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Marketing Of Tribal Products
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Book Synopsis Marketing of Tribal Products by : Rabi N. Misra
Download or read book Marketing of Tribal Products written by Rabi N. Misra and published by Discovery Publishing House. This book was released on 2004 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contents: Introduction, Socio-economic Profile of District Kandhamal, Growth of Cooperative Movement in India, Approach and Strategies for the Development of Cooperative Marketing, History and Development of Agency Marketing Co-operative Society (AMCS), Tikabali, Marketing of Minor Forest Produce and Surplus Agricultural Produce: An Analysis, Findings and Suggestions.
Book Synopsis Tribal Marketing, Tribal Branding by : Brendan Richardson
Download or read book Tribal Marketing, Tribal Branding written by Brendan Richardson and published by Springer. This book was released on 2013-07-30 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities.
Download or read book Consumer Tribes written by Avi Shankar and published by Routledge. This book was released on 2012-06-25 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. However an important new perspective is now emerging that rejects the individualistic view and focuses on the reality that human life is essentially social, and that who we are is an inherently social phenomenon. It is the tribus, the many little groups we belong to, that are fundamental to our experience of life. Tribal Marketing shows that it is not individual consumption of products that defines our lives but rather that this activity actually facilitates meaningful social relationships. The social ‘links’ (social relationships) are more important than the things (brands etc.) The aim of this book is therefore to offer a systematic overview of the area that has been defined as “cultures of consumption”- consumption microcultures, brand cultures, brand tribes, and brand communities. It is though these that students of marketing and marketing practitioners can begin to genuinely understand the real drivers of consumer behaviour. It will be essential to everyone who needs to understand the new paradigm in consumer research, brand management and communications management.
Download or read book Tribes written by Seth Godin and published by Penguin. This book was released on 2008-10-16 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times, BusinessWeek, and Wall Street Journal Bestseller that redefined what it means to be a leader. Since it was first published almost a decade ago, Seth Godin's visionary book has helped tens of thousands of leaders turn a scattering of followers into a loyal tribe. If you need to rally fellow employees, customers, investors, believers, hobbyists, or readers around an idea, this book will demystify the process. It's human nature to seek out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). Now the Internet has eliminated the barriers of geography, cost, and time. Social media gives anyone who wants to make a difference the tools to do so. With his signature wit and storytelling flair, Godin presents the three steps to building a tribe: the desire to change things, the ability to connect a tribe, and the willingness to lead. If you think leadership is for other people, think again—leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma led a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, ran her internal tribe of marketers from her cube in Seattle. Tribes will make you think—really think—about the opportunities to mobilize an audience that are already at your fingertips. It's not easy, but it's easier than you think.
Book Synopsis Procurement and Marketing of Minor Forest Produce in Tribal Areas by : G. Parthasarathy
Download or read book Procurement and Marketing of Minor Forest Produce in Tribal Areas written by G. Parthasarathy and published by Atlantic Publishers & Dist. This book was released on 2003 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Study Has Been Divided Into Five Broad Chapters So As To Highlight The Main Aspects Of The Probe As Well As Its Related Issues. The First Chapter Deals With The Statement Of Problem, Its Objectives, Scope Of The Study, Review Of Literature And Research Methodology. The Second Chapter Provides The Various Approaches And Theories Of Inflation Accounting. It Deals With Current Purchasing Power (Cpp) Method, Current Cost Accounting (Cca), Specific And General Price Level Accounting (Spla). The Third Chapter Presents The Inflation Accounting Practices In Foreign Countries. It Deals With General Price Level Changes In The United States Of America, The United Kingdom, Canada, France, Belgium, Sweden, Japan, Germany, Australia And Italy. In The Fourth Chapter An Attempt Is Made To Discuss Inflation Accounting Practices In India S Corporate Sector. The Fifth Chapter Is The Concluding Chapter Of Theme, Which Gives The Summary Of Conclusions And Provides Suggestions And Recommendations. It Also Suggests A Practical Model Of Inflation Accounting For Future Use By Corporates In India.
Download or read book Tribal Knowledge written by John Moore and published by Kaplan Publishing. This book was released on 2006-09-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Without question, Starbucks Coffee is one of the greatest business success stories of the past decade. Since going public in 1992, it has grown yearly revenues to more than $6.5 billion, achieved a stock price increase of more than 6,500%, and opened over 11,000 locations worldwide. But for a company that has accomplished so much, outsiders really know very little about the Starbucks secrets to success. That’s because much of the company’s sage advice and weathered truisms exist solely in the hearts and minds of longtime Starbucks employees. This so-called “tribal knowledge” includes pithy quotes uttered by Starbucks executives, mantras used by Starbucks project groups, learnings from failed pilot programs, and “ah-ha” moments from successful projects. It’s company stories passed down from one generation of employees to the next. It’s intense. It’s poignant. It’s thought provoking. It’s actionable. It’s a language of Starbucks “tribal knowledge” that has never been written – only spoken – and only within the Starbucks tribe. Until now. In Tribal Knowledge: Business Wisdom Brewed from the Grounds of Starbucks Corporate Culture, longtime Starbucks marketer John Moore shares untold, behind-the-scenes stories of the processes, the programs, and the products that have made Starbucks a remarkable business success, including: · Why Starbucks was purpose driven to make a difference in the world. · How Starbucks goes beyond simply having a mission statement to living its mission statement. · How the Starbucks principled, innovative, and cause-related approach to marketing built an endearing and enduring brand. · Why efforts to extend the Starbucks brand into lifestyle offerings such as a literary magazine and full-service restaurants failed. · How the Starbucks approach to employee career growth has created a passionate workforce. · How to apply the Starbucks “tribal knowledge” to your business, entrepreneurial venture, or project group. Tribal Knowledge gives you unprecedented access to the many business lessons that helped Starbucks find prosperity by selling a commodity – all from a marketer who lived inside the Starbucks tribe.
Book Synopsis Tribal Leadership Revised Edition by : Dave Logan
Download or read book Tribal Leadership Revised Edition written by Dave Logan and published by Harper Collins. This book was released on 2012-01-03 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: It’s a fact of life: birds flock, fish school, people “tribe.” Malcolm Gladwell and other authors have written about how the fact that humans are genetically programmed to form “tribes” of 20-150 people has proven true throughout our species’ history. Every company in the word consists of an interconnected network of tribes (A tribe is defined as a group of between 20 and 150 people in which everyone knows everyone else, or at least knows of everyone else). In Tribal Leadership, Dave Logan, John King, and Halee Fischer-Wright show corporate leaders how to first assess their company’s tribal culture and then raise their companies’ tribes to unprecedented heights of success. In a rigorous eight-year study of approximately 24,000 people in over two dozen corporations, Logan, King, and Fischer-Wright discovered a common theme: the success of a company depends on its tribes, the strength of its tribes is determined by the tribal culture, and a thriving corporate culture can be established by an effective tribal leader. Tribal Leadership will show leaders how to employ their companies’ tribes to maximize productivity and profit: the author’s research, backed up with interviews ranging from Brian France (CEO of NASCAR) to “Dilbert” creator Scott Adams, shows that over three quarters of the organizations they’ve studied have tribal cultures that are adequate at best.
Book Synopsis Dalits and Tribes of India by : Jebagnanam Cyril Kanmony
Download or read book Dalits and Tribes of India written by Jebagnanam Cyril Kanmony and published by Mittal Publications. This book was released on 2010 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Papers presented at the three day National Seminar on "Agenda for Emancipation and Empowerment of Dalits and Tribes", held at Scott Christian College, Nagercoil, during 4th to 6th September 2008.
Book Synopsis The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media by : Francois Gossieaux
Download or read book The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media written by Francois Gossieaux and published by McGraw Hill Professional. This book was released on 2010-08-20 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive, maximum-impact guide to using the transformative power of social media as the ultimate competitive advantage About the Book In The Hyper-Social Company, Ed Moran of Deloitte and Francois Goissieaux of BeelineLabs identify how (and which) social media are fundamentally changing core business processes and the way businesses and customers interact. These changes are being driven by what the authors call the “Hyper-Social Shift.” Through interviews with more than 500 companies and studies of social media, Moran and Goissieaux have gained radical new insights into the advantages many businesses have derived from new technologies and practices. From these findings, the authors have developed self-analysis tools—including the Hyper-Sociality Index (HSI) profiled in this book—that leaders and mangers can use to assess their enterprise’s Hyper-Sociality; pinpoint which parts of their organization are ready to make the leap; and benchmark their progress against competitors, or against their industry as a whole.
Author :United States. Congress. Senate. Committee on Indian Affairs (1993- ) Publisher : ISBN 13 : Total Pages :118 pages Book Rating :4.:/5 (327 download)
Book Synopsis Native American Business Development, Trade Promotion, and Tourism Act of 1999 by : United States. Congress. Senate. Committee on Indian Affairs (1993- )
Download or read book Native American Business Development, Trade Promotion, and Tourism Act of 1999 written by United States. Congress. Senate. Committee on Indian Affairs (1993- ) and published by . This book was released on 1999 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Rethinking Marketing by : Douglas Brownlie
Download or read book Rethinking Marketing written by Douglas Brownlie and published by SAGE. This book was released on 1999-03-23 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: `This is an important text. It brings together critical reflections on the discipline's contribution in terms of theory, practice and pedagogy and as such is equally as insightful and challenging as some of its recent predecessors (eg Brown et al 1996; Brown and Turley 1997; Brown 1998). The book represents a useful point of departure for those setting off on their own critical journeys and, thus, it should be included on the reading lists of all those carrying out masters or doctoral research in marketing' - Journal of Marketing Management This book provides a challenging and stimulating coverage of a broad range of key issues in contemporary marketing - such as marketing philosophy, marketing ethics, the mar
Book Synopsis Tribal Warfare in Organizations by : Peg Neuhauser
Download or read book Tribal Warfare in Organizations written by Peg Neuhauser and published by . This book was released on 1988 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discusses the impact of interdepartmental rivalries, and explains how managers can improve relations between warning groups
Download or read book Brand New Justice written by Simon Anholt and published by Routledge. This book was released on 2006-08-11 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged. Brand New Justice, now in a revised paperback edition, systematically analyses the success stories of the Top Thirteen nations, demonstrating that their wealth is based on the 'last mile' of the commercial process: buying raw materials and manufacturing cheaply in third world countries, these countries realise their lucrative profits by adding value through finishing, packaging and marketing and then selling the branded product on to the end-user at a hugely inflated price. The use of sophisticated global media techniques alongside a range of creative marketing activities are the lynchpins of this process. Applying his observations on economic history and the development and impact of global marketing, Anholt presents a cogent plan for developing nations to benefit from globalization. So long the helpless victim of capitalist trading systems, he shows that they can cross the divide and graduate from supplier nation to producer nation. Branding native produce on a global scale, making a commercial virtue out of perceived authenticity and otherness and fully capitalising on the 'last mile' benefits are key to this graduation and fundamental to forging a new global economic balance. Anholt argues with a forceful logic, but also backs his hypothesis with enticing glimpses of this process actually beginning to take place. Examining activities in India, Thailand, Russia and Africa among others, he shows the risks, challenges and pressures inherent in 'turning the tide', but above all he demonstrates the very real possibility of enlightened capitalism working as a force for good in global terms.
Book Synopsis Chasing Youth Culture and Getting it Right by : Tina Wells
Download or read book Chasing Youth Culture and Getting it Right written by Tina Wells and published by John Wiley & Sons. This book was released on 2011-03-29 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand and market to the newest wave of millennials Whether you're a business professional trying to decode the $43 billion youth market, a marketer looking for a message that connects, or an entrepreneur trying to develop youth-oriented products, Chasing Youth Culture and Getting It Right gives you an unparalleled field guide to the newest wave of millennials and their mindsets. Inside this unique book, you'll meet four major tribes?the Wired Techie, The Conformist But Somewhat Paradoxical Preppy, The Always-Mellow Alternative, and The Cutting-Edge Independent?and understand their key traits, likes and dislikes, and what kind of adult they will likely become. Includes many examples of companies, brands, and organizations who chased the youth demographic and got it right, or who failed to nail their audience Understand such concepts as Warholism, Tweenabees, Hand-me-ups, Massclusivity, The Facebook Effect, and Instantity Author has won many honors and much media recognition as a young entrepreneur and youth marketer to watch Want to understand the next generation? Get Chasing Youth Culture and Getting It Right and discover how to reach this fascinating and elusive demographic.
Author :United States. Congress. House. Committee on Appropriations. Subcommittee on Department of the Interior and Related Agencies Publisher : ISBN 13 : Total Pages :1428 pages Book Rating :4.0/5 (18 download)
Book Synopsis Department of the Interior and Related Agencies Appropriations for 1993 by : United States. Congress. House. Committee on Appropriations. Subcommittee on Department of the Interior and Related Agencies
Download or read book Department of the Interior and Related Agencies Appropriations for 1993 written by United States. Congress. House. Committee on Appropriations. Subcommittee on Department of the Interior and Related Agencies and published by . This book was released on 1992 with total page 1428 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :United States. Congress. House. Committee on Appropriations. Subcommittee on Department of the Interior and Related Agencies Publisher : ISBN 13 : Total Pages :1406 pages Book Rating :4.:/5 (46 download)
Book Synopsis Department of the Interior and Related Agencies Appropriations for 1993: Testimony of public witnessess for Indian programs by : United States. Congress. House. Committee on Appropriations. Subcommittee on Department of the Interior and Related Agencies
Download or read book Department of the Interior and Related Agencies Appropriations for 1993: Testimony of public witnessess for Indian programs written by United States. Congress. House. Committee on Appropriations. Subcommittee on Department of the Interior and Related Agencies and published by . This book was released on 1992 with total page 1406 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :United States. Congress. House. Committee on Appropriations. Subcommittee on the Departments of Commerce, Justice, and State, the Judiciary, and Related Agencies Publisher : ISBN 13 :9780160383854 Total Pages :9 pages Book Rating :4.3/5 (838 download)
Book Synopsis Departments of Commerce, Justice, and State, the Judiciary, and Related Agencies Appropriations for 1993 by : United States. Congress. House. Committee on Appropriations. Subcommittee on the Departments of Commerce, Justice, and State, the Judiciary, and Related Agencies
Download or read book Departments of Commerce, Justice, and State, the Judiciary, and Related Agencies Appropriations for 1993 written by United States. Congress. House. Committee on Appropriations. Subcommittee on the Departments of Commerce, Justice, and State, the Judiciary, and Related Agencies and published by . This book was released on 1992 with total page 9 pages. Available in PDF, EPUB and Kindle. Book excerpt:
