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Author : Mark Emmet Stern
Publisher :
ISBN 13 : 9780070612112
Total Pages : 153 pages
Book Rating : 4.6/5 (121 download)
Download or read book Marketing Planning written by Mark Emmet Stern and published by . This book was released on 1966 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Edward Akindele Leigh
Publisher :
ISBN 13 :
Total Pages : 366 pages
Book Rating : 4.:/5 (331 download)
Download or read book A Systems Approach to Marketing Planning and Control written by Edward Akindele Leigh and published by . This book was released on 1974 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mark E. Stern
Publisher :
ISBN 13 :
Total Pages : 153 pages
Book Rating : 4.:/5 (18 download)
Download or read book Market Planning written by Mark E. Stern and published by . This book was released on 1966 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ralf Strauss
Publisher : John Wiley & Sons
ISBN 13 : 0470745614
Total Pages : 368 pages
Book Rating : 4.4/5 (77 download)
Download or read book Marketing Planning by Design written by Ralf Strauss and published by John Wiley & Sons. This book was released on 2010-04-01 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is under immense pressure to perform: required to submit reports to management, judged by the sales department based on whether it helps sales, scrutinized by financial controlling regarding how efficiently it uses budgets, and last but not least, under constant review by customers, markets and the public. Marketing faces more dilemmas and conflicts of interest than any other part of a company. The reason for this lies in the lack of a plan for marketing planning. This book not only identifies numerous examples of this problem as experienced by businesses, it also offers ways of solving the problem. Ralf Strauss highlights a 7 phase process for marketing planning, where the potential marketing can reach is demonstrated. Useful check lists included in this book allow the readers to readily create their own ‘plans for a marketing planning’. With insights drawn from more than 150 case studies included in the book, Marketing Planning by Design covers areas such as: How to overcome existing hurdles of marketing planning and marketing strategy. How to set up a project for managing the marketing planning cycle. How to develop a really target group and content driven marketing planning, which is stepwise cascaded from a program, campaign down to a tactical level. How to make marketing accountable in terms of performance measurement. How to implement an enhanced marketing planning in the organisation. How to systematically integrate Web 2.0 into marketing planning, or how to link marketing with modern IT. This highly practical book is destined to be a must-have reference work on any marketer’s desk.
Author : Mark E. Stern
Publisher :
ISBN 13 :
Total Pages : 180 pages
Book Rating : 4./5 ( download)
Download or read book Marketing Planning: a systems approach written by Mark E. Stern and published by . This book was released on 1966 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard V. Butt
Publisher : AMACOM Div American Mgmt Assn
ISBN 13 :
Total Pages : 204 pages
Book Rating : 4.:/5 (1 download)
Download or read book Sales Effort and Marketing Strategy written by Richard V. Butt and published by AMACOM Div American Mgmt Assn. This book was released on 1969 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Study of a systems approach to sales and marketing management, with particular reference to such activity in the USA - covers systems design, strategic planning, operational research, decision making, EDP, the deployment of the salesperson and commercial traveller, personnel management, etc., and includes simulation and forecasting techniques. Diagrams.
Author : John Dawes
Publisher : SAGE
ISBN 13 : 1529766273
Total Pages : 297 pages
Book Rating : 4.5/5 (297 download)
Download or read book Marketing Planning & Strategy written by John Dawes and published by SAGE. This book was released on 2021-08-11 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank.
Author : Malcolm McDonald
Publisher : John Wiley & Sons
ISBN 13 : 0470670126
Total Pages : 712 pages
Book Rating : 4.4/5 (76 download)
Download or read book Marketing Plans written by Malcolm McDonald and published by John Wiley & Sons. This book was released on 2011-03-29 with total page 712 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has been carefully updated with special attention to the latest developments in marketing. To accomplish this, Professor Malcolm McDonald has been joined in this edition by Professor Hugh Wilson, a leading expert on CRM and multichannel strategy as well as marketing planning. Major changes to this edition include new chapters based on the very latest research on: Planning for integrated marketing communications and digital marketing Developing multichannel strategy Developing the CRM plan Marketing effectiveness and accountability Marketing Plans is designed as a tool and a user-friendly learning, resource. Every point illustrated by powerful practical examples and made actionable through simple, step-by-step templates and exercises. The book is established as essential reading for all serious professional marketers and students of marketing, from undergraduate and postgraduate to professional courses for bodies such as CIM. Above all it provides a practical, hands-on guide to implementing every single concept included in the text. "It is clearly and powerfully written and is probably the best book on the theory and practice of marketing planning ever written. It is a best-seller in Europe and I strongly recommend the book to anyone with an interest in marketing planning." —Warren J. Keegan, Professor of International Business and Marketing Director, Institute for Global Business Strategy, Pace University, New York "I am extremely impressed by the step lucidity of what is presented." —Dr D. H. Eaton, North Carolina University "A book reaching the quantities sold of Marketing Plans must be a book that is really used. It is not difficult to see why. Malcolm McDonald writes about what to do in marketing and how to do it. Unlike many academic marketing writers, he will never let you forget that marketing ends with –ing." —Kenneth Simmonds, Professor of Marketing and International Business, London Business School "Malcolm McDonald is clearly one of the most respected Professors of Marketing in Europe and the author of a number of outstanding books. The fact that Marketing Plans has been such a massive seller offers testimony of this. McDonald writes with clarity and insight that is becoming increasingly rare today. It is powerful, up to date and has proved that it works. I recommend it to you!" —John D. Ryans, Jr, Bridgestone Professor of International and Professor of International Marketing, Kent State University, Ohio
Author : American Institute of Aeronautics and Astronautics. Technical Information Service
Publisher :
ISBN 13 :
Total Pages : 80 pages
Book Rating : 4.E/5 ( download)
Download or read book The Systems Approach to Management written by American Institute of Aeronautics and Astronautics. Technical Information Service and published by . This book was released on 1969 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : T. Staudt
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (5 download)
Download or read book Corporate Marketing Strategy written by T. Staudt and published by . This book was released on 1968 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William M. Luther
Publisher : AMACOM Div American Mgmt Assn
ISBN 13 : 9780814426159
Total Pages : 340 pages
Book Rating : 4.4/5 (261 download)
Download or read book The Marketing Plan written by William M. Luther and published by AMACOM Div American Mgmt Assn. This book was released on 2001 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed with recent case-history thumbnails, all-new information on Internet marketing, and a thorough updating throughout, the third edition of "The Marketing Plan" outlines a comprehensive, systematic approach that guarantees results.
Author : M. Joseph Sirgy
Publisher :
ISBN 13 :
Total Pages : 344 pages
Book Rating : 4.:/5 (31 download)
Download or read book Integrated Marketing Communications written by M. Joseph Sirgy and published by . This book was released on 1998 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: This advanced strategic marketing communications management text introduces advertising by objectives, and takes a strong behavioural approach. Its focus is on strategic decision operating.
Author : Heikki Juslin
Publisher :
ISBN 13 :
Total Pages : 616 pages
Book Rating : 4.:/5 (319 download)
Download or read book Strategic Marketing in the Global Forest Industries written by Heikki Juslin and published by . This book was released on 2002 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : George D. Downing
Publisher : Merrill Publishing Company
ISBN 13 :
Total Pages : 456 pages
Book Rating : 4.4/5 (91 download)
Download or read book Basic Marketing written by George D. Downing and published by Merrill Publishing Company. This book was released on 1971 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Philip H. Shrader
Publisher :
ISBN 13 :
Total Pages : 108 pages
Book Rating : 4.:/5 (467 download)
Download or read book A system approach to long-range planning in marketing written by Philip H. Shrader and published by . This book was released on 1965 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Eugene J. Kelley
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 160 pages
Book Rating : 4.:/5 (2 download)
Download or read book Marketing Planning and Competitive Strategy written by Eugene J. Kelley and published by Prentice Hall. This book was released on 1972 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John Lidstone
Publisher : Taylor & Francis
ISBN 13 : 1351919768
Total Pages : 169 pages
Book Rating : 4.3/5 (519 download)
Download or read book Marketing Planning for the Pharmaceutical Industry written by John Lidstone and published by Taylor & Francis. This book was released on 2017-07-05 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in the pharmaceutical and healthcare sector requires a particular set of skills; its intricacies mean planning is an essential prerequisite. The marketing planning system described in this book has been designed to enable marketing and product executives to produce a plan which serves as a dynamic management tool which will help them to get from where they are now to where they want to be next year and thereafter. Now in its second edition, this bestselling book has become the standard text for all product managers, marketing managers and directors working in this demanding industry. John Lidstone and Janice MacLennan have updated the book to embrace best current practice. A new orientation to external analysis and a reworking of the application of SWOT analysis, along with fresh material on sales forecasting and strategy implementation, bring the book up to date with current thinking and industry trends. Marketing Planning for the Pharmaceutical Industry is based on real life experience built up over many years. Each chapter takes the reader through the sequential stages of planning so that by the end they will be able to produce a practical plan ready for implementation. It is the only book of this type which tailors marketing to those working in the sector and as such is a unique, invaluable and indispensable resource.
