Marketing Models And Econometrics Research

Download Marketing Models And Econometrics Research full books in PDF, epub, and Kindle. Read online Marketing Models And Econometrics Research ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Market Response Models: Econometric and Time Series Analysis

Author : Dominique M. Hanssens
Publisher : Springer Science & Business Media
ISBN 13 : 9400910738
Total Pages : 389 pages
Book Rating : 4.4/5 (9 download)

DOWNLOAD NOW!

Book Synopsis Market Response Models: Econometric and Time Series Analysis by : Dominique M. Hanssens

Download or read book Market Response Models: Econometric and Time Series Analysis written by Dominique M. Hanssens and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reports over a decade's worth of research on the development of empirical response models that have important uses for generating marketing knowledge and improving marketing decisions. Some of its contributions to marketing are the following: 1. It integrates state-of-the art technical material with discussions of its relevance to management. 2. It provides continuity to a research stream over 20 years old. 3. It illustrates how marketing generalizations are the basis of marketing theory and marketing knowledge. 4. It shows how the research can be applied to marketing planning and forecasting. 5. It presents original research in marketing. The book addresses both marketing researchers and marketing managers. This can be done because empirical decision models are helpful in practice and are also based on theories of response. Econometric and time series analysis (ETS) is one of the few areas in marketing where there is little, if any, conflict between the academic sphere and the world of professional practice. Market Response Models is a sequel to Marketing Models and Econometric Research, published in 1976. It is rare for a research-oriented book in market ing to be updated or to have a sequel. Unlike many other methodologies, ETS research in marketing has stood the test of time. It remains the main method for discovering relations among marketing variables.

Market Response Models

Author : Dominique M. Hanssens
Publisher : Springer Science & Business Media
ISBN 13 : 0306475944
Total Pages : 507 pages
Book Rating : 4.3/5 (64 download)

DOWNLOAD NOW!

Book Synopsis Market Response Models by : Dominique M. Hanssens

Download or read book Market Response Models written by Dominique M. Hanssens and published by Springer Science & Business Media. This book was released on 2005-12-19 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: From 1976 to the beginning of the millennium—covering the quarter-century life span of this book and its predecessor—something remarkable has happened to market response research: it has become practice. Academics who teach in professional fields, like we do, dream of such things. Imagine the satisfaction of knowing that your work has been incorporated into the decision-making routine of brand managers, that category management relies on techniques you developed, that marketing management believes in something you struggled to establish in their minds. It’s not just us that we are talking about. This pride must be shared by all of the researchers who pioneered the simple concept that the determinants of sales could be found if someone just looked for them. Of course, economists had always studied demand. But the project of extending demand analysis would fall to marketing researchers, now called marketing scientists for good reason, who saw that in reality the marketing mix was more than price; it was advertising, sales force effort, distribution, promotion, and every other decision variable that potentially affected sales. The bibliography of this book supports the notion that the academic research in marketing led the way. The journey was difficult, sometimes halting, but ultimately market response research advanced and then insinuated itself into the fabric of modern management.

Marketing models and econometrics research

Author : Leonard J. Parsons (author)
Publisher :
ISBN 13 :
Total Pages : 300 pages
Book Rating : 4.:/5 (133 download)

DOWNLOAD NOW!

Book Synopsis Marketing models and econometrics research by : Leonard J. Parsons (author)

Download or read book Marketing models and econometrics research written by Leonard J. Parsons (author) and published by . This book was released on with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Market Response and Marketing Mix Models

Author : Douglas Bowman
Publisher : Now Publishers Inc
ISBN 13 : 1601983549
Total Pages : 89 pages
Book Rating : 4.6/5 (19 download)

DOWNLOAD NOW!

Book Synopsis Market Response and Marketing Mix Models by : Douglas Bowman

Download or read book Market Response and Marketing Mix Models written by Douglas Bowman and published by Now Publishers Inc. This book was released on 2010 with total page 89 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market Response and Marketing Mix Models takes a forward-looking perspective identifying research opportunities related to market response and marketing mix models falling under four broad areas: - "New" or under-studied inputs and/or "richer" measures of inputs constructs. - Explicitly accounting for the process linking inputs to outputs - "New" or under-studied dependent variables - Under-studied or emerging contexts. Each section covers three broad areas related to marketing mix models - data issues and requirements, methodologies (i.e., traditional econometrics; Bayesian methods; structural models), and substantive findings. As quantitative information about markets and marketing actions has become widely available, modern marketing is presented with both a challenge and an opportunity: how to analyze this information accurately and efficiently, and how to use it to enhance marketing productivity. Market Response and Marketing Mix Models describes the tools needed for achieving these objectives.

Econometric Models in Marketing

Author : P.H. Franses
Publisher : Elsevier
ISBN 13 : 0762308575
Total Pages : 362 pages
Book Rating : 4.7/5 (623 download)

DOWNLOAD NOW!

Book Synopsis Econometric Models in Marketing by : P.H. Franses

Download or read book Econometric Models in Marketing written by P.H. Franses and published by Elsevier. This book was released on 2002-02-28 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the 16th Edition of "Advances in Econometrics", we present twelve papers discussing the current interface between Marketing and Econometrics. The authors are leading scholars in the fields and introduce the latest models for analysing marketing data. The papers are representative of the types of problems and methods that are used within the field of marketing. Marketing focuses on the interaction between the firm and the consumer. Economics encompasses this interaction as well as many others. Economics, along with psychology and sociology, provides a theoretical foundation for marketing. Given the applied nature of marketing research, measurement and quantitative issues arise frequently. Quantitative marketing tends to rely heavily upon statistics and econometrics. However, quantitative marketing can place a different emphasis upon the problem than econometrics, even when using the same techniques. A basic difference between quantitative marketing research and econometrics tends to be the pragmatism that is found in many marketing studies. Another important motivating factor in marketing research is the type of data that is available. Applied econometrics tends to rely heavily on data collected by governmental organizations. In contrast, marketing often uses data collected by private firms or marketing research firms. Observational and survey data are quite similar to those used in econometrics. However, the remaining types of data, panel and transactional, can look quite different from what may be familiar to econometricians. The automation and computerization of much of the sales transaction process leaves an audit trail that results in huge quantities of data. A popular area of study is the use of scanner data collected at the checkout stand using bar code readers. Methods that work for small data sets may not work well in these larger data sets. In addition, new sources of data, such as clickstream data from a web site, will offer new challenges. This volume addresses these and related issues.

Marketing Models and Econometric Research

Author : Leonard J. Parsons
Publisher : North-Holland
ISBN 13 : 9780720486018
Total Pages : 328 pages
Book Rating : 4.4/5 (86 download)

DOWNLOAD NOW!

Book Synopsis Marketing Models and Econometric Research by : Leonard J. Parsons

Download or read book Marketing Models and Econometric Research written by Leonard J. Parsons and published by North-Holland. This book was released on 1976 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Quantitative Models in Marketing Research

Author : Philip Hans Franses
Publisher : Cambridge University Press
ISBN 13 : 1139428845
Total Pages : 222 pages
Book Rating : 4.1/5 (394 download)

DOWNLOAD NOW!

Book Synopsis Quantitative Models in Marketing Research by : Philip Hans Franses

Download or read book Quantitative Models in Marketing Research written by Philip Hans Franses and published by Cambridge University Press. This book was released on 2001-08-09 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advances in data collection and data storage techniques have enabled marketing researchers to study the individual characteristics of a large range of transactions and purchases, in particular the effects of household-specific characteristics. This 2001 book presents important and practically relevant quantitative models for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis, real world examples, and interpretation of results and findings. The reader of the book will learn how to apply the techniques, as well as understand the methodological developments in the academic literature. Pathways are offered in the book for students and practitioners with differing numerical skill levels; a basic knowledge of elementary numerical techniques is assumed.

Handbook of the Economics of Marketing

Author :
Publisher : North Holland
ISBN 13 : 0444637591
Total Pages : 632 pages
Book Rating : 4.4/5 (446 download)

DOWNLOAD NOW!

Book Synopsis Handbook of the Economics of Marketing by :

Download or read book Handbook of the Economics of Marketing written by and published by North Holland. This book was released on 2019-09-15 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt: Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, presenting tactics that help researchers tackle problems with a balance of intuition and skepticism. It offers critical perspectives on theoretical work within economics, delivering a comprehensive, critical, up-to-date, and accessible review of the field that has always been missing. This literature summary of research at the intersection of economics and marketing is written by, and for, economists, and the book's authors share a belief in analytical and integrated approaches to marketing, emphasizing data-driven, result-oriented, pragmatic strategies. Helps academic and non-academic economists understand recent, rapid changes in the economics of marketing Designed for economists already convinced of the benefits of applying economics tools to marketing Written for those who wish to become quickly acquainted with the integration of marketing and economics

Studies in Consumer Demand — Econometric Methods Applied to Market Data

Author : Jeffrey A. Dubin
Publisher : Springer Science & Business Media
ISBN 13 : 1461556651
Total Pages : 306 pages
Book Rating : 4.4/5 (615 download)

DOWNLOAD NOW!

Book Synopsis Studies in Consumer Demand — Econometric Methods Applied to Market Data by : Jeffrey A. Dubin

Download or read book Studies in Consumer Demand — Econometric Methods Applied to Market Data written by Jeffrey A. Dubin and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studies in Consumer Demand - Econometric Methods Applied to Market Data contains eight previously unpublished studies of consumer demand. Each study stands on its own as a complete econometric analysis of demand for a well-defined consumer product. The econometric methods range from simple regression techniques applied in the first four chapters, to the use of logit and multinomial logit models used in chapters 5 and 6, to the use of nested logit models in chapters 6 and 7, and finally to the discrete/continuous modeling methods used in chapter 8. Emphasis is on applications rather than econometric theory. In each case, enough detail is provided for the reader to understand the purpose of the analysis, the availability and suitability of data, and the econometric approach to measuring demand.

Building Models for Marketing Decisions

Author : Peter S.H. Leeflang
Publisher : Springer Science & Business Media
ISBN 13 : 146154050X
Total Pages : 642 pages
Book Rating : 4.4/5 (615 download)

DOWNLOAD NOW!

Book Synopsis Building Models for Marketing Decisions by : Peter S.H. Leeflang

Download or read book Building Models for Marketing Decisions written by Peter S.H. Leeflang and published by Springer Science & Business Media. This book was released on 2013-06-29 with total page 642 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketing decisions. It has long been known that simple models usually outperform judgments in predicting outcomes in a wide variety of contexts. For example, models of judgments tend to provide better forecasts of the outcomes than the judgments themselves (because the model eliminates the noise in judgments). And since judgments never fully reflect the complexities of the many forces that influence outcomes, it is easy to see why models of actual outcomes should be very attractive to (marketing) decision makers. Thus, appropriately constructed models can provide insights about structural relations between marketing variables. Since models explicate the relations, both the process of model building and the model that ultimately results can improve the quality of marketing decisions. Managers often use rules of thumb for decisions. For example, a brand manager will have defined a specific set of alternative brands as the competitive set within a product category. Usually this set is based on perceived similarities in brand characteristics, advertising messages, etc. If a new marketing initiative occurs for one of the other brands, the brand manager will have a strong inclination to react. The reaction is partly based on the manager's desire to maintain some competitive parity in the mar keting variables.

Modeling Dynamic Relations Among Marketing and Performance Metrics

Author : Koen H. Pauwels
Publisher : Foundations and Trends (R) in Marketing
ISBN 13 : 9781680834901
Total Pages : 90 pages
Book Rating : 4.8/5 (349 download)

DOWNLOAD NOW!

Book Synopsis Modeling Dynamic Relations Among Marketing and Performance Metrics by : Koen H. Pauwels

Download or read book Modeling Dynamic Relations Among Marketing and Performance Metrics written by Koen H. Pauwels and published by Foundations and Trends (R) in Marketing. This book was released on 2018-12-05 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: Details the analysis steps, interpretation and marketing insights from traditional time series models and econometric models. The objective of this monograph is to give you a foundation in these models and to enable you to apply them to your own research domain of interest.

Modeling Dynamic Relations Among Marketing and Performance Metrics

Author : Koen Pauwels
Publisher :
ISBN 13 : 9781680834918
Total Pages : 86 pages
Book Rating : 4.8/5 (349 download)

DOWNLOAD NOW!

Book Synopsis Modeling Dynamic Relations Among Marketing and Performance Metrics by : Koen Pauwels

Download or read book Modeling Dynamic Relations Among Marketing and Performance Metrics written by Koen Pauwels and published by . This book was released on 2019 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and performance data often include measures repeated over time. Time-series models are uniquely suited to capture the time dependence of both a criterion variable and predictor variables, and how they relate to each other over time. The objective of this monograph is to give you a foundation in these models and to enable you to apply them to your own research domain of interest. To this end, we will discuss both the underlying perspectives and differences between alternative models, and the practical issues with testing, model choice, model estimation and interpretation common in empirical research. This combination of marketing phenomena and modeling philosophy sets this work apart from previous treatments on the broader topic of econometrics and time series analysis in marketing.

Advanced Methods for Modeling Markets

Author : Peter S. H. Leeflang
Publisher : Springer
ISBN 13 : 9783319851600
Total Pages : 733 pages
Book Rating : 4.8/5 (516 download)

DOWNLOAD NOW!

Book Synopsis Advanced Methods for Modeling Markets by : Peter S. H. Leeflang

Download or read book Advanced Methods for Modeling Markets written by Peter S. H. Leeflang and published by Springer. This book was released on 2018-05-13 with total page 733 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents advanced techniques to modeling markets, with a wide spectrum of topics, including advanced individual demand models, time series analysis, state space models, spatial models, structural models, mediation, models that specify competition and diffusion models. It is intended as a follow-on and companion to Modeling Markets (2015), in which the authors presented the basics of modeling markets along the classical steps of the model building process: specification, data collection, estimation, validation and implementation. This volume builds on the concepts presented in Modeling Markets with an emphasis on advanced methods that are used to specify, estimate and validate marketing models, including structural equation models, partial least squares, mixture models, and hidden Markov models, as well as generalized methods of moments, Bayesian analysis, non/semi-parametric estimation and endogeneity issues. Specific attention is given to big data. The market environment is changing rapidly and constantly. Models that provide information about the sensitivity of market behavior to marketing activities such as advertising, pricing, promotions and distribution are now routinely used by managers for the identification of changes in marketing programs that can improve brand performance. In today’s environment of information overload, the challenge is to make sense of the data that is being provided globally, in real time, from thousands of sources. Although marketing models are now widely accepted, the quality of the marketing decisions is critically dependent upon the quality of the models on which those decisions are based. This volume provides an authoritative and comprehensive review, with each chapter including: · an introduction to the method/methodology · a numerical example/application in marketing · references to other marketing applications · suggestions about software. Featuring contributions from top authors in the field, this volume will explore current and future aspects of modeling markets, providing relevant and timely research and techniques to scientists, researchers, students, academics and practitioners in marketing, management and economics.

Statistical Analysis of Management Data

Author : Hubert Gatignon
Publisher : Springer Science & Business Media
ISBN 13 : 1461485940
Total Pages : 576 pages
Book Rating : 4.4/5 (614 download)

DOWNLOAD NOW!

Book Synopsis Statistical Analysis of Management Data by : Hubert Gatignon

Download or read book Statistical Analysis of Management Data written by Hubert Gatignon and published by Springer Science & Business Media. This book was released on 2013-10-17 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: Statistical Analysis of Management Data provides a comprehensive approach to multivariate statistical analyses that are important for researchers in all fields of management, including finance, production, accounting, marketing, strategy, technology, and human resources. This book is especially designed to provide doctoral students with a theoretical knowledge of the concepts underlying the most important multivariate techniques and an overview of actual applications. It offers a clear, succinct exposition of each technique with emphasis on when each technique is appropriate and how to use it. This third edition, fully revised, updated, and expanded, reflects the most current evolution in the methods for data analysis in management and the social sciences. In particular, this edition includes: · A new chapter on the analysis of mediation and moderation effects · Examples using STATA for most of the statistical methods · Example of XLSTAT applications Featuring numerous examples, the book may serve as an advanced text or as a resource for applied researchers in industry who want to understand the foundations of the methods particularly relevant and typically used in management research, and to learn how they can be applied using widely available statistical software.

Introduction to Mathematical Models in Market and Opinion Research

Author : T. Harder
Publisher : Springer Science & Business Media
ISBN 13 : 940103396X
Total Pages : 203 pages
Book Rating : 4.4/5 (1 download)

DOWNLOAD NOW!

Book Synopsis Introduction to Mathematical Models in Market and Opinion Research by : T. Harder

Download or read book Introduction to Mathematical Models in Market and Opinion Research written by T. Harder and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the introduction to his book Dr. Harder has very clearly described its purpose and organization. I only want to add for the English-speaking reader a few words on the place the present text is likely to have in the cur rent literature. At first Dr. Harder's undertaking might come as a surprise. Only a few years ago, Zeisel's Say it with Figures gave the market research practi tioner some ideas of how simple figures and tables could be successfully employed; Langhoff's publication for the American Marketing Associa tion presented some pertinent mathematical models in the most elemen tary form; why should a German author believe he can already introduce us to serious mathematical procedures for use in product management and advertising? After reading the book, incredulity turns into pleasure because of the skill with which the author has pursued his task. As a matter of fact, the book can serve two audiences who at first glance might appear to have quite opposing interests. For the mathematically trained market re searcher, the book has the marked advantage of combining a variety of ap proaches not ordinarily mixed in one volume. If the market researcher be gan as an economist he is already familiar with difference equations and time series analysis; if he moved in from psychology, he is already ac quainted with factor analysis. But as he reads this book, he finds the two worlds well integrated.

The Profit Impact of Marketing Strategy Project

Author : Paul W. Farris
Publisher : Cambridge University Press
ISBN 13 : 1139456407
Total Pages : 327 pages
Book Rating : 4.1/5 (394 download)

DOWNLOAD NOW!

Book Synopsis The Profit Impact of Marketing Strategy Project by : Paul W. Farris

Download or read book The Profit Impact of Marketing Strategy Project written by Paul W. Farris and published by Cambridge University Press. This book was released on 2004-11-04 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book was first published in 2004. Developments in strategic thinking and econometric methods, alongside fundamental changes in technology and in the nature of competition, argue the need for an in-depth but accessible assessment of the Profit Impact of Marketing Strategy's project. Here, Paul Farris and Michael Moore gather together contributions from experts across the US and Europe to offer a retrospective analysis alongside innovative perspectives on future marketing strategy and performance assessment methods. Appealing to scholars and reflective practitioners interested in fostering practical knowledge about business innovation and changes, this book not only explores ways of thinking about and working with PIMS but also explores the unresolved issues arising from the original data. As the business community renews its attempts to recreate the kind of inter-firm cooperation that produced the PIMS project, sharing many of the ideals, this volume will broadly appeal.

The History Of Marketing Science

Author : Russell S Winer
Publisher : World Scientific
ISBN 13 : 9814596493
Total Pages : 529 pages
Book Rating : 4.8/5 (145 download)

DOWNLOAD NOW!

Book Synopsis The History Of Marketing Science by : Russell S Winer

Download or read book The History Of Marketing Science written by Russell S Winer and published by World Scientific. This book was released on 2014-06-27 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review of the accomplishments of marketing scientists in a number of research areas.Different research areas of marketing science, such as Pricing, Internet Marketing, Diffusion Models, and Advertising, are treated to a highly readable and easy-to-digest historical analysis by the contributing authors. Each chapter provides a chronological timeline of key historical developments in the area of marketing science covered. Readers of other disciplinary backgrounds outside of economics, statistics, and operations research will be more than able to appreciate the development of marketing science as a field of research and its pioneers through the book.