Marketing Strategies Uk Us Enterprises Development Swot Analysis

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Marketing Strategies UK & Us Enterprises Development Swot Analysis Comparision

Author : Johnny Ch Lok
Publisher : Independently Published
ISBN 13 : 9781793847201
Total Pages : 190 pages
Book Rating : 4.8/5 (472 download)

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Book Synopsis Marketing Strategies UK & Us Enterprises Development Swot Analysis Comparision by : Johnny Ch Lok

Download or read book Marketing Strategies UK & Us Enterprises Development Swot Analysis Comparision written by Johnny Ch Lok and published by Independently Published. This book was released on 2019-01-10 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: In conclusion, the delivery time of an internet based survey is faster than the delivery of a survey by mail, it does not necessarily follow that the increased delivery speed will translate into a significantly shorter survey fielding period. Two points are relevant: dramatic possible for specialized populations and even for populations in which all electronic surveys are possible.On the quality hand, the primary purpose of a survey is to gather information about a population, the information is useless unless it is accurate and representative of the population. When survey error is commonly characterized in terms of the precision of statistical estimated, a good survey designing seeks to reduce all types of errors, including coverage, sampling, non response and measurement errors. Data quality includes unit and item non response, honesty of responses, particularly for questions of a sensitive nature, completeness of responses particularly for open ended questions and quality of data transcription into an electronic format for analysis of requires by the survey made. Data quality is usually measured by the number of respondents with missing items or the questions, longer answered are usually considered more informative and of higher quality email surveys may incur a higher percentage of items missing than mail surveys. Other quality issues for internet based surveys resulting from some sort of sampling errors are generally the same as for conventional surveys. However, such accuracy may be misleading if non response biases are not accounted for and researchers need to carefully consider the trade offs between smaller samples that allow for careful non response follow up and larger samples with less or no follow up. Web surveys can be programmed to conduct input validation as a logical check of the respondent's answers.These types of checks improve data quality and subsequently save time in the preparation of the analysis file. This will eliminate errors and from the respondent's point of view, simplify the process of taking the survey.

Marketing Strategies UK and US Enterprises Development SWOT Analysis Comparision

Author : Johnny Ch LOK
Publisher :
ISBN 13 : 9781793914613
Total Pages : 189 pages
Book Rating : 4.9/5 (146 download)

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Book Synopsis Marketing Strategies UK and US Enterprises Development SWOT Analysis Comparision by : Johnny Ch LOK

Download or read book Marketing Strategies UK and US Enterprises Development SWOT Analysis Comparision written by Johnny Ch LOK and published by . This book was released on 2019-01-11 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: In terms of a new product development process, how could the development and launch of Tele point services have been improved in order to avoid the problems that were experienced ? What lessons can be learnt for the development of 3G ( or 4G services)? Adrian, P.( 2012) showed that Hutchison is not new to taking big risks in the mobile phone market. It was behind the Rabbit network of semi-mobile Tele point phones launches in the UK in the 1980 years. These allowed callers to use a compact handset to make outgoing calls only, when they were within 150 meters of a base station, these being located in public places such as railway stations, shops, petrol stations, etc. As in the case of many new markets that suddenly emerge, operators saw advantages of having an early market share lead. Customers who perceived that one network was more readily available than any other would all other things being equal be more likely to subscribe to that network. Operators saw that a bandwagon effect could be set up to gain entry to the market at a later stage could become a much more expensive market challenger exercise. Such was the speed of development that the Tele point concept was not test marketed. To many, the development was too much product led, with insufficient understanding of buyer behavior and competitive pressures. Each of the four companies forced through their own technologies, with litter inclination or time available to discuss industry standard handsets which could eventually have caused the market to grow at a faster rate and allowed the operations to cut their costs. The Rabbit network came with the announcement by the UK government of its proposal to issue licenses for a new generation of personal communication networks, these would have the additional benefits of allowing both incoming and outgoing calls, and would not be tied to a limited base station range. By 2006 year, the next generation of mobile phone services were under development, with Japanese trials of 4G faster than 3G telecommunication service. 3G phones were also challenged by the development of alternative wireless access services, notably Wi Fi. Many companies, such as T-Mobile had began offering mobile Wi Fi services, which allow users to log on a local access points and gain access to their email and browse internet. Subscribers to VOIP telephone services could also effectively make the free phone calls from a Wi Fi access point. For many business travelers, using their laptop, Wi Fi access seemed a more attractive and less expensive option than using a 3G phone connection to check for email. It was likely to become even more attractive, with development of longer range Wi Max services that extended beyond the very limited 50 meter or so range of Wi Fi. The pressure of 3G telecommunication services was intensified when the UK government announced in 2006 year that it would license the development of a national Wi Fi network.

Marketing Strategies UK & Us Enterprises Development Improvement

Author : Johnny Ch Lok
Publisher : Independently Published
ISBN 13 : 9781091773851
Total Pages : 190 pages
Book Rating : 4.7/5 (738 download)

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Book Synopsis Marketing Strategies UK & Us Enterprises Development Improvement by : Johnny Ch Lok

Download or read book Marketing Strategies UK & Us Enterprises Development Improvement written by Johnny Ch Lok and published by Independently Published. This book was released on 2019-03-27 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: These questions will be analyses with regard to its significance and applicability in brand management. The results of a neuropsychological study, which measured the implicit personality systems of package tourists and travel agents with a psychological test. When investigating the travel market, it must be taken into consideration that it is subject to considerable changes, due to, for example, new dynamic production processes, price comparison systems, the growth of online providers etc. Every travel agent needs to make each brand unique and distinguishable in its perception. The key issues discussed where: Why do package tourists buy? Which scopes and potentials are there? When positioning style brands? How can potential customers be better addressed and won as a customer? Central question concerning travel agents where: what is there main motivation ( commissions, incentives)? How can travel agents be more effectively? How can travel agents help to increase the sale? Sensing versus intuition concerns perception itself, thinking versus feeling are decision strategies based on perception and judging versus perceiving relate to the handling of these decision. Because individual travel agent needs to explain why whose choice of packages holiday arrangement is the best suitable to every consumer considerably when the customer is the first time to contact the travel agent, so travel agent is needed more professional travel knowledge to arrange the best packages holiday to serve every visitor to enjoy their holidays satisfactory to build their brand. Otherwise, any television brand company sale representatives who only need to introduce what the style of television product which feature to let the visitor to know to decide to buy or not buy it. So, any television product brands which need more different kinds of advertising to help them to promote to build their brands long term.In conclusion, P&G fairy liquid soap brand management principle, which is more similar to apply to television product brand management principle, which need to launch their different style products to satisfy clients needs. Such as P&G brand company needs to continue to change its product ingredient to let many customers to feel to use safely, e.g. it launches bar soap products to liquid soap products as well as any television product companies to launch how to change television images and colours to be more clear to attract many customers to choose to buy whose television brands products. Otherwise, packages of holiday arrangement tourism service, tourism consultants need to own professional travel knowledge to help whose visitors to arrange any the most reasonable price and the most safe and the most unique journeys to attract any visitors to choose whose packages of holiday services. In fact, travel agents who do not need to spend much money to invest to carry on launching their travel service to raise time to gather travel information to increase whose ideas to achieve to persuade every visitors to choose packages of holiday arrangement successfully. Hence, it seems P&G fairy liquid soap product brand management principle which can not apply to packages of holidays travel arrangement service clearly.

SWOT Analysis

Author : Nadine Pahl
Publisher : GRIN Verlag
ISBN 13 : 3640303032
Total Pages : 93 pages
Book Rating : 4.6/5 (43 download)

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Book Synopsis SWOT Analysis by : Nadine Pahl

Download or read book SWOT Analysis written by Nadine Pahl and published by GRIN Verlag. This book was released on 2009-04 with total page 93 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Applied Sciences Berlin, course: Marketing, language: English, abstract: Due to strong competition and a continuous market change, most companies engage in strategic planning today to become or stay competitive in the long run. Strategy is all-embracing. Strategy has to capture internal and external aspects, that means to comprise competencies and market opportunities. Strategy has to keep in view the own company, the customers and the competitors. The challenge is to create customer values and competitive advantages to assure benefits and growth. As a result, the starting point of every strategic decision demonstrates the recognition and the analysis of the company's current situation containing a high variety of parameters. These parameters are generally defined by the company's influence into internal and external parameters. However, the understanding of the company's situation is only defined in absolute by analysing parameters and its bilateral dependencies. Therefore, the combination of the company's internal factors and the external environmental circumstances presents the basis for the strategy development and the resulting organisational marketing goals and application of the marketing instruments. The SWOT analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities and Threats of a company. It provides information that is helpful in matching the company's resources and capabilities to the competitive environment in which it operates. The resulting SWOT matrix contrasts the results of the internal analysis (strengths and weakness) and the external analysis (opportunities and threats) to define strategic fields of action. That application of a SWOT analysis is therefore instrumental in strategy formulation and selection.

The SWOT Analysis

Author : 50minutes,
Publisher : 50 Minutes
ISBN 13 : 2806265835
Total Pages : 33 pages
Book Rating : 4.8/5 (62 download)

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Book Synopsis The SWOT Analysis by : 50minutes,

Download or read book The SWOT Analysis written by 50minutes, and published by 50 Minutes. This book was released on 2015-08-17 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: Develop strengths to decrease the weaknesses of your business This book is a practical and accessible guide to understanding and implementing the SWOT analysis, providing you with the essential information and saving time. In 50 minutes you will be able to: • Determine the strengths, weaknesses, opportunities and threats of your business • Distinguish the factors that affect the internal functioning and external environment of your business • Develop a coherent strategy ABOUT 50MINUTES.COM | Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

Marketing Strategies UK and US Enterprises

Author : Johnny Ch LOK
Publisher :
ISBN 13 : 9781091771383
Total Pages : 189 pages
Book Rating : 4.7/5 (713 download)

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Book Synopsis Marketing Strategies UK and US Enterprises by : Johnny Ch LOK

Download or read book Marketing Strategies UK and US Enterprises written by Johnny Ch LOK and published by . This book was released on 2019-03-27 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chapter 11A national chain of restaurant mobile advertising strategy1.Critically assess the likely opportunities and problemsof mobile advertising for a national chain of restaurants.A global crisis in the advertising industry largely linked to the impact of the internet is transforming the business models of media industries, the content they create and distribute, and the audiences who consume that contents. Such as consumers can use whose mobiles to find where the chain of restaurants are located and meal and drink prices and meal and drink types and restaurant opening and closing time etc. information for the national chain of restaurants from internet advertising when who leave at home conveniently. The opportunity to mobile advertising for a national chain of restaurants, it can expand its national chain of restaurants brand to different countries visitors and instead of its self country visitors to let them to know whether where its chain of restaurants can provide what kinds of food or drink to serve to them to eat before they prepare to go to any one of the national chain of restaurants immediately. Hence, when visitors travel to its country, it will be more easy to let them to remember where any one of the national chain restaurants are located in the nation when who enter the national chain restaurants website or enter yahoo website to type" national chain restaurants" word, then who can seek any one of the national chain restaurants from whose mobiles easily.In fact, if a national chain of restaurants chose to use television advertising, due to the national chain of restaurants which locate at itself country locally. It is only concentrate on promoting it's country's domestic eating consumers target to know it's existence when its country's domestic eating consumers are watching television at homes. Usually, working people need to work and students need to go to school to study from morning 9:00am to 6:00 pm at night. Hence, the national chain of restaurants can only advertise at night time. Furthermore, the overseas travelers watch the nation's television when who are staying in the nation's hotels at night time. Hence, the national chain of restaurants can only use television to advertise to attract the largest numbers of local and foreign visitors to watch its advertisement at night time possibly. Due to mobileadvertising exists, television advertising is more difficult to attract the durability of audience segmentation models to build upon demographic and it also lacks new opportunities to implement psychographic and behavioral models for understanding audiences. Such as, many young people who accept to use mobile to communicate, so it implies every family usually has a mobile to use and mobile advertising will also have much opportunity to help any businesses to promote whose services or products to let many families to know whose advertising. In fact, mobile users can use mobile to watch movies or news, so who ought to link internet to watch during who are sitting on any transportations or walking, so when the nation's people who feel hungry, who can use their mobiles to link to internet to seek any restaurants to decide which restaurants are the most close to their locations to choose.

International Marketing Planning - An Analysis of Burger King

Author : Md. Rajibul Hasan
Publisher : GRIN Verlag
ISBN 13 : 3656352348
Total Pages : 27 pages
Book Rating : 4.6/5 (563 download)

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Book Synopsis International Marketing Planning - An Analysis of Burger King by : Md. Rajibul Hasan

Download or read book International Marketing Planning - An Analysis of Burger King written by Md. Rajibul Hasan and published by GRIN Verlag. This book was released on 2013-01-15 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: Distinction, University of Lincoln, course: International Marketing, language: English, abstract: According to Doole and Lowe (2008), International marketing involves the firm in setting up manufacturing or processing facilities around the world and coordinating marketing strategies across the globe. This essay will explain how Burger King’s strategy will respond to the needs of Bangladeshi customers and moreover discuss if there are any opportunities available for Burger King to establish itself in Bangladesh, given the attractive environment of Bangladesh. Burger King, which is known as BK is the second largest fast food hamburger chain in the world. It is operating in more 12,200 places and serving over 11 million customers daily in 76 countries and territories worldwide. In addition, almost 90 percent of the Burger King restaurants are possessed and operated by independent franchisees. (Burger King Website, 2011) The revenue of Burger King for 2010 is $ 2502.20 million during 2010. It has decreased of 1.40% from the 2009 (Yahoo Finance, 2011). The revenue of it was $2537.4 million during 2009. It was increased of 3.2% over 2008. The operating profit of this company was 339.4 million in the 2009 which decreased of 4.1% from 2008. (Datamonitor, 2010). Burger King is acquired by the investment firm 3G capitals more than 90% of the company during 2010. (Yahoo Finance, 2011) According to John Chidsey, chairman and chief executive officer, Burger King carried strong revenues even with escalating economic and consumer uncertainties by profitably executing on various growth strategies, marketing leadership, including net restaurant growth, product innovation, longer competitive hours and operational excellence. (Burger King Website, 2011) If we look at Bangladesh market, then we find that there are some leaders that already exist in the fast food industry of Bangladesh. These are – KFC, Pizza Hut, A&W, BFC (Best Fried Chicken), Helvetia, etc.

Marketing Finance

Author : Keith Ward
Publisher : Routledge
ISBN 13 : 0750657707
Total Pages : 355 pages
Book Rating : 4.7/5 (56 download)

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Book Synopsis Marketing Finance by : Keith Ward

Download or read book Marketing Finance written by Keith Ward and published by Routledge. This book was released on 2004 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: While building on the author's previous book, "Financial Aspects of Marketing," this book is designed to provide marketing managers and students with the financial know-how to maximize the cost effectiveness of their marketing activities.

Strategic Business Decisions for Sustainable Development

Author : Dr. M.B.M. Ismail
Publisher : Alborear (OPC) Pvt. Ltd.
ISBN 13 : 819466604X
Total Pages : 162 pages
Book Rating : 4.1/5 (946 download)

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Book Synopsis Strategic Business Decisions for Sustainable Development by : Dr. M.B.M. Ismail

Download or read book Strategic Business Decisions for Sustainable Development written by Dr. M.B.M. Ismail and published by Alborear (OPC) Pvt. Ltd.. This book was released on 2023-05-13 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is our pleasure to present the proceedings of the International Conference that was held on 1 st and 2nd March 2023 at Department of Commerce, B.S. Abdur Rahman Crescent Institute of Science and Technology, Vandalur, Chennai. This conference provided a platform for researchers, academics, professionals, and industrialist from various fields to come together and share their research findings, innovative ideas, and experiences. The theme of the conference was "Management, Accounting, Banking, Economics and Business Research for Sustainable Development”, which attracted a diverse range of research papers, presentations and active participations. The conference was a great success, and we received an overwhelming response from participants across the globe. The conference proceedings contain papers that have been thoroughly reviewed by a panel of experts in their respective fields. These papers have undergone a rigorous peer-review process to ensure their quality and relevance to the conference theme. The proceedings cover a wide range of topics, including but not limited to the field of commerce. The papers presented in these proceedings reflect the latest developments and advancements in the field. They provide valuable insights and offer practical solutions to real-world problems. The proceedings also serve as an excellent reference for researchers, scholars, and practitioners who are interested in pursuing further research in the field.

The Future Opportunities and Challenges of Business in Digital Era 4.0

Author : Satria Bangsawan
Publisher : Routledge
ISBN 13 : 1000192342
Total Pages : 363 pages
Book Rating : 4.0/5 (1 download)

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Book Synopsis The Future Opportunities and Challenges of Business in Digital Era 4.0 by : Satria Bangsawan

Download or read book The Future Opportunities and Challenges of Business in Digital Era 4.0 written by Satria Bangsawan and published by Routledge. This book was released on 2020-07-23 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the main challenges faced by all entrepreneurs, is the need to growth. Growth is part of all organizations, it implies continuous growth of sales, purchases, number of employees, profit and thus the growth of the enterprise. Most innovations that are part of the organizations are derived from the internal organization. Industrial Revolution 4.0 provides both opportunities and challenges to all entrepreneurs to grow their business. The rapid development of technology and all digital aspects create opportunities of innovation in organizations. These proceedings provide details beyond what is possible to be included in an oral presentation and constitute a concise but timely medium for the dissemination of recent research results. It will be invaluable to professionals and academics in the field of business, entrepreneurship and economics to get an understanding of recent research developments.

Handbook of International Marketing

Author : Malcolm McDonald
Publisher :
ISBN 13 :
Total Pages : 200 pages
Book Rating : 4.:/5 ( download)

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Book Synopsis Handbook of International Marketing by : Malcolm McDonald

Download or read book Handbook of International Marketing written by Malcolm McDonald and published by . This book was released on 1982 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Essential Guide to Marketing Planning

Author : Marian Burk Wood
Publisher : Pearson Education
ISBN 13 : 9780273713234
Total Pages : 296 pages
Book Rating : 4.7/5 (132 download)

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Book Synopsis Essential Guide to Marketing Planning by : Marian Burk Wood

Download or read book Essential Guide to Marketing Planning written by Marian Burk Wood and published by Pearson Education. This book was released on 2007 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essential Guide to Marketing Planning takes you step-by-step through the planning process. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach gives you exactly what you need to succeed. It offers you practical guidance in how to research, prepare and present a great marketing plan.

Essentials of Marketing Management

Author : Geoffrey Lancaster
Publisher : Routledge
ISBN 13 : 1351709070
Total Pages : 764 pages
Book Rating : 4.3/5 (517 download)

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Book Synopsis Essentials of Marketing Management by : Geoffrey Lancaster

Download or read book Essentials of Marketing Management written by Geoffrey Lancaster and published by Routledge. This book was released on 2017-08-24 with total page 764 pages. Available in PDF, EPUB and Kindle. Book excerpt: The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster and Massingham's vital study offers an alternative to the traditional American focused teaching materials currently available. This second edition has been fully revised and updated, including a new chapter on digital marketing written by Dr Wilson Ouzem. Topics covered include: consumer and organizational buyer behaviour product and innovation strategies direct marketing Social media marketing Designed and written for undergraduate, MBA and masters students in marketing management classes, Essentials of Marketing Management builds on the successful earlier edition to provide a solid foundation to understanding this core topic.

Business Strategy

Author : George Stonehouse
Publisher : Routledge
ISBN 13 : 1136423206
Total Pages : 502 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Business Strategy by : George Stonehouse

Download or read book Business Strategy written by George Stonehouse and published by Routledge. This book was released on 2003-06-11 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Business Strategy: an introduction' is an accessible textbook that provides a straightforward guide for those with little or no knowledge of the subject. It presents complex issues and concepts in a clear and compact manner, so that readers gain a clear understanding of the topics addressed. The following features are included: * A comprehensive introduction to the subjects of business strategy and strategic management * Complex issues explained in a straightforward way for students new to this topic * Student friendly learning features throughout * Case studies of varying lengths with questions included for assignment and seminar work * A discussion of both traditional theory and the most recent research in the field This second edition features new and updated case studies as well as more depth having been added to the material in the book. New chapters on business ethics, types and levels of strategy, and how to use case studies have been incorporated. A range of pedagogical features such as learning objectives, review and discussion questions, chapter summaries and further reading are included in the text resulting in it being a user-friendly, definitive guide for those new to the subject. A web-based Tutor Resource Site accompanies the book.

Strategic Marketing in the Global Forest Industries

Author : Heikki Juslin
Publisher :
ISBN 13 :
Total Pages : 616 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Strategic Marketing in the Global Forest Industries by : Heikki Juslin

Download or read book Strategic Marketing in the Global Forest Industries written by Heikki Juslin and published by . This book was released on 2002 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Strategic Business Services

Author : OECD
Publisher : OECD Publishing
ISBN 13 : 9264173595
Total Pages : 227 pages
Book Rating : 4.2/5 (641 download)

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Book Synopsis Strategic Business Services by : OECD

Download or read book Strategic Business Services written by OECD and published by OECD Publishing. This book was released on 1999-09-13 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents 21 country case studies on strategic business sercices which comprise services in computer software and information processing, research and development and technical testing, marketing, business organisation (management consultancy and labour recruitment) and HR development.

A Strategic Analysis of Colgate ́s toothpaste product line

Author : Alexander Berger
Publisher : GRIN Verlag
ISBN 13 : 3640939387
Total Pages : 38 pages
Book Rating : 4.6/5 (49 download)

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Book Synopsis A Strategic Analysis of Colgate ́s toothpaste product line by : Alexander Berger

Download or read book A Strategic Analysis of Colgate ́s toothpaste product line written by Alexander Berger and published by GRIN Verlag. This book was released on 2011-06-17 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, grade: 73 %, University of Sunderland, language: English, abstract: The Colgate-Palmolive company is acknowledged as the world’s leader in personal care. This report analyse the Colgate’s current situation in order to give recommendations on their actual toothpaste product line. The report is divided into two parts. The first parts will analysis the current situation of Colgate. On the basis of a Swot analyse the strengths, weaknesses, opportunities, and threats of the company as well as of Colgate’s toothpaste product line will be analysed. Furthermore additional information on the company’s current market share, profitability, sales and the external environment of Colgate within the scope of the PEST analysis will be presented. At the end of the first part the competitive advantage of Colgate will be mentioned. The second part includes a suggested marketing strategy of the author using marketing tools such as segmentation targeting & positioning, SMART objectives as well as the marketing mix. To better recommend improvements, the actual state of Colgate referring to their products, objectives, etc. is in some parts shortly mentioned. At the end a conclusion is drawn concerning the current situation of Colgate and suggested improvements for the future.