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Author : Cheryl Lyn Balm
Publisher :
ISBN 13 :
Total Pages : 136 pages
Book Rating : 4.:/5 (493 download)
Download or read book Marketing of National Hockey League Teams in Non-traditional Markets written by Cheryl Lyn Balm and published by . This book was released on 2001 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael J. J. Fetchko
Publisher : Routledge
ISBN 13 : 1351707280
Total Pages : 614 pages
Book Rating : 4.3/5 (517 download)
Download or read book Sports Marketing written by Michael J. J. Fetchko and published by Routledge. This book was released on 2018-10-09 with total page 614 pages. Available in PDF, EPUB and Kindle. Book excerpt: Highly practical and engaging, Sports Marketing equips students with the skills, techniques, and tools they need to be successful marketers in any sporting environment. The book combines scholarly theory with the perspectives of those who have been actively involved in the sports business. A worldwide range of examples from all levels of sports, as well as insider expertise, strongly ties classroom learning to real-world practice, and assures students that the theory is relevant. New material includes: • Expanded coverage of marketing analytics and the use of market-driven tactics showing students how to strengthen customer relationships and maximize profits • Greater attention to the impact of new technologies on customer relationships, such as social media, content marketing, ticketing strategies, and eSports, ensuring students are exposed to the latest advancements in marketing for sports • A stronger global focus throughout the book, including several new cases from outside the U.S., as well as coverage of international sporting organizations, such as FIFA and the ever popular English Premier League • Six new "You Make the Call" short cases to offer opportunities for analysis and decision making in sectors of sports marketing including sports media, experiential events, and eSports These popular "You Make the Call" cases and review questions stimulate lively classroom discussion, while chapter summaries and a glossary further support learning. Sports Marketing will give students of sports marketing and management a firm grasp of the ins and outs of working in sports.
Author :
Publisher : Routledge
ISBN 13 : 1136394443
Total Pages : 483 pages
Book Rating : 4.1/5 (363 download)
Download or read book International Cases in the Business of Sport written by and published by Routledge. This book was released on 2010-05-14 with total page 483 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Cases in the Business of Sport focuses specifically on the analysis of high profile cases studies within the management of sport businesses and offers an innovative teaching solution to a market that is often overlooked. This book is a truly international text examining sports from a global perspective and including case studies on: football, rugby, baseball, athletics, cricket, motor sports and sailing. Edited by two leading figures in the field, the text provides: a fantastic range of global sports cases authored by renowned experts in the field cutting edge analysis and comprehensive diagnosis of major international professional sport business cases a clear and structured presentation and examination of key issues within each case a strong blend of academic and practitioner analysis and commentary an informative and comprehensive resource for those seeking a better understanding of developments in commercial sport a companion website available for tutors using this text with further analysis, more cases and extra questions and exercises. The combination of academic theory and real world examples in the world of sport business make this is a vital book for students, academics and those already working in the sports industry.
Author : Bernd Frick
Publisher : Springer
ISBN 13 : 3319679228
Total Pages : 203 pages
Book Rating : 4.3/5 (196 download)
Download or read book Breaking the Ice written by Bernd Frick and published by Springer. This book was released on 2017-11-17 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a survey of the academic research and knowledge on the economics and management of professional hockey. While professional football, baseball, and basketball have been the focus of sports economists for decades, professional hockey has been left out of most economic analyses of the sports industry. This book fills that gap by presenting a selection of research focusing specifically on hockey, such as labor relations and player behavior in the NHL, salary determination and player careers, ticket demand and ticket pricing, and emerging topics such as diversity and discrimination. Expanding the available literature dramatically, this book will be an important tool for researchers as well as sports managers, and students at the advanced undergraduate and graduate level.
Author : Marie Bell
Publisher :
ISBN 13 :
Total Pages : 34 pages
Book Rating : 4.3/5 (91 download)
Download or read book Marketing the National Hockey League written by Marie Bell and published by . This book was released on 1995 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alain Ferrand
Publisher : Routledge
ISBN 13 : 0415587875
Total Pages : 298 pages
Book Rating : 4.4/5 (155 download)
Download or read book Olympic Marketing written by Alain Ferrand and published by Routledge. This book was released on 2012 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: The driving force behind the rise of the modern Olympics has been the Olympic marketing programme, which has driven the promotion, financial security and stability of the Olympic movement. This book explains how the principles of Olympic marketing can be applied in other areas of sports marketing and management.
Author : Robert J. Shepherd
Publisher : Peter Lang
ISBN 13 : 9781433101946
Total Pages : 186 pages
Book Rating : 4.1/5 (19 download)
Download or read book When Culture Goes to Market written by Robert J. Shepherd and published by Peter Lang. This book was released on 2008 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Author examines the Eastern Market of Washington and shows that this marketplace is an example of a social institution embedded in a particular time, place, and series of social relationships. Shepherd shows how urban public space is influenced by economic and social processes. Review in: Journal of cultural economics. 33(2009)1(.75-77).
Author : Scott Morrison
Publisher : McClelland & Stewart
ISBN 13 : 0771051220
Total Pages : 338 pages
Book Rating : 4.7/5 (71 download)
Download or read book 100 Years, 100 Moments written by Scott Morrison and published by McClelland & Stewart. This book was released on 2017-11-07 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the NHL's 100th season, a fan-friendly, argument starter of a book, compiling the 100 most impactful moments in league history. From ostentatious scoring totals to unstoppable teams destined for championships, the NHL boasts a history of greatness. But as die-hard fans well know, greatness isn't the whole story. In this image-rich, licenced celebration of the NHL's past and present, veteran hockey journalist Scott Morrison mines a century of NHL hockey to find the game's 100 most important moments. From Bobby Orr's 1969-70 trophy haul, to Detroit coach Scotty Bowman's unprecedented icing of five Russians at once on the Red Wings' way to their first of several Stanley Cups, the Stastny brothers' defection, and Roger Neilson reviewing a game on VHS, these moments weren't always the photogenic peaks of athletic glory that graced the morning news, but each of them changed the game.
Author : Jon C. Stott
Publisher : Heritage House Publishing Co
ISBN 13 : 1927051045
Total Pages : 244 pages
Book Rating : 4.9/5 (27 download)
Download or read book Ice Warriors written by Jon C. Stott and published by Heritage House Publishing Co. This book was released on 2011-04-15 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technically it was a minor league, but for hockey fans west of the Mississippi, the Western Hockey League provided major-league entertainment for over 25 years. The WHL was a determined and ambitious professional league, with some 22 teams based in major American and Canadian cities. Known as the Pacific Coast Hockey League prior to 1952, the WHL aspired to establish itself as North America's second major league, a western counterpart to the early eastern Canada-based National Hockey League. But it never quite managed to make the jump to the majors. Ice Warriors is a play-by-play history of the Western Hockey League, recalling the league's beginnings as the Pacific Coast League, how it came to rival the NHL and what led to its disbanding in 1974. By interviewing former players, coaches and fans, and examining statistical records, Jon C. Stott captures the WHL's glory days and pays tribute to a time when hockey was played with heart.
Author : Sam Fullerton
Publisher : SAGE Publications
ISBN 13 : 1948426447
Total Pages : 624 pages
Book Rating : 4.9/5 (484 download)
Download or read book Sports Marketing written by Sam Fullerton and published by SAGE Publications. This book was released on 2021-10-15 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: Formerly published by Chicago Business Press, now published by Sage Sports Marketing, Fourth Edition guides students in gaining a better understanding of how to develop and implement marketing strategies and tactics within the sports marketing industry. Author Sam Fullerton provides thorough coverage of this discipline′s two broad perspectives: the marketing of sports products and creating a sports platform as the foundation for the marketing of nonsports products.
Author : Damien Cox
Publisher : John Wiley and Sons
ISBN 13 : 0470679581
Total Pages : 281 pages
Book Rating : 4.4/5 (76 download)
Download or read book The Ovechkin Project written by Damien Cox and published by John Wiley and Sons. This book was released on 2010-11-18 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: The behind-the-scenes story of Alexander Ovechkin's phenomenal rise from Russian athletic prodigy to NHL superstar Having signed the most lucrative contract in NHL history with the Washington Capitals, Alexander Ovechkin, at 24, is an undisputed hockey legend. In the mold more of a rock star than hockey player, Ovechkin courts the limelight, is never shy with his opinions, and, in a sport that thrives on the collective culture of the team-Ovechkin is an iconoclast who flouts convention, while loving the game. In The Ovechkin Project, veteran hockey writers Damien Cox and Gare Joyce trace his elite sports pedigree, his role representing Russia in the World Juniors, and how since entering the NHL, he's taken his team from worst to first in their division, and the hockey world by storm. Gives fans an inside look at such off-limits stories, as the impact of the death of Ovechkin's older brother, his bitter split with his agent, and his ongoing feud with Evgeni Malkin Offers the perspectives of teammates, his coach and general manager, other players in the NHL, and the general manager of the Capitals A candid look at one of the most charismatic figures in hockey today, The Ovechkin Project offers an inside, little-known look at Ovechkin himself, the makings of his spectacular on-ice talent, and the Great 8's meteoric rise to the world stage of professional sports.
Author : Joseph Deluca
Publisher :
ISBN 13 :
Total Pages : 110 pages
Book Rating : 4.:/5 (775 download)
Download or read book National Hockey League : an Integrated Marketing Communications Plan to Reposition the NHL as America's Number One Sport written by Joseph Deluca and published by . This book was released on 2011 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Just as a great love does, the NHL will grow through the 'Tough Love' campaign. By leveraging the existing market and targeting a new one, the NHL will reach heights never thought possible. These individuals will be targeted through an integrated marketing campaign that includes traditional advertising, digital media, promotions and PR. The 'Tough Love' campaign aims to expand the reach of the NHL in the United States. Although this campaign specifically targets the American consumer, it is intended to be a part of a larger marketing initiative that reaches into Canada and possibly Europe"--Executive summary, leaf 3.
Author : Mark Conrad
Publisher : Routledge
ISBN 13 : 1135610622
Total Pages : 327 pages
Book Rating : 4.1/5 (356 download)
Download or read book The Business of Sports written by Mark Conrad and published by Routledge. This book was released on 2009-06-02 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: At one time, sports coverage was scores, standings, and star performances. However, sports has evolved into a profitable, complicated, and multi-dimensional business, as broad and complex as any. This book explores the business aspect of sports with an orientation to those topics that are most relevant to journalists, providing the foundation for understanding the various parts of the sports business. Moving beyond sports writing, this text offers a distinct perspective on professional, college, and international sports organizations--structure, governance, labor issues, and other business factors within the sports community. Written clearly and compellingly, The Business of Sports includes cases (historical, current, and hypothetical) to illustrate how business concerns play a role in the reporting of sports. Offering critical insights on the business of sports, this text is a required resource for sports journalists and students in journalism.
Author : Plunkett Research Ltd
Publisher : Plunkett Research, Ltd.
ISBN 13 : 1593920822
Total Pages : 508 pages
Book Rating : 4.5/5 (939 download)
Download or read book Plunkett's Apparel & Textiles Industry Almanac 2007: Apparel & Textiles Industry Market Research, Statistics, Trends & Leading Companies written by Plunkett Research Ltd and published by Plunkett Research, Ltd.. This book was released on 2007-04 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: The apparel and textiles industry involves complex relationships that are constantly evolving. This book covers different trends in apparel and textile supply chains, manufacturing, design, women's fashions, men's fashions, children's fashions, shoes, accessories, retailing, distribution, technologies and fabrics of all types.
Author : Paul Downward
Publisher : Routledge
ISBN 13 : 1134618492
Total Pages : 262 pages
Book Rating : 4.1/5 (346 download)
Download or read book The Economics of Professional Team Sports written by Paul Downward and published by Routledge. This book was released on 2000-09-07 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is unique in offering the first truly rigorous application of economic principles to the subject of professional team sports.
Author : Linda E. Swayne
Publisher : SAGE
ISBN 13 : 1412973821
Total Pages : 1960 pages
Book Rating : 4.4/5 (129 download)
Download or read book Encyclopedia of Sports Management and Marketing written by Linda E. Swayne and published by SAGE. This book was released on 2011-08-08 with total page 1960 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first reference resource to bring both sports management and sports marketing all together in one place.
Author : Neil Longley
Publisher : Edward Elgar Publishing
ISBN 13 : 1786430916
Total Pages : 211 pages
Book Rating : 4.7/5 (864 download)
Download or read book Personnel Economics in Sports written by Neil Longley and published by Edward Elgar Publishing. This book was released on 2018 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines personnel economics within the context of the professional sport industry. Sport is an effective industry in which to empirically test theories of personnel economics, primarily because the employer-employee relationship in sport is much more visible and transparent than in almost any other industry. Researchers benefit from having data on a host of variables pertaining to individual employees (i.e. players), such as their age, race, national origin, and experience. Researchers also have data on each employee's performance, on their salary, and on who their co-workers (teammates) and managers (coaches) are. The chapters are organized around the core functional areas of personnel economics and cover all aspects of the employment relationship in sport - from recruiting and selection, to pay and performance, to work team design. Each chapter contains a thorough literature review that provides the reader with a sense of the breadth and depth of the work being done in the area, and with a sense as to how the literature can move forward, both in a sport and non-sport context. The book is suitable for an advanced undergraduate course right through to a PhD-level field-course in both management and economics. Academic researchers in the fields of sports economics, personnel economics, human resource management, strategic management and sport management will also find the book of interest. Contributors include: D. Berri, C. Deutscher, B. Frick, L.H. Kahane, N. Longley, J.G. Maxcy, J. Prinz, R. Simmons, D. Weimar
