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Marketing Strategies For Nurse Managers
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Book Synopsis Marketing Strategies for Nurse Managers by : Kunkle, Vi
Download or read book Marketing Strategies for Nurse Managers written by Kunkle, Vi and published by . This book was released on 1990 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides nursing administrators and managers with a complete guide to developing and implementing a nursing marketing plan. it includes a marketing model, guidelines for practical application, and numerous examples, forms, and other handy tools, and it describes how the nursing marketing plan relates to, or is integrated with, strategic plans, business plans, product lines, And The hospitals or institutions marketing efforts.
Book Synopsis The Nurse's Guide to Marketing by : Ruth R. Alward
Download or read book The Nurse's Guide to Marketing written by Ruth R. Alward and published by Singular. This book was released on 1991 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Management and Leadership for Nurse Managers by : Russell C. Swansburg
Download or read book Management and Leadership for Nurse Managers written by Russell C. Swansburg and published by Jones & Bartlett Learning. This book was released on 1996 with total page 708 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edition of the highly acclaimed Management and Leadership for Nurse Managers offers theoretical and practical perspectives on the major management functions as they are practiced in today's organizations. The author introduces current and future nurse managers to the challenges of planning, organizing, leading, and controlling. The most recent research on management theory is incorporated throughout the book in the context of its practical application. New coverage includes total quality management, pay-for-performance, the rising temporary workforce, and downsizing.
Book Synopsis Financial Management for Nurse Managers and Executives by : Steven A. Finkler
Download or read book Financial Management for Nurse Managers and Executives written by Steven A. Finkler and published by Elsevier Health Sciences. This book was released on 2007-01-01 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covering the financial topics all nurse managers need to know and use, this book explains how financial management fits into the healthcare organization. You'll study accounting principles, cost analysis, planning and control management of the organization's financial resources, and the use of management tools. In addition to current issues, this edition also addresses future directions in financial management. Chapter goals and an introduction begin each chapter. Each chapter ends with Implications For The Nurse Manager and Key Concepts, to reinforce understanding. Key Concepts include definitions of terms discussed in each chapter. A comprehensive glossary with all key terms is available on companion Evolve? website. Two chapter-ending appendixes offer additional samples to reinforce chapter content. Four NEW chapters are included: Quality, Costs and Financing; Revenue Budgeting; Variance Analysis: Examples, Extensions, and Caveats; and Benchmarking, Productivity, and Cost-Benefit and Cost-Effectiveness Analysis. The new Medicare prescription bill is covered, with its meaning for healthcare providers, managers, and executives. Coverage now includes the transition from the role of bedside or staff nurse to nurse manager and nurse executive. Updated information includes current nursing workforce issues and recurring nursing shortages. Updates focus on health financing and the use of computers in budgeting and finance. New practice problems are included.
Book Synopsis Management and Leadership for Nurse Administrators by : Linda Roussel
Download or read book Management and Leadership for Nurse Administrators written by Linda Roussel and published by Jones & Bartlett Learning. This book was released on 2006 with total page 526 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for the management and development of professional nurses, this text provides management concepts and theories, giving professional administrators theoretical and practical knowledge, enabling them to maintain morale, motivation, and productivity. Organized around the four management functions of Planning, Organizing, Leadership, and Evaluation, it includes new chapters on total quality management, the theory of human resource development, and collective bargaining. Additionally, content has been added to include recommendations from the work of the Institute of Medicine and the Magnet Appraisal process.
Book Synopsis Retention and Productivity Strategies for Nurse Managers by : Carol Jorgensen Huston
Download or read book Retention and Productivity Strategies for Nurse Managers written by Carol Jorgensen Huston and published by J.P. Lippincott. This book was released on 1989 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Fast Facts for the Clinical Nurse Leader by : Janice Wilcox
Download or read book Fast Facts for the Clinical Nurse Leader written by Janice Wilcox and published by . This book was released on 2020-05-26 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book was written as a resource for all of the practicing CNLs working hard to impact outcomes yet have little in the way of resources to assist them as they begin and continue their careers"--
Book Synopsis Health Care Marketing Management by : Montague Brown
Download or read book Health Care Marketing Management written by Montague Brown and published by Jones & Bartlett Learning. This book was released on 1992 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: This informative guide to marketing offers you a wealth of ideas for survivingand thrivingin the tough competition of health care today. You'll learn about marketing approaches through a wide range of programsmarket segmentation, product line marketing, marketing physician services, using PR, advertising, building patient loyalty, the hospital product mix, outcome marketing, & more. With Health Care Marketing Management on hand, you'll have a guide to the most successful up-to-date strategies & techniques. You'll be able to sort through the confusion surrounding health care marketingand select the right methods for your organization.
Book Synopsis Introduction to Management and Leadership for Nurse Managers by : Russell C. Swansburg
Download or read book Introduction to Management and Leadership for Nurse Managers written by Russell C. Swansburg and published by Jones & Bartlett Learning. This book was released on 2002 with total page 660 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leadership/Management/Finance
Book Synopsis Strategic Marketing For Health Care Organizations by : Philip Kotler
Download or read book Strategic Marketing For Health Care Organizations written by Philip Kotler and published by John Wiley & Sons. This book was released on 2011-01-19 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt: This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors show how real companies build and implement effective strategies. It includes marketing approaches through a wide range of perspectives: hospitals, physician practices, social marketing, international health, managed care, pharmaceuticals, and biotechnology. With Strategic Marketing for Health Care Organizations, students and future administrators will have a guide to the most successful strategies and techniques, presented ready to apply by the most knowledgeable authors.
Book Synopsis Health Care Marketing by : John L. Fortenberry
Download or read book Health Care Marketing written by John L. Fortenberry and published by Jones & Bartlett Learning. This book was released on 2010 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written from the perspective of the healthcare marketing professional, Health Care Marketing: Tools and Techniques presents a series of 39 essential marketing tools and demonstrates their application in the health care environment.Ideal for undergraduate and graduate courses in health care marketing or health care strategy, the tools cover a broad spectrum of topics including product development and portfolio analysis; branding and identity management; target marketing; consumer behavior and product promotions; environmental analysis and competitive assessment; marketing management; and marketing strategy and planning.Each chapter focuses on a specific marketing tool and can be read as stand-alone presentation of the topic. Step-by-step guidelines take the reader through techniques that range from time-tested marketing classics to new models that will undoubtedly become classics in time.
Book Synopsis Marketing Handbook for Home Health Agencies by : Emmanuel Anene
Download or read book Marketing Handbook for Home Health Agencies written by Emmanuel Anene and published by Author House. This book was released on 2014-09-05 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is basically to aid amateur and professional home health marketers or business development specialists in the execution of their tasks of generating referrals for their respective home health agencies. The book is further intended for the enlightenment of administrators, managers, and owners regarding the problems in, and complexities of, home health marketing and how and what could be done to help the marketers in achieving their goals.
Book Synopsis Market-Driven Nursing by : American Organization of Nurse Executives
Download or read book Market-Driven Nursing written by American Organization of Nurse Executives and published by Jossey-Bass. This book was released on 1999-01-29 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market-Driven Nursing provides the guidance for attaining and enhancing essential business skills. It offers nurse executives and managers the ability to compete successfully as entrepreneurs in today's market-driven environment. It also outlines a practical strategy for responding to and capitalizing on the shifting yet growing demand for caregiving, including-- Learning a practical framework for strategic planning-- Writing a business plan-- Obtaining capital and financial resources-- Implementing a process for performance management.
Book Synopsis Strategic Planning for Nurses by : Michele Sare
Download or read book Strategic Planning for Nurses written by Michele Sare and published by Jones & Bartlett Publishers. This book was released on 2010-10-15 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text builds insight and breaks boundaries that have historically hampered nursing's professional progression and power as a stakeholder in an ever-changing global business-based healthcare arena. The Essential Guide to Strategic Planning for Nurses offers specific skill and knowledge-based instruction on business concepts, trends and issues that face the demographically and culturally diverse nursing workforce of the 21st century.
Book Synopsis The Business of Nurse Management by : Nancy Bateman, RN, BSN
Download or read book The Business of Nurse Management written by Nancy Bateman, RN, BSN and published by Springer Publishing Company. This book was released on 2012-01-13 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Named a 2013 Doody's Essential Purchase! "I have not found another book like this with such detailed and comprehensive information in a multitude of areas. It will be a great help to nurse managers." Score: 97, 5 Stars--Doody's Medical Reviews "This work is more than a mere academic attempt to define basic management concepts, but rather is a robust toolkit, providing real-life examples and experiences coupled with actual tools and techniques, allowing novice nurse managers to understand concepts such as supply chain management, financial management, and labor and productivity modeling. Additionally, this book serves as a roadmap to the successful implementation of these concepts. I think the author can be confident that there will be many grateful nurse leaders who will have gained a broader perspective of their evolving role, and about how to best implement those practices." Robert Doyle, BSN, MS Managing Director National Supply Chain Practice Leader Navigant Consulting Nurse managers often assume their positions without sufficient knowledge of the nuts and bolts of managing staff and supplies. This volume provides time-tested tools, templates, and guidance that new nurse managers, administrators, and educators can use immediately to effectively manage staff and supplies while promoting quality patient care. It provides strategies for resolving common issues that can be easily adapted to individual situations and it illustrates how specific departmental needs fit into an overall operational picture. The book covers in detail all aspects of supply management, including the budgeting skills required for cost-effective purchases and supply utilization, and department budgeting. It provides tools for labor and productivity issues, including staffing models that facilitate waste reduction and increased efficiency. Strategies for effective communication with staff, colleagues, and senior management are presented, along with techniques for successful design and facilitation of meetings, conflict resolution, time management, and a working knowledge of health care finance. Case studies illustrate best approaches and successful resolutions to a variety of management challenges. Key Features: Provides time-tested tools for the daily business of nurse management Offers proven strategies and formulas that can be easily adapted and put to work immediately Includes step-by-step education on budget and finance within the health care industry Builds leadership skills through communication models and facilitation/presentation guides Clarifies complex budgetary and management issues without technical jargon
Book Synopsis Marketing for Nurse Managers by : Alward
Download or read book Marketing for Nurse Managers written by Alward and published by . This book was released on 1989-09-07 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Health Care Market Strategy by : Steven G. Hillestad
Download or read book Health Care Market Strategy written by Steven G. Hillestad and published by Jones & Bartlett Learning. This book was released on 2018-11-30 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health Care Market Strategy: From Planning to Action, Fifth Edition, a standard reference for nearly 20 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. Put the concepts you learned in introductory marketing courses into action using the authors' own unique model--called the strategy/action match--from which you will learn how to determine exactly which tactics to employ in a variety of settings.
