Marketing Strategies Adopted By Various Industries Visual Merchandising Premium Pricing And Ethnocentrism

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Innovation in Pricing

Author : Andreas Hinterhuber
Publisher : Routledge
ISBN 13 : 1136199748
Total Pages : 447 pages
Book Rating : 4.1/5 (361 download)

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Book Synopsis Innovation in Pricing by : Andreas Hinterhuber

Download or read book Innovation in Pricing written by Andreas Hinterhuber and published by Routledge. This book was released on 2013-05-07 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as a main basis for setting prices. Product or business model innovation has a high priority for many companies whereas innovation in pricing has received scant attention. This book examines how innovation in pricing can drive profits. The text examines innovation in pricing from four complementary perspectives. Innovation in Pricing Strategy illustrates how companies implement innovative pricing strategies, such as customer value-based pricing. Innovation in Pricing Tactics deals with innovative tools to measure and increase customer willingness to pay and to communicate value to B2B and B2C customers. Innovation in Organizing the Pricing Function looks at state-of-the art approaches to embed the pricing function in the organization. Psychological Aspects of Pricing illustrates how companies can influence customer perceptions of value and price in their question to implement innovation in pricing. This edited volume brings together 26 articles from academics, business practitioners and consultants. Authors are from the world’s largest companies, leading research-based universities and consulting companies specialized in pricing. This book is the only book dedicated to innovation in pricing and an essential read for business executives and pricing managers wishing to treat innovation in pricing as seriously as they treat product or business model innovation.

Brand Aid

Author : Brad VanAuken
Publisher : Amacom Books
ISBN 13 : 9780814406816
Total Pages : 332 pages
Book Rating : 4.4/5 (68 download)

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Book Synopsis Brand Aid by : Brad VanAuken

Download or read book Brand Aid written by Brad VanAuken and published by Amacom Books. This book was released on 2003 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Written by an acknowledged expert with 20 years of experience building world-class brands, Brand Aid is a day-to-day quick-reference guide that provides solutions for the 22 most pressing problems faced by brand managers. This comprehensive, practical how-to guide also gives readers 17 invaluable end-of-chapter checklists to help them assess and advance their own brand management efforts. Succinct and easy-to-read, it features exercises, formulas, case studies, proprietary research findings, and other useful tools -- including a template to help them do a complete brand audit. Brand Aid covers topics ranging from research, positioning, and advertising to brand equity management, legal issues in brand management, and creating a brand-building organization. It includes an overview of the entire brand management and marketing process, as well as in-depth discussions of brand building on the Internet and internal brand building. A treasure trove of techniques, templates, and rules of thumb, Brand Aid! is an indispensable roadmap for anyone responsible for building their organization's brand."

The Butterfly Effect in Competitive Markets

Author : . Rajagopal
Publisher : Springer
ISBN 13 : 113743497X
Total Pages : 269 pages
Book Rating : 4.1/5 (374 download)

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Book Synopsis The Butterfly Effect in Competitive Markets by : . Rajagopal

Download or read book The Butterfly Effect in Competitive Markets written by . Rajagopal and published by Springer. This book was released on 2015-03-04 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing the business in all its dimensions.

The Korean Economy

Author : You-il Lee
Publisher : Routledge
ISBN 13 : 1351348248
Total Pages : 127 pages
Book Rating : 4.3/5 (513 download)

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Book Synopsis The Korean Economy by : You-il Lee

Download or read book The Korean Economy written by You-il Lee and published by Routledge. This book was released on 2019-05-01 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Korean Economy: From Growth to Maturity takes an in-depth, amalgamated look at the evolution of Korea’s globalization drive from the early 2000s (Kim Dae-jung regime, 1998–2003) to the present period (Park Geun-hye, 2013–2017). The book discusses the role of foreign companies on the sustainability of Korea’s economic growth, the relationship between the chaebol and the MNCs, the evolution of Korea's nation brand, and the role of the state in Korea’s new economic trajectory (globalization) since the 2000s. With data collected from fieldwork, the book provides both empirical and qualitative insights (economic, socio-cultural and political economic analysis) into the Korean political economy and would be a very useful reference to other emerging economies experiencing similar globalization paths.

Global Marketing Management

Author : Masaaki Kotabe
Publisher :
ISBN 13 : 9781119586777
Total Pages : 0 pages
Book Rating : 4.5/5 (867 download)

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Book Synopsis Global Marketing Management by : Masaaki Kotabe

Download or read book Global Marketing Management written by Masaaki Kotabe and published by . This book was released on 2019-01-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 7th Edition of Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment. The text's guiding principle, as laid out concisely and methodically by authors Kotabe and Helsen, is that the realities of international marketing are more "multilateral." Suitable for all business majors, the text encourages students to learn how marketing managers work across business functions for effective corporate performance on a global basis and achievement of overall corporate goals. Global Marketing Management brings timely coverage in various economic and financial as well as marketing issues that arise from the acutely recessionary market environment.

International Business

Author : Marios Katsioloudes
Publisher : Routledge
ISBN 13 : 1136394516
Total Pages : 842 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis International Business by : Marios Katsioloudes

Download or read book International Business written by Marios Katsioloudes and published by Routledge. This book was released on 2007-03-15 with total page 842 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traditionally, international business (IB) texts survey the field from a USA perspective, going on to compare the USA to the rest of the business world. This text addresses IB from a purely multinational perspective. International Business is examined from the USA angle, going on to address IB issues from other countries’ perspectives, what we call the “Reverse Perspective.” The authors interview business executives and politicians from a number of countries including the USA, Canada, Mexico, Brazil, Colombia, Argentina, India, Hong Kong, Taiwan, China, Japan, South Korea, Germany, Italy, and Russia. These interviews are incorporated at appropriate points in the text providing first-hand information and practical insight. Cases include: Air Arabia, Gap, Diebold Inc, Matsushita, AMSUPP, NIKE, China Eastern Airlines, Luton & Dunstable Hospital, Harley Davidson, Cassis de Dijon, Green investments in Belize, Chicago Food and Beverage Company, Advanced Software Analytics

Marketing and Smart Technologies

Author : Álvaro Rocha
Publisher :
ISBN 13 : 9789811515651
Total Pages : 458 pages
Book Rating : 4.5/5 (156 download)

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Book Synopsis Marketing and Smart Technologies by : Álvaro Rocha

Download or read book Marketing and Smart Technologies written by Álvaro Rocha and published by . This book was released on 2020 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2019), held at Maieutica Academic Campus (University Institute of Maia & Polytechnic Institute of Maia) in Maia, Portugal, from 27 to 29 November 2019. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

Sport, Culture and Society

Author : Grant Jarvie
Publisher : Routledge
ISBN 13 : 1134401639
Total Pages : 432 pages
Book Rating : 4.1/5 (344 download)

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Book Synopsis Sport, Culture and Society by : Grant Jarvie

Download or read book Sport, Culture and Society written by Grant Jarvie and published by Routledge. This book was released on 2006-04-18 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: This exciting, accessible introduction to the field of Sports Studies is the most comprehensive guide yet to the relationships between sport, culture and society. Taking an international perspective, Sport, Culture and Society provides students with the insight they need to think critically about the nature of sport, and includes: a clear and comprehensive structure unrivalled coverage of the history, culture, media, sociology, politics and anthropology of sport coverage of core topics and emerging areas extensive original research and new case study material. The book offers a full range of features to help guide students and lecturers, including essay topics, seminar questions, key definitions, extracts from primary sources, extensive case studies, and guides to further reading. Sport, Culture and Society represents both an important course resource for students of sport and also sets a new agenda for the social scientific study of sport.

Marketing in Transition: Scarcity, Globalism, & Sustainability

Author : Colin L. Campbell
Publisher : Springer
ISBN 13 : 3319186876
Total Pages : 506 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Marketing in Transition: Scarcity, Globalism, & Sustainability by : Colin L. Campbell

Download or read book Marketing in Transition: Scarcity, Globalism, & Sustainability written by Colin L. Campbell and published by Springer. This book was released on 2015-06-03 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 2009 World Marketing Congress held in Oslo, Norway with the theme Marketing in Transition: Scarcity, Globalism, & Sustainability. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

The international takeoff of new products

Author : Gerard J. Tellis
Publisher :
ISBN 13 :
Total Pages : 44 pages
Book Rating : 4.:/5 ( download)

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Book Synopsis The international takeoff of new products by : Gerard J. Tellis

Download or read book The international takeoff of new products written by Gerard J. Tellis and published by . This book was released on 2002 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Retail Management

Author : Barry Berman
Publisher :
ISBN 13 : 9780130263346
Total Pages : 808 pages
Book Rating : 4.2/5 (633 download)

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Book Synopsis Retail Management by : Barry Berman

Download or read book Retail Management written by Barry Berman and published by . This book was released on 2001 with total page 808 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing a balance betwen theory and practice, this guide to retail management includes useful career information and takes a strategic approach to decision making.

Essentials of Business Communication

Author : Mary Ellen Guffey
Publisher : South Western Educational Publishing
ISBN 13 : 9780324233643
Total Pages : 0 pages
Book Rating : 4.2/5 (336 download)

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Book Synopsis Essentials of Business Communication by : Mary Ellen Guffey

Download or read book Essentials of Business Communication written by Mary Ellen Guffey and published by South Western Educational Publishing. This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text-workbook is a streamlined, no-nonsense approach to business communication. It takes a three-in-one approach: (1) text, (2) practical workbook, and (3) self-teaching grammar/mechanics handbook. The chapters reinforce basic writing skills, then apply these skills to a variety of memos, letters, reports, and resumes. This new edition features increased coverage of contemporary business communication issues including oral communication, electronic forms of communication, diversity and ethics.

Encyclopedia of American Business

Author : Rick Boulware
Publisher : Infobase Publishing
ISBN 13 : 1438109865
Total Pages : 529 pages
Book Rating : 4.4/5 (381 download)

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Book Synopsis Encyclopedia of American Business by : Rick Boulware

Download or read book Encyclopedia of American Business written by Rick Boulware and published by Infobase Publishing. This book was released on 2014-05-14 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buying, selling, budgeting, and saving are fundamental business practices that almost everyone understands on a basic level.

Retail Marketing Management

Author : David Walters
Publisher :
ISBN 13 : 9780333485804
Total Pages : 276 pages
Book Rating : 4.4/5 (858 download)

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Book Synopsis Retail Marketing Management by : David Walters

Download or read book Retail Marketing Management written by David Walters and published by . This book was released on 1989 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an introduction to a concept of retail marketing which differs from the traditional manufacturers' view. This book discusses major functions, relating them to one another and to the longer-term strategic planning issues facing retailers.

The Innovator's Dilemma

Author : Clayton M. Christensen
Publisher : Harvard Business Review Press
ISBN 13 : 1422197581
Total Pages : 282 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis The Innovator's Dilemma by : Clayton M. Christensen

Download or read book The Innovator's Dilemma written by Clayton M. Christensen and published by Harvard Business Review Press. This book was released on 2013-10-22 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Named one of 100 Leadership & Success Books to Read in a Lifetime by Amazon Editors An innovation classic. From Steve Jobs to Jeff Bezos, Clay Christensen’s work continues to underpin today’s most innovative leaders and organizations. The bestselling classic on disruptive innovation, by renowned author Clayton M. Christensen. His work is cited by the world’s best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic bestseller—one of the most influential business books of all time—innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right—yet still lose market leadership. Christensen explains why most companies miss out on new waves of innovation. No matter the industry, he says, a successful company with established products will get pushed aside unless managers know how and when to abandon traditional business practices. Offering both successes and failures from leading companies as a guide, The Innovator’s Dilemma gives you a set of rules for capitalizing on the phenomenon of disruptive innovation. Sharp, cogent, and provocative—and consistently noted as one of the most valuable business ideas of all time—The Innovator’s Dilemma is the book no manager, leader, or entrepreneur should be without.

The Management of Corporate Acquisitions

Author : Alessandro Sinatra
Publisher : Springer
ISBN 13 : 1349130168
Total Pages : 544 pages
Book Rating : 4.3/5 (491 download)

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Book Synopsis The Management of Corporate Acquisitions by : Alessandro Sinatra

Download or read book The Management of Corporate Acquisitions written by Alessandro Sinatra and published by Springer. This book was released on 2016-07-27 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finally! A comprehensive volume on the management of corporate acquisitions that summarizes contemporary research, and that moves what we know about acquisition management a step further. The book encompasses innovative works from several countries, related to a variety of issues; managerial motives, the role of acquisitions in competitive strategy, as well as organizational and political processes. Unlike several other works on acquisitions, this book emphasizes the most critical issue faced by managers today; how to manage successfully already acquired companies and operations. Both researchers, managers and students of strategy and organization will find this book an important supplement.

Competitive Branding Strategies

Author : Rajagopal
Publisher : Springer Nature
ISBN 13 : 3030249336
Total Pages : 302 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Competitive Branding Strategies by : Rajagopal

Download or read book Competitive Branding Strategies written by Rajagopal and published by Springer Nature. This book was released on 2019-09-25 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalization has expanded the options for building brand strategies through social media, the internet, and in conventional approaches. Amidst increasing market competition, companies need to analyze their competitive choices to determine their brand equity in the marketplace. As such, it is necessary for companies to develop customer-focused brands to gain competitive advantage. This book enhances knowledge on developing competitive brands in emerging markets, particularly the BRICS countries. It provides the necessary guidance with proven strategies for building successful brands, the decisions and options faced by brand managers, and the tools to manage brands effectively. It develops new dimensions on brand management strategies by analyzing best practices based on proven strategies. Readers will not only gain insight into international brand competition, but also into the organizational support necessary to build and manage a powerful brand. It is a necessary read for all MBA students and scholars in marketing, especially those who seek to gain new insight in the rapidly changing global marketplace.