Author : David A. Holdford
Publisher :
ISBN 13 : 9780996644914
Total Pages : 332 pages
Book Rating : 4.6/5 (449 download)
Book Synopsis Marketing for Pharmacist by : David A. Holdford
Download or read book Marketing for Pharmacist written by David A. Holdford and published by . This book was released on 2015-07-24 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing for Pharmacists, Third Edition, presents new marketing tips and techniques to help pharmacists more effectively serve their patients and customers. Highlights Gain appreciation of the need to market pharmacist services Learn methods for designing and managing pharmacy services Understand advantages and disadvantages of different marketing, segmentation, and promotional strategies Plan innovative business models for pharmacist services and design profitable business plans to succeed in a competitive health care marketplace This third edition includes extensive updates and new chapters on pricing, marketing channels, marketing communications, and innovation strategies. New topics include discussions of shopper marketing, new pharmacy business models, social media marketing, and service design.