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Author : Gerardus Blokdyk
Publisher :
ISBN 13 : 9780655126713
Total Pages : 0 pages
Book Rating : 4.1/5 (267 download)
Download or read book Marketing resource management The Ultimate Step-By-Step Guide written by Gerardus Blokdyk and published by . This book was released on with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gerardus Blokdyk
Publisher : 5starcooks
ISBN 13 : 9780655176718
Total Pages : 126 pages
Book Rating : 4.1/5 (767 download)
Download or read book Marketing Resource Management the Ultimate Step-By-Step Guide written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2018-04-05 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do we maintain Marketing resource management's Integrity? How can we improve Marketing resource management? Are there Marketing resource management problems defined? Are there recognized Marketing resource management problems? What are your current levels and trends in key Marketing resource management measures or indicators of product and process performance that are important to and directly serve your customers? This best-selling Marketing resource management self-assessment will make you the assured Marketing resource management domain specialist by revealing just what you need to know to be fluent and ready for any Marketing resource management challenge. How do I reduce the effort in the Marketing resource management work to be done to get problems solved? How can I ensure that plans of action include every Marketing resource management task and that every Marketing resource management outcome is in place? How will I save time investigating strategic and tactical options and ensuring Marketing resource management costs are low? How can I deliver tailored Marketing resource management advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Marketing resource management essentials are covered, from every angle: the Marketing resource management self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Marketing resource management outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Marketing resource management practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Marketing resource management are maximized with professional results. Your purchase includes access details to the Marketing resource management self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book.
Author : Gerardus Blokdyk
Publisher : 5starcooks
ISBN 13 : 9780655804949
Total Pages : 314 pages
Book Rating : 4.8/5 (49 download)
Download or read book Marketing Resource Management A Complete Guide - 2019 Edition written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2019-06-27 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: How will your organization measure success? How do you spread information? The political context: who holds power? Is your strategy driving your strategy? Or is the way in which you allocate resources driving your strategy? What adjustments to the strategies are needed? This one-of-a-kind Marketing Resource Management self-assessment will make you the principal Marketing Resource Management domain auditor by revealing just what you need to know to be fluent and ready for any Marketing Resource Management challenge. How do I reduce the effort in the Marketing Resource Management work to be done to get problems solved? How can I ensure that plans of action include every Marketing Resource Management task and that every Marketing Resource Management outcome is in place? How will I save time investigating strategic and tactical options and ensuring Marketing Resource Management costs are low? How can I deliver tailored Marketing Resource Management advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Marketing Resource Management essentials are covered, from every angle: the Marketing Resource Management self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Marketing Resource Management outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Marketing Resource Management practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Marketing Resource Management are maximized with professional results. Your purchase includes access details to the Marketing Resource Management self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Marketing Resource Management Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
Author : Axel Güpner
Publisher :
ISBN 13 :
Total Pages : 136 pages
Book Rating : 4.7/5 (151 download)
Download or read book Marketing Resource Management written by Axel Güpner and published by . This book was released on 2021-03 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is changing, organizations are changing, the entire industry is in a paradigmatic change process driven by a global pandemic, a new normal under the sign of a New Green Deal and a disruptive Remocal Economy. Many conservative economies have largely slept through digitization and will apparently not be able to exploit the opportunities offered by Asset-as-Service. It will therefore be all the more important to reach customers with increasingly scarce resources. Modern marketing can do this, as the Amazons of this world are already impressively demonstrating. Marketers across all sectors are embarking on the Marketing Excellence Journey to equip themselves for the new normal, using expertise, method, rigor, and MarTech and SalesTech predictive intelligence to engage with customers. Many CNN and Forbes award-winning books, including the B2B Marketing Guidebook (Springer, 2021), provide the necessary technical know-how for marketers. But it will also take a significant shift in thinking and change within companies for marketing and sales to work together to actively perform these new essential functions. This book describes for managers of all areas and knowledge disciplines how they can initiate, drive and support this change process in their organizations. For marketers, the book provides a comprehensive description of how to drive and support the change process based on their expertise, argumentative and in the context of change management and organizational development. From the contents: - The marketing organization development triad - Holistic marketing - Enterprise Marketing Management (EMM) - Marketing Operations Management (MOM) - The benefits of marketing resource management - Past is future - Structured creativity About the authors: Prof. h.c. Dr. Uwe Seebacher (MBA), holds a doctorate in economics and business administration. He has more than 25 years of experience in the manufacturing, energy and service industries and an international track record in strategic and operational marketing and communications as well as business and organizational development. 20 years of experience as the owner of a publishing company and a method consulting firm underscore his diverse experience. He is a lecturer at many renowned business schools and universities and has written numerous articles and books in leading publishing houses such as "Praxishandbuch B2B Marketing" (Springer Verlag), "Strategic Workforce Management" (Harvard Business Manager) or "Predictive Intelligence for Management" (Springer). He has received numerous awards and prizes for his work in the field of scientific and applied research, and for his models and concepts such as the maturity model for industrial goods marketing or the model for predictive intelligence. Dr. Axel Guepner, HR consultant and HR manager.Internationally experienced Global Head of Human Resources in corporations, such as Allianz SE, Dresdner Bank AG, and Wacker Chemie AG, with extensive experience in international HR management and focus on "digitalization of the working world". Eleven years of coaching experience in Olympic high-performance sailing as "Team Leader of the German Olympic Sailing Team". Member of the Advisory Board for Scientific Continuing Education for Professionals and Executives of the Ludwig-Maximilians-University Munich (LMU). Academic Education: Studied Political Science, Business Administration and Law in the USA and Germany (Diplom-Politologe / PhD).
Author : Robert J. Hamper
Publisher : McGraw Hill Professional
ISBN 13 : 0071809104
Total Pages : 320 pages
Book Rating : 4.0/5 (718 download)
Download or read book The Ultimate Guide to Strategic Marketing: Real World Methods for Developing Successful, Long-term Marketing Plans written by Robert J. Hamper and published by McGraw Hill Professional. This book was released on 2013-07-19 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE DEFINITIVE M ARKETING GUIDE FOR THE 21st CENTURY Everything You Need to Plan Your Strategy and Achieve Your Goals From Fortune 500 consultant Robert J. Hamper--the man who wrote the book on strategic marketing--comes a powerful new blueprint for growth in today's economy. Combining time-tested marketing tools with the latest global trends, this ready-to-use book guides you through every step of the strategy process. Packed with essential charts, forms, and fill-in questionnaires, it's the perfect planner for you and your organization--no matter how big or small. Each chapter allows you to adapt the proven principles of stragetic marketing to your company's specific needs, including a running case study so you can follow the process in action. Now more than ever, strategic marketing is the one business tool you need to succeed. LEARN HOW TO DEFINE your vision • TARGET your audience • EVALUATE your operations • PLAN your strategy • ACHIEVE your goals Based on a long-term study of proven integrated marketing plans, this step-by-step book from Fortune 500 consultant Robert J. Hamper is truly The Ultimate Guide to Strategic Marketing. Written specifically for business leaders looking for long-term strategies in a constantly evolving economy, it's the one marketing guide that lets you develop a plan that's simple, clear, practical, flexible, and workable--for you and your company. The book's interactive format makes it easy for you to: Engineer the planning process from conception to reality Conduct your own audits, self-assessments, SWOT analyses, and EA analyses Develop key market objectives--and make them happen Implement, monitor, and adjust your plan for the real world Solidify your strategy for longterm success Using the book's fill-in questionnaires and forms, you'll be able to adapt the greatest marketing tools of our time to your company's specific needs—step-by-step. Part I walks you through the entire planning process. Part II helps you evaluate the internal and external environment of your company, taking stock of resources and assessing strengths and weaknesses. Part III shows you how to develop a plan by identifying your marketing objectives and goals. Finally, Part IV gives you the tools to implement your plan using integrated computer models and other tracking techniques. Running case studies and countless examples will show you how to navigate a variety of scenarios. You'll also find helpful advice on global marketing, e-commerce, and other business tools such as product positioning, strategic gap, and strategic portfolio analysis. It's all here--everything you need to target your audience, market your product, and plan your future success--in The Ultimate Guide to Strategic Marketing.
Author : John Jantsch
Publisher : HarperCollins Leadership
ISBN 13 : 1400224780
Total Pages : 224 pages
Book Rating : 4.4/5 (2 download)
Download or read book The Ultimate Marketing Engine written by John Jantsch and published by HarperCollins Leadership. This book was released on 2021-09-21 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: A step-by-step system for creating customers and clients for life. In a world that’s difficult for business professionals to cut through noise to create relationships with their customers, organizations that focus on converting their customers to members and helping them achieve lasting transformation rather than simply offering the transaction of the moment are winning. The Ultimate Marketing Engine teaches you how to develop a system to take every customer from where they are to where they want to be by building on the innovative principles first brought to the marketing world in Duct Tape Marketing and honed over three decades of working with thousands of businesses. In this book, you will learn: Why strategy must come before tactics. How to narrow your focus and choose only ideal customers. Why no one wants what you sell – and what they actually want. How to use story and narrative as the voice of strategy. How to construct the perfect customer journey. How to grow your business with your customers. This bookintroduces the Customer Success Track, an innovative new approach to marketing strategy that will transform how you view your business, your marketing and how you view every customer. The Ultimate Marketing Engine will help you take control of your marketing while creating ridiculously consistent business growth.
Author : Robert E. Stevens
Publisher : Psychology Press
ISBN 13 :
Total Pages : 384 pages
Book Rating : 4.3/5 (91 download)
Download or read book Marketing Planning Guide written by Robert E. Stevens and published by Psychology Press. This book was released on 2006 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE CLASSIC guide to develop a marketing plancompletely updated! The newly revised Marketing Planning Guide, Third Edition is the step-by-step guide that gives you the tools to prepare an effective marketing plan for a company, product, or service. With over 50 pages of updated material, this classic textbook has the solid foundation of knowledge and philosophy of the previous editions while adding essential new information on Internet marketing, business ethics, and an illustrative sample business plan. Worksheets at the end of each chapter guide you in creating your own planonce all the worksheets are completed you will have roughed out your own complete marketing plan. The accompanying instructor's package includes a helpful manual, a detailed sample course syllabus, and a test bank featuring a multiple-choice and true-false questions for each chapter with answers. This edition of the Marketing Planning Guide contains clear tables and diagrams, is fully referenced, and has updated examples for easy understanding of concepts. It shows how to: analyze the market, consumers, the competition, and opportunities develop strategy and marketing objectives make product, place, promotional, and price decisions realize the financial impact of marketing strategies implement, audit, and control your marketing plan And now the Marketing Planning Guide, Third Edition is updated to include: extensive information on Internet marketing new examples illustrating the process a complete sample marketing plan end of chapter worksheets providing step-by-step instructions Internet data sources This is the definitive book for marketing professionals who want to use a hands on approach for learning the planning process. It will guide anyone through the steps of preparing an effective marketing plan.
Author : Stedman Graham
Publisher : Irwin Professional Publishing
ISBN 13 : 9780786302444
Total Pages : 0 pages
Book Rating : 4.3/5 (24 download)
Download or read book The Ultimate Guide to Sport Event Management and Marketing written by Stedman Graham and published by Irwin Professional Publishing. This book was released on 1995 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you are breaking into the field of sport event management and marketing or you're an established professional on your way up, this book is the most comprehensive guide to the hundreds of issues, activities, and responsibilities connected with making any sport event a success.
Author : Bruce Wrenn
Publisher : Routledge
ISBN 13 : 1317718283
Total Pages : 380 pages
Book Rating : 4.3/5 (177 download)
Download or read book Marketing Planning Guide written by Bruce Wrenn and published by Routledge. This book was released on 2014-07-16 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE CLASSIC guide to develop a marketing plancompletely updated! The newly revised Marketing Planning Guide, Third Edition is the step-by-step guide that gives you the tools to prepare an effective marketing plan for a company, product, or service. With over 50 pages of updated material, this classic textbook has the solid foundation of knowledge and philosophy of the previous editions while adding essential new information on Internet marketing, business ethics, and an illustrative sample business plan. Worksheets at the end of each chapter guide you in creating your own planonce all the worksheets are completed you will have roughed out your own complete marketing plan. The accompanying instructor's package includes a helpful manual, a detailed sample course syllabus, and a test bank featuring a multiple-choice and true-false questions for each chapter with answers. This edition of the Marketing Planning Guide contains clear tables and diagrams, is fully referenced, and has updated examples for easy understanding of concepts. It shows how to: analyze the market, consumers, the competition, and opportunities develop strategy and marketing objectives make product, place, promotional, and price decisions realize the financial impact of marketing strategies implement, audit, and control your marketing plan And now the Marketing Planning Guide, Third Edition is updated to include: extensive information on Internet marketing new examples illustrating the process a complete sample marketing plan end of chapter worksheets providing step-by-step instructions Internet data sources This is the definitive book for marketing professionals who want to use a hands on approach for learning the planning process. It will guide anyone through the steps of preparing an effective marketing plan.
Author : Angela Hatton
Publisher : Pearson Education
ISBN 13 : 9780273649328
Total Pages : 282 pages
Book Rating : 4.6/5 (493 download)
Download or read book The Definitive Guide to Marketing Planning written by Angela Hatton and published by Pearson Education. This book was released on 2000 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone at some point in their business life has to create or read a marketing plan -make sure yours work.
Author : Ronald A. Landskroner
Publisher : John Wiley & Sons
ISBN 13 : 0471273325
Total Pages : 684 pages
Book Rating : 4.4/5 (712 download)
Download or read book The Nonprofit Manager's Resource Directory written by Ronald A. Landskroner and published by John Wiley & Sons. This book was released on 2002-05-14 with total page 684 pages. Available in PDF, EPUB and Kindle. Book excerpt: A newly revised and updated edition of the ultimate resource for nonprofit managers If you're a nonprofit manager, you probably spend a good deal of your time tracking down hard-to-find answers to complicated questions. The Nonprofit Manager's Resource Directory, Second Edition provides instant answers to all your questions concerning nonprofit-oriented product and service providers, Internet sites, funding sources, publications, support and advocacy groups, and much more. If you need help finding volunteers, understanding new legislation, or writing grant proposals, help has arrived. This new, updated edition features expanded coverage of important issues and even more answers to all your nonprofit questions. Revised to keep vital information up to the minute, The Nonprofit Manager's Resource Directory, Second Edition: * Contains more than 2,000 detailed listings of both nonprofit and for-profit resources, products, and services * Supplies complete details on everything from assistance and support groups to software vendors and Internet servers, management consultants to list marketers * Provides information on all kinds of free and low-cost products available to nonprofits * Features an entirely new section on international issues * Plus: 10 bonus sections available only on CD-ROM The Nonprofit Manager's Resource Directory, Second Edition has the information you need to keep your nonprofit alive and well in these challenging times. Topics include: * Accountability and Ethics * Assessment and Evaluation * Financial Management * General Management * Governance * Human Resource Management * Information Technology * International Third Sector * Leadership * Legal Issues * Marketing and Communications * Nonprofit Sector Overview * Organizational Dynamics and Design * Philanthropy * Professional Development * Resource Development * Social Entrepreneurship * Strategic Planning * Volunteerism
Author : Gerard Blokdyk
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781979456883
Total Pages : 132 pages
Book Rating : 4.4/5 (568 download)
Download or read book Marketing Resource Management written by Gerard Blokdyk and published by Createspace Independent Publishing Platform. This book was released on 2017-11-05 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: What knowledge, skills and characteristics mark a good Marketing resource management project manager? Do the Marketing resource management decisions we make today help people and the planet tomorrow? How likely is the current Marketing resource management plan to come in on schedule or on budget? Has the direction changed at all during the course of Marketing resource management? If so, when did it change and why? Which individuals, teams or departments will be involved in Marketing resource management? This amazing Marketing resource management self-assessment will make you the accepted Marketing resource management domain adviser by revealing just what you need to know to be fluent and ready for any Marketing resource management challenge. How do I reduce the effort in the Marketing resource management work to be done to get problems solved? How can I ensure that plans of action include every Marketing resource management task and that every Marketing resource management outcome is in place? How will I save time investigating strategic and tactical options and ensuring Marketing resource management opportunity costs are low? How can I deliver tailored Marketing resource management advise instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Marketing resource management essentials are covered, from every angle: the Marketing resource management self-assessment shows succinctly and clearly that what needs to be clarified to organize the business/project activities and processes so that Marketing resource management outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Marketing resource management practitioners. Their mastery, combined with the uncommon elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Marketing resource management are maximized with professional results. Your purchase includes access to the $249 value Marketing resource management self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. Your exclusive instant access details can be found in your book.
Author : Khosrow-Pour, D.B.A., Mehdi
Publisher : IGI Global
ISBN 13 : 1605661295
Total Pages : 428 pages
Book Rating : 4.6/5 (56 download)
Download or read book Best Practices and Conceptual Innovations in Information Resources Management: Utilizing Technologies to Enable Global Progressions written by Khosrow-Pour, D.B.A., Mehdi and published by IGI Global. This book was released on 2008-12-31 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book offers insight into emerging developments in information resources management and how these technologies are shaping the way the world does business, creates policies, and advances organizational practices"--Provided by publisher.
Author : Eric Butow
Publisher : Entrepreneur Press
ISBN 13 : 1613084323
Total Pages : 267 pages
Book Rating : 4.6/5 (13 download)
Download or read book Ultimate Guide to Social Media Marketing written by Eric Butow and published by Entrepreneur Press. This book was released on 2020-08-18 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create Focused Social Media Campaigns Tailored to Your Business Ultimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Topics include: Why businesses need to embrace social media marketing Understanding today’s social networks from big ones like Facebook and YouTube to emerging platforms Learning how to craft your business’s social media strategy using today’s formats How to leverage images and video in your social media outreach Leveraging chat bots, paid social media, and influencer marketing Building your business social marketing team Measure your social media outreach progress and improve your performance over time
Author : Donald Miller
Publisher : HarperCollins Leadership
ISBN 13 : 1400203805
Total Pages : 208 pages
Book Rating : 4.4/5 (2 download)
Download or read book Marketing Made Simple written by Donald Miller and published by HarperCollins Leadership. This book was released on 2020-03-17 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales. Every day, your company is losing sales simply because you do not have a clear path to attract new customers. You’re not alone. Based on proven principles from Building a StoryBrand , this 5-part checklist is the ultimate resource for marketing professionals and business owners as they cultivate a sales funnel that flows across key customer touchpoints to effectively develop, strengthen, and communicate their brand’s story to the marketplace. In this book, you will learn: The three stages of customer relationships. How to create and implement the one marketing plan you will never regret. How to develop a sales funnel that attracts the right customers to your business. The power of email and how to create campaigns that result in customer traffic and a growth in brand awareness. The keys to wireframing a website that commands attention and generates conversions. The inability to attract and convert new customers is costing business owners valuable opportunities to grow their brand. This prevents companies, both big and small, from making the sales that are crucial to their survival. With Marketing Made Simple, you will learn everything you need to know to take your business to the next level.
Author : Norton Paley
Publisher : CRC Press
ISBN 13 : 9781574442861
Total Pages : 248 pages
Book Rating : 4.4/5 (428 download)
Download or read book Marketing for the Nonmarketing Executive written by Norton Paley and published by CRC Press. This book was released on 2000-11-29 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does a marketing-driven company stand for in the Internet age? As a nonmarketing executive, why should you give any attention to the subject? How would internalizing the fine points of the subject contribute to your effectiveness on the job? In the era of flat or e-business organizational structures, many executives and entrepreneurs suddenly discover they need to know more about marketing than they ever expected. If this sounds like you, Marketing for the Nonmarketing Executive: An Integrated Resource Management Guide for the 21st Century is the ideal resource. This reference gives you comprehensive yet hands-on information about marketing management and competitive strategy in the Internet age. You will understand the various components of marketing, how they affect the entire organization, how to communicate and develop a better rapport with marketing professionals, and, more importantly, how to actively and effectively participate in marketing decisions. Marketing for the Nonmarketing Executive: An Integrated Resource Management Guide for the 21st Century teaches you how to think like a marketing strategist.
Author : Beth Goldstein
Publisher : McGraw-Hill Education
ISBN 13 : 9780071477185
Total Pages : 256 pages
Book Rating : 4.4/5 (771 download)
Download or read book The Ultimate Small Business Marketing Toolkit: All the Tips, Forms, and Strategies You'll Ever Need! written by Beth Goldstein and published by McGraw-Hill Education. This book was released on 2007-08-13 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Low- and no-cost tools that win customer loyalty Whether you're setting up shop or already have your business off the ground, you need proven marketing strategies that get new customers in the door and keep them coming back. The Ultimate Small Business Marketing Toolkit gives you the resources to do just that, with a wide variety of cost-effective marketing techniques you can use to turn your business vision into reality. Packed with dozens of worksheets, real-life examples, and step-by-step instructions, this all-in-one resource guides you through eight easy-to-follow marketing milestones. Armed with the tools in this book and on the CD-ROM, you'll be ready to Develop targeted customer profiles using affordable market research techniques Get inside the heads of customers and learn what makes them tick Navigate your marketplace and turn obstacles into opportunities Establish winning partnerships that support your company's growth Sell your brand to the world using brochures, Web sites, direct mail, and advertising “Pushes your bottom line to a breakthrough level of success.”-Peter R. Russo, Director, Entrepreneurship Programs, Boston University School of Management
