Advanced Methods For Modeling Markets

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Advanced Methods for Modeling Markets

Author : Peter S. H. Leeflang
Publisher : Springer
ISBN 13 : 3319534696
Total Pages : 733 pages
Book Rating : 4.3/5 (195 download)

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Book Synopsis Advanced Methods for Modeling Markets by : Peter S. H. Leeflang

Download or read book Advanced Methods for Modeling Markets written by Peter S. H. Leeflang and published by Springer. This book was released on 2017-08-29 with total page 733 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents advanced techniques to modeling markets, with a wide spectrum of topics, including advanced individual demand models, time series analysis, state space models, spatial models, structural models, mediation, models that specify competition and diffusion models. It is intended as a follow-on and companion to Modeling Markets (2015), in which the authors presented the basics of modeling markets along the classical steps of the model building process: specification, data collection, estimation, validation and implementation. This volume builds on the concepts presented in Modeling Markets with an emphasis on advanced methods that are used to specify, estimate and validate marketing models, including structural equation models, partial least squares, mixture models, and hidden Markov models, as well as generalized methods of moments, Bayesian analysis, non/semi-parametric estimation and endogeneity issues. Specific attention is given to big data. The market environment is changing rapidly and constantly. Models that provide information about the sensitivity of market behavior to marketing activities such as advertising, pricing, promotions and distribution are now routinely used by managers for the identification of changes in marketing programs that can improve brand performance. In today’s environment of information overload, the challenge is to make sense of the data that is being provided globally, in real time, from thousands of sources. Although marketing models are now widely accepted, the quality of the marketing decisions is critically dependent upon the quality of the models on which those decisions are based. This volume provides an authoritative and comprehensive review, with each chapter including: · an introduction to the method/methodology · a numerical example/application in marketing · references to other marketing applications · suggestions about software. Featuring contributions from top authors in the field, this volume will explore current and future aspects of modeling markets, providing relevant and timely research and techniques to scientists, researchers, students, academics and practitioners in marketing, management and economics.

Modeling Markets

Author : Peter S.H. Leeflang
Publisher : Springer
ISBN 13 : 1493920863
Total Pages : 408 pages
Book Rating : 4.4/5 (939 download)

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Book Synopsis Modeling Markets by : Peter S.H. Leeflang

Download or read book Modeling Markets written by Peter S.H. Leeflang and published by Springer. This book was released on 2014-11-12 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions. Modeling Markets presents a comprehensive overview of the tools and methodologies that managers can use in decision making. It has long been known that even simple models outperform judgments in predicting outcomes in a wide variety of contexts. More complex models potentially provide insights about structural relations not available from casual observations. In this book, the authors present a wealth of insights developed at the forefront of the field, covering all key aspects of specification, estimation, validation and use of models. The most current insights and innovations in quantitative marketing are presented, including in-depth discussion of Bayesian estimation methods. Throughout the book, the authors provide examples and illustrations. This book will be of interest to researchers, analysts, managers and students who want to understand, develop or use models of marketing phenomena.

Analysis, Geometry, and Modeling in Finance

Author : Pierre Henry-Labordere
Publisher : CRC Press
ISBN 13 : 1420087002
Total Pages : 403 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis Analysis, Geometry, and Modeling in Finance by : Pierre Henry-Labordere

Download or read book Analysis, Geometry, and Modeling in Finance written by Pierre Henry-Labordere and published by CRC Press. This book was released on 2008-09-22 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analysis, Geometry, and Modeling in Finance: Advanced Methods in Option Pricing is the first book that applies advanced analytical and geometrical methods used in physics and mathematics to the financial field. It even obtains new results when only approximate and partial solutions were previously available.Through the problem of option pricing, th

Statistical Models and Methods for Financial Markets

Author : Tze Leung Lai
Publisher : Springer Science & Business Media
ISBN 13 : 0387778276
Total Pages : 363 pages
Book Rating : 4.3/5 (877 download)

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Book Synopsis Statistical Models and Methods for Financial Markets by : Tze Leung Lai

Download or read book Statistical Models and Methods for Financial Markets written by Tze Leung Lai and published by Springer Science & Business Media. This book was released on 2008-09-08 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: The idea of writing this bookarosein 2000when the ?rst author wasassigned to teach the required course STATS 240 (Statistical Methods in Finance) in the new M. S. program in ?nancial mathematics at Stanford, which is an interdisciplinary program that aims to provide a master’s-level education in applied mathematics, statistics, computing, ?nance, and economics. Students in the programhad di?erent backgroundsin statistics. Some had only taken a basic course in statistical inference, while others had taken a broad spectrum of M. S. - and Ph. D. -level statistics courses. On the other hand, all of them had already taken required core courses in investment theory and derivative pricing, and STATS 240 was supposed to link the theory and pricing formulas to real-world data and pricing or investment strategies. Besides students in theprogram,thecoursealso attractedmanystudentsfromother departments in the university, further increasing the heterogeneity of students, as many of them had a strong background in mathematical and statistical modeling from the mathematical, physical, and engineering sciences but no previous experience in ?nance. To address the diversity in background but common strong interest in the subject and in a potential career as a “quant” in the ?nancialindustry,thecoursematerialwascarefullychosennotonlytopresent basic statistical methods of importance to quantitative ?nance but also to summarize domain knowledge in ?nance and show how it can be combined with statistical modeling in ?nancial analysis and decision making. The course material evolved over the years, especially after the second author helped as the head TA during the years 2004 and 2005.

Growth Modeling

Author : Kevin J. Grimm
Publisher : Guilford Publications
ISBN 13 : 1462526063
Total Pages : 558 pages
Book Rating : 4.4/5 (625 download)

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Book Synopsis Growth Modeling by : Kevin J. Grimm

Download or read book Growth Modeling written by Kevin J. Grimm and published by Guilford Publications. This book was released on 2016-10-17 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt: Growth models are among the core methods for analyzing how and when people change. Discussing both structural equation and multilevel modeling approaches, this book leads readers step by step through applying each model to longitudinal data to answer particular research questions. It demonstrates cutting-edge ways to describe linear and nonlinear change patterns, examine within-person and between-person differences in change, study change in latent variables, identify leading and lagging indicators of change, evaluate co-occurring patterns of change across multiple variables, and more. User-friendly features include real data examples, code (for Mplus or NLMIXED in SAS, and OpenMx or nlme in R), discussion of the output, and interpretation of each model's results. User-Friendly Features *Real, worked-through longitudinal data examples serving as illustrations in each chapter. *Script boxes that provide code for fitting the models to example data and facilitate application to the reader's own data. *"Important Considerations" sections offering caveats, warnings, and recommendations for the use of specific models. *Companion website supplying datasets and syntax for the book's examples, along with additional code in SAS/R for linear mixed-effects modeling.

Nonlinear Modeling

Author : Johan A.K. Suykens
Publisher : Springer Science & Business Media
ISBN 13 : 1461557038
Total Pages : 265 pages
Book Rating : 4.4/5 (615 download)

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Book Synopsis Nonlinear Modeling by : Johan A.K. Suykens

Download or read book Nonlinear Modeling written by Johan A.K. Suykens and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nonlinear Modeling: Advanced Black-Box Techniques discusses methods on Neural nets and related model structures for nonlinear system identification; Enhanced multi-stream Kalman filter training for recurrent networks; The support vector method of function estimation; Parametric density estimation for the classification of acoustic feature vectors in speech recognition; Wavelet-based modeling of nonlinear systems; Nonlinear identification based on fuzzy models; Statistical learning in control and matrix theory; Nonlinear time-series analysis. It also contains the results of the K.U. Leuven time series prediction competition, held within the framework of an international workshop at the K.U. Leuven, Belgium in July 1998.

Systems Analysis and Design for Advanced Modeling Methods: Best Practices

Author : Bajaj, Akhilesh
Publisher : IGI Global
ISBN 13 : 160566345X
Total Pages : 304 pages
Book Rating : 4.6/5 (56 download)

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Book Synopsis Systems Analysis and Design for Advanced Modeling Methods: Best Practices by : Bajaj, Akhilesh

Download or read book Systems Analysis and Design for Advanced Modeling Methods: Best Practices written by Bajaj, Akhilesh and published by IGI Global. This book was released on 2009-04-30 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers research in the area of systems analysis and design practices and methodologies.

Management and Economics of Communication

Author : M. Bjørn Rimscha
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110587203
Total Pages : 462 pages
Book Rating : 4.1/5 (15 download)

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Book Synopsis Management and Economics of Communication by : M. Bjørn Rimscha

Download or read book Management and Economics of Communication written by M. Bjørn Rimscha and published by Walter de Gruyter GmbH & Co KG. This book was released on 2020-06-08 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook combines the perspectives of communication studies, economics and management, and psychology in order to provide a comprehensive economic view on personal and mass communication. It is divided into six parts that comprise: 1. an overarching introduction that defines the field and provides a brief overview of its history (1 chapter) 2. the most commonly used theoretic frameworks for the analysis of communication economics and management (4 chapters) 3. the peculiarities of the quantitative and qualitative methods and data used in the field (3 chapters) 4. key issues of the field such as the economics of language, labor in creative industries, media concentration, branding etc. (10 chapters) 5. descriptions of the development, trends and peculiarities of the field in different parts of the world, written by scholars from the respective region (10 chapters) 6. reflections on future directions for the field, both from a managerial and from an economics perspective (1 chapter). The authors of the individual chapters represent different academic disciplines, research traditions, and geographic backgrounds. The reader will thus gain multifaceted insights into the management and economics of communication.

Creating Value with Data Analytics in Marketing

Author : Peter C. Verhoef
Publisher : Routledge
ISBN 13 : 1000465462
Total Pages : 337 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Creating Value with Data Analytics in Marketing by : Peter C. Verhoef

Download or read book Creating Value with Data Analytics in Marketing written by Peter C. Verhoef and published by Routledge. This book was released on 2021-11-07 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: The key competing texts are practitioner-focused ‘how to’ guides, whilst our book combines rigorous theory with practical insight and examples, with authors from both the academic and business world, making it more adoptable as a student text; Unlike other books on the subject, this has a customer focus and an exploration of how big data can add value to customers as well as organisations; Enables readers to move from "big data" to "big solutions" by demonstrating how to integrate data analytics into specific goals and processes for implementation; Highly successful and well regarded both for students and practitioners

Advanced Use Case Modeling

Author : Frank Armour
Publisher : Pearson Education
ISBN 13 : 0672334011
Total Pages : 558 pages
Book Rating : 4.6/5 (723 download)

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Book Synopsis Advanced Use Case Modeling by : Frank Armour

Download or read book Advanced Use Case Modeling written by Frank Armour and published by Pearson Education. This book was released on 2000-12-29 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book isn't just another introduction to use cases. The authors have used their wealth of experience to produce an excellent and insightful collection of detailed examples, explanations, and advice on how to work with use cases." –Maria Ericsson The toughest challenge in building a software system that meets the needs of your audience lies in clearly understanding the problems that the system must solve. Advanced Use Case Modeling presents a framework for discovering, identifying, and modeling the problem that the software system will ultimately solve. Software developers often employ use cases to specify what should be performed by the system they're constructing. Although use case-driven analysis, design, and testing of software systems has become increasingly popular, little has been written on the role of use cases in the complete software cycle. This book fills that need by describing how to create use case models for complex software development projects, using practical examples to explain conceptual information. The authors extend the work of software visionary Ivar Jacobson, using the Unified Modeling Language (UML) as the notation to describe the book's models. Aimed primarily at software professionals, Advanced Use Case Modeling also includes information that relates use case technique to business processes. This book presents a process for creating and maintaining use case models in a framework that can be fully customized for your organization. The authors, pioneers in the application of use cases in software development, bring their extensive experience to cover topics such as: A process model for applying a use case model How to keep your use case modeling effort on track Tips and pitfalls in use case modeling How to organize your use case model for large-system development Similarities between Advanced Use Case Modeling and the Rational Unified Process framework Effect of use cases on user interface design Guidelines for quality use case modeling

Martingale Methods in Financial Modelling

Author : Marek Musiela
Publisher : Springer Science & Business Media
ISBN 13 : 3662221322
Total Pages : 521 pages
Book Rating : 4.6/5 (622 download)

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Book Synopsis Martingale Methods in Financial Modelling by : Marek Musiela

Download or read book Martingale Methods in Financial Modelling written by Marek Musiela and published by Springer Science & Business Media. This book was released on 2013-06-29 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive and self-contained treatment of the theory and practice of option pricing. The role of martingale methods in financial modeling is exposed. The emphasis is on using arbitrage-free models already accepted by the market as well as on building the new ones. Standard calls and puts together with numerous examples of exotic options such as barriers and quantos, for example on stocks, indices, currencies and interest rates are analysed. The importance of choosing a convenient numeraire in price calculations is explained. Mathematical and financial language is used so as to bring mathematicians closer to practical problems of finance and presenting to the industry useful maths tools.

Statistical Models and Methods for Financial Markets

Author : Tze Leung Lai
Publisher : Springer Science & Business Media
ISBN 13 : 0387778268
Total Pages : 363 pages
Book Rating : 4.3/5 (877 download)

DOWNLOAD NOW!

Book Synopsis Statistical Models and Methods for Financial Markets by : Tze Leung Lai

Download or read book Statistical Models and Methods for Financial Markets written by Tze Leung Lai and published by Springer Science & Business Media. This book was released on 2008-07-25 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: The idea of writing this bookarosein 2000when the ?rst author wasassigned to teach the required course STATS 240 (Statistical Methods in Finance) in the new M. S. program in ?nancial mathematics at Stanford, which is an interdisciplinary program that aims to provide a master’s-level education in applied mathematics, statistics, computing, ?nance, and economics. Students in the programhad di?erent backgroundsin statistics. Some had only taken a basic course in statistical inference, while others had taken a broad spectrum of M. S. - and Ph. D. -level statistics courses. On the other hand, all of them had already taken required core courses in investment theory and derivative pricing, and STATS 240 was supposed to link the theory and pricing formulas to real-world data and pricing or investment strategies. Besides students in theprogram,thecoursealso attractedmanystudentsfromother departments in the university, further increasing the heterogeneity of students, as many of them had a strong background in mathematical and statistical modeling from the mathematical, physical, and engineering sciences but no previous experience in ?nance. To address the diversity in background but common strong interest in the subject and in a potential career as a “quant” in the ?nancialindustry,thecoursematerialwascarefullychosennotonlytopresent basic statistical methods of importance to quantitative ?nance but also to summarize domain knowledge in ?nance and show how it can be combined with statistical modeling in ?nancial analysis and decision making. The course material evolved over the years, especially after the second author helped as the head TA during the years 2004 and 2005.

History Of Marketing Science, The (Second Edition)

Author : Russell S Winer
Publisher : World Scientific
ISBN 13 : 9811272247
Total Pages : 848 pages
Book Rating : 4.8/5 (112 download)

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Book Synopsis History Of Marketing Science, The (Second Edition) by : Russell S Winer

Download or read book History Of Marketing Science, The (Second Edition) written by Russell S Winer and published by World Scientific. This book was released on 2023-06-16 with total page 848 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of marketing science has evolved significantly in the last 70 years. Throughout its rich history, developments in this field have always been anchored on marketing phenomena that drew on economics, statistics, operations research, and related disciplines. This book reviews the accomplishments of notable marketing scientists in several research areas. It emphasizes both the role and the importance that pioneers in marketing science have had in the rapid development of this field and honors those contributions.This second edition of the book offers updates of the former chapters and six new chapters on emerging areas of marketing science including machine learning, field experimentation methods, and internet marketing. Combined with older areas of research like endogeneity, services, and market segmentation, this book provides a road map for the development of 22 areas of marketing science, which not only is useful from a historical perspective but also identifies important gaps in the literature which can provide an impetus for future research. As such, it provides an important resource for the main consumers of the academic marketing research literature: doctoral students, faculty, and marketing science practitioners in consulting firms and companies.

Market Response Models

Author : Dominique M. Hanssens
Publisher : Springer Science & Business Media
ISBN 13 : 0306475944
Total Pages : 502 pages
Book Rating : 4.3/5 (64 download)

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Book Synopsis Market Response Models by : Dominique M. Hanssens

Download or read book Market Response Models written by Dominique M. Hanssens and published by Springer Science & Business Media. This book was released on 2006-04-11 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt: From 1976 to the beginning of the millennium—covering the quarter-century life span of this book and its predecessor—something remarkable has happened to market response research: it has become practice. Academics who teach in professional fields, like we do, dream of such things. Imagine the satisfaction of knowing that your work has been incorporated into the decision-making routine of brand managers, that category management relies on techniques you developed, that marketing management believes in something you struggled to establish in their minds. It’s not just us that we are talking about. This pride must be shared by all of the researchers who pioneered the simple concept that the determinants of sales could be found if someone just looked for them. Of course, economists had always studied demand. But the project of extending demand analysis would fall to marketing researchers, now called marketing scientists for good reason, who saw that in reality the marketing mix was more than price; it was advertising, sales force effort, distribution, promotion, and every other decision variable that potentially affected sales. The bibliography of this book supports the notion that the academic research in marketing led the way. The journey was difficult, sometimes halting, but ultimately market response research advanced and then insinuated itself into the fabric of modern management.

Society 5.0

Author : Aurona Gerber
Publisher : Springer Nature
ISBN 13 : 3030867617
Total Pages : 201 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Society 5.0 by : Aurona Gerber

Download or read book Society 5.0 written by Aurona Gerber and published by Springer Nature. This book was released on 2021-09-23 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes revised and selected papers from the First International Conference on Society 5.0, Society 5.0 2021, held virtually in June 2021. The 12 full papers and 3 short papers presented in this volume were thoroughly reviewed and selected from the 54 qualified submissions. The papers discuss topics on application of the fourth industrial revolution innovations (e.g. Internet of Things, Big Data, Artificial intelligence, and the sharing economy) in healthcare, mobility, infrastructure, politics, government, economy and industry.

Longitudinal Models in Marketing

Author : Vasudevan Sundararajan
Publisher : Blue Rose Publishers
ISBN 13 : 9358191147
Total Pages : 375 pages
Book Rating : 4.3/5 (581 download)

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Book Synopsis Longitudinal Models in Marketing by : Vasudevan Sundararajan

Download or read book Longitudinal Models in Marketing written by Vasudevan Sundararajan and published by Blue Rose Publishers. This book was released on 2023-07-13 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: Longitudinal models play a very important role in marketing model building, and there are some occasions when market research is conducted every day of the year. These longitudinal models can be useful to marketing managers to make many informed and important decisions for optimal allocation of resources to marketing mix variables. In particular, we cover three major applications of these principles adhering to Advertising tracking monitors, Brand Equity monitors, and sales promotion monitors. We introduce the reader to the basic principles and theory of econometrics in model building for analyzing sales and market share variables about marketing spending. Different functional forms are discussed in the book. And the readers are encouraged to use these functional forms to model the three monitors mentioned above. This book is targeted towards second-year MBA students and marketing/brand managers in companies to derive insights about the markets and competitors. This is followed up with different tools for forecasting companies' sales and market share. This book is useful for managers in durables and fast-moving consumer goods industries. This book addresses the need for when and where to make insights about marketing mix variables through econometric models. The author has 32 years of industry experience and is an expert in marketing models. The author has a Ph.D. in marketing from Purdue University. The book elucidates these theories without using complicated mathematical equations in simple-to-understand verbal models of complicated equations.

Environmental Modeling for Sustainable Regional Development: System Approaches and Advanced Methods

Author : Olej, Vladim¡r
Publisher : IGI Global
ISBN 13 : 1609601580
Total Pages : 492 pages
Book Rating : 4.6/5 (96 download)

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Book Synopsis Environmental Modeling for Sustainable Regional Development: System Approaches and Advanced Methods by : Olej, Vladim¡r

Download or read book Environmental Modeling for Sustainable Regional Development: System Approaches and Advanced Methods written by Olej, Vladim¡r and published by IGI Global. This book was released on 2010-11-30 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding the advancement of sustainable development is critical to managing human activities to avoid the overexploitation of resources and pollution of the environment beyond tolerable levels. Sustainable development involves not only preservation and care of the environment, but also recognition of the complex relations between economic, social and living systems. Environmental Modeling for Sustainable Regional Development: System Approaches and Advanced Methods presents processing methods and their applications, which are practical for decision making and task management at the regional level as well as for scientific studies in sustainable development assessment. This book serves as a reference guide for post-graduate students in the field of management as well as a critical guide for managers, government officials, and information professionals.