustainability strategies offer powerful opportunities to increase profitability, accelerate growth, improve brand value, and reduce business risk. In this unique 3 eBook package, three world-class experts introduce business sustainability and show how to achieve these benefits throughout your own organization. In Return on Sustainability: How Business Can Increase Profitability and Address Climate Change in an Uncertain Economy , Kevin Wilhelm introduces new best practices for capitalizing on the many business opportunities presented by climate change. Through real-world case studies of firms ranging from Yakima to Lockheed Martin, Wilhelm shows how enterprises have significantly improved business performance by improving their climate performance. Wilhelm also identifies key climate-related business risks that will require businesses to act whether they want to or not. Wilhelm helps you make the business case for seriously addressing climate change -- and, once you've made that case, he offers you practical strategies and techniques for successful execution. Next, in Better Green Business: Handbook for Environmentally Responsible and Profitable Business Practices, Dr. Eric G. Olson brings together practical insights and start-to-finish strategies for driving “win-win-win” gains in revenue, efficiency, and environmental performance. He introduces powerful methodologies and technologies for increasing operational efficiency and reducing waste, including IBM’s impactful Green Sigma™ approach. You'll find new ways to drive value by “instrumenting the planet,” and discover the technologies that now make this possible. Olson concludes by identifying long-term trends that make “green business” approaches increasingly indispensable. Finally, in Financial Times Briefings: Sustainable Business, Brian Clegg delivers concise, practical, and actionable advice for integrating sustainability in ways that improve both the environment and your bottom line. Organized to deliver fast and realistic answers to today's most common business sustainability challenges, this FT Briefing presents targeted strategies, detailed tactics, real business cases, crucial consensus-building techniques, effective metrics, proven executive interventions, and much more. Whether you're new to business sustainability or you want to strengthen your current initiatives, this collection brings together the best practices and expert advice you need right now. From world-renowned business sustainability experts Kevin Wilhelm, Eric Olson, and Brian Clegg
Book Synopsis Creating a Sustainable Competitive Position by : Pervez N. Ghauri
Download or read book Creating a Sustainable Competitive Position written by Pervez N. Ghauri and published by Emerald Group Publishing. This book was released on 2023-10-02 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ebook edition of this title is Open Access and freely available to read online. This volume includes research-based cases highlighting different sustainability challenges and theory-based discussions around how firms can manage a multi-stakeholder perspective in relation to performance.
Book Synopsis Smart and Sustainable Interactive Marketing by : Irani, Hamid Reza
Download or read book Smart and Sustainable Interactive Marketing written by Irani, Hamid Reza and published by IGI Global. This book was released on 2024-01-22 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's world, sustainability is no longer just a buzzword; it is a fundamental concern for businesses seeking to thrive. Traditional marketing strategies often fall short of aligning with the values and expectations of today's socially conscious consumers. Marketers are grappling with the issue of reconciling traditional marketing with the demands of the modern, environmentally conscious consumers. The marketing landscape is rapidly evolving, and businesses are challenged to embrace sustainability while leveraging transformative digital technologies. Smart and Sustainable Interactive Marketing is designed to address this very challenge. This book recognizes this issue as the first step toward its resolution. It delves into the intricate dimensions and features of sustainable marketing, shedding light on how it can harmonize with the contemporary economy and the principles of sustainable development. The book identifies the need for transformation and integration of digital technologies, such as artificial intelligence, to bridge the gap between traditional marketing and sustainability.
Book Synopsis Enterprise-Wide Strategic Management by : David L. Rainey
Download or read book Enterprise-Wide Strategic Management written by David L. Rainey and published by Cambridge University Press. This book was released on 2010 with total page 526 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fresh, holistic approach to strategic management in the modern business environment.
Book Synopsis Handbook of Sustainability-Driven Business Strategies in Practice by : Markovic, Stefan
Download or read book Handbook of Sustainability-Driven Business Strategies in Practice written by Markovic, Stefan and published by Edward Elgar Publishing. This book was released on 2021-12-07 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainability is a top priority for organizations and a key strategy in corporate agendas, but the effective deployment of any strategy demands that the strategy is consistent, functional, and aligned. This Handbook advocates sustainability strategies that encompass environmental, social, and economic dimensions at department-level.
Book Synopsis Business Planning, Business Plans, and Venture Funding by : Robert T. Ochtel
Download or read book Business Planning, Business Plans, and Venture Funding written by Robert T. Ochtel and published by Carlsbad Publishing. This book was released on 2009 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is your company's product plan? Which markets do you address? Who is the competition? How do you develop a financial proformas? What is your product development/rollout plan? What's in an investor focused business plan? How do I successfully approach Angel and venture capital investors and secure funding? This book provides a definitive reference guide, of proven methods, and processes, developed by the author, to initiate the business planning process, develop a complete and compelling business plan and ultimately secure funding from Angel investors, venture capitalists or other their party investors. These methods and processes are first defined, next explained, and then delineated by actual examples. With the development and publication of this book, the author provides the entrepreneur with the necessary insight, proper background, rules, strategies and tactics to develop a successful start-up company and achieve their ultimate goal - secure funding and bring their product, service or technology to market.
Book Synopsis Electronic Globalized Business and Sustainable Development Through IT Management: Strategies and Perspectives by : Ord¢¤ez de Pablos, Patricia
Download or read book Electronic Globalized Business and Sustainable Development Through IT Management: Strategies and Perspectives written by Ord¢¤ez de Pablos, Patricia and published by IGI Global. This book was released on 2010-08-31 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides fresh ideas on how IT and modern management can contribute to societal and economic objectives and the significant role of IT for global challenges and international collaboration"--Provided by publisher.
Book Synopsis STRATEGIC MARKET MANAGEMENT, 7TH ED by : David A. Aaker
Download or read book STRATEGIC MARKET MANAGEMENT, 7TH ED written by David A. Aaker and published by John Wiley & Sons. This book was released on 2008-02 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market_Desc: · Business Professionals· MBA Students Special Features: · The most direct and comprehensive treatment of the role of marketing in a corporation's strategic decision making· Strong coverage of branding· Provides a structure and methodology for analyzing the external environment· Emphasizes the importance of sustainable competitive advantages (SCAs) in a business About The Book: This book describes and illustrates a structured approach to external market analysis that business managers can apply to their strategic decision-making. By using a variety of concepts and methods such as strategic questions, portfolio models and scenario analysis, this book help managers identify and evaluate numerous strategic investment alternatives. It also discusses how an organization can create dynamic strategies that are responsive to changing conditions. The book also places greater emphasis on the importance of external market analysis including the value proposition, product category analysis, the value of relevance, and competitor analysis.
Book Synopsis Market Segmentation by : Michel Wedel
Download or read book Market Segmentation written by Michel Wedel and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern marketing techniques in industrialized countries cannot be implemented without segmentation of the potential market. Goods are no longer produced and sold without a significant consideration of customer needs combined with a recognition that these needs are heterogeneous. Since first emerging in the late 1950s, the concept of segmentation has been one of the most researched topics in the marketing literature. Segmentation has become a central topic to both the theory and practice of marketing, particularly in the recent development of finite mixture models to better identify market segments. This second edition of Market Segmentation updates and extends the integrated examination of segmentation theory and methodology begun in the first edition. A chapter on mixture model analysis of paired comparison data has been added, together with a new chapter on the pros and cons of the mixture model. The book starts with a framework for considering the various bases and methods available for conducting segmentation studies. The second section contains a more detailed discussion of the methodology for market segmentation, from traditional clustering algorithms to more recent developments in finite mixtures and latent class models. Three types of finite mixture models are discussed in this second section: simple mixtures, mixtures of regressions and mixtures of unfolding models. The third main section is devoted to special topics in market segmentation such as joint segmentation, segmentation using tailored interviewing and segmentation with structural equation models. The fourth part covers four major approaches to applied market segmentation: geo-demographic, lifestyle, response-based, and conjoint analysis. The final concluding section discusses directions for further research.
Book Synopsis A Dictionary of Marketing by : Charles Doyle
Download or read book A Dictionary of Marketing written by Charles Doyle and published by Oxford University Press. This book was released on 2016-04-28 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,500 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use of digital and multi media, the impact of the World Wide Web on advertising, and the increased influence of social media and search engines on advertising and the rise of global brand management. Also included is a time line of the development of marketing as a discipline and the key events that impacted the development, as well as over 100 relevant web links, accessed and updated via a companion website. In addition, the main appendix provides greater depth on the subject, including advertising and brand case studies with a strong international focus. These are arranged thematically, e.g. automobile industry, food and drink, luxury goods, and focus on iconic brands, marketing campaigns, and slogans of the 20th century that have permeated our collective consciousness, exploring how the ideas defined in the main text of the book have been utilised successfully in practice across the globe. This dictionary is an indispensable resource for students of marketing and related disciplines, as well as a practical guide for professional practitioners and people with a general interest in marketing.
