Marketing Management The Basics

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Management: The Basics

Author : Morgen Witzel
Publisher : Routledge
ISBN 13 : 1134361726
Total Pages : 282 pages
Book Rating : 4.1/5 (343 download)

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Book Synopsis Management: The Basics by : Morgen Witzel

Download or read book Management: The Basics written by Morgen Witzel and published by Routledge. This book was released on 2004-08-02 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management: The Basics provides an easy, jargon-free introduction to the fundamental principles and practices of modern management. Using examples ranging from people management at Cadbury and the Enron crisis to the marketing of fried chicken in China, it explains key aspects of management, including: * planning effective business strategy to meet goals * how successful marketing works * how organizations are structured and function * how to understand corporate finance * what affects how people work and effective human resources management * the importance of knowledge and culture. This informative and accessible guide is ideal for anyone who wants to understand what management is and how it works.

Basics of Marketing Management (Theory & Practice)

Author : Rudani R.B.
Publisher : S. Chand Publishing
ISBN 13 : 8121931681
Total Pages : 441 pages
Book Rating : 4.1/5 (219 download)

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Book Synopsis Basics of Marketing Management (Theory & Practice) by : Rudani R.B.

Download or read book Basics of Marketing Management (Theory & Practice) written by Rudani R.B. and published by S. Chand Publishing. This book was released on 2010-12 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction To Marketing 1 42 2. Emerging Issues In Marketing 43 66 3. Marketing Environment And Demand Forecasting 67 81 4. Consumer Behavior And Market Segmentation 82 119 5. Product Decisions 120 152 5.1. Product-Related Strategies 153 174 6. Pricing Decisions 175 189 7. Market Promotion Mix 190 198 7.1. Advertising 199 235 7.2. Personal Selling And Sales Force Management 236 262 7.3. Sales Promotion 263 268 7.4. Publicity And Public Relations 269 283 8. Physical Distribution And Channel Of Distribution 284 305 9. Marketing Information System And Marketing Research 306 341 10. Rural Marketing 342 357 11. Marketing Of Services 358 264 12. Elements Of Retailing 365 387 13. International Marketing 388 399 14. Marketing Control 400 413 15. Analysing Competition 414 430 16. Case Study Marketing Cases And Analysis 431 448 17. Project Report In Marketing Practical Study 449 469 Bibliography

Marketing: The Basics

Author : Karl Moore
Publisher : Routledge
ISBN 13 : 1135225907
Total Pages : 442 pages
Book Rating : 4.1/5 (352 download)

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Book Synopsis Marketing: The Basics by : Karl Moore

Download or read book Marketing: The Basics written by Karl Moore and published by Routledge. This book was released on 2009-12-04 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘...a punchy, stripped-down version of what marketing is all about.’ – The Times Higher Education Supplement If you have a product you’re looking to market, or you’re seeking to learn more about the potential of online marketing, Marketing: The Basics tells you everything you need to know about the techniques marketers use to push their product to the ‘tipping point’. The essentials of e-commerce are explored and explained, along side more traditional marketing approaches in this revised and updated new edition. This book: Explains the fundamentals of marketing and useful concepts such as the Long Tail Includes an international range of topical case studies, such as Obama’s presidential campaign, Facebook, and Google Also includes a glossary of terms, guides to further reading and critical questions to assist further thinking and study This lively and user-friendly introduction is perfect for professionals seeking to learn more about subject, and recommended for sixth-form, first-year undergraduate and MBA students.

Marketing Management The Basics

Author : Bhavesh Vanpariya
Publisher : Archers & Elevators Publishing House
ISBN 13 : 938564047X
Total Pages : pages
Book Rating : 4.3/5 (856 download)

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Book Synopsis Marketing Management The Basics by : Bhavesh Vanpariya

Download or read book Marketing Management The Basics written by Bhavesh Vanpariya and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Basics of Marketing Management

Author : Pooja Deshmukh
Publisher : Blue Rose Publishers
ISBN 13 :
Total Pages : 256 pages
Book Rating : 4./5 ( download)

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Book Synopsis Basics of Marketing Management by : Pooja Deshmukh

Download or read book Basics of Marketing Management written by Pooja Deshmukh and published by Blue Rose Publishers. This book was released on 2023-01-13 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the era of exponential advancement in technology and increasing globalization, marketing professionals need to run a neck-to-neck race with their competitors to gain and maintain a completive advantage. Marketing students and professionals need to learn the skills of marketing as applicable to this intense completive environment. However, only a few marketing management books truly capture and explain the concepts of marketing in an easily understandable and crisp manner. This book has been written to present the basics in a very lucid manner. It covers topics that are vital for the fundamental understanding of marketing. The contents of this book cover the curriculum applicable in a large number of universities at the UG and PG levels. Some case studies have been included for illustrating the application of the concepts of marketing.

Basics Fashion Management 02: Fashion Promotion

Author : Gwyneth Moore
Publisher : A&C Black
ISBN 13 : 2940411875
Total Pages : 186 pages
Book Rating : 4.9/5 (44 download)

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Book Synopsis Basics Fashion Management 02: Fashion Promotion by : Gwyneth Moore

Download or read book Basics Fashion Management 02: Fashion Promotion written by Gwyneth Moore and published by A&C Black. This book was released on 2012-11-01 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion Promotion fully examines what's required for a 21st century fashion brand to make its mark and stay visible in a shifting consumer landscape.

Basic Marketing

Author : Mccarthy E. Jerome
Publisher : McGraw-Hill/Irwin
ISBN 13 : 9780256060485
Total Pages : pages
Book Rating : 4.0/5 (64 download)

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Book Synopsis Basic Marketing by : Mccarthy E. Jerome

Download or read book Basic Marketing written by Mccarthy E. Jerome and published by McGraw-Hill/Irwin. This book was released on 1987-02-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

KnowThis Marketing Basics 2nd Ediition

Author : Paul Christ
Publisher : Knowthis Media
ISBN 13 : 9780982072219
Total Pages : 420 pages
Book Rating : 4.0/5 (722 download)

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Book Synopsis KnowThis Marketing Basics 2nd Ediition by : Paul Christ

Download or read book KnowThis Marketing Basics 2nd Ediition written by Paul Christ and published by Knowthis Media. This book was released on 2012-03 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: KnowThis: Marketing Basics 2nd edition offers detailed coverage of essential marketing concepts. This very affordable book is written by a marketing professor and covers the same ground as much more expensive books while offering its own unique insights. The book takes a highly applied approach including offering over 150 real-world examples. The new edition includes enhanced coverage of numerous new developments and how these affect marketing including social networks, mobile device applications ("apps"), neuro-research, group couponing, smartphone payments, quick response codes, to name a few. The new edition also features expanded coverage of globalization, Internet and mobile networks, consumer purchase behavior and much more. The book is ideal for marketing professionals, students, educators, and anyone else who needs to know about marketing. Supported by KnowThis.com, a leading marketing resource. Contents: 1: What is Marketing? 2: Marketing Research 3: Managing Customers 4: Understanding Customers 5: Targeting Markets 6: Product Decisions 7: Managing Products 8: Distribution Decisions 9: Retailing 10: Wholesaling & Product Movement 11: Promotion Decisions 12: Advertising 13: Managing the Advertising Campaign 14: Sales Promotion 15: Public Relations 16: Personal Selling 17: Pricing Decisions 18: Setting Price 19: Managing External Forces 20: Marketing Planning & Strategy Appendix: Marketing to the Connected Customer

Mobile Commerce: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522526005
Total Pages : 1584 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Mobile Commerce: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Mobile Commerce: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2017-06-19 with total page 1584 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the era of digital technology, business transactions and partnerships across borders have become easier than ever. As part of this shift in the corporate sphere, managers, executives, and strategists across industries must acclimate themselves with the challenges and opportunities for conducting business. Mobile Commerce: Concepts, Methodologies, Tools, and Applications provides a comprehensive source of advanced academic examinations on the latest innovations and technologies for businesses. Including innovative studies on marketing, mobile commerce security, and wireless handheld devices, this multi-volume book is an ideal source for researchers, scholars, business executives, professionals, and graduate-level students.

BASICS OF MARKETING (English)

Author : Dr. Nilesh Rameshchandra Berad
Publisher : Thakur Publication Private Limited
ISBN 13 : 9357550186
Total Pages : 176 pages
Book Rating : 4.3/5 (575 download)

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Book Synopsis BASICS OF MARKETING (English) by : Dr. Nilesh Rameshchandra Berad

Download or read book BASICS OF MARKETING (English) written by Dr. Nilesh Rameshchandra Berad and published by Thakur Publication Private Limited. This book was released on 2023-11-01 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buy Basics of Marketing e-Book for Mba 1st Semester in English language specially designed for SPPU ( Savitribai Phule Pune University ,Maharashtra) By Thakur publication.

Marketing Management Support Systems

Author : Berend Wierenga
Publisher : Springer Science & Business Media
ISBN 13 : 1461545951
Total Pages : 349 pages
Book Rating : 4.4/5 (615 download)

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Book Synopsis Marketing Management Support Systems by : Berend Wierenga

Download or read book Marketing Management Support Systems written by Berend Wierenga and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. Developments in information technology have caused a marketing data explosion, but have also provided a powerful set of tools that can transform this data into applicable marketing knowledge. Consequently, companies are making major investments in such marketing decision aids. This book is the first comprehensive, systematic textbook on marketing management support systems. The basic issue is the question of how to determine the most effective type of support for a given marketing decision maker in a particular decision situation. The book takes a demand-oriented approach. Decision aids for marketing managers can only be effective if they match with the thinking and reasoning process of the decision makers who use them. Consequently, the important questions addressed in this book are: how do marketing managers make decisions; how can marketing management support systems help to overcome several (cognitive) limitations of human decision makers; and what is the most appropriate type of management support system for assisting the problem-solving methods employed by a marketing decision-maker?

Basics Marketing 03: Marketing Management

Author : Brian Sheehan
Publisher : Bloomsbury Publishing
ISBN 13 : 1350034207
Total Pages : 178 pages
Book Rating : 4.3/5 (5 download)

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Book Synopsis Basics Marketing 03: Marketing Management by : Brian Sheehan

Download or read book Basics Marketing 03: Marketing Management written by Brian Sheehan and published by Bloomsbury Publishing. This book was released on 2017-08-10 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding how to create marketing programmes is one thing. Understanding how to take leadership in all of the business areas related to marketing (such as economics, finance, personnel management and long-term brand strategy) is quite another. This book helps bridge that divide to help students master the business of marketing.

Strategic Market Management

Author : David A. Aaker
Publisher : Wiley Global Education
ISBN 13 : 1119392217
Total Pages : 394 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis Strategic Market Management by : David A. Aaker

Download or read book Strategic Market Management written by David A. Aaker and published by Wiley Global Education. This book was released on 2017-11-30 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Market Management helps managers identify, implement, prioritize, and adapt market-driven business strategies in dynamic markets. The text provides decision makers with concepts, methods, and procedures by which they can improve the quality of their strategic decision-making. The 11th Edition provides students in strategic marketing, policy, planning, and entrepreneurship courses with the critical knowledge and skills for successful market management, including strategic analysis, innovation, working across business units, and developing sustainable advantages.

Library Marketing Basics

Author : Mark Aaron Polger
Publisher : Rowman & Littlefield
ISBN 13 : 1538125811
Total Pages : 333 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis Library Marketing Basics by : Mark Aaron Polger

Download or read book Library Marketing Basics written by Mark Aaron Polger and published by Rowman & Littlefield. This book was released on 2019-03-26 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is an accessible, step-by-step, easy to understand, and hands-on resource for any librarian who is interested in learning basic marketing tips to raise the profile of their library. While other books on library marketing are dense and assume that the library has a full-time marketing staff person, a publicist, a graphic designer, and a big fat budget., this book offers tips and tricks (often free) that any librarian can do to market the library. It will focus on the small changes to the services a library provides to raise its profile. Library Marketing Basics is designed for beginners who are new to library marketing. Any librarian can market their library, but they must understand what true marketing is all about, and how to do it right. In this guide, you'll: Learn what true library marketing is, and what it’s not Plan a large scale marketing campaign / awareness campaign on a shoestring budget Learn how to market yourselves as librarians! Develop your own professional identity and brand Learn tips and tricks on obtaining buy-in from your colleagues and the entire organization, even if they are resistant! Learn how to develop relationships with stakeholders in order to raise the profile of your library You'll also find practical examples from the non-library /corporate sector on how to use currently existing marketing tools and apply them to your library. The book focuses on developing a “library” brand, in addition to creating an effective marketing plan, social media guidelines, identifying assessment tools, and providing best practices when developing signage, writing website vocabulary, and designing promotional materials. Library Marketing Basics will show that you don’t need a big budget to market the library. You just need a small team of like-minded colleagues to brainstorm creative ways to raise awareness with your audience. Marketing is all about the valuable intangible and tangible aspects (of your library) and how you connect them with your users.

MARKETING MANAGEMENT

Author : J. Paul Peter
Publisher : McGraw-Hill/Irwin
ISBN 13 :
Total Pages : 808 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis MARKETING MANAGEMENT by : J. Paul Peter

Download or read book MARKETING MANAGEMENT written by J. Paul Peter and published by McGraw-Hill/Irwin. This book was released on 2008-10-03 with total page 808 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Management, 9/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students’ knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and maintain successful marketing strategies. The six stage learning approach is the focus of the seven unique sections of the book. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout.

Inbound Content

Author : Justin Champion
Publisher : John Wiley & Sons
ISBN 13 : 1119488958
Total Pages : 256 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis Inbound Content by : Justin Champion

Download or read book Inbound Content written by Justin Champion and published by John Wiley & Sons. This book was released on 2018-04-24 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Develop and implement an effective content strategy tailored to your business’s needs Inbound Content is a step-by-step manual for attracting the right people, turning them into leads, and closing them into customers. Today, everyone knows that content is king. It’s how we engage, how we inform, and how we pass the time; content is everywhere, and if you’re not leveraging its power to promote your business, you’ve already been left behind. Having a website and social media is not enough; if you truly want to take advantage of unprecedented levels of connectedness, you have to create content that draws customers in. It’s not about blindly expanding reach, it’s about reaching out to the right audience. Today’s marketplace is no longer about chasing the sale—with the right approach to content, your customers will come to you. Your content must be valuable, relevant, and consistent—but how should it be implemented at the actual content-creation level? This book shows you how to develop a unified strategy, create compelling content tailored to your needs, and utilize that content to its greatest advantage in order to build your brand. Discover the power of storytelling and generate effective content ideas Plan a long-term content strategy and a content creation framework Create great content, promote it, measure it, and analyze its performance Extend your content’s value, become a more effective writer, and develop a growth mentality Effective content is worth its weight in marketing gold. It stands out from the noise, and to the customer, looks like an oasis in a desert of clickbait and paid reviews. Inbound Content shows you how to plan, build, and implement your content strategy for unprecedented engagement and sales.

Marketing Management

Author : S. Jayachandran
Publisher : Excel Books India
ISBN 13 : 9788174463623
Total Pages : 528 pages
Book Rating : 4.4/5 (636 download)

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Book Synopsis Marketing Management by : S. Jayachandran

Download or read book Marketing Management written by S. Jayachandran and published by Excel Books India. This book was released on 2004-05 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is appropriate as a core textbook for Marketing Management in Post Graduate programmes including MBA. The text provides right from the basics in Marketing to Analysis and Application of Strategic Tools in Marketing Management. CORE FEATURESStructure : Six parts with 20 chaptersObjective: Make the readers to understand marketing theory & concepts and prepare them as tomorrow's marketing managers, academicians etc.,Style: Simple and lucid style to understand theory and concepts with live corporate examples.Focus: As core text book to post graduate students-MBA, M Com, M A, M Tech etc.Delighting Features (Value Addition)V Each part underlies a specific objective.v Each chapter starts with a marketing profile of leading corporate house with web address. This enables the reader to understand what is a corporate house, what are their businesses, what are their marketing and operating philosophies,v Summary of each chapter makes the reader to grasp the chapter contents with easy effort.v Each chapter has questions for discussion, preparing the students well for examination.v Each chapter ends with practical exercises for critical analysis and thinking which makes the reader to think critically.v Case Studies lead the reader to improve his/her analytical skills and practical knowledge.