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Marketing Multipliers
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Book Synopsis Marketing Multipliers by : Kevin Donlin
Download or read book Marketing Multipliers written by Kevin Donlin and published by . This book was released on 2017-02-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Want more new clients? This is for you. Marketing Multipliers is a collection of 11 simple tools that replace complex marketing skills -- and bring you more new clients. Especially if you sell a service.
Download or read book Multipliers written by Liz Wiseman and published by Harper Collins. This book was released on 2010-06-15 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you a genius or a genius maker? We've all had experience with two dramatically different types of leaders. The first type drain intelligence, energy, and capability from the ones around them and always need to be the smartest ones in the room. These are the idea killers, the energy sappers, the diminishers of talent and commitment. On the other side of the spectrum are leaders who use their intelligence to amplify the smarts and capabilities of the people around them. When these leaders walk into a room, lightbulbs go off over people's heads, ideas flow, and problems get solved. These are the leaders who inspire employees to stretch themselves to deliver results that surpass expectations. These are the Multipliers. And the world needs more of them, especially now, when leaders are expected to do more with less. In this engaging and highly practical book, leadership expert Liz Wiseman and management consultant Greg McKeown explore these two leadership styles, persuasively showing how Multipliers can have a resoundingly positive and profitable effect on organizations—getting more done with fewer resources, developing and attracting talent, and cultivating new ideas and energy to drive organizational change and innovation. In analyzing data from more than 150 leaders, Wiseman and McKeown have identified five disciplines that distinguish Multipliers from Diminishers. These five disciplines are not based on innate talent; indeed, they are skills and practices that everyone can learn to use—even lifelong and recalcitrant Diminishers. Lively, real-world case studies and practical tips and techniques bring to life each of these principles, showing you how to become a Multiplier too, whether you are a new or an experienced manager. Just imagine what you could accomplish if you could harness all the energy and intelligence around you. Multipliers will show you how.
Book Synopsis Management Productivity Multipliers by : Gerald Kraines
Download or read book Management Productivity Multipliers written by Gerald Kraines and published by . This book was released on 2021 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides a road map for establishing a high-performance culture and developing a pipeline of talent. This should be basic reading for all new managers." --Charles G. Tharp, executive vice president, HR Policy Association "Gerry Kraines is truly a global thought leader in the space of change management and aligning strategy." --Denis Turcotte, managing partner and COO, Private Equity Group, Brookfield Asset Management, Inc. Management Productivity Multipliers is your guide to being a better leader and to forging a stronger future in business. In his work consulting to major corporations for more than thirty years, Gerald Kraines consistently hears that 60-70 percent of business organizations' potential effectiveness goes unrealized. He shares how to engage, align, and develop employees in order to leverage and encourage optimal performance and long-lasting results. Filled with useful anecdotes and lively case studies, this book will help you increase your wisdom about colleagues, direct reports, and others, as well as yourself: Develop powerful, yet straightforward strategies for leading people more effectively Establish accountability leadership at every level of the organization that adds value Define and implement managerial practices that will fully use people's potential Drive organizational change and create a culture of adaptive readiness Eliminate managerial abdication, bad hierarchy, and accountability gone awry in any organization. Business leaders who follow the principles in this book can multiply their chance of success and win back unrealized potential. Accountability, leadership, organizational alignment, and human resource systems are the building blocks for creating productive organizations. Kraines shares clear examples on how to get each of them right and properly integrated into a cohesive whole.
Book Synopsis Multipliers, Revised and Updated by : Liz Wiseman
Download or read book Multipliers, Revised and Updated written by Liz Wiseman and published by HarperBusiness. This book was released on 2017-05-16 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revised and updated edition of the acclaimed Wall Street Journal bestseller that explores why some leaders drain capability and intelligence from their teams while others amplify it to produce better results. We’ve all had experience with two dramatically different types of leaders. The first type drains intelligence, energy, and capability from the people around them and always needs to be the smartest person in the room. These are the idea killers, the energy sappers, the diminishers of talent and commitment. On the other side of the spectrum are leaders who use their intelligence to amplify the smarts and capabilities of the people around them. When these leaders walk into a room, light bulbs go off over people’s heads; ideas flow and problems get solved. These are the leaders who inspire employees to stretch themselves to deliver results that surpass expectations. These are the Multipliers. And the world needs more of them, especially now when leaders are expected to do more with less. In this engaging and highly practical book, leadership expert Liz Wiseman explores these two leadership styles, persuasively showing how Multipliers can have a resoundingly positive and profitable effect on organizations—getting more done with fewer resources, developing and attracting talent, and cultivating new ideas and energy to drive organizational change and innovation. In analyzing data from more than 150 leaders, Wiseman has identified five disciplines that distinguish Multipliers from Diminishers. These five disciplines are not based on innate talent; indeed, they are skills and practices that everyone can learn to use—even lifelong and recalcitrant Diminishers. Lively, real-world case studies and practical tips and techniques bring to life each of these principles, showing you how to become a Multiplier too, whether you are a new or an experienced manager. This revered classic has been updated with new examples of Multipliers, as well as two new chapters one on accidental Diminishers, and one on how to deal with Diminishers. Just imagine what you could accomplish if you could harness all the energy and intelligence around you. Multipliers will show you how.
Book Synopsis The Multiplier Effect by : Liz Wiseman
Download or read book The Multiplier Effect written by Liz Wiseman and published by Corwin Press. This book was released on 2013-03-08 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: When you become a Multiplier, your whole team succeeds! Why do some leaders double their team’s effectiveness, while others seem to drain the energy right out of the room? Using insights gained from more than 100 interviews with school leaders, this book pinpoints the five disciplines that define how Multipliers bring out the best across their schools. By practicing these disciplines, you’ll learn how to: Attract top teachers to your school Create an intense environment that demands people’s best thinking Drive sound decisions by constructing debate and decision-making forums Give your team a sense of ownership for responsibilities and results
Book Synopsis The Entrepreneur's Manual: Business Start-Ups, Spin-Offs, and Innovative Management by : Richard M. White
Download or read book The Entrepreneur's Manual: Business Start-Ups, Spin-Offs, and Innovative Management written by Richard M. White and published by Echo Point Books & Media, LLC. This book was released on 2021-06-01 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: You are holding in your hands the ultimate guide to transforming your dream business into a reality. Drawing upon years of trial and error, Richard White imparts his insights on how to establish a successful business and keep it running strong. Substituting complex theories for critical advice rooted in real-life experience, White makes designing and managing a successful business model more accessible than ever. The Entrepreneur's Manual covers everything entrepreneurs need to know, from identifying your niche market, to forecasting and controlling sales, to building a solid foundation of effective employees. White's rare advice has made this manual mandatory reading not only for entrepreneurs, but for anyone who wants to better understand the business world. In addition to motivating prospective business owners, this book, above all others in its field, delivers results. This superior guide on the secrets behind successful entrepreneurship possesses the qualities of a true classic: its advice remains as relevant as ever. Find out why The Entrepreneur's Manual has been the mandatory business guide for nearly half a century.
Download or read book The Personal MBA written by Josh Kaufman and published by Penguin. This book was released on 2010-12-30 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the fundamentals, hone your business instincts, and save a fortune in tuition. The consensus is clear: MBA programs are a waste of time and money. Even the elite schools offer outdated assembly-line educations about profit-and-loss statements and PowerPoint presentations. After two years poring over sanitized case studies, students are shuffled off into middle management to find out how business really works. Josh Kaufman has made a business out of distilling the core principles of business and delivering them quickly and concisely to people at all stages of their careers. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. In The Personal MBA, he shares the essentials of sales, marketing, negotiation, strategy, and much more. True leaders aren't made by business schools-they make themselves, seeking out the knowledge, skills, and experiences they need to succeed. Read this book and in one week you will learn the principles it takes most people a lifetime to master.
Book Synopsis Valuing Your Business by : Frederick D. Lipman
Download or read book Valuing Your Business written by Frederick D. Lipman and published by John Wiley & Sons. This book was released on 2005-05-31 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: Knowing the true market value of your business -- even before the business is officially for sale -- is essential. But to understand the complex issues behind business valuation, you need the trusted guidance of someone who knows how this process works. In Valuing Your Business, Frederick Lipman -- a corporate attorney and former Wharton lecturer with more than forty years' experience in M&As, sales of companies, and IPOs -- reveals the proven strategies for managing valuation before selling a business. This straightforward guide leads you through the entire process from beginning to end, addressing topics such as: How to enhance the value of a business Hidden costs and pitfalls to watch for and avoid Where to find expert attorneys and accountants Techniques for negotiating a deal that will maximize the sale price while avoiding unnecessary taxes Strategies for marketing a business to buyers without alarming staff, suppliers, competitors, and the media And much more. If you're selling or contemplating selling a business, Valuing Your Business, is the only book you'll need.
Download or read book Business Marketing written by and published by . This book was released on 1984 with total page 990 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Small Business Start-Up Kit by : Peri Pakroo
Download or read book The Small Business Start-Up Kit written by Peri Pakroo and published by Nolo. This book was released on 2024-02-27 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your one-stop guide to starting a small business Want to start a business? Don’t know where to begin? The Small Business Start-Up Kit shows you how to set up a small business in your state and deal with state and local forms, fees, and regulations. We’ll show you how to: choose the right business structure, such as an LLC or partnership write an effective business plan pick a winning business name and protect it get the proper licenses and permits manage finances and taxes hire and manage staff, and market your business effectively, online and off. This edition is updated with the latest legal and tax rules affecting small businesses, plus social media and e-commerce trends.
Book Synopsis Encyclopedia of Sports Management and Marketing by : Linda E. Swayne
Download or read book Encyclopedia of Sports Management and Marketing written by Linda E. Swayne and published by SAGE Publications. This book was released on 2011-08-08 with total page 1960 pages. Available in PDF, EPUB and Kindle. Book excerpt: This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.
Book Synopsis The Small Business Start-Up Kit for California by : Peri Pakroo
Download or read book The Small Business Start-Up Kit for California written by Peri Pakroo and published by Nolo. This book was released on 2024-03-15 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your one-stop guide to starting a small business in California The Small Business Start-Up Kit for California shows you how to set up a small business quickly and easily. It explains the forms, fees, and regulations you’ll encounter and shows you how to: choose the right business structure, such as an LLC or partnership write an effective business plan pick a winning business name and protect it get needed California licenses and permits hire and manage staff in compliance with California and federal law start a home business manage finances and taxes, and market your business effectively, online and off. The 15th edition is updated with the latest legal and tax rules affecting California small businesses, plus trends in digital marketing, remote working, and technology (including AI) for small businesses. WITH DOWNLOADABLE FORMS Includes cash flow projection and profit/loss forecast worksheets, California LLC Articles of Organization, small business resources, and more available for download.
Book Synopsis Be a Network Marketing Millionaire by : Deepak Bajaj
Download or read book Be a Network Marketing Millionaire written by Deepak Bajaj and published by Manjul Publishing. This book was released on with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to be among the top 1% people, you must do what the top 1% people do. People come into network marketing because they believe they can fulfil their dreams faster here. But many are not able to achieve their dream income and lifestyle in spite of many years of hard work, commitment and motivation. What they lack is the right knowledge, skills, techniques and tools for success. This one of its kind guidebook will teach you everything you need to know to be a top achiever in any network marketing company with any product or income plan. This book will give amazing results to everyone—professionals, business owners, employees, students, retired people or housewives. If you want to be the best, learn from the best. This book is written by an iconic name in the direct selling industry, Deepak Bajaj, who became a multi-millionaire himself and has helped thousands of people become millionaires by using the principles and techniques detailed in this book. Be a network marketing millionaire will teach you how to: establish a new, more empowering belief system multiply your income and team size ten times in record time create a Duplication system for a lifelong passive income secret techniques to make a never-ending prospect list use effective social media strategy for big success put in place a 90-day game plan to turn your business around forever build your personal brand to pull the right people towards you how to invite people without affecting relationships how to build leaders within your team...And much more.
Book Synopsis Agile Marketing Performance Management by : Sascha Stürze
Download or read book Agile Marketing Performance Management written by Sascha Stürze and published by Springer Nature. This book was released on 2022-10-29 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book helps marketing decision makers in allocating their budget to diverse communication channels and different business units in an ROI-optimal way, and to adapt it in an agile manner. The optimal allocation of resources in marketing is not very complex in theory, but in practice a variety of questions arise, for example: How do you find the optimal mix, even across brands and product lines, and how do you adjust it dynamically? What is the right balance between image and performance marketing? How do you tackle strategic data management and other organizational challenges? The authors guide the reader through the entire process from data collection to marketing mix modeling and campaign tracking to tool selection. The book strikes the right balance between theoretical sophistication and necessary pragmatism, with numerous concrete recommendations for decision makers.
Download or read book Survey of Current Business written by and published by . This book was released on 1977 with total page 566 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Information Guide written by and published by . This book was released on 1971 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A Simple Method to Compute Fiscal Multipliers by : Nicoletta Batini
Download or read book A Simple Method to Compute Fiscal Multipliers written by Nicoletta Batini and published by International Monetary Fund. This book was released on 2014-06-09 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fiscal multipliers are important tools for macroeconomic projections and policy design. In many countries, little is known about the size of multipliers, as data availability limits the scope for empirical research. For these countries, we propose a simple method—dubbed the “bucket approach”—to come up with reasonable multiplier estimates. The approach bunches countries into groups (or “buckets”) with similar multiplier values, based on their characteristics. It also takes into account the effect of some temporary factors, such as the state of the business cycle.
