Marketing Para El Nuevo Milenio

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Marketing

Author : Gary Armstrong
Publisher : Pearson Educación
ISBN 13 : 9789702604006
Total Pages : 686 pages
Book Rating : 4.6/5 (4 download)

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Book Synopsis Marketing by : Gary Armstrong

Download or read book Marketing written by Gary Armstrong and published by Pearson Educación. This book was released on 2003 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.

Marketing and Football

Author : Michel Desbordes
Publisher : Routledge
ISBN 13 : 1136380647
Total Pages : 546 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Marketing and Football by : Michel Desbordes

Download or read book Marketing and Football written by Michel Desbordes and published by Routledge. This book was released on 2012-05-23 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: Football is arguably one of the most important sports in the world, and the marketing of football has become an increasingly important issue, as clubs and product owners need to generate more revenue from the sport. In a wider context, football marketing has also become a benchmarking standard for other sports to learn from worldwide. The practices and processes of such an established industry are important lessons for those sports which are yet to maximise on their potential earnings, and provide interesting lessons in sports marketing in general. Marketing and Football: an international approach is the first book to provide a comprehensive and entirely global approach to this subject. Written by an international team of contributors who are keen researchers in the field, it examines in two parts: the study of football marketing in Europe and the development of a marketing dedicated to football, with the question of the European example being used worldwide. A ground breaking text, it provides the reader with: * Contributions from the UK, Norway, France, Italy, Germany, Spain, Portugal, Ireland, Finland, Scotland, Brazil, Japan, USA, Canada, Argentina, Korea and Australia * Interviews with professional sports marketers representing some of the biggest clubs worldwide: Juventus Turin, FC Barcelona, Milan AC, Inter Milan, AS Rome, Olympique Lyonnais, Vicenza, SE Palmeiras, Atletico Mineiro, Atletico PR Marketing and Football: an international approach is a seminal text which will pave the way for future academics and practitioners to work, it is the first book to discuss and move towards a marketing dedicated to football.

Fuzzy Sets in the Management of Uncertainty

Author : Jaime Gil-Aluja
Publisher : Springer
ISBN 13 : 3540396993
Total Pages : 424 pages
Book Rating : 4.5/5 (43 download)

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Book Synopsis Fuzzy Sets in the Management of Uncertainty by : Jaime Gil-Aluja

Download or read book Fuzzy Sets in the Management of Uncertainty written by Jaime Gil-Aluja and published by Springer. This book was released on 2013-06-29 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fuzzy Sets in the Management of Uncertainty presents an overview of current problems in business management, primarily for those situations involving decision making of an economic-financial nature. The monograph therefore discusses problems of planning, programming, control and brings light to the entire financial network in its three phases: raising funds, analysis and investment. Special attention is paid to production processes and marketing of products and services. This monograph is a highly readable overview and introduction for scientists, professionals, graduate students, managers and consultants in the growing field of applications and fuzzy logic in the field of management.

Commodifying Violence in Literature and on Screen

Author : Alejandro Herrero-Olaizola
Publisher : Routledge
ISBN 13 : 1000450813
Total Pages : 163 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Commodifying Violence in Literature and on Screen by : Alejandro Herrero-Olaizola

Download or read book Commodifying Violence in Literature and on Screen written by Alejandro Herrero-Olaizola and published by Routledge. This book was released on 2021-10-18 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book traverses the cultural landscape of Colombia through in-depth analyses of displacement, local and global cultures, human rights abuses, and literary and media production. Through an exploration of the cultural processes that perpetuate the "darker side" of Latin America for global consumption, it investigates the "condition" that has led writers, filmmakers, and artists to embrace (purposefully or not) the incessant violence in Colombian society as the object of their own creative endeavors. In this examination of mass-marketed cultural products such as narco-stories, captivity memoirs, gritty travel narratives, and films, Herrero-Olaizola seeks to offer a hemispheric approach to the role played by Colombia in cultural production across the continent where the illicit drug trade has made significant inroads. To this end, he identifies the "Colombian condition" within the parameters of the global economy while concentrating on the commodification of Latin America’s violence for cultural consumption. The Open Access version of this book, available at http://www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.

Artificial Intelligence and Economics: the Key to the Future

Author : Domenico Marino
Publisher : Springer Nature
ISBN 13 : 3031146050
Total Pages : 267 pages
Book Rating : 4.0/5 (311 download)

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Book Synopsis Artificial Intelligence and Economics: the Key to the Future by : Domenico Marino

Download or read book Artificial Intelligence and Economics: the Key to the Future written by Domenico Marino and published by Springer Nature. This book was released on 2022-10-25 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to deal with the main advances in the study of artificial intelligence, the digital and circular economy and innovation from a multidisciplinary perspective. Whoever governs the artificial intelligence will hold the keys to the world and the future. This consideration explains the growing role of artificial intelligence in our lives and the need to understand its mechanisms. This book presents original research articles addressing various aspects of artificial intelligence applied to economics, law, management, and optimization. The topics discussed include, economics, territorial policies, law, resource allocation strategies, information technology, and learning for inclusion. Combining the input of contributing professors and researchers from Italian and other foreign universities, the book is of interest to students, researchers, and practitioners, as well as members of the public in general, interested in the world of the artificial intelligence and economics.

Artificial Intelligence and Soft Computing

Author : Leszek Rutkowski
Publisher : Springer
ISBN 13 : 3319193244
Total Pages : 819 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Artificial Intelligence and Soft Computing by : Leszek Rutkowski

Download or read book Artificial Intelligence and Soft Computing written by Leszek Rutkowski and published by Springer. This book was released on 2015-06-04 with total page 819 pages. Available in PDF, EPUB and Kindle. Book excerpt: The two-volume set LNAI 9119 and LNAI 9120 constitutes the refereed proceedings of the 14th International Conference on Artificial Intelligence and Soft Computing, ICAISC 2015, held in Zakopane, Poland in June 2015. The 142 revised full papers presented in the volumes, were carefully reviewed and selected from 322 submissions. These proceedings present both traditional artificial intelligence methods and soft computing techniques. The goal is to bring together scientists representing both areas of research. The first volume covers topics as follows neural networks and their applications, fuzzy systems and their applications, evolutionary algorithms and their applications, classification and estimation, computer vision, image and speech analysis and the workshop: large-scale visual recognition and machine learning. The second volume has the focus on the following subjects: data mining, bioinformatics, biometrics and medical applications, concurrent and parallel processing, agent systems, robotics and control, artificial intelligence in modeling and simulation and various problems of artificial intelligence.

Elements for a Theory of Decision in Uncertainty

Author : Jaime Gil-Aluja
Publisher : Springer Science & Business Media
ISBN 13 : 147573011X
Total Pages : 344 pages
Book Rating : 4.4/5 (757 download)

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Book Synopsis Elements for a Theory of Decision in Uncertainty by : Jaime Gil-Aluja

Download or read book Elements for a Theory of Decision in Uncertainty written by Jaime Gil-Aluja and published by Springer Science & Business Media. This book was released on 2013-03-09 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Decisions in uncertainty Scientific reaction to change During latter decades, the basic elements that have traditionally made up the society in wh ich economic activity develops, have been submitted to the effect of multiple aggressions as a consequence of the outcome of events motivated by the nature itself of the human being, always seeking a level of happiness that is never reached. In a very brief manner we are accustomed to mention these by using words such as revolution, profound changes, convulsions . . . . , the results of which are manifest through non-linear reactions that lead to a future charged with uncertainty. To get to know, explain and treat this new world constitutes one of the many objectives of those who desire a society in the service of man, and for those who aspire to the fact of the concept of mutuality transcending the use less limits of the printed word. But for this it will be necessary to overcome a whole realm of obstacles placed in the way by those comfortably embedded in old principles, decrepit ideas and are not willing to open the windows of their mind to receive the fresh air of a new era.

Decision Making Systems In Business Administration - Proceedings Of The Ms'12 International Conference

Author : Jose M Merigo-lindahl
Publisher : World Scientific
ISBN 13 : 9814452068
Total Pages : 532 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Decision Making Systems In Business Administration - Proceedings Of The Ms'12 International Conference by : Jose M Merigo-lindahl

Download or read book Decision Making Systems In Business Administration - Proceedings Of The Ms'12 International Conference written by Jose M Merigo-lindahl and published by World Scientific. This book was released on 2012-11-29 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes some of the most recent advances in the field of decision making and fuzzy systems applied to business and economics presented at the International Conference on Modeling and Simulation (MS'12 Rio de Janeiro), 10-13 December, 2012. In this conference, a special focus is given to the fundamental concept of sustainable development. Other key applications in business, economics and finance are also considered.In general, it is very useful for graduate students and researchers interested in pursuing research that combines quantitative techniques such as modeling and simulation and decision making with business and economic problems. This is especially useful when dealing with complex environments where the information is very uncertain and additional mathematical and statistical techniques are needed in order to understand the specific situations considered.

Soft Computing in Management and Business Economics

Author : Anna M. Gil-Lafuente
Publisher : Springer
ISBN 13 : 3642304575
Total Pages : 463 pages
Book Rating : 4.6/5 (423 download)

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Book Synopsis Soft Computing in Management and Business Economics by : Anna M. Gil-Lafuente

Download or read book Soft Computing in Management and Business Economics written by Anna M. Gil-Lafuente and published by Springer. This book was released on 2012-06-23 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a collection of selected papers presented at the Annual Meeting of the European Academy of Management and Business Economics (AEDEM), held at the Faculty of Economics and Business of the University of Barcelona, 05 – 07 June, 2012. This edition of the conference has been presented with the slogan “Creating new opportunities in an uncertain environment”. There are different ways for assessing uncertainty in management but this book mainly focused on soft computing theories and their role in assessing uncertainty in a complex world. The present book gives a comprehensive overview of general management topics and discusses some of the most recent developments in all the areas of business and management including management, marketing, business statistics, innovation and technology, finance, sports and tourism. This book might be of great interest for anyone working in the area of management and business economics and might be especially useful for scientists and graduate students doing research in these fields.

Computational Intelligence in Business and Economics

Author : Anna M. Gil-Lafuente
Publisher : World Scientific
ISBN 13 : 9814324434
Total Pages : 836 pages
Book Rating : 4.8/5 (143 download)

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Book Synopsis Computational Intelligence in Business and Economics by : Anna M. Gil-Lafuente

Download or read book Computational Intelligence in Business and Economics written by Anna M. Gil-Lafuente and published by World Scientific. This book was released on 2010 with total page 836 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides some of the most recent developments in Computational Intelligence applied to business and economics presented at the MS'10 International Conference, Barcelona, 15 17 July, 2010. It presents several new theoretical advancements and a wide range of applications in different business and economic areas including accounting, finance, management, marketing, sports, tourism, economics and politics, and also some applications related with engineering and modeling and simulation. This book is very useful for researchers and graduate students interested in pursuing research in business and economics with an orientation to modern techniques for dealing with uncertainty such as those related with modeling and simulation and computational intelligence.

Economics, Management and Optimization in Sports

Author : Sergiy Butenko
Publisher : Springer Science & Business Media
ISBN 13 : 3540247343
Total Pages : 300 pages
Book Rating : 4.5/5 (42 download)

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Book Synopsis Economics, Management and Optimization in Sports by : Sergiy Butenko

Download or read book Economics, Management and Optimization in Sports written by Sergiy Butenko and published by Springer Science & Business Media. This book was released on 2013-06-29 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ever since the first Olympic Games in Ancient Greece, sports have become an integral part of human civilization. The last decade has been commemorated by the centennial celebration of the modern Olympic movement. With great anticipation, the Olympics return to Athens, Greece, and we are once again reminded that we live in one of the most exciting periods in the history of sports. Reflecting back on my years of service as the International Olympic Com mittee president, I cannot overlook the remarkable changes that have taken place in the world of sports during these two decades. The technological de velopment and consequent globalization of the world economy opened up a window of new opportunities for the sports industry. As a result, manage ment, economics, and other sciences have become a significant part of modern sports. It is my pleasure to introduce this volume comprising an interesting collec tion of papers dealing with various aspects of management, economics and optimization applied to sports. May this book serve as a valuable source of information to researchers and practitioners as well as to casual readers look ing for a deeper insight into the magnificent world of sports.

Sustainable Smart Cities

Author : Marta Peris-Ortiz
Publisher : Springer
ISBN 13 : 331940895X
Total Pages : 231 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis Sustainable Smart Cities by : Marta Peris-Ortiz

Download or read book Sustainable Smart Cities written by Marta Peris-Ortiz and published by Springer. This book was released on 2016-10-05 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides the most current research on smart cities. Specifically, it focuses on the economic development and sustainability of smart cities and examines how to transform older industrial cities into sustainable smart cities. It aims to identify the role of the following elements in the creation and management of smart cities:• Citizen participation and empowerment • Value creation mechanisms • Public administration• Quality of life and sustainability• Democracy• ICT• Private initiatives and entrepreneurship Regardless of their size, all cities are ultimately agglomerations of people and institutions. Agglomeration economies make it possible to attain minimum efficiencies of scale in the organization and delivery of services. However, the economic benefits do not constitute the main advantage of a city. A city’s status rests on three dimensions: (1) political impetus, which is the result of citizens’ participation and the public administration’s agenda; (2) applications derived from technological advances (especially in ICT); and (3) cooperation between public and private initiatives in business development and entrepreneurship. These three dimensions determine which resources are necessary to create smart cities. But a smart city, ideal in the way it channels and resolves technological, social and economic-growth issues, requires many additional elements to function at a high-performance level, such as culture (an environment that empowers and engages citizens) and physical infrastructure designed to foster competition and collaboration, encourage new ideas and actions, and set the stage for new business creation. Featuring contributions with models, tools and cases from around the world, this book will be a valuable resource for researchers, students, academics, professionals and policymakers interested in smart cities.

Introdução à teoria geral da biblioteconomia

Author : Ronaldo Vieira
Publisher : Interciência
ISBN 13 : 6589367957
Total Pages : 274 pages
Book Rating : 4.5/5 (893 download)

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Book Synopsis Introdução à teoria geral da biblioteconomia by : Ronaldo Vieira

Download or read book Introdução à teoria geral da biblioteconomia written by Ronaldo Vieira and published by Interciência. This book was released on 2024-01-11 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este livro que já se tornou uma referência no contexto da Biblioteconomia e da Ciência da Informação no Brasil, Ronaldo Vieira, nesta segunda edição, amplia o foco e traz um livro ainda mais abrangente e cuidadosamente estudado sobre a sua área de formação. Assim como aconteceu na primeira edição, Ronaldo Vieira mais uma vez dá um passo à frente e atualiza as reflexões sobre o contexto de pesquisa e trabalho dos bibliotecários na sociedade. Apresenta temas que estão na pauta dos estudiosos da área e também dentro das bibliotecas espalhadas pelo país. O papel da acessibilidade, a bibliologia, mediação de leitura literária assim como o papel fundamental das bibliotecas comunitárias no contexto da formação de leitores são alguns dos pontos fundamentais de discussão nesta nova edição. Um livro para todos os leitores. Vale o destaque humanista apresentado pelo autor sobre a área e a possibilidade de conhecer os debates em torno de questões de máxima urgência no contexto da sociedade da informação e do conhecimento. Sem dúvida, uma leitura obrigatória para aqueles que pretendem enveredar pelo campo da Biblioteconomia, conhecer um pouco mais essa ciência que se renova e acompanha as transformações tecnológicas e científicas do mundo.

Strategies for Resource Management, Production, and Marketing in Rural Mexico

Author : Guadalupe Rodríguez Gómez
Publisher : Center for U.S.-Mexican Studies University of Cali
ISBN 13 :
Total Pages : 184 pages
Book Rating : 4.A/5 ( download)

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Book Synopsis Strategies for Resource Management, Production, and Marketing in Rural Mexico by : Guadalupe Rodríguez Gómez

Download or read book Strategies for Resource Management, Production, and Marketing in Rural Mexico written by Guadalupe Rodríguez Gómez and published by Center for U.S.-Mexican Studies University of Cali. This book was released on 2000 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors explore the varied strategies for resource management, production, and marketing that Mexico's campesinos have pursued in response to the dramatic changes in rural Mexico in the 1990s.

Computational Intelligence In Business And Economics - Proceedings Of The Ms'10 International Conference

Author : Anna M Gil-lafuente
Publisher : World Scientific
ISBN 13 : 9814462918
Total Pages : 836 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Computational Intelligence In Business And Economics - Proceedings Of The Ms'10 International Conference by : Anna M Gil-lafuente

Download or read book Computational Intelligence In Business And Economics - Proceedings Of The Ms'10 International Conference written by Anna M Gil-lafuente and published by World Scientific. This book was released on 2010-06-18 with total page 836 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides some of the most recent developments in Computational Intelligence applied to business and economics presented at the MS'10 International Conference, Barcelona, 15 - 17 July, 2010. It presents several new theoretical advancements and a wide range of applications in different business and economic areas including accounting, finance, management, marketing, sports, tourism, economics and politics, and also some applications related with engineering and modeling and simulation.This book is very useful for researchers and graduate students interested in pursuing research in business and economics with an orientation to modern techniques for dealing with uncertainty such as those related with modeling and simulation and computational intelligence.

Fuzzy Logic in Financial Analysis

Author : Anna Maria Gil-Lafuente
Publisher : Springer
ISBN 13 : 3540323686
Total Pages : 451 pages
Book Rating : 4.5/5 (43 download)

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Book Synopsis Fuzzy Logic in Financial Analysis by : Anna Maria Gil-Lafuente

Download or read book Fuzzy Logic in Financial Analysis written by Anna Maria Gil-Lafuente and published by Springer. This book was released on 2006-06-10 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s increasingly complex and uncertain business environment, financial analysis is yet more critical to business managers who tackle problems of an economic or business nature. Knowledge based on formal logic and even experience becomes less sufficient. This volume systematically sets out the basic elements on which to base financial analysis for business in the new century. It incorporates a previous work that can serve as the basis and foundation for the new contributions that are now being made in the field of financial economy and intend to provide business with instruments and models suitable for dealing with the new economic context. In dealing with rapid and unpredictable changes in technological and business conditions, it postulates a growing reliance on the opinions of experts instead of past data or probabilistic forecasts, which is a radical change but may yield fruitful results. For this reason, much emphasis is devoted to the problem of aggregation of the opinion of experts in the financial field, with the object of limiting, wherever possible, the subjective component of the opinions and making sure that the decisions have the best guarantee of reaching the desired objectives.

Social Marketing and Sustainable Development Goals (SDGs)

Author : M. Mercedes Galan-Ladero
Publisher : Springer Nature
ISBN 13 : 303127377X
Total Pages : 377 pages
Book Rating : 4.0/5 (312 download)

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Book Synopsis Social Marketing and Sustainable Development Goals (SDGs) by : M. Mercedes Galan-Ladero

Download or read book Social Marketing and Sustainable Development Goals (SDGs) written by M. Mercedes Galan-Ladero and published by Springer Nature. This book was released on 2023-05-24 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents high-quality cases on different social marketing campaigns that have been developed by NGOs, Public Administration, and businesses. They will be specifically focused on achieving, or contributing to achieving, the different Sustainable Development Goals (SDGs) by The United Nations, and how these campaigns can raise awareness and contribute to achieving the SDGs. This book takes an international approach, gathering cases developed in different countries and cultures around the world.