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Author : David A. Westenberg
Publisher :
ISBN 13 : 9781402418952
Total Pages : 0 pages
Book Rating : 4.4/5 (189 download)
Download or read book Initial Public Offerings written by David A. Westenberg and published by . This book was released on 2018-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nina Krey
Publisher : Springer
ISBN 13 : 3319660233
Total Pages : 758 pages
Book Rating : 4.3/5 (196 download)
Download or read book Back to the Future: Using Marketing Basics to Provide Customer Value written by Nina Krey and published by Springer. This book was released on 2017-12-04 with total page 758 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings volume presents timely research and insights on the advancement of marketing’s basic premise—providing greater levels of customer value. In recent years, both marketing scholars and practitioners have witnessed great advancements in technology and methodologies associated with big data, with location-based marketing centered on mobile apps and the real-time tracking of consumer behavior, and with innovations and enhancements in communications utilizing the continually growing presence of social media. Featuring the full proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference held in Coronado Island, California, this volume provides ground-breaking research from scholars and practitioners from around the world that will help marketers in providing value for companies, consumers and society. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Douglas Cumming
Publisher : OUP USA
ISBN 13 : 0195391241
Total Pages : 937 pages
Book Rating : 4.1/5 (953 download)
Download or read book The Oxford Handbook of Entrepreneurial Finance written by Douglas Cumming and published by OUP USA. This book was released on 2012-03-22 with total page 937 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides a comprehensive picture of issues dealing with different sources of entrepreneurial finance and different issues with financing entrepreneurs. The Handbook comprises contributions from 48 authors based in 12 different countries.
Author : Jason Draho
Publisher : Edward Elgar Publishing
ISBN 13 : 9781781008782
Total Pages : 400 pages
Book Rating : 4.0/5 (87 download)
Download or read book The IPO Decision written by Jason Draho and published by Edward Elgar Publishing. This book was released on 2004-01-01 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation Initial public offerings (IPOs) garnered unprecedented positive attention in the 1990s for their spectacular returns and central role in entrepreneurial activity. Subsequent revelations of unscrupulous IPO allocation and promotion practices cast a less fa.
Author : Shankar Ganesan
Publisher : Edward Elgar Publishing
ISBN 13 : 1849806047
Total Pages : 337 pages
Book Rating : 4.8/5 (498 download)
Download or read book Handbook of Marketing and Finance written by Shankar Ganesan and published by Edward Elgar Publishing. This book was released on 2012 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many organizations have found that the value to business operations and financial performance created by the marketing function has become very important. The need to demonstrate this importance has also become clear. Top managers are constantly challenging marketers to document marketing's contribution to the bottom-line and link marketing investments and assets to metrics that matter to them. This Handbook relates marketing actions to various types of risk and return metrics that are typically used in the domain of finance. It provides current knowledge of this marketing-finance interface in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area. The research in the marketing-finance interface spans tactical and strategic marketing actions related to the creation, communication, delivery and appropriation of the value proposition. The chapters, specifically written for this Handbook, draw on theoretical developments in economics, accounting, finance, psychology and cutting-edge statistical and econometric approaches. Academics and doctoral students in marketing, accounting, finance, and applied economics, along with marketing and brand strategy-focused business practitioners and consultants, will appreciate the state-of-the-art research herein.
Author : Tom Taulli
Publisher : John Wiley & Sons
ISBN 13 : 111841697X
Total Pages : 304 pages
Book Rating : 4.1/5 (184 download)
Download or read book High-Profit IPO Strategies written by Tom Taulli and published by John Wiley & Sons. This book was released on 2012-10-17 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: A detailed guide to the new era of IPO investing Typically generating a great deal of interest, excitement, and volatility, initial public offerings (IPOs) offer investors and traders with opportunities for both short-term and long-term profits. In the Third Edition of High-Profit IPO Strategies, IPO expert Tom Taulli explains all facets of IPO investing and trading, with a particular emphasis on the industries that are fueling the next generation of IPOs, from social networking and cloud computing to mobile technology. In the past year alone, many of these types of IPOs have provided enormous opportunities for nimble traders as prices have fluctuated widely for several months following the offering. This new edition reflects the new IPO environment and presents you with the insights needed to excel in such a dynamic arena. Discusses more sophisticated IPO trading strategies, explores the intricacies of the IPO process, and examines the importance of focused financial statement analysis Contains new chapters on secondary IPO markets, reverse mergers, and master limited partnerships Provides in-depth analysis of other major industries generating worthwhile IPOs Covers IPO investing from basic terms to advanced investing techniques Comprehensive in scope, the Third Edition of High-Profit IPO Strategies offers investors and traders with actionable information to profit in this lucrative sector of the financial market.
Author : Dr. Saurabh Bajpai
Publisher : Book Rivers
ISBN 13 : 9355150938
Total Pages : 148 pages
Book Rating : 4.3/5 (551 download)
Download or read book MARKETING STRATEGIES OF LIFE INSURANCE COMPANIES written by Dr. Saurabh Bajpai and published by Book Rivers. This book was released on 2022-07-15 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Saura, Jose Ramon
Publisher : IGI Global
ISBN 13 : 1799880052
Total Pages : 342 pages
Book Rating : 4.7/5 (998 download)
Download or read book Advanced Digital Marketing Strategies in a Data-Driven Era written by Saura, Jose Ramon and published by IGI Global. This book was released on 2021-06-25 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on the internet has given rise to new business models based on the bidirectionality of communication between companies and internet users. Digital marketing, new business models, data-driven approaches, online advertising campaigns, and other digital strategies have gathered user opinions and comments through this new online channel. In this way, companies are beginning to see the digital ecosystem as not only the present but also the future. However, despite these advances, relevant evidence on the measures to improve the management of data sciences in digital marketing remains scarce. Advanced Digital Marketing Strategies in a Data-Driven Era contains high-quality research that presents a holistic overview of the main applications of data sciences to digital marketing and generates insights related to the creation of innovative data mining and knowledge discovery techniques applied to traditional and digital marketing strategies. The book analyzes how companies are adopting these new data-driven methods and how these strategies influence digital marketing. Discussing topics such as digital strategies, social media marketing, big data, marketing analytics, and data sciences, this book is essential for marketers, digital marketers, advertisers, brand managers, managers, executives, social media analysts, IT specialists, data scientists, students, researchers, and academicians in the field.
Author : Elad Gil
Publisher : Stripe Press
ISBN 13 : 1953953379
Total Pages : 396 pages
Book Rating : 4.9/5 (539 download)
Download or read book High Growth Handbook written by Elad Gil and published by Stripe Press. This book was released on 2018-07-17 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: High Growth Handbook is the playbook for growing your startup into a global brand. Global technology executive, serial entrepreneur, and angel investor Elad Gil has worked with high-growth tech companies including Airbnb, Twitter, Google, Stripe, and Square as they’ve grown from small companies into global enterprises. Across all of these breakout companies, Gil has identified a set of common patterns and created an accessible playbook for scaling high-growth startups, which he has now codified in High Growth Handbook. In this definitive guide, Gil covers key topics, including: · The role of the CEO · Managing a board · Recruiting and overseeing an executive team · Mergers and acquisitions · Initial public offerings · Late-stage funding. Informed by interviews with some of the biggest names in Silicon Valley, including Reid Hoffman (LinkedIn), Marc Andreessen (Andreessen Horowitz), and Aaron Levie (Box), High Growth Handbook presents crystal-clear guidance for navigating the most complex challenges that confront leaders and operators in high-growth startups.
Author : Todd Zenger
Publisher : Harvard Business Review Press
ISBN 13 : 1633690016
Total Pages : 221 pages
Book Rating : 4.6/5 (336 download)
Download or read book Beyond Competitive Advantage written by Todd Zenger and published by Harvard Business Review Press. This book was released on 2016-05-24 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: A competitive advantage just isn't enough. Your company is turning in regular profits every year, and its market share is only getting bigger. Competitors can’t touch you. So why is your stock price so sluggish? The answer is as simple as it is cruel: investors aren’t interested in history, and they already know you’re profitable and competitive—that knowledge is baked into your stock price. The hard reality is that a competitive advantage just isn’t enough. Investors want companies to surprise them with unexpected value, which means that you can outperform market expectations only if you as a leader know how to find, create, and deliver a series of multiple competitive advantages. This is why a corporate theory is so important. A good corporate theory provides a compass for those at the strategic helm, guiding their decisions about what assets and activities to pursue, what investments to make, and what strategies to adopt. Behind every long-term corporate success story lies a basic theory about how that company creates value. In Beyond Competitive Advantage, strategy professor Todd Zenger describes what makes a great corporate theory and helps readers understand the many tensions and trade-offs they’ll face as they apply the theory to meet the challenge of market expectations. Based on years of research and analysis, Beyond Competitive Advantage provides managers and executives with a framework for both sustaining value and creating growth.
Author : Ryan C. Fuhrmann
Publisher : CFA Institute
ISBN 13 : 1942713428
Total Pages : 60 pages
Book Rating : 4.9/5 (427 download)
Download or read book The Banking Industry Guide: Key Insights for Investment Professionals written by Ryan C. Fuhrmann and published by CFA Institute. This book was released on 2017 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522519246
Total Pages : 2161 pages
Book Rating : 4.5/5 (225 download)
Download or read book Entrepreneurship: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2017-03-15 with total page 2161 pages. Available in PDF, EPUB and Kindle. Book excerpt: Continuous improvements in business environments and available resources have allowed more opportunities for people to pursue new ventures. This not only leads to higher success in new businesses, but it enhances the overall state of the global market. Entrepreneurship: Concepts, Methodologies, Tools, and Applications provides a comprehensive examination on the latest innovations and techniques to becoming a successful and sustainable entrepreneur. Including research-based studies on knowledge production, social entrepreneurship, and distribution, this multi-volume publication is an ideal source for practitioners, academicians, researchers and upper-level students interested in learning about entrepreneurship and seeking emerging perspectives on optimizing and enhancing entrepreneurial pursuits.
Author : Robert Grede
Publisher : Sourcebooks, Inc.
ISBN 13 : 1402220243
Total Pages : 338 pages
Book Rating : 4.4/5 (22 download)
Download or read book 5 Kick-Ass Strategies Every Business Needs written by Robert Grede and published by Sourcebooks, Inc.. This book was released on 2006-04-01 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finally, a business guide that kicks ass! Forget the jargon and hype: there are five--and only five--ways to achieve exponential growth in your business. Are you ready to kick ass? The 5 Kick-Ass Strategies Every Business Needs is the ultimate business-growth guide. Filled with actual case studies, visual elements and strategic steps, this book will set you on a course to reach--and exceed--your growth goals. In this no-holds-barred handbook, Robert Grede gives you the essential strategies for improving each area of your business. Along the way you'll discover: How to create a strategic growth plan The benefits of buying market share Ways to hunt for business How to sell more to your current customers How to introduce new products
Author : Arif Khurshed
Publisher : Harriman House Limited
ISBN 13 : 085719688X
Total Pages : 105 pages
Book Rating : 4.8/5 (571 download)
Download or read book INITIAL PUBLIC OFFERINGS - 2ND EDITION written by Arif Khurshed and published by Harriman House Limited. This book was released on 2019-02-18 with total page 105 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fully revised and updated second edition of the essential guide that tells you everything you want to know about IPOs in the UK. An initial public offering (IPO) - the occasion when a firm's shares are issued to the public for the first time - is one of the most exciting events in the life of a company, providing new opportunities for the business, its managers and for investors. IPOs attract a lot of attention from stock market researchers, academics and investors seeking to understand more about how they work and how the shares of IPO companies perform once they are listed. In this second edition of Initial Public Offerings, Arif Khurshed delves into the history of IPOs on the London Stock Exchange, explains the mechanics of how IPOs are arranged and how they are priced, and provides an analysis - with detailed but lucid reference to past academic studies - of how the shares of IPO companies perform in the short and long term. The book provides valuable insight into many fundamental IPO matters, including: - the different methods of flotation that are used, - the alternative ways in which IPO shares are priced, - how common it is for IPO shares to over or underperform, - the survival of IPO firms once they are listed. There are also detailed case studies of the short- and long-run performance of a number of high-profile IPOs, including those of Facebook, Alibaba and Royal Mail. If you are an academic, finance professional or serious investor looking to broaden your knowledge of stock market flotations then you will find Initial Public Offerings to be an indispensable guide.
Author : Tim Mazzarol
Publisher : Springer Nature
ISBN 13 : 9811926514
Total Pages : 506 pages
Book Rating : 4.8/5 (119 download)
Download or read book Commercialisation and Innovation Strategy in Small Firms written by Tim Mazzarol and published by Springer Nature. This book was released on 2022-06-30 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the process of commercialisation and innovation management in small firms. Although commercialisation and new product development (NPD) has been covered quite extensively, relatively little attention has been given to how small-to-medium enterprises (SMEs) engage with these issues. The book explores this topic in depth, taking a close look at the reasons why decisions are made and mapping this behaviour against established theories and “best practice” models of NPD and commercialisation. The book uses case studies to analyse the relationship between entrepreneurial decision- making and commercialisation, and investigates how and why NPD and commercialisation decisions are made, which offers valuable insights from both a theoretical and applied perspective.
Author :
Publisher :
ISBN 13 :
Total Pages : 442 pages
Book Rating : 4.:/5 (31 download)
Download or read book Journal of Business Strategies written by and published by . This book was released on 2011 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kathryn Rudie Harrigan
Publisher : Simon and Schuster
ISBN 13 : 0669102229
Total Pages : 232 pages
Book Rating : 4.6/5 (691 download)
Download or read book Strategic Flexibility written by Kathryn Rudie Harrigan and published by Simon and Schuster. This book was released on 1985 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many companies refuse to face the reality that their businesses are in trouble or that their strategic positions are wrong. Whether a product line is no longer profitable, foreign competition has slowed growth, or technological changes have left them behind, many otherwise well-managed companies hang on for too long to the status quo. In this inflexible posture, managements time and talent go to waste, assets grow sterile, and technology falls behind. This book will help managers overcome the exit barriers that hamper strategic flexibility. Based on innovative studies of 192 firms within Sixteen industries, the ideas presented here are applicable to almost any industry and any type of firm. Harrigan discusses the major strategic decisions facing executives today, including guerrilla strategies of underdog competitors, entry and exit barriers, the use of joint ventures to cope with the uncertainties created by erratic growth, and the management of change. She focuses on the shortcomings of vertical integration, developing a framework for better make-or-buy decisions. The effects of exit barriers on firms' strategic flexibility are detailed, and managerial tools to cope with high barriers and declining businesses are introduced. "Strategic Flexibility" is organized to provide easy reference for managers seeking to find out what strategies have worked and why. This book offers practical, proven ways for managers to expand the flexibility and responsiveness of their companies to new competitive conditions.
