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Marketing Manager 2020 Weekly And Monthly Planner
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Book Synopsis Marketing Manager 2020 Weekly and Monthly Planner by : Wick Book Publishing
Download or read book Marketing Manager 2020 Weekly and Monthly Planner written by Wick Book Publishing and published by . This book was released on 2019-09-19 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2020 Weekly and Monthly Planner Our stylish weekly and monthly planner is here! With gorgeous designed covers and nice interior with enough space to write. Great for your daily planner, work planner. Perfect to keep track of all your to-do list�s, meeting, passions throughout the entire year. Each monthly spread (January 2020 through December 2020) contains a notes section, and federals holidays! The nice weekly spreads include space to write your daily schedule as well as a to-do list. Great gift for the 2019 holidays to your co-workers, friends, boss, husband, wife, graduate. This 2020 work planner will make a perfect New Year's gift. Details: Premium matte cover design Printed on high quality 60# interior stock Perfectly sized at 8.5�x11" Calendar schedule organizer Personal Time Management Notebook, Office Equipment & Supplies Notebook
Book Synopsis Digital Marketing Manager 2020 Weekly and Monthly Planner by : Wick Book Publishing
Download or read book Digital Marketing Manager 2020 Weekly and Monthly Planner written by Wick Book Publishing and published by . This book was released on 2019-09-19 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2020 Weekly and Monthly Planner Our stylish weekly and monthly planner is here! With gorgeous designed covers and nice interior with enough space to write. Great for your daily planner, work planner. Perfect to keep track of all your to-do list�s, meeting, passions throughout the entire year. Each monthly spread (January 2020 through December 2020) contains a notes section, and federals holidays! The nice weekly spreads include space to write your daily schedule as well as a to-do list. Great gift for the 2019 holidays to your co-workers, friends, boss, husband, wife, graduate. This 2020 work planner will make a perfect New Year's gift. Details: Premium matte cover design Printed on high quality 60# interior stock Perfectly sized at 8.5�x11" Calendar schedule organizer Personal Time Management Notebook, Office Equipment & Supplies Notebook
Download or read book Ask a Manager written by Alison Green and published by Ballantine Books. This book was released on 2018-05-01 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together
Author :Dr. Jayesh Chakravorty I Dr. Rakesh Ramteke I Dr. Mukul A. Burghate Publisher :mukul burghate ISBN 13 : Total Pages :178 pages Book Rating :4.3/5 (44 download)
Book Synopsis Principles and Practices of Management by : Dr. Jayesh Chakravorty I Dr. Rakesh Ramteke I Dr. Mukul A. Burghate
Download or read book Principles and Practices of Management written by Dr. Jayesh Chakravorty I Dr. Rakesh Ramteke I Dr. Mukul A. Burghate and published by mukul burghate. This book was released on with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Course Description: This course introduces the student to the key aspects of management -planning, organizing, leading, and controlling by integrating both classical and contemporary management practices. Through case studies, interactive sessions, and practical exercises, students will learn to apply these principles to real-world scenarios that will prepare them for leadership roles in diverse organizational settings. The goal is to equip students with the tools and insights necessary to manage effectively and drive organizational success. Course Objectives: 1. To understand the basic concepts, principles, and theories of management. 2. To examine the essential functions of managers. 3. To analyze the impact of globalization, diversity, and ethics on management. 4. To develop skills in strategic planning, decision-making, and leadership. Course Content: Unit 1: Introduction to Management Definition, nature, and significance of management, principles of management, management and administration, levels of management, role of managers and managerial skills; Evolution of management thought: Classical, Behavioral, Quantitative, Systems, Contingency and Modern approaches; Management as a science and an art; Functions of management: Planning, organizing, leading, and controlling Unit 2: Planning, Organizing and Staffing Nature, Importance and Purpose of planning in management; Types of plans: Strategic, tactical, operational ; Planning process and techniques ; Decision making- Importance and steps, decision making models and tools; Organizational structure and design; types of organizational structures: Functional, divisional, matrix; Authority, responsibility, and delegation, Centralization Vs Decentralization of authority and responsibility – Span of Control; Coordination and integration, MBO and MBE; Nature and Importance of staffing – Process of selection and recruitment 33 Model curriculum for UG Degree in BBA Unit 3: Leading, Directing and Controlling Meaning and nature of directing, Leadership theories (trait, behavioral, contingency, participative, charismatic, transformational, level-5 leader), Motivation theories and practices (Maslow, Herzberg two factor, McGregor’s theory x & theory y), Hawthorne effect, Communication (meaning and importance) in management, Team building and group dynamics; Controlling-meaning and steps in controlling, control process and systems, essentials of sound control system, methods of establishing control, types of control; Performance measurement and management. Unit 4: Startegic Mangement, Ethics and Social Responsibility Overview of strategic management, SWOT analysis and strategic formulation, Implementing and evaluating strategies. Ethical issues in management, Corporate social responsibility (CSR), Sustainable management practices. Text Books (Latest Editions): 1. Rao, V. S. P. Management Principles and Applications. Taxmann Publications. 2. Bright, D. et al. Principles of Management. OpenStax Textbooks, Houston 3. Kapoor, Premvir, Principles of Management, Khanna Book Publishing. 4. Jones, G. R., and George, J. M. Essentials of contemporary management. New York, NY: McGraw-Hill Education. 5. Robbins, S. P. & Coulter, M. A. Management. Pearson. References: 1. Indian Business Rising: The Contemporary Indian Way of Conducting Business-And How It Can Help You Improve Your Business | Harvard Business Review Press | 5813BC-PDF-ENG | https://hbsp.harvard.edu/product/5813BC-PDF-ENG Reflective Exercises and Cases: 1. Entrepreneurial Leadership in Forming High Tech Enclaves: Lessons from the Government of Andhra | F. Warren McFarlan, Espen Andersen, Ramiro 34 Model curriculum for UG Degree in BBA Montealegre | Harvard Business School | 308079-PDF-ENG | https://hbsp.harvard.edu/product/308079-PDF-ENG? 2. ATH Technologies by Robert Simons and Jennifer Packard https://www.hbs.edu/faculty/Pages/item.aspx?num=52711 3. Article review and discussion: Application of Ancient Indian Philosophy in Modern Management (http://www.irdindia.in/journal_ijrdmr/pdf/vol5_iss4/8.pdf) 4. Review of Lincoln Electric Co. by Norman Berg. 5. Review of Hawthorne case. 6. Leadership Lessons from India | Peter Cappelli, Harbir Singh, Jitendra V. Singh, Michael Useem | Harvard Business Review | R1003G-PDF-ENG | https://hbsp.harvard.edu/product/R1003G-PDF-ENG? 7. Traditional Way of Learning Ayurveda and Practising It: A Dialogue with Vaidya Bhaskarbhai Hardikar | Mukund Dixit, Sanjay Verma | IIM Ahmedabad | A00135-PDF-ENG | https://hbsp.harvard.edu/product/A00135-PDF-ENG? 8. Forest Essentials: Demystifying India's Luxury Ayurveda Brand | Veena Vohra, Seema Khanvilkar | Ivey Publishing | W28410-PDF-ENG |https://hbsp.harvard.edu/product/W28410-PDF-ENG? 9. Atijeevan Foundation: Transforming Scars into Strength | Shubham Sharma, Satyendra C Pandey | Ivey Publishing | W36939-PDF-ENG | https://hbsp.harvard.edu/product/W36939-PDF-ENG? 10. How Do Great Leaders Overcome Adversity? By Mayo (2024) https://hbswk.hbs.edu/item/cold-call-how-do-great-leaders-overcome adversity 11. Leadership principles from Hindu scriptures (https://blog.hua.edu/blog/leadership-principles-from-hindu-scriptures) 12. 5 Principles of Purposeful Leadership | Hubert Joly | Harvard Business Review | H06YSB-PDF-ENG | https://hbsp.harvard.edu/product/H06YSB PDF-ENG? 13. Bharti Airtel (A) | C.K. Prahalad, M.S. Krishnan, Sheel Mohnot | WDI Publishing | W88C34-PDF-ENG https://hbsp.harvard.edu/product/W88C34-PDF-ENG? http://www.ibscdc.org/Case_Studies/Leadership/Leadership%2C Organizational Change and CEOs/LDS0028.htm Course Outcomes: | 1. Demonstrate how management principles are used to solve practical business problems 2. Compare and contrast different management theories and their effectiveness in various organizational contexts 35 Model curriculum for UG Degree in BBA 3. Design a management strategy for a hypothetical or real organization using a mix of management theories and practices 4. Propose innovative management solutions to enhance efficiency and effectiveness in given business scenarios. ******** AEC101 Business Communication-I 1L:1T:0P Course Description: 2 Credits This course focuses on bringing in perspective the importance of Business Communication for organizations and individual employees in the context of multicultural workforce in a digital world. The course will focus on instilling effective communication skills in students for organizational set up. The course will be taught using texts, cases and classroom exercises for improving both written and oral communication in students. Course Objectives: 1. To understand the concept, process, and importance of Business Communication. 2. To help students in understanding the basic principles and techniques of business communication. 3. To train students to acquire and master written communication for the corporate world. 4. To sensitize students to understand Business Communication in Global and Cross-Cultural context. Course Content: Unit 1: Introduction to Communication in Organizations Introduction to Business Environment and Communication, Models of communication, Basics of Communication (types, channels and barriers), 7Cs of communication, Formal and informal communication, Listening Skills, communication on social media platforms. Unit 2: Written Communication Planning and executing different types of messages, emails, formal letters (Planning & Layout of Business Letter) and informal messages on e-platforms, negative messages: indirect & direct negative messages; Persuasive messages, request letters to various stakeholders, Sales Letters, Complaint & Follow up Letters, Promotion Letters, Job application Letters, cover letters, resume, Resignation Letters. 36 Model curriculum for UG Degree in BBA Unit 3 - Interpersonal Communication Team communication, managing communication during online meeting, communication with virtual team, communication in gig economy; Presentation skills (Verbal and non-verbal); Powerpoint presentation skills; Infographics, introduction to contemporary alternatives (such as- Prezi,Visme, Microsoft Sway, Zoho) Unit 4 - Digital Communication Social media and individual, social media & organizations, Media Literacy; Strong Digital communication skills – email, instant messaging, video conferencing, e-meetings, Digital collaboration, digital citizenship –digital etiquettes & responsibilities; introduction to personal and organizational websites
Book Synopsis Marketing Plans by : Malcolm McDonald
Download or read book Marketing Plans written by Malcolm McDonald and published by John Wiley & Sons. This book was released on 2011-03-29 with total page 712 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has been carefully updated with special attention to the latest developments in marketing. To accomplish this, Professor Malcolm McDonald has been joined in this edition by Professor Hugh Wilson, a leading expert on CRM and multichannel strategy as well as marketing planning. Major changes to this edition include new chapters based on the very latest research on: Planning for integrated marketing communications and digital marketing Developing multichannel strategy Developing the CRM plan Marketing effectiveness and accountability Marketing Plans is designed as a tool and a user-friendly learning, resource. Every point illustrated by powerful practical examples and made actionable through simple, step-by-step templates and exercises. The book is established as essential reading for all serious professional marketers and students of marketing, from undergraduate and postgraduate to professional courses for bodies such as CIM. Above all it provides a practical, hands-on guide to implementing every single concept included in the text. "It is clearly and powerfully written and is probably the best book on the theory and practice of marketing planning ever written. It is a best-seller in Europe and I strongly recommend the book to anyone with an interest in marketing planning." —Warren J. Keegan, Professor of International Business and Marketing Director, Institute for Global Business Strategy, Pace University, New York "I am extremely impressed by the step lucidity of what is presented." —Dr D. H. Eaton, North Carolina University "A book reaching the quantities sold of Marketing Plans must be a book that is really used. It is not difficult to see why. Malcolm McDonald writes about what to do in marketing and how to do it. Unlike many academic marketing writers, he will never let you forget that marketing ends with –ing." —Kenneth Simmonds, Professor of Marketing and International Business, London Business School "Malcolm McDonald is clearly one of the most respected Professors of Marketing in Europe and the author of a number of outstanding books. The fact that Marketing Plans has been such a massive seller offers testimony of this. McDonald writes with clarity and insight that is becoming increasingly rare today. It is powerful, up to date and has proved that it works. I recommend it to you!" —John D. Ryans, Jr, Bridgestone Professor of International and Professor of International Marketing, Kent State University, Ohio
Book Synopsis Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less by : Joe Pulizzi
Download or read book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less written by Joe Pulizzi and published by McGraw Hill Professional. This book was released on 2013-09-27 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reach more customers than ever with TARGETED CONTENT Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and “stories” tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability. Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World.
Book Synopsis Supply Chain Management by : Mikihisa Nakano
Download or read book Supply Chain Management written by Mikihisa Nakano and published by Springer. This book was released on 2019-07-26 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explains supply chain management (SCM) using the strategy–structure–process–performance (SSPP) framework. Utilizing this well-known framework of contingency theory in the areas of strategic management and organizational design, SCM is firmly positioned among management theories. The author specifically proposes a theoretical foundation of SCM that will be relevant to such areas as operations management, logistics management, purchasing management, and marketing. Both the static and dynamic sides of SCM are reported. On the static side, supply chain strategies are divided into three patterns: efficiency-oriented, responsiveness-oriented, and the hybrid efficiency- and responsiveness-oriented pattern. For each strategy, suitable internal and external supply chain structures and processes are proposed. On the dynamic side, the big issue is to overcome performance trade-offs. Based on theories of organizational change, process change, and dynamic capabilities, the book presents a model of supply chain process change. On structure, the focus is on the role of an SCM steering department. Illustrative cases are included from such diverse industries as automobiles (Toyota and Nissan ), personal computers (Fujitsu), office equipment (Ricoh), air-conditioning (Daikin), tobacco (Japan Tobacco), chemicals and cosmetics (Kao), and casual fashion (Fast Retailing and Inditex).The strategy and organization of SCM is systematically presented on the basis of the SSPP framework. In particular, the relationships among three management elements—strategy, structure, and process—can be identified in an SCM context. From many of the cases contained in this volume, there emerges an understanding of how to analyze the success and failure factors of SCM using the SSPP framework. In addition, the reader sees not only the static side SCM such as process operation but also its dynamic side such as process innovation and process improvement.
Book Synopsis Master Planning and Scheduling by : John F. Proud
Download or read book Master Planning and Scheduling written by John F. Proud and published by John Wiley & Sons. This book was released on 2021-11-30 with total page 964 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the practical, real-world advantages of the Oliver Wight master planning and scheduling methodology. The newly revised Fourth Edition of Master Planning and Scheduling: An Essential Guide to Competitive Manufacturing delivers a masterful exploration of today's master planning and scheduling techniques, as well as an insightful discussion of the future of the master planning and scheduling processes and profession. Written in the context of an ever-evolving digital environment and augmented with new and critical information required to implement best practices, the book is a guide for practitioners and leaders on the principles of master planning and scheduling and its application in modern and future work environments. In this book, readers will learn: Insights regarding top-down, bottom-up, and side-to-side integration of business practices in support of a company's strategic direction and tactical deployment The critical link between time-phased integrated business planning, master planning, master scheduling, capacity planning, and material planning "How-to" details and examples to support master planning and scheduling implementation and enhancements within the company's demand and supply organizations Master Planning and Scheduling is an indispensable guide for supply chain professionals, planners and schedulers in all functional domains of a business. It also belongs on the bookshelves of any executive or manager who seeks to improve their understanding of best practice planning and scheduling processes and how those processes enable a business to outperform the competition through alignment, integration and synchronization across all functions in an organization.
Book Synopsis Marketing Planning & Strategy by : John Dawes
Download or read book Marketing Planning & Strategy written by John Dawes and published by SAGE. This book was released on 2021-08-11 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: We know how eager you are to learn practical workplace skills at university so that you are "job ready" following graduation. In marketing, one of the most practical things you can learn how to do is create a sound marketing plan. This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank. Features a running case study about a small services business that breaks the marketing plan down into easy to digestible chunks. A dedicated chapter on marketing strategy concepts to help you understand how they link to market, firm or decision-related factors. Self-test questions and scenarios with tasks throughout make for an active learning experience. Practical in its step-by-step approach and inclusion of activities and scenarios and written simply whilst still underpinned by marketing strategy scholarship, this book will help you to develop your marketing decision-making throughout by learning key skills such as how to do a SWOT analysis and how to budget and forecast correctly. Supported by online resources for lecturers including PowerPoint slides, an instructor’s manual and a suggested syllabus. Suitable reading for marketing planning and marketing strategy courses.
Book Synopsis Engineering Design, Planning, and Management by : Hugh Jack
Download or read book Engineering Design, Planning, and Management written by Hugh Jack and published by Academic Press. This book was released on 2013-01-11 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engineering Design, Planning and Management covers engineering design methodology with an interdisciplinary approach, concise discussions, and a visual format. The book explores project management and creative design in the context of both established companies and entrepreneurial start-ups. Readers will discover the usefulness of the design process model through practical examples and applications from across the engineering disciplines. The book explains useful design techniques such as concept mapping and weighted decision matrices, supported with extensive graphics, flowcharts, and accompanying interactive templates. The discussions are organized around 12 chapters dealing with topics such as needs identification and specification; design concepts and embodiments; decision making; finance, budgets, purchasing, and bidding; communication, meetings, and presentations; reliability and system design; manufacturing design; and mechanical design. Methods in the book are applied to practical situations where appropriate. The design process model is fully demonstrated via examples and applications from a variety of engineering disciplines. The text also includes end-of-chapter exercises for personal practice. This book will be of interest to product designers/product engineers, product team managers, and students taking undergraduate product design courses in departments of mechanical engineering and engineering technology. - Chapter objectives and end-of-chapter exercises for each chapter - Supported by a set of PowerPoint slides for instructor use - Available correlation table links chapter content to ABET criteria
Book Synopsis Handbook on European Fish Farming by : Ergün Demir
Download or read book Handbook on European Fish Farming written by Ergün Demir and published by Tudás Alapítvány. This book was released on 2020-01-16 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aquaculture is one of the fastest way to produce animal protein for growing population in the World. Aquaculture is the art, science, and business of producing aquatic plants and animals useful to humans. Fish farming is an ancient practice and date back as far as 2500 BC. In Europe, fish raised in ponds became a common source of food during the Middle Ages. Today, aquaculture plays a major role in global fish supply. Today, the global community faces financial and economic crisis, climatic changes and the pressing food and nutrition needs of a growing population with finite natural resources. As the world’s population continues to increase over the coming decades, and global living standards rise, demand for fish is set to keep on growing. With most wild capture fisheries already fully exploited, much of that new demand will have to be met from aquaculture. According to FAO estimates, more than 50 % of all fish for human consumption now comes from aquaculture. Aquaculture is one of the most resource-efficient ways to produce protein. Fish come out well because, in general, they convert more of the feed they eat into body mass than livestock animals. Salmon is the most feed-intensive farmed fish to convert feed to body weigt gain and protein followed by chicken. Aquaculture is the controlled cultivation and harvest of aquatic organisms. Most commonly grown are finfish and shellfish, but other aquatic organisms are also cultivated such as seaweed, microalgae, frogs, turtles, alligators, and endangered species. There are many similarities between aquaculture and agriculture, but there are some important differences as well. Aquaculture, like agriculture, is necessary to meet the food demands of a growing global population with diminishing natural fisheries stocks. Aquaculture and agriculture are both farming. However, aquaculture is farming in the water and therefore requires a different set of knowledge, skill, and technology.
Book Synopsis Dimensions of Leisure for Life by : Tyler Tapps
Download or read book Dimensions of Leisure for Life written by Tyler Tapps and published by Human Kinetics. This book was released on 2021 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book, aimed primarily at college students who are studying leisure, addresses the multiple ways leisure impacts lives and our larger society"--
Book Synopsis Sales and Revenue Generation in Sport Business by : David J. Shonk
Download or read book Sales and Revenue Generation in Sport Business written by David J. Shonk and published by Human Kinetics. This book was released on 2021-10-21 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ability to generate sources of revenue continues to be the most important skill for individuals working in the sport industry. Sales and Revenue Generation in Sport Business With HKPropel Access provides a comprehensive overview of the many ways in which sport organizations generate revenues, and it teaches students the practical concepts they will need for success. Going beyond theoretical concepts of sales and sales management, the authors present an applied approach to revenue generation in sport: the PRO method of sales (PROspect, PRObe, PROvide, PROpose, PROtect). Students will learn how this proven five-step process for generating revenue is applicable across all avenues in sport business, including ticket sales, broadcasting and media revenue, sponsorships, corporate giving and foundation revenue, fundraising and development, grant writing, concessions, merchandising, and social media. The text covers how this sales strategy can be applied across the broad industry of sport—from professional sport and intercollegiate and interscholastic athletics to amateur sport and organizations in recreational settings—equipping students for meaningful careers with longer-lasting success within any segment of the sport industry they enter. Throughout the text, themed sidebars provide examples of industry best practices and successful sales strategies. Case studies in each chapter, plus discussion questions, enhance the learning experience. Plus, related online learning activities delivered through HKPropel offer practical interactive scenarios that will better prepare students to enter the sport industry. Organized by function of revenue generation, each section offers a video, an interactive scenario activity that can be assigned by instructors, and sales script templates that may be downloaded and edited for a specific application. Sales and Revenue Generation in Sport Business is designed to give students the practical knowledge they need to understand the sales process and how to successfully apply the PRO method of sales. Armed with this foundational knowledge, they will be better prepared to begin and succeed in a career in sport business. Note: A code for accessing HKPropel is not included with this ebook but may be purchased separately.
Book Synopsis Building Blocks of Society by : James W. Cortada
Download or read book Building Blocks of Society written by James W. Cortada and published by Rowman & Littlefield. This book was released on 2020-11-25 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: The history of information is a rapidly emerging new subfield of history. Historians are identifying the issues they need to examine, crafting novel research agendas, and locating research materials relevant to their work. Like the larger world around them, historians are discovering what it means to live and work in a world that increasingly sees itself as an information society. Long a discussion point among sociologists, economists, political leaders, and media experts, historians are integrating their methods and research into the larger conversation. The purpose of this book is to advocate for a way to look at the history of information and to history as a whole that is simultaneously relevant to observers in other disciplines and familiar to historians of business, economics, sociology and technology. The author presents that advocacy in two ways: with theoretical and historiographical discussions of what information ecosystems and infrastructures are and their value for this kind of research, second, through a range of case studies applying those concepts. The wide range of case studies is purposeful in demonstrating the applicability of the ideas presented in the early methodological chapters. Themes mentioned in each of the early chapters are consistently applied in all subsequent chapters. This book breaks from the more traditional historiography of book history, sociological and philosophical discussions about knowledge and society. The first two chapters focus on the craft of the historian in this new field, better known as historiography and methods. Subsequent chapters are case studies, showing what results when a historian writes about ecosystems and infrastructures, moving our discussion from theory to practice. The book is an important and substantive contribution to this new subfield, an essential primer, as well as a major statement for all historians on how next to evolve their craft.
Book Synopsis Fundraising Management by : Adrian Sargeant
Download or read book Fundraising Management written by Adrian Sargeant and published by Routledge. This book was released on 2021-09-14 with total page 527 pages. Available in PDF, EPUB and Kindle. Book excerpt: Applying the principles of marketing to nonprofit organisations and the fundraising sector is vital for the modern fundraiser who wants to increase profitability and diversify their fundraising efforts in this challenging industry. This comprehensive how-to guide provides a thorough grounding in the principles underpinning professional practices and critically examines the key issues in fundraising policy, planning and implementation. This new edition of Fundraising Management builds on the successful previous editions by including an integrated theoretical framework to help fundraisers develop a critical and reflective approach to their practice. Also new to this edition are how-tos on budgeting and making a strong and compelling case for investment, two vital core skills, as well as comprehensive coverage of digital fundraising and fundraising through social media. The new edition also accounts for recent changes in the fundraising environment, notably in the UK, the introduction of a new fundraising regulator and new thinking on professional ethics. Combining scholarly analysis with practical real-life examples, Fundraising Management has been endorsed by the Chartered Institute of Fundraising, and is mapped to the Certificate and Diploma in Fundraising, making it the definitive guide to best practice both in the UK and globally. This is a clear, problem-solving guide that no fundraising student or professional should be without.
Book Synopsis Managed Care Quality by : A. F. Al-Assaf
Download or read book Managed Care Quality written by A. F. Al-Assaf and published by CRC Press. This book was released on 2020-07-26 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managed care organizations are paving the way to the future of health care delivery in the United States and countries around the world. As managed care systems evolve, a major concern is quality. Managed Care Quality: A Practical Guide is a collection of applications and experiences gathered from practicing health professionals in the field of managed care. This first "how to" guide was written to help managed care organizations meet the common objective of ensuring the best quality of services and care. Managed Care Quality: A Practical Guide presents successive steps in implementing quality in health care organizations. It introduces the methods, skills, and practices involved in quality health care programs and offers solutions to problems typically encountered in managed care.
Book Synopsis Sales Force Management by : Joseph F. Hair, Jr.
Download or read book Sales Force Management written by Joseph F. Hair, Jr. and published by John Wiley & Sons. This book was released on 2020-09-16 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of Sales Force Management prepares students for professional success in the field. Focused on the areas of customer loyalty, customer relationship management, and sales technology, this practical resource integrates selling and sales management while highlighting the importance of teamwork in any sales and marketing organization. The text presents core concepts using a comprehensive pedagogical framework—featuring real-world case studies, illustrative examples, and innovative exercises designed to facilitate a deeper understanding of sales management challenges and to develop stronger sales management skills. Supported with a variety of essential ancillary resources for instructors and students, Sales Force Management, 2nd Edition includes digital multimedia PowerPoints for each chapter equipped with voice-over recordings ideal for both distance and in-person learning. Additional assets include the instructor's manual, computerized and printable test banks, and a student companion site filled with glossaries, flash cards, crossword puzzles for reviewing key terms, and more. Integrating theoretical, analytical, and pragmatic approaches to sales management, the text offers balanced coverage of a diverse range of sales concepts, issues, and activities. This fully-updated edition addresses the responsibilities central to managing sales people across multiple channels and through a variety of methods. Organized into four parts, the text provides an overview of personal selling and sales management, discusses planning, organizing, and developing the sales force, examines managing and directing sales force activities, and explains effective methods for controlling and evaluating sales force performance.
