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Marketing Orientation And Export Performance In The New Zealand Manufacturing Industry
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Book Synopsis Export Market Orientation by : Mohammad Osman Gani
Download or read book Export Market Orientation written by Mohammad Osman Gani and published by Springer Nature. This book was released on 2023-01-16 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book integrates the fundamental concept of international business theory, internationalization theory, and market orientation theory providing an accessible and detailed introduction to the wide array of different research field. It provides a reader with an understanding of detail explanation of market orientation from export settings. The topics addressed in this book include all the topics related to export market orientation, market orientation theories and practices, explanation of all sorts of developed empirical studies related to the field. A detailed explanation of each trend of research where each type of existing frameworks like direct, indirect (moderated or mediated), U-shaped, inverted U shape has been presented. The topics addressed in the book include main trends in terms of methodologies employed, samples used, theories applied for the research. Moreover, this book categorizes existing research based upon emerging themes in order to draw insights on under-researched areas that should be further delved into in the future. This book is highly recommended to the readers who seek an in-depth understanding of export market orientation in the field of international business.
Book Synopsis International Marketing by : Shaoming Zou
Download or read book International Marketing written by Shaoming Zou and published by Emerald Group Publishing. This book was released on 2011-01-27 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Features the papers that report a variety of studies examining: international marketing behaviour of firms from emerging markets; market environments and consumer behaviour in emerging markets; and, MNCs' international marketing in emerging markets.
Book Synopsis Asia-Pacific Issues in International Business by : Sidney J. Gray
Download or read book Asia-Pacific Issues in International Business written by Sidney J. Gray and published by Edward Elgar Publishing. This book was released on 2001-01-01 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume represents research on a selection of key issues in international business in the Asia-Pacific region. In particular the contributors examine the internationalization process, export expansion and performance, foreign direct investment and the management of international business relationships. More specifically, they analyze: the growth patterns of Danish and US companies developing operations in the region; the impact of the Internet, the competitiveness of the Australian wine industry, and the development and application of export performance measures; the factors influencing the location decisions of Japanese Multinational Enterprises (MNEs) and the investment risk perceptions of Australian MNEs; the multinational knowledge acquisition modes of Taiwanese electronics firms; the protection of intellectual property rights; the use of performance measures in international joint ventures; the human resource management practices of ethnic Chinese-owned enterprises compared to Anglo-American MNEs.
Book Synopsis Export Assistance: The Way Back and Forward by : Anisur R. Faroque
Download or read book Export Assistance: The Way Back and Forward written by Anisur R. Faroque and published by Springer Science & Business Media. This book was released on 2011-09-15 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Born global” (BG) firms have attracted many researchers throughout the last decade. The emergence of this phenomenon initially posed a serious challenge to the validity and applicability of the traditional “stage” theory of internationalization; however, scholars have more recently been able to reconcile traditional and new theories into a single framework for studying the process of internationalization. This volume applies both network theory and knowledge-based theory to analyze export assistance in the context of internationalization of low-tech BG firms in developing countries (with an in-depth study of the apparel industry in Bangladesh). The findings that non-governmental network partners provide more useful advice than government agencies is one that may resonate through other countries, including developed economies. Government’s more useful role is confined to the financial support and incentives that are provided to such firms. It is, however, the commitment to exporting that emerges as critical for performance, more so than export strategy, suggesting that enhanced export performance is to attract, reassure and motivate entrepreneurs in ways that strengthen their commitment to international expansion.
Book Synopsis Impact of Culture on Management of Foreign SMEs in China by : Rubens Pauluzzo
Download or read book Impact of Culture on Management of Foreign SMEs in China written by Rubens Pauluzzo and published by Springer. This book was released on 2018-03-24 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes how a deeper knowledge and understanding of cultural differences represents a meaningful and useful tool for management of companies, and in particular SMEs, in the People’s Republic of China. After introductory chapters on the internationalization of SMEs and the role played by management in this process, the authors explore the implications of academic discourses on culture and its dimensions for company management. The influence of Chinese cultural roots and the country’s current cultural environment on management is then examined, with provision of guidance on response to the identified challenges. A key feature of the book is the presentation of important recent fieldwork in the main economic regions of China. This research further clarifies how business culture and cultural differences impact on company activities in China and casts light on various aspects of the adaptive capability of SMEs within the country, highlighting the value of cultural awareness and intelligence. The book will be of interest to academics and practitioners alike.
Download or read book International Business Review written by and published by . This book was released on 2000 with total page 874 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Models, Strategies, and Tools for Competitive SMEs by : Perez-Uribe, Rafael
Download or read book Models, Strategies, and Tools for Competitive SMEs written by Perez-Uribe, Rafael and published by IGI Global. This book was released on 2024-10-16 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a fiercely competitive global economy, small and medium-sized enterprises (SMEs) face numerous challenges in achieving and sustaining competitiveness. From limited resources and evolving market dynamics to technological disruptions and regulatory hurdles, SMEs often struggle to navigate the complexities of modern business environments. As a result, many SMEs find themselves at a disadvantage, unable to fully capitalize on opportunities or effectively mitigate threats, thus hindering their growth and long-term viability. Models, Strategies, and Tools for Competitive SMEs offers a comprehensive solution to empower SMEs to thrive in competitive landscapes. By bringing together a wealth of expertise and insights from scholars and practitioners globally, this book serves as a valuable resource for SMEs seeking to enhance their competitiveness and unlock their full potential. Through a diverse array of topics, ranging from leadership and innovation to digital marketing and organizational climate, the book provides actionable strategies and practical tools tailored specifically to the needs of SMEs.
Book Synopsis New Zealand Journal of Business by :
Download or read book New Zealand Journal of Business written by and published by . This book was released on 1991 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Proceedings of the ... New Zealand Geography Conference by : New Zealand Geographical Society
Download or read book Proceedings of the ... New Zealand Geography Conference written by New Zealand Geographical Society and published by . This book was released on 1992 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Proceedings written by and published by . This book was released on 1992 with total page 882 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Islands of Excellence? by : Colin Campbell-Hunt
Download or read book Islands of Excellence? written by Colin Campbell-Hunt and published by . This book was released on 1993 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing by : K. Scott Swan
Download or read book Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing written by K. Scott Swan and published by Emerald Group Publishing. This book was released on 2012-09-05 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interdisciplinary approaches are critical to solve the interesting problems of the day. This volume seeks to capture and synthesize the knowledge in the area of branding, product design, innovation, and strategic thought in international marketing.
Book Synopsis Proceedings, Inaugural Joint Conference, New Zealand Geographical Society and Institute of Australian Geographers, Auckland, January 1992 by : David Hawke
Download or read book Proceedings, Inaugural Joint Conference, New Zealand Geographical Society and Institute of Australian Geographers, Auckland, January 1992 written by David Hawke and published by . This book was released on 1992 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Strategy and Organization of International Business by : Peter J. Buckley
Download or read book The Strategy and Organization of International Business written by Peter J. Buckley and published by Springer. This book was released on 2016-07-27 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume encompasses the latest thinking on international business strategy and organization. It spans topics ranging from the influence of national culture on international business strategies, to the reorganization of corporate strategies in the context of the European single market. It represents an international coverage of the leading edge research findings in this area.
Book Synopsis The Past, Present and Future of International Business and Management by : Timothy Devinney
Download or read book The Past, Present and Future of International Business and Management written by Timothy Devinney and published by Emerald Group Publishing. This book was released on 2010-07-27 with total page 668 pages. Available in PDF, EPUB and Kindle. Book excerpt: A volume that concentrates on the substantive gaps in the IB/IM field and addresses whether these gaps are resolvable with the theoretical and methodological toolkit.
Book Synopsis Technology and Industrial Performance by : Organisation for Economic Co-operation and Development
Download or read book Technology and Industrial Performance written by Organisation for Economic Co-operation and Development and published by . This book was released on 1996 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analiza:Tecnología e industria; Tecnología y productividad; Tecnología y empleo; Tecnología y competitividad internacional; Conclusiones e implicaciones políticas.
Book Synopsis Aanwinsten van de Centrale Bibliotheek (Queteletfonds) by : Bibliothèque centrale (Fonds Quetelet)
Download or read book Aanwinsten van de Centrale Bibliotheek (Queteletfonds) written by Bibliothèque centrale (Fonds Quetelet) and published by . This book was released on 1998 with total page 776 pages. Available in PDF, EPUB and Kindle. Book excerpt:
