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Author : Thomas V. Bonoma
Publisher : Harvard Business Review Press
ISBN 13 :
Total Pages : 230 pages
Book Rating : 4.3/5 (91 download)
Download or read book Marketing Performance Assessment written by Thomas V. Bonoma and published by Harvard Business Review Press. This book was released on 1988 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Paul Roetzer
Publisher : John Wiley & Sons
ISBN 13 : 1118883438
Total Pages : 260 pages
Book Rating : 4.1/5 (188 download)
Download or read book The Marketing Performance Blueprint written by Paul Roetzer and published by John Wiley & Sons. This book was released on 2014-08-04 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover what's possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. With an eye toward the marketing industry's rapid evolution, this book focuses on the processes, technologies, and strategies that are redefining the marketing environment. Step by step, you will learn how to build performance-driven organizations that exceed ROI expectations and outpace the competition. Companies are demanding a more technical, scientific approach to marketing, and this guide provides the key information that helps marketing professionals choose the right tools and recruit the right talent to more effectively build brand, generate leads, convert sales, and increase customer loyalty. Marketers are facing increased pressure to connect every dollar spent to bottom-line results. As the industry advances, the tremendous gaps in talent, technology, and strategy leave many professionals underprepared and underperforming. The Marketing Performance Blueprint helps bridge those gaps: Align marketing talent, technology, and strategy to reach performance goals Drive digital marketing transformation within your organization Recruit, train, and retain a modern marketing team Propel growth through digital-savvy marketing agency partners Adapt more quickly to marketing technology advancements Create connected customer experiences Turn marketing data into intelligence, and intelligence into action Devise integrated marketing strategies that deliver real business results The marketers who will redefine the industry in the coming months and years will never stop challenging conventional knowledge and solutions. Whether in terms of evolved talent, advanced technology, or more intelligent and integrated strategies, these driven professionals will be in demand as the pioneers of the new marketing era. The Marketing Performance Blueprint helps marketers blaze a trail of their own by providing a roadmap to success.
Author : Dean Spitzer
Publisher : AMACOM
ISBN 13 : 0814430090
Total Pages : 312 pages
Book Rating : 4.8/5 (144 download)
Download or read book Transforming Performance Measurement written by Dean Spitzer and published by AMACOM. This book was released on 2007-02-09 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Performance improvement thought leader Dean Spitzer explains why performance measurement should be less about calculations and analysis and more about the crucial social factors that determine how well the measurements get used. Transforming Performance Measurement presents a breakthrough approach that will not only significantly reduce those dysfunctions, but also promote alignment with business strategy, maximize cross-enterprise integration, and help everyone to work collaboratively to drive value throughout your organization. Spitzer’s "socialization of measurement" process focuses on learning and improvement from measurement, and on the importance of asking such questions as: How well do our measures reflect our business model? How successfully are they driving our strategy? What should we be measuring and not measuring? Are the right people having the right measurement discussions? Performance measurement is a dynamic process that calls for an awareness of the balance necessary between seemingly disparate ideas: the technical and the social aspects of performance measurement. This book gives you assessment tools to gauge where you are now and a roadmap for moving, with little or no disruption, to a more "transformational" and mature measurement system. The book also provides 34 TMAPs, Transformational Measurement Action Plans, which suggest both well-accepted and "emergent" measures (in areas such as marketing, human resources, customer service, knowledge management, productivity, information technology, research and development, costing, and more) that you can use right away. Transforming Performance Measurement tells you not only what to measure, but how to do it -- and in what context -- to make a truly transformational difference in your enterprise.
Author : V. Kumar
Publisher : Emerald Group Publishing
ISBN 13 : 1838675655
Total Pages : 273 pages
Book Rating : 4.8/5 (386 download)
Download or read book Marketing Accountability for Marketing and Non-Marketing Outcomes written by V. Kumar and published by Emerald Group Publishing. This book was released on 2021-09-27 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place.
Author : Flora Kokkinaki
Publisher :
ISBN 13 :
Total Pages : 44 pages
Book Rating : 4.:/5 ( download)
Download or read book Marketing Performance Assessment written by Flora Kokkinaki and published by . This book was released on 1999 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : James Lenskold
Publisher : McGraw Hill Professional
ISBN 13 : 0071436103
Total Pages : 287 pages
Book Rating : 4.0/5 (714 download)
Download or read book Marketing ROI written by James Lenskold and published by McGraw Hill Professional. This book was released on 2003-08-22 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: ROI (Return on Investment) is today's key business tool for measuring how effectively money was spent--yet few marketing managers receive any ROI training at all. Marketing ROIchanges all that, showing marketing pros at every level how to use ROI and other financial metrics to support their strategic decision making. This comprehensive book details how an accurate working knowledge of ROI is essential for using the latest marketing measurements, and provides insights for gaining the greatest competitive advantage from the skilled use and understanding of ROI concepts.
Author : Tim Ambler
Publisher : Addison Wesley Longman
ISBN 13 : 9780273642480
Total Pages : 0 pages
Book Rating : 4.6/5 (424 download)
Download or read book Marketing and the Bottom Line written by Tim Ambler and published by Addison Wesley Longman. This book was released on 2000 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a marketing book unlike any other marketing book. It is really written for financial officers. In fact, at one point, author Tim Ambler actually recommends turning responsibility for marketing metrics over to the finance department. That emphasis on a hard-nosed, bottom line orientation is novel and refreshing. Ambler recognizes that one of the biggest problems marketers inflict on themselves is their failure to establish and demonstrate that money spent on marketing really does matter to the financial performance of a business. With comprehensive attention to detail, he is careful to present most of the current thinking on how to measure the value of investments in marketing. Unfortunately, his style is dense, so much of what he says may take non-experts several readings to clarify. getAbstract.com is grateful that his helpful executive summary goes some way toward mitigating this problem and highly recommends his comprehensive and informative material - however, an editor as ruthless as a CFO might benefit the book's own bottom line.
Author : Greg Creed
Publisher : HarperCollins Leadership
ISBN 13 : 140022330X
Total Pages : 289 pages
Book Rating : 4.4/5 (2 download)
Download or read book R.E.D. Marketing written by Greg Creed and published by HarperCollins Leadership. This book was released on 2021-06-08 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands. Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven, systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double digit growth. This book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success. In 2011, Greg Creed had just been elevated from President to CEO of Taco Bell, a brand in deep distress at the time. It was on his shoulders to turn things around quickly along with co-author and CMO, Ken Muench. Together, they developed the R.E.D (Relevance, Ease, Distinctiveness) method. It’s simple methodology does not require complicated terms and a PhD to understand, it’s actually quite simple—marketing works in three very different ways: Relevance—Is it relevant to the marketplace? Ease—Is it easy to access and use? Distinction—Does it stand out from competition? By combining actual examples from Yum! and other recognizable brands of every size around the world with the latest findings in marketing, neuroscience, and behavioral economics, and the author’s own experience marketing three different brands across 120 countries, your brand can set and achieve a truly breakthrough marketing campaign utilizing R.E.D Marketing.
Author : Lorena Martin
Publisher : FT Press
ISBN 13 : 0134193881
Total Pages : 561 pages
Book Rating : 4.1/5 (341 download)
Download or read book Sports Performance Measurement and Analytics written by Lorena Martin and published by FT Press. This book was released on 2016-02-03 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: A PRACTICAL, REAL-WORLD GUIDE TO ANALYTICS FOR THE 5 MAJOR SPORTS: FOOTBALL, BASKETBALL, BASEBALL, SOCCER, AND TENNIS GAIN A COMPETITIVE EDGE! This is the first real-world guide to building and using analytical models for measuring and assessing performance in the five major sports: football, basketball, baseball, soccer, and tennis. Unlike books that focus strictly on theory, this book brings together sports measurement and statistical analyses, demonstrating how to examine differences across sports as well as between player positions. This book will provide you with the tools for cutting-edge approaches you can extend to the sport of your choice. Expert Northwestern University data scientist, UC San Diego researcher, and competitive athlete, Lorena Martin shows how to use measures and apply statistical models to evaluate players, reduce injuries, and improve sports performance. You’ll learn how to leverage a deep understanding of each sport’s principles, rules, attributes, measures, and performance outcomes. Sports Performance Measurement and Analytics will be an indispensable resource for anyone who wants to bring analytical rigor to athletic competition: students, professors, analysts, fans, physiologists, coaches, managers, and sports executives alike. All data sets, extensive code, and additional examples are available for download at http://www.ftpress.com/martin/ What are the qualities a person must have to become a world-class athlete? This question and many more can be answered through research, measurement, statistics, and analytics. This book gives athletes, trainers, coaches, and managers a better understanding of measurement and analytics as they relate to sports performance. To develop accurate measures, we need to know what we want to measure and why. There is great power in accurate measures and statistics. Research findings can show us how to prevent injuries, evaluate strengths and weaknesses, improve team cohesion, and optimize sports performance. This book serves many readers. People involved with sports will gain an appreciation for performance measures and analytics. People involved with analytics will gain new insights into quantified values representing physical, physiological, and psychological components of sports performance. And students eager to learn about sports analytics will have a practical introduction to the field. This is a thorough introduction to performance measurement and analytics for five of the world’s leading sports. The only book of its kind, it offers a complete overview of the most important concepts, rules, measurements, and statistics for each sport, while demonstrating applications of real-world analytics. You’ll find practical, state-of-the-art guidance on predicting future outcomes, evaluating an athlete’s market value, and more.
Author : Andy Neely
Publisher : Cambridge University Press
ISBN 13 : 9780521803427
Total Pages : 386 pages
Book Rating : 4.8/5 (34 download)
Download or read book Business Performance Measurement written by Andy Neely and published by Cambridge University Press. This book was released on 2002-03-07 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: A multidisciplinary book on performance measurement that will appeal to students, researchers and managers.
Author : Harvard Business Review
Publisher : Harvard Business Press
ISBN 13 : 1633692795
Total Pages : 173 pages
Book Rating : 4.6/5 (336 download)
Download or read book HBR Guide to Performance Management (HBR Guide Series) written by Harvard Business Review and published by Harvard Business Press. This book was released on 2017-06-20 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: Efficiently and effectively assess employees performance. Are your employees meeting their goals? Is their work improving over time? Understanding where your employees are succeeding—and falling short—is a pivotal part of ensuring you have the right talent to meet organizational objectives. In order to work with your people and effectively monitor their progress, you need a system in place. The HBR Guide to Performance Management provides a new multi-step, cyclical process to help you keep track of your employees' work, identify where they need to improve, and ensure they're growing with the organization. You'll learn to: Set clear employee goals that align with company objectives Monitor progress and check in regularly Close performance gaps Understand when to use performance analytics Create opportunities for growth, tailored to the individual Overcome and avoid burnout on your team Arm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.
Author : Bodo B. Schlegelmilch
Publisher : Routledge
ISBN 13 : 1351038648
Total Pages : 517 pages
Book Rating : 4.3/5 (51 download)
Download or read book The Routledge Companion to Strategic Marketing written by Bodo B. Schlegelmilch and published by Routledge. This book was released on 2020-11-24 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include up-to-date thinking on a diverse range of marketing strategy topics. Readers benefit from the latest strategic insights of leading experts from universities around the world. Contributing authors are from, among others, the U.S. (Berkeley, Cornell, MIT, New York University, Texas A&M), Europe (the Hanken School of Economics, INSEAD, the University of Oxford, the University of Groningen, WU Vienna) and Asia (the Indian School of Business, Tongji University). The topics addressed include economic foundations of marketing strategy, competition in digital marketing strategy (e.g. mobile payment systems and social media strategy), marketing strategy, and corporate social responsibility, as well as perspectives on capturing the impact of marketing strategy. Collectively, this authoritative guide is an accessible tool for researchers, students, and practitioners.
Author : Tim Ambler
Publisher : Pearson Education
ISBN 13 : 9780273661948
Total Pages : 350 pages
Book Rating : 4.6/5 (619 download)
Download or read book Marketing and the Bottom Line written by Tim Ambler and published by Pearson Education. This book was released on 2003 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strip out all the flash talk and pretty posters and you'll find that marketing is all about cash: either finding where it is and how to get a bigger share of it or spending it in an attempt to generate more of it. Both fairly hard, measurable, results driven functions. And yet for years, while other departments have been subjected to intense scrutiny on their contribution to shareholder value, marketing have been able to make jokes about not knowing which 50% of their work produced the results. Not any more, Marketing isn't a special case, it isn't different and it certainly isn't impossible to measure. It's an investment. Unless you can measure its impact, you're wasting your money. Here for the first time, is a book that explains the "why" as well as the "what" and the "how" of marketing metrics. "An excellent book; thoughtful and informative. It will open the minds of board members to the fact that marketing's value can and should be measured. The data produced is a vital indicator of a company's health." -Mike Mawtus, Vice President, IBM Euro Global Initiatives "I hate this book. It will only encourage the accountants." -Anne Moir, -Head of Marketing, Quadriga Worldwide "This book should be required reading for all board directors. It shows why marketing underpins shareholder value creation, and how marketing efectiveness should be measured and monitored." -Professor Peter Doyle, Warwick Business School
Author : Shirzad Chamine
Publisher : Greenleaf Book Group
ISBN 13 : 1608322785
Total Pages : 241 pages
Book Rating : 4.6/5 (83 download)
Download or read book Positive Intelligence written by Shirzad Chamine and published by Greenleaf Book Group. This book was released on 2012 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chamine exposes how your mind is sabotaging you and keeping your from achieving your true potential. He shows you how to take concrete steps to unleash the vast, untapped powers of your mind.
Author : Robert M. Guion
Publisher : Routledge
ISBN 13 : 1136865764
Total Pages : 1010 pages
Book Rating : 4.1/5 (368 download)
Download or read book Assessment, Measurement, and Prediction for Personnel Decisions written by Robert M. Guion and published by Routledge. This book was released on 2011-02-25 with total page 1010 pages. Available in PDF, EPUB and Kindle. Book excerpt: Robert Guion’s best seller is now available in this new second edition. This noted book offers a comprehensive and practical view of assessment –based personnel decisions not available elsewhere in a single source. This edition more frankly evaluates the current research and practice and presents challenges that will change the basic thinking about staffing systems. This new edition suggests new directions for research and practice, includes emphasis on modern computers and technology useful in assessment, and pays more attention to prediction of individual growth and globalization challenges in the assessment process. The book will be of interest to faculty and students in Industrial Organizational psychology, human resource management and business. IO psychologists in private business and public sector organizations who have responsibilities for staffing and an interest in measurement and statistics will find this book useful.
Author : Lawrence J. Gitman
Publisher :
ISBN 13 :
Total Pages : 1455 pages
Book Rating : 4./5 ( download)
Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2024-09-16 with total page 1455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Author : Sandra E. Lamb
Publisher : Ten Speed Press
ISBN 13 : 160774483X
Total Pages : 258 pages
Book Rating : 4.6/5 (77 download)
Download or read book 3000 Power Words and Phrases for Effective Performance Reviews written by Sandra E. Lamb and published by Ten Speed Press. This book was released on 2013-08-27 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive yet accessible handbook for writing and conducting meaningful, effective performance reviews, geared toward managers of all levels, from the author of How to Write It. Performance reviews are one of the best tools managers have to shape company talent and culture, develop strong channels of communication with employees, and create systemic change. However, the stress and struggle to find just the right words is often what managers and HR professionals dislike most about conducting employee evaluations. In this pithy, user-friendly handbook, author and writing teacher Sandra E. Lamb lays out the best methods and proven tactics to administer productive evaluations that benefit both parties—and the company. Lamb teaches managers how to design scoring systems for employees that track progress with hard data, how to best prepare for and conduct both in-person and written reviews, and the key words to use. Covering hard and soft skills, 3000 Power Words and Phrases for Effective Performance Reviews includes lists of powerful phrases and words that clearly describe performance—both positive and negative—including sections targeted to specific industries and jobs. This guide empowers managers at all levels to master the art of performance reviews that achieve results.
