Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Marketing Manipulation A Consumers Survival Manual
Download Marketing Manipulation A Consumers Survival Manual full books in PDF, epub, and Kindle. Read online Marketing Manipulation A Consumers Survival Manual ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Book Synopsis Marketing Manipulation: A Consumer's Survival Manual by : Michael Kamins
Download or read book Marketing Manipulation: A Consumer's Survival Manual written by Michael Kamins and published by World Scientific. This book was released on 2018-07-31 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Manipulation deals with the tactics and strategies used by marketers that prey on human cognitive, social and memory based biases ultimately influencing consumer behavior in their favor.Kamins focuses on examples from academic research where consumers have been found to be susceptible to bias and therefore have made less than optimal purchase decisions. Particularly, academic research in the area of Pricing, Product, Promotion, Sales and marketing research. Written in an accessible manner, this book puts the consumer (you!) in the center and aims to helps making all of us a better decision maker when confronted with a range of stimuli in a marketing environment.
Book Synopsis Marketing Manipulation by : Michael A. Kamins
Download or read book Marketing Manipulation written by Michael A. Kamins and published by . This book was released on 1999 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis History Of Marketing Science, The (Second Edition) by : Russell S Winer
Download or read book History Of Marketing Science, The (Second Edition) written by Russell S Winer and published by World Scientific. This book was released on 2023-06-16 with total page 848 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of marketing science has evolved significantly in the last 70 years. Throughout its rich history, developments in this field have always been anchored on marketing phenomena that drew on economics, statistics, operations research, and related disciplines. This book reviews the accomplishments of notable marketing scientists in several research areas. It emphasizes both the role and the importance that pioneers in marketing science have had in the rapid development of this field and honors those contributions.This second edition of the book offers updates of the former chapters and six new chapters on emerging areas of marketing science including machine learning, field experimentation methods, and internet marketing. Combined with older areas of research like endogeneity, services, and market segmentation, this book provides a road map for the development of 22 areas of marketing science, which not only is useful from a historical perspective but also identifies important gaps in the literature which can provide an impetus for future research. As such, it provides an important resource for the main consumers of the academic marketing research literature: doctoral students, faculty, and marketing science practitioners in consulting firms and companies.
Book Synopsis Market Power, Economic Efficiency And The Lerner Index by : Rolf Fare
Download or read book Market Power, Economic Efficiency And The Lerner Index written by Rolf Fare and published by World Scientific. This book was released on 2024-03-14 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book uses distance functions, a generalization of the more familiar production function, as the theoretical and empirical tools to construct Lerner indexes of market power in both the input and output markets. The use of distance functions enables us to explicitly account for the effects of firm inefficiency and price markups in the evaluation of market power. The book focusses on the theory and provides a menu of applications to construct measures of firm efficiency and market power in the financial and public sectors.
Book Synopsis World It Project, The: Global Issues In Information Technology by : Prashant Palvia
Download or read book World It Project, The: Global Issues In Information Technology written by Prashant Palvia and published by World Scientific. This book was released on 2020-04-28 with total page 553 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding the key IT issues facing firms within their surrounding contexts is critical for the firm, government, and their international counterparts.In response to the dominant and pervasive bias in Information Systems (IS) research towards American and Western views, the World IT Project was launched and is the largest study of its kind in the field. This book captures the organizational, technological, and individual issues of IT employees across 37 countries.The book enables management and staff to formulate business and IT-related policies and strategies. Likewise, it allows policymakers, governments and vendors to address important issues at the national level as well as to respond to the needs of partners and stakeholders in other countries. It also offers current and future academic scholars a grounded understanding of the international IT environment and provides a sound foundation to launch many international IT studies.
Book Synopsis Pricingnon-marketedgoodsusingdistancefunctions by : Fare Rolf
Download or read book Pricingnon-marketedgoodsusingdistancefunctions written by Fare Rolf and published by World Scientific. This book was released on 2019-06-17 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by production economics and finance specialists Rolf Färe and Shawna Grosskopf of Oregon State University and Dimitris Margaritis of the University of Auckland, Pricing Non-marketed Goods Using Distance Functions, is an inspiring new contribution highlighting the importance of duality theory for valuation purposes, especially for hard to price inputs or resources, intended or unintended goods and assets. The theoretical pricing models are supplemented by self-standing empirical applications covering real estate pricing, environmental preservation, transfer pricing, shadow prices of university knowledge outputs and spillovers, and the pricing of bank equity capital and non-performing loans.
Download or read book The Selling of 9/11 written by D. Heller and published by Springer. This book was released on 2016-09-23 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Selling of 9/11 argues that the marketing and commodification of the terrorist attacks of September 11, 2001, reveal the contradictory processes by which consumers in the United States (and around the world) use, communicate, and construct national identity and their sense of national belonging through cultural and symbolic goods. Contributors illuminate these processes and make important connections between myths of nation, practices of mourning, theories of trauma, and the politics of post-9/11 consumer culture. Their essays take critical stock of the role that consumer goods, media and press outlets, commercial advertising, marketers and corporate public relations have played in shaping cultural memory of a national tragedy.
Book Synopsis Marketing Madness by : Michael Jacobson
Download or read book Marketing Madness written by Michael Jacobson and published by Routledge. This book was released on 2019-03-11 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1983, Reese's Pieces made their debut on the silver screen, gobbled up by that lovable alien ET, and sales of the candy shot up instantly by 66 percent. Reebok has sponsored the U.S. Olympic team-and the Russian team, as well! The British Boy Scouts sell space on their merit badges to advertisers. Michael Jacobson, founder of the Washington, D.C
Book Synopsis Good Girl's Guide to Public Relations, Publicity and Marketing by : Ivy K. Pendleton
Download or read book Good Girl's Guide to Public Relations, Publicity and Marketing written by Ivy K. Pendleton and published by ivy k Pendleton. This book was released on 2012-06 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Leveraging Consumer Behavior and Psychology in the Digital Economy by : Suki, Norazah Mohd
Download or read book Leveraging Consumer Behavior and Psychology in the Digital Economy written by Suki, Norazah Mohd and published by IGI Global. This book was released on 2020-06-26 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the increasing prevalence of information, communication, and technology, including social media, in the digital economy, leveraging consumer behavior and psychology has become a dominant ground for researchers and practitioners to inspect the trends, opportunities, and challenges to social networking service (SNS) developers and online firms. These platforms have become a key channel for social interactions and networking among individuals and online communities to leverage business activities in respect to product and service visibility and sustainability via the internet. Leveraging Consumer Behavior and Psychology in the Digital Economy is a pivotal reference source that provides current research on topics relevant to consumer behavior, consumer psychology, consumer value, customer satisfaction, and loyalty and how best to utilize this research consumer behavior and psychology in the digital economy. Emphasizing critical topics in the field of consumer behavior research, this publication is a wide-ranging resource for professionals, practitioners, marketers, retailers, business managers, academics, researchers, and graduate-level students interested in the latest material on consumer behavior and psychology in the digital economy.
Book Synopsis Marketing for Scientists by : Marc J. Kuchner
Download or read book Marketing for Scientists written by Marc J. Kuchner and published by Island Press. This book was released on 2012-06-22 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's a tough time to be a scientist: universities are shuttering science departments, federal funding agencies are facing flat budgets, and many newspapers have dropped their science sections altogether. But according to Marc Kuchner, this antiscience climate doesn't have to equal a career death knell-it just means scientists have to be savvier about promoting their work and themselves. In Marketing for Scientists, he provides clear, detailed advice about how to land a good job, win funding, and shape the public debate. As an astrophysicist at NASA, Kuchner knows that "marketing" can seem like a superficial distraction, whether your daily work is searching for new planets or seeking a cure for cancer. In fact, he argues, it's a critical component of the modern scientific endeavor, not only advancing personal careers but also society's knowledge. Kuchner approaches marketing as a science in itself. He translates theories about human interaction and sense of self into methods for building relationships-one of the most critical skills in any profession. And he explains how to brand yourself effectively-how to get articles published, give compelling presentations, use social media like Facebook and Twitter, and impress potential employers and funders. Like any good scientist, Kuchner bases his conclusions on years of study and experimentation. In Marketing for Scientists, he distills the strategies needed to keep pace in a Web 2.0 world.
Book Synopsis Tricks of the Trade by : Janice Lieberman
Download or read book Tricks of the Trade written by Janice Lieberman and published by Dell. This book was released on 1998 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by two of America's savviest consumer investigators, this book offers shopping strategies, insider secrets of dubious sales techniques, and tips for making an informed purchase. Focusing on the ten most common major purchases from jewelry to automobiles to electronics, Janice Lieberman and Jason Raff will save you money. The book also features some of the behind-the-scenes stories of their undercover investigations. You won't believe some of the scams, cons and swindles they uncover, but you'll be glad they did.
Book Synopsis Unconscious Branding by : Douglas Van Praet
Download or read book Unconscious Branding written by Douglas Van Praet and published by St. Martin's Press. This book was released on 2012-11-13 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? They simply can't tell us because they don't really know. Before marketers develop strategies, they need to recognize that consumers have strategies too . . .human strategies, not consumer strategies. We need to go beyond asking why, and begin to ask how,behavior change occurs. Here, author DouglasVan Praet takes the most brilliant and revolutionary concepts from cognitive science and applies them to how we market, advertise, and consume in the modern digital age. Van Praet simplifies the most complex object in the known universe - the human brain - into seven codified actionable steps to behavior change. These steps are illustrated using real world examples from advertising, marketing, media and business to consciously unravel what brilliant marketers and ad practitioners have long done intuitively, deconstructing the real story behind some of the greatest marketing and business successes in recent history, such as Nike's "Just Do It" campaign; "Got Milk?"; Wendy's "Where's the Beef?" ;and the infamous Volkswagen "Punch Buggy" launch as well as their beloved "The Force" (Mini Darth Vader) Super Bowl commercial.
Book Synopsis Marketing Communications and Brand Development in Emerging Economies Volume I by : Ogechi Adeola
Download or read book Marketing Communications and Brand Development in Emerging Economies Volume I written by Ogechi Adeola and published by Springer Nature. This book was released on 2022-05-04 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boost business performance for competitive advantage. Interest in marketing communication and brand development has increased in recent years due to the proliferation of productions, changing consumer behaviour, increased competition, and technological advancement. Recognising the complexity of these challenges, it has become imperative for firms in emerging economies to understand contemporary issues in marketing to compete effectively and create value for consumers and stakeholders. The first of this two volume work provides insights into this critical issue in a changing world, including destination brand management, brand avoidance, sponsorship, health and personal branding, and offers a futuristic perspective on marketing communications, including the influence of neuromarketing, artificial intelligence, and virtual reality. Meanwhile, Volume II focuses specifically on the effects of the Covid-19 pandemic, social responsibilities, and emerging technologies. Taken together, this two-volume work is a definitive resource for scholars and students of marketing, branding and international business.
Book Synopsis The Closer's Survival Guide by : Grant Cardone
Download or read book The Closer's Survival Guide written by Grant Cardone and published by Grant Cardone. This book was released on 2015-12-16 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Closer’s Survival Guide is perfect for sales people, negotiators, deal makers and mediators but also critically important for dreamers, investors, inventors, buyers, brokers, entrepreneurs, bankers, CEO’s, politicians and anyone who wants to close others on the way they think and get what they want in life. Show me any highly successful person, and I will show you someone who has big dreams and who knows how to close! The end game is the close.
Book Synopsis Cyber Attack Survival Manual by : Nick Selby
Download or read book Cyber Attack Survival Manual written by Nick Selby and published by Simon and Schuster. This book was released on 2017-10-10 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Identity theft. Email hacks. Infrastructure attacks. Credit card fraud. Even murder for hire. All of these crimes can be committed with just a few clicks of a mouse. Cyber criminals can attack at any time, targeting you through a laptop, a smartphone, a television -- even your doorbell or thermostat. The good news? You don't have to be a victim. In this comprehensive, practical, and fact-filled book, global security expert Nick Selby and futurist Heather Vescent give you the tools you need to protect your family, your privacy, your finances, and your reputation. Don't go online without it." -- Back cover.
Book Synopsis Consumer Behaviour (RLE Consumer Behaviour) by : Gordon R. Foxall
Download or read book Consumer Behaviour (RLE Consumer Behaviour) written by Gordon R. Foxall and published by Routledge. This book was released on 2014-12-05 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer behaviour which prove useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model for the consumer buying process. The book conlcudes with detailed models of consumer choice.
