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Author : Ralph Starr Butler
Publisher :
ISBN 13 :
Total Pages : 588 pages
Book Rating : 4.0/5 ( download)
Download or read book Marketing Methods and Salesmanship written by Ralph Starr Butler and published by . This book was released on 1914 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt: Part 1: Marketing methods, by Ralph Starr Butler
Author : Alexander Hamilton Institute (U S )
Publisher : Legare Street Press
ISBN 13 : 9781018118635
Total Pages : 0 pages
Book Rating : 4.1/5 (186 download)
Download or read book Marketing Methods and Salesmanship. Part I written by Alexander Hamilton Institute (U S ) and published by Legare Street Press. This book was released on 2022-10-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author : Ralph Starr Butler
Publisher : Theclassics.Us
ISBN 13 : 9781230465630
Total Pages : 152 pages
Book Rating : 4.4/5 (656 download)
Download or read book Marketing Methods and Salesmanship; Part I written by Ralph Starr Butler and published by Theclassics.Us. This book was released on 2013-09-12 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: This historic book may have numerous typos and missing text. Purchasers can usually download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1916 edition. Excerpt: ... ness--and every business under the right management will be a growing business--can absorb men as fast as they are developed. New departments should be headed by men taken from and developed in the business. There will be no definite limit to the progress of a business directed by men developed in this way and by executives capable of developing such men. It is this vision of always having before him the opportunity of securing a position just as big as his ability entitles him to that will grapple the ambitious and able salesman to the house with hooks of steel. 295. Idealizing the business.--That methods such as have been described cost money cannot be denied. But that the money spent is returned many times over is evidenced by the big, rapidly growing concerns from whose experiences these facts and methods have been drawn. In reality, it costs more money to operate a lot of poorly trained men with little or no enthusiasm than it does to handle a well-trained, highly-efficient, "enthusiastic organization. That concern is to be congratulated whose salesmen refer to the house as "ours"--who consider themselves not distinct selling units but members of a big, growing family--who look upon their concern as the ideal of organization, square dealing and efficiency and upon its product as the best of its kind--who feel that their company is performing a highly useful service in the world and that they are privileged in being its representatives--and who, through this love and regard, cast their lot with the organization not for a day but for years. This is not an extravagant statement. There are numberless concerns in which such a spirit pervades the selling organization from top to bottom. Few businesses are so big, so successful, or so...
Author : Michael Maslansky
Publisher : Penguin
ISBN 13 : 1101404558
Total Pages : 238 pages
Book Rating : 4.1/5 (14 download)
Download or read book The Language of Trust written by Michael Maslansky and published by Penguin. This book was released on 2010-05-04 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: What to Say, How to Say It, Why It Matters If you're trying to sell something-whether it's a product, a service, or an idea-you are facing a new era of consumers who listen less and question more. The Language of Trust is for anyone who must sell ideas, products, services, or even themselves to a public that just doesn't want to hear it. Based on pioneering consumer research, The Language of Trust shows you how to regain the confidence of your clients and customers and communicate with them on their terms. You'll learn what words to use, what words to lose, and how to structure your message to overcome skepticism and build and keep the trust of your audience.
Author : Neil Rackham
Publisher : McGraw Hill Professional
ISBN 13 : 0070511144
Total Pages : 237 pages
Book Rating : 4.0/5 (75 download)
Download or read book Major Account Sales Strategy written by Neil Rackham and published by McGraw Hill Professional. This book was released on 1989-01-01 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: An Arsenal of Shrewd Tactics and Winning Strategies to Make You a Major Account Sales Success Knowing how to get to the decision maker, deal with the competition, understand buyer psychology, and service the client--these are the keys to success when you need to nail down major accounts. Now, for the first time, here's a book of practical, proven-effective strategies and tactics for the entire major account sales cycle. Based on Neil Rackham's exhaustive research, the strategies you'll find here will enable you to . . . Tailor your selling strategy to match each step in the client's decision-making process. Ensure that you won't lose your customers because you'll know the psychology of the buyer and how to respond to their doubts. Gain entry to accounts through many different windows of opportunity. Deal with competitive situations, take on bigger competitors, and win using strategies that the author's meticulous research shows are employed by the most successful salespeople. Handle negotiations, concessions on price, and term agreements skillfully and effectively. Offer the ongoing technical and maintenance support that keeps your major accounts yours. From a world-renowned sales innovator, this first-of-a-kind A-to-Z presentation of major account strategy puts sales success in your hands. Make it yours today. Read Major Account Sales Strategy.
Author : Bob Stone
Publisher :
ISBN 13 :
Total Pages : 538 pages
Book Rating : 4.3/5 (9 download)
Download or read book Successful Direct Marketing Methods written by Bob Stone and published by . This book was released on 1984 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Marcus Sheridan
Publisher : John Wiley & Sons
ISBN 13 : 1119610141
Total Pages : 357 pages
Book Rating : 4.1/5 (196 download)
Download or read book They Ask, You Answer written by Marcus Sheridan and published by John Wiley & Sons. This book was released on 2019-08-06 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more In today’s digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company—but only if your content strategy puts your answers at the top of those search results. It’s a simple and powerful equation that produces growth and success: They Ask, You Answer. Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth. They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today’s internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer. Upon reading this book, you will know: How to build trust with buyers through content and video. How to turn your web presence into a magnet for qualified buyers. What works and what doesn’t through new case studies, featuring real-world results from companies that have embraced these principles. Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing. How to achieve buy-in at your company and truly embrace a culture of content and video. How to transform your current customer base into loyal brand advocates for your company. They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales.
Author : M. Joseph Sirgy
Publisher : Routledge
ISBN 13 : 1317689054
Total Pages : 319 pages
Book Rating : 4.3/5 (176 download)
Download or read book Real Estate Marketing written by M. Joseph Sirgy and published by Routledge. This book was released on 2014-05-09 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Real Estate Marketing is specifically designed to educate real estate students with the art and science of the real estate marketing profession. The ideal textbook for undergraduate and graduate level classes in business school and professional / continuing education programs in Real Estate, this book will also be of interest to professional real estate entrepreneurs looking to boost their knowledge and improve their marketing techniques. The book is divided into five major parts. Part 1 focuses on introducing students to fundamental concepts of marketing as a business philosophy and strategy. Concepts discussed include strategic analysis, target marketing, and the four elements of the marketing mix: property planning, site selection, pricing of properties, and promotion of properties. Part 2 focuses on personal selling in real estate. Students will learn the exact process and steps involved in representing real estate buyers and sellers. Part 3 focuses on negotiations in real estate. How do effective real estate professionals use negotiation approaches such as collaboration, competition, accommodation, and compromise as a direct function of the situation and personalities involved in either buying or selling real estate properties? Part 4 focuses on human resource management issues such as recruiting and training real estate agents, issues related to performance evaluation, motivation, and compensation, as well as issues related to leadership. Finally, Part 5 focuses on legal and ethical issues in the real estate industry. Students will learn how to address difficult situations and legal/ethical dilemmas by understanding and applying a variety of legal/ethical tests. Students will also become intimately familiar with the industry’s code of ethics.
Author : Paul Dulaney Converse
Publisher :
ISBN 13 :
Total Pages : 678 pages
Book Rating : 4.M/5 ( download)
Download or read book Marketing Methods and Policies written by Paul Dulaney Converse and published by . This book was released on 1921 with total page 678 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Cesar A. Brea
Publisher : Pearson Education
ISBN 13 : 0133592928
Total Pages : 250 pages
Book Rating : 4.1/5 (335 download)
Download or read book Marketing and Sales Analytics written by Cesar A. Brea and published by Pearson Education. This book was released on 2014 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, an effective marketing analytics executive is even more important than a brilliant data scientist. That's because successful analytics investments now require managerial orchestration of many elements that go far beyond conventional definitions of analytics. Marketing and Sales Analytics examines the experiences of sales and marketing leaders and practitioners who have successfully built high value analytics capabilities in multiple industries. Then, drawing on their experiences, top analytics consultant Cesar Brea introduces overarching frameworks and specific tools that can help you achieve the same levels of success in your own organization. Brea shows how to: Establish the "ecosystemic" conditions for analytic success Reconcile the diverse perspectives that impact analytics initiatives ("Business v. IT," "Sales v. Marketing," "Analysts v. Creatives v. Managers," and "Everyone v. Finance") Decide what success will "look like" Agree on the questions to ask Organize both internal and external data Establish operational flexibility, and balance flexibility with efficiency Recruit the right people and organize them optimally Intelligently decide what to do yourself, and what to hire vendors for Balance research, analytics, and testing Implement proven research, analytics, and testing strategies Deliver results through storytelling (and recognize its limitations) Control the biases that creep into analytics research Maintain momentum, implement governance, and "keep score"
Author : Phil Fernandez
Publisher : John Wiley & Sons
ISBN 13 : 1118299299
Total Pages : 240 pages
Book Rating : 4.1/5 (182 download)
Download or read book Revenue Disruption written by Phil Fernandez and published by John Wiley & Sons. This book was released on 2012-05-01 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategies for any company to transform its sales and marketing efforts in a way that truly accelerates revenue growth Revenue Disruption delivers bold new strategies to transform corporate revenue performance and ignite outsized revenue growth. Today's predominant sales and marketing model is at best obsolete and at worst totally dysfunctional. This book offers a completely new operating methodology based on a sales and marketing approach that recognizes the global technological, cultural, and media changes that have forever transformed the process of buying and selling. The dysfunctional state of today's corporate revenue creation model results in trillions of dollars in lost growth opportunities. Revenue Disruption examines the problems of the current model and offers real-world solutions for fixing them. It lays out a detailed plan that businesspeople and companies can use to fundamentally transform their sales and marketing performance to win this century's revenue battle.
Author : April Cox
Publisher :
ISBN 13 : 9781737557012
Total Pages : pages
Book Rating : 4.5/5 (57 download)
Download or read book Self-Publishing Made Simple written by April Cox and published by . This book was released on 2021-09-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Edward L. Nash
Publisher : McGraw-Hill Companies
ISBN 13 :
Total Pages : 488 pages
Book Rating : 4.4/5 (91 download)
Download or read book Direct Marketing written by Edward L. Nash and published by McGraw-Hill Companies. This book was released on 1986 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dr. Mangesh P. Waghmare
Publisher : Prashant Publications
ISBN 13 : 9385664875
Total Pages : 86 pages
Book Rating : 4.3/5 (856 download)
Download or read book Marketing and Salesmanship (Part - I) written by Dr. Mangesh P. Waghmare and published by Prashant Publications. This book was released on 2019-08-01 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 418 pages
Book Rating : 4.F/5 ( download)
Download or read book Special Libraries written by and published by . This book was released on 1917 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most vols. include Proceedings of the Special Libraries Association.
Author : Venkatesh Shankar
Publisher : Edward Elgar Publishing
ISBN 13 : 1781005222
Total Pages : 529 pages
Book Rating : 4.7/5 (81 download)
Download or read book Handbook of Marketing Strategy written by Venkatesh Shankar and published by Edward Elgar Publishing. This book was released on 2012 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocation, dynamics, branding, advertising, multichannel management, digital marketing and financial aspects of marketing. The Handbook comprises seven broad topics. Part I focuses on the conceptual and organizational aspects of marketing strategy while Part II deals with understanding competition. Customers and customer-based strategy, marketing strategy decisions, and branding and brand strategies are covered in the next three parts while Part VI looks at marketing strategy dynamics. The final part discusses the impact of marketing strategy on performance variables such as sales, market share, shareholder value and stakeholder value. All of the chapters in this Handbook offer in-depth analyses of research developments, provide frameworks for analyzing key issues, and highlight important unresolved problems in marketing strategy. Collectively, they provide a deep understanding of and key insights into the foundations, antecedents and consequences of marketing strategy. This compendium is an essential resource guide for researchers, doctoral students, practitioners, and consultants in the field of marketing strategy.
Author : Gerard J. Tellis
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 528 pages
Book Rating : 4.0/5 ( download)
Download or read book Advertising and Sales Promotion Strategy written by Gerard J. Tellis and published by Prentice Hall. This book was released on 1997 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gerard Tellis clearly communicates all aspects of promotion using the most recent social sciences research findings, to enable prospective managers to design their own successful strategies.
