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Marketing Strategies For Indian Software Development Companies In Entering Western European Markets
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Book Synopsis Marketing Strategies for Indian Software Development Companies in Entering Western European Markets by : Junaid Javaid
Download or read book Marketing Strategies for Indian Software Development Companies in Entering Western European Markets written by Junaid Javaid and published by GRIN Verlag. This book was released on 2015-08-20 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: Project Report from the year 2015 in the subject Business economics - Offline Marketing and Online Marketing, grade: B, University of Bedfordshire, language: English, abstract: This theory into practice report is written on the topic of ‘Identifying certain characteristics of marketing strategy for Indian software development companies in entering Western European market’. Main aim of this report is to identify certain characteristics that would permit Indian software companies to develop successful marketing strategies. It has been analysed that India has managed to hold India dominant position around the world in the software development field. It has been observed that the growth intensity of Indian software development industry is much higher than countries. It seemed to be difficult task for the companies to formulate strategies for entering foreign market for the very first time. And for this purpose these companies would have make several decision during this process. Usually, the process of foreign market entry follows different phases. When a company decides to make entry into foreign market, at a first stage if would have to decide which market shout it have to enter. When the particular market is selected then the company would to analyse that what sort of entry mode will be pursued. And at the last stage, the company would have to follow the operationalising of the market process. It has been learned that currently most of Indian software companies have been focused on providing general software development services rather than products. It has also been ascertained that when Western European companies would decide to outsource their projects/services to Indian software companies then they would intend on the utilisation of an offshore development center. it has been examined that certain problems (like differences in efficiency, meeting quality standards and deadlines) could be faced by the Indian software development companies while entering Western European market. It has been intended that there are six characteristics (lower psychical distance, developing relationships, acquiring knowledge about the target market, maintaining relationships with partners, reducing the price of its marketing offerings and determining its asset investment & risks) of marketing strategy that should be followed by Indian software development companies for making successful entry into the Western European market.
Book Synopsis Strategies for Managing IS/IT Personnel by : Magid Igbaria
Download or read book Strategies for Managing IS/IT Personnel written by Magid Igbaria and published by IGI Global. This book was released on 2004-01-01 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation Information technology continues to revolutionarize the way commercial enterprises, government, and individuals conduct business. Sustained success in value creation in today's networked economies depends in part on how organizations are effective in attracting, developing, and retaining talented IS professionals. The magnitude of the challenges that face organizations in managing IS professionals demand clearer and more cohesive strategies than currently exist. Strategies for Managing IS/IT Personnel explores the challenges faced by organizations as they develop strategies for recruiting, training, retraining and retaining IT professional. This book should be valuable to all managers, researchers, teachers and students who want to learn about issues related to the IS professional career and how strategies for recruiting, training, retraining and retaining the "best and the brightest" IT talent can be designed, implemented and monitored.
Book Synopsis New Patterns of Industrial Globalisation Cross-border Mergers and Acquisitions and Strategic Alliances by : OECD
Download or read book New Patterns of Industrial Globalisation Cross-border Mergers and Acquisitions and Strategic Alliances written by OECD and published by OECD Publishing. This book was released on 2001-07-25 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the latest trends and drivers of globalisation in major OECD countries and their implications for industrial performance and government policies. It analyses regional and sectoral trends in telecommunications, automobiles, steel, pharmaceuticals, airlines and financial services.
Book Synopsis International Business Strategy in Complex Markets by : Hans Jansson
Download or read book International Business Strategy in Complex Markets written by Hans Jansson and published by Edward Elgar Publishing. This book was released on 2020-06-26 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this revised second edition, Hans Jansson develops and applies an international business strategy framework to contemporary complex global markets. This cutting-edge textbook explores the major challenges associated with doing business in complex and turbulent emerging markets and how MNCs in mature markets execute strategies to meet these challenges.
Book Synopsis The Oxford Handbook of Offshoring and Global Employment by : Ashok Bardhan
Download or read book The Oxford Handbook of Offshoring and Global Employment written by Ashok Bardhan and published by Oxford University Press. This book was released on 2013-04-09 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Oxford Handbook of Offshoring and Global Employment deals with a key issue of our time: How do globalization, economic growth and technological developments interact to impact employment? The book brings together eminent authors from a wide range of countries around the world, drawing on their diverse academic and policymaking backgrounds, and specific national or regional settings to assess how global economic changes have affected employment opportunities. The book is unique in a number of ways - It has a global reach, presenting analyses and viewpoints from both developed and developing countries, from all continents; its timing and context is particularly instructive, since most papers are located in the aftermath of the global financial crisis; and it addresses a wide range of questions-How do different types of offshoring and global linkages impact employment? How is the skill mix of the labor force impacted by globalization? How do institutional structures and regulations influence the outcome of globalization in developed and developing countries? Individual chapters analyze how the impact of global linkages on national economies is mediated through a number of structural aspects of the economy - its institutional and industrial structure, its resource base, its predominant firm type, its comparative advantage, and its regulatory practices. The chapters in the book cover both manufacturing and services sectors, and many chapters also address policy issues regarding innovation and job creation.
Book Synopsis Market Entry and Operational Decision Making in East-West Business Relationships by : Jorma Larimo
Download or read book Market Entry and Operational Decision Making in East-West Business Relationships written by Jorma Larimo and published by Routledge. This book was released on 2013-04-03 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand the dynamics of East-West relationships in business to make better decisions The Eastern expansion of the European Union has increased interest in this geographic region. Market Entry and Operational Decision Making in East-West Business Relationships presents 10 case studies that focus on firms in Central and Eastern Europe and the strategies used for success. Academics, researchers, and practitioners examine a variety of topics, including entry and marketing strategies of Western multinational companies, choices of locations for foreign direct investments, first mover advantages, entry behavior of retailing companies, dynamics in subsidiary operations, industry clusters, decision-making autonomy, and internationalization. Market Entry and Operational Decision Making in East-West Business Relationships provides information that is uniquely timely and practical to those in business in this region. The chapters bring the academic and the practical perspectives together by analyzing various research studies from different companies in several Central and Eastern European countries. This resource discusses companies and the decisions about where they begin and maintain operations, and why these strategies were chosen. The book provides a clear spotlight on the business decisions currently taking place in the East-West interaction. Topics in Market Entry and Operational Decision Making in East-West Business Relationships include: studies of four Estonian companies on their emergence and success factors a comparative study of performance measures of companies in Central and Eastern Europe a detailed look at the strategies of Finnish and Swedish companies in the Baltic states and Russia the location decisions of Italian firms a comparative study of in-store shopping behavior in Italy, France, and Poland the regionalization of multinational company strategies studies of Estonian companies, including the wood and forest industries and more Market Entry and Operational Decision Making in East-West Business Relationships is an essential resource that examines issues of critical importance to business researchers, practitioners, and policymakers.
Book Synopsis Marketing Management by : Alain Jolibert
Download or read book Marketing Management written by Alain Jolibert and published by Bloomsbury Publishing. This book was released on 2017-09-16 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Management challenges the traditional view of marketing as a function, considering it instead as a series of processes pervading the entire organization and involving most personnel as part-time marketers. The authors argue that every company or institution must manage four main processes: strategic positioning, market intelligence, value creation and value generation. Adopting a global approach, the book focuses on value creation and introduces students to the tools of the marketing mix in a process oriented manner. New to this edition: - New coverage of technology applications and developments and B2B marketing - Consistent focus on value creation throughout - More examples to illustrate theory - Enhanced pedagogy including long case studies and exercises in every chapter With its unique approach and international coverage, this book is essential reading for advanced undergraduate and postgraduate students of Marketing Management and will also appeal to MBA and other post-experience students.
Download or read book USITC Publication written by and published by . This book was released on 1995 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Routledge Companion to the Makers of Global Business by : Teresa da Silva Lopes
Download or read book The Routledge Companion to the Makers of Global Business written by Teresa da Silva Lopes and published by Routledge. This book was released on 2019-07-09 with total page 782 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to the Makers of Global Business draws together a wide array of state-of-the-art research on multinational enterprises. The volume aims to deepen our historical understanding of how firms and entrepreneurs contributed to transformative processes of globalization. This book explores how global business facilitated the mechanisms of cross-border interactions that affected individuals, organizations, industries, national economies and international relations. The 37 chapters span the Middle Ages to the present day, analyzing the emergence of institutions and actors alongside key contextual factors for global business development. Contributors examine business as a central actor in globalization, covering myriad entrepreneurs, organizational forms and key industrial sectors. Taking a historical view, the chapters highlight the intertwined and evolving nature of economic, political, social, technological and environmental patterns and relationships. They explore dynamic change as well as lasting continuities, both of which often only become visible – and can only be fully understood – when analyzed in the long run. With dedicated chapters on challenges such as political risk, sustainability and economic growth, this prestigious collection provides a one-stop shop for a key business discipline. Chapter 31 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.
Download or read book Computerworld written by and published by . This book was released on 2005-09-19 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.
Book Synopsis Doing Business in Emerging Markets by : S. Tamer Cavusgil
Download or read book Doing Business in Emerging Markets written by S. Tamer Cavusgil and published by SAGE. This book was released on 2002 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Doing Business in Emerging Markets: Entry and Negotiation Strategies is an authoritative and timely guide for executives who are contemplating business in these markets. Including numerous exhibits and real-world examples, the authors explore analysis and evaluation of market potential, management of the negotiation process, and the recognition of important regional business styles and cultural issues. Students and professors in MBA or Ph.D. programs in international management, marketing, and strategy will also find this an invaluable aid to understanding emerging markets.
Book Synopsis Computer Software and Other Recorded Media by : William T. Warlick
Download or read book Computer Software and Other Recorded Media written by William T. Warlick and published by . This book was released on 1995 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The National Export Strategy written by and published by . This book was released on 1994 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis International Strategy of Emerging Market Firms by : Andrei Panibratov
Download or read book International Strategy of Emerging Market Firms written by Andrei Panibratov and published by Taylor & Francis. This book was released on 2017-03-16 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emerging economies are expected to be in the driver's seat of the global economy in the medium and long term. Large multinational corporations will account for much of this activity. In this textbook, Andrei Panibratov explains how emerging market firms accumulate and exploit market knowledge to develop competitive advantages whilst operating globally. Chapters dedicated to the key emerging economies - Brazil, Russia, India and China (BRIC) - are enhanced by detailed case studies of large firms’ activities. The book is divided into four parts, focusing on the following: An outline of the relevant terminology and the context of the international strategy of emerging market firms, providing an introductory foundation for the whole book. A guide to the evolution of perspectives regarding international strategy, designed to illustrate the changes and trends in the recent academic research on internationalization. A country-by-country illustration of the internationalization of BRIC economies and firms, providing an overall picture of each country’s global integration, outward investments, and strategies. The concepts and practices behind the strategies employed by different firms. Written by an established international business scholar, this book is essential reading for students of international strategy who wish to understand the importance of the emerging economies.
Book Synopsis International Entrepreneurship in Emerging Markets by : Vahid Jafari-Sadeghi
Download or read book International Entrepreneurship in Emerging Markets written by Vahid Jafari-Sadeghi and published by Taylor & Francis. This book was released on 2022-09-02 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Entrepreneurship in Emerging Markets: Contexts, Behaviours, and Successful Entry aims to provide a comprehensive understanding of international entrepreneurship in emerging markets. This collection of prominent, context-based chapters focuses on entrepreneurial activities in SMEs and analyses a specific dimension of international entrepreneurship in countries belonging to emerging markets. In a constantly evolving international business context, economies can play a crucial role in the promotion and support of firms looking for expanding their market globally. As such, internationalisation, considered as among the most challenging strategies, can provide an opportunity for Small and Medium-Sized Enterprises (SMEs) to seek for performance and growth. In this vein, although international business literature has prominently focused on developed countries, the contribution of emerging markets (EMs) has become as increasingly important contenders on the global scene. Emerging markets are known as growing fast economies, in which they provide an opportunity for SMEs to operate. Therefore, entrepreneurial firms, SMEs in particular, can take advantage of the context unique characteristics of emerging markets to successfully operate and grow not only in domestic but also in international markets. This book is essential reading for researchers, scholars, and practitioners seeking international entrepreneurial activities related to emerging markets.
Book Synopsis The Globalization of Industry and Innovation in Eastern Europe by : Christian von Hirschhausen
Download or read book The Globalization of Industry and Innovation in Eastern Europe written by Christian von Hirschhausen and published by Edward Elgar Publishing. This book was released on 2000-01-01 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'The topic is important and neglected and has major implications for the types of industrial policy that make any sense in transition countries. The clear message of this book is that protective science and technology policies would, for the most part, be a total waste of money. What is needed now is internationalization and a demand-driven approach, exactly the opposite of the former nationally based and supply-led systems existing under socialism.' - Paul Hare, Heriot-Watt University Edinburgh, UK 'Here is a book that goes beyond the abstractions and platitudes of conventional "transition economics" to look at what is really happening on the ground in the post-socialist countries of Eastern Europe . . . The Globalization of Industry and Innovation in Eastern Europe presents a provocative but richly documented assessment of the central dynamic issues facing the East European economies today.' - David Dyker, SPRU - Science and Technology Policy Research, University of Sussex, UK In this important book, industrial and enterprise reform over the last decade in Eastern Europe is critically reviewed in light of increasing Eastern integration into the global economy. The authors argue for the further globalization of Eastern European enterprise networks as a condition for recovery and growth in the region. Empirical evidence is provided from five industrial sectors (car industry, telecommunication, shipbuilding, computers, software), including case studies and international comparisons.
Book Synopsis Technology and Offshore Outsourcing Strategies by : P. Brudenall
Download or read book Technology and Offshore Outsourcing Strategies written by P. Brudenall and published by Springer. This book was released on 2005-05-23 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Outsourcing has become one of the most important trends used in managing the enterprise during the last ten years and is now transforming the corporation. At the same time, it is one of the most talked about and hotly debated topics of our times. This book analyses these trends with leading outsourcing practitioners providing a strategic look at how the modern corporation can succeed through outsourcing, the pitfalls and hidden costs of offshoring, what to include in an outsourcing contract, and what outsourcing will look like in the future.
