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Author : Bhavesh Vanpariya
Publisher : Archers & Elevators Publishing House
ISBN 13 : 938564047X
Total Pages : pages
Book Rating : 4.3/5 (856 download)
Download or read book Marketing Management The Basics written by Bhavesh Vanpariya and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Rudani R.B.
Publisher : S. Chand Publishing
ISBN 13 : 8121931681
Total Pages : pages
Book Rating : 4.1/5 (219 download)
Download or read book Basics of Marketing Management (Theory & Practice) written by Rudani R.B. and published by S. Chand Publishing. This book was released on 2010 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction To Marketing 1 – 42 2. Emerging Issues In Marketing 43 – 66 3. Marketing Environment And Demand Forecasting 67 – 81 4. Consumer Behavior And Market Segmentation 82 – 119 5. Product Decisions 120 – 152 5.1. Product-Related Strategies 153 – 174 6. Pricing Decisions 175 – 189 7. Market Promotion Mix 190 – 198 7.1. Advertising 199 – 235 7.2. Personal Selling And Sales Force Management 236 – 262 7.3. Sales Promotion 263 – 268 7.4. Publicity And Public Relations 269 – 283 8. Physical Distribution And Channel Of Distribution 284 – 305 9. Marketing Information System And Marketing Research 306 – 341 10. Rural Marketing 342 – 357 11. Marketing Of Services 358 – 264 12. Elements Of Retailing 365 – 387 13. International Marketing 388 – 399 14. Marketing Control 400 – 413 15. Analysing Competition 414 – 430 16. Case Study – Marketing Cases And Analysis 431 – 448 17. Project Report In Marketing – Practical Study 449 – 469 Bibliography
Author : Karl Moore
Publisher : Routledge
ISBN 13 : 1135225907
Total Pages : 493 pages
Book Rating : 4.1/5 (352 download)
Download or read book Marketing: The Basics written by Karl Moore and published by Routledge. This book was released on 2009-12-04 with total page 493 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘...a punchy, stripped-down version of what marketing is all about.’ – The Times Higher Education Supplement If you have a product you’re looking to market, or you’re seeking to learn more about the potential of online marketing, Marketing: The Basics tells you everything you need to know about the techniques marketers use to push their product to the ‘tipping point’. The essentials of e-commerce are explored and explained, along side more traditional marketing approaches in this revised and updated new edition. This book: Explains the fundamentals of marketing and useful concepts such as the Long Tail Includes an international range of topical case studies, such as Obama’s presidential campaign, Facebook, and Google Also includes a glossary of terms, guides to further reading and critical questions to assist further thinking and study This lively and user-friendly introduction is perfect for professionals seeking to learn more about subject, and recommended for sixth-form, first-year undergraduate and MBA students.
Author : Morgen Witzel
Publisher : Routledge
ISBN 13 : 1134361726
Total Pages : 306 pages
Book Rating : 4.1/5 (343 download)
Download or read book Management: The Basics written by Morgen Witzel and published by Routledge. This book was released on 2004-08-02 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management: The Basics provides an easy, jargon-free introduction to the fundamental principles and practices of modern management. Using examples ranging from people management at Cadbury and the Enron crisis to the marketing of fried chicken in China, it explains key aspects of management, including: * planning effective business strategy to meet goals * how successful marketing works * how organizations are structured and function * how to understand corporate finance * what affects how people work and effective human resources management * the importance of knowledge and culture. This informative and accessible guide is ideal for anyone who wants to understand what management is and how it works.
Author : Stanley J. Shapiro
Publisher :
ISBN 13 : 9780256212679
Total Pages : 0 pages
Book Rating : 4.2/5 (126 download)
Download or read book Basic Marketing written by Stanley J. Shapiro and published by . This book was released on 1996 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (14 download)
Download or read book Business Basics written by and published by . This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Pooja Deshmukh
Publisher : Blue Rose Publishers
ISBN 13 :
Total Pages : 256 pages
Book Rating : 4./5 ( download)
Download or read book Basics of Marketing Management written by Pooja Deshmukh and published by Blue Rose Publishers. This book was released on 2023-01-13 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the era of exponential advancement in technology and increasing globalization, marketing professionals need to run a neck-to-neck race with their competitors to gain and maintain a completive advantage. Marketing students and professionals need to learn the skills of marketing as applicable to this intense completive environment. However, only a few marketing management books truly capture and explain the concepts of marketing in an easily understandable and crisp manner. This book has been written to present the basics in a very lucid manner. It covers topics that are vital for the fundamental understanding of marketing. The contents of this book cover the curriculum applicable in a large number of universities at the UG and PG levels. Some case studies have been included for illustrating the application of the concepts of marketing.
Author : Douglas J. Dalrymple
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 364 pages
Book Rating : 4.E/5 ( download)
Download or read book Basic Marketing Management written by Douglas J. Dalrymple and published by John Wiley & Sons. This book was released on 2000-02-09 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everything You Need to Create Effective Marketing Strategies! With its engaging writing style and clear presentation, this how-to book provides you with the core marketing management concepts that everyone must know to compete in today's business environment. Updated to reflect the current marketplace, the book spotlights hot topics such as electronic commerce, brand equity, database marketing, relationship marketing, business to business marketing, and interfunctional coordination. And with the help of real-world examples, you'll learn how to apply the material to plan, coordinate, and execute a successful marketing strategy. Key Features of the Second Edition * Updated Marketing in Action and Marketing Strategies boxes provide real-world examples that demonstrate how the material is applied in business. * "New Applying. To" and "Integrating. With" sections highlight topical marketing and business areas. * Internet coverage is integrated throughout the book. * Globalization is thoroughly discussed and the concepts are reinforced through examples and questions. * Ethics questions. * SPSS(r) Student Version for Windows 9.0 is available to accompany the text.
Author : Brian Sheehan
Publisher : Bloomsbury Publishing
ISBN 13 : 1350034207
Total Pages : 184 pages
Book Rating : 4.3/5 (5 download)
Download or read book Basics Marketing 03: Marketing Management written by Brian Sheehan and published by Bloomsbury Publishing. This book was released on 2017-08-10 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding how to create marketing programmes is one thing. Understanding how to take leadership in all of the business areas related to marketing (such as economics, finance, personnel management and long-term brand strategy) is quite another. This book helps bridge that divide to help students master the business of marketing.
Author :
Publisher :
ISBN 13 : 9789350845554
Total Pages : 276 pages
Book Rating : 4.8/5 (455 download)
Download or read book Basic of Marketing Management written by and published by . This book was released on 2014 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dr. N. Mishra
Publisher : SBPD Publishing House
ISBN 13 : 9350475693
Total Pages : 198 pages
Book Rating : 4.3/5 (54 download)
Download or read book Marketing Management written by Dr. N. Mishra and published by SBPD Publishing House. This book was released on 2020-05-27 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Management by Dr. N. Mishra is a publication of the SBPD Publishing House, Agra. The book covers all major topics of Marketing Management and helps the student understand all the basics and get a good command on the subject.
Author : Paul Christ
Publisher : Knowthis Media
ISBN 13 : 9780982072219
Total Pages : 420 pages
Book Rating : 4.0/5 (722 download)
Download or read book KnowThis Marketing Basics 2nd Ediition written by Paul Christ and published by Knowthis Media. This book was released on 2012-03 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: KnowThis: Marketing Basics 2nd edition offers detailed coverage of essential marketing concepts. This very affordable book is written by a marketing professor and covers the same ground as much more expensive books while offering its own unique insights. The book takes a highly applied approach including offering over 150 real-world examples. The new edition includes enhanced coverage of numerous new developments and how these affect marketing including social networks, mobile device applications ("apps"), neuro-research, group couponing, smartphone payments, quick response codes, to name a few. The new edition also features expanded coverage of globalization, Internet and mobile networks, consumer purchase behavior and much more. The book is ideal for marketing professionals, students, educators, and anyone else who needs to know about marketing. Supported by KnowThis.com, a leading marketing resource. Contents: 1: What is Marketing? 2: Marketing Research 3: Managing Customers 4: Understanding Customers 5: Targeting Markets 6: Product Decisions 7: Managing Products 8: Distribution Decisions 9: Retailing 10: Wholesaling & Product Movement 11: Promotion Decisions 12: Advertising 13: Managing the Advertising Campaign 14: Sales Promotion 15: Public Relations 16: Personal Selling 17: Pricing Decisions 18: Setting Price 19: Managing External Forces 20: Marketing Planning & Strategy Appendix: Marketing to the Connected Customer
Author : Callie Daum
Publisher : Vibrant Publishers
ISBN 13 : 1949395804
Total Pages : 135 pages
Book Rating : 4.9/5 (493 download)
Download or read book Marketing Management Essentials You Always Wanted To Know (Second Edition) written by Callie Daum and published by Vibrant Publishers. This book was released on 2020-07-04 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is both detailed and vague, with many complexities. This book provides new managers and leaders with a foundation in the core issues of marketing: · An overview of marketing and marketing management · Creating a strategic marketing plan · Performing market research · Creating and maintaining customer relationships and customer value Marketing Management Essentials You Always Wanted To Know is part of the Self-Learning Management Series that helps working professionals moving into management roles. The series addresses every aspect of business from HR to finance, marketing, and operations. Each book includes fundamentals, important concepts, and well-known principles, as well as practical applications of the subject matter.
Author : Gwyneth Moore
Publisher : A&C Black
ISBN 13 : 2940411875
Total Pages : 186 pages
Book Rating : 4.9/5 (44 download)
Download or read book Basics Fashion Management 02: Fashion Promotion written by Gwyneth Moore and published by A&C Black. This book was released on 2012-11-01 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion Promotion fully examines what's required for a 21st century fashion brand to make its mark and stay visible in a shifting consumer landscape.
Author : Dr. Nilesh Rameshchandra Berad
Publisher : Thakur Publication Private Limited
ISBN 13 : 9357550186
Total Pages : 176 pages
Book Rating : 4.3/5 (575 download)
Download or read book BASICS OF MARKETING (English) written by Dr. Nilesh Rameshchandra Berad and published by Thakur Publication Private Limited. This book was released on 2023-11-01 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buy Basics of Marketing e-Book for Mba 1st Semester in English language specially designed for SPPU ( Savitribai Phule Pune University ,Maharashtra) By Thakur publication.
Author : J. Paul Peter
Publisher : McGraw-Hill/Irwin
ISBN 13 :
Total Pages : 808 pages
Book Rating : 4.0/5 ( download)
Download or read book MARKETING MANAGEMENT written by J. Paul Peter and published by McGraw-Hill/Irwin. This book was released on 2008-10-03 with total page 808 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Management, 9/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students’ knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and maintain successful marketing strategies. The six stage learning approach is the focus of the seven unique sections of the book. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout.
Author : S. Jayachandran
Publisher : Excel Books India
ISBN 13 : 9788174463623
Total Pages : 528 pages
Book Rating : 4.4/5 (636 download)
Download or read book Marketing Management written by S. Jayachandran and published by Excel Books India. This book was released on 2004-05 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is appropriate as a core textbook for Marketing Management in Post Graduate programmes including MBA. The text provides right from the basics in Marketing to Analysis and Application of Strategic Tools in Marketing Management. CORE FEATURESStructure : Six parts with 20 chaptersObjective: Make the readers to understand marketing theory & concepts and prepare them as tomorrow's marketing managers, academicians etc.,Style: Simple and lucid style to understand theory and concepts with live corporate examples.Focus: As core text book to post graduate students-MBA, M Com, M A, M Tech etc.Delighting Features (Value Addition)V Each part underlies a specific objective.v Each chapter starts with a marketing profile of leading corporate house with web address. This enables the reader to understand what is a corporate house, what are their businesses, what are their marketing and operating philosophies,v Summary of each chapter makes the reader to grasp the chapter contents with easy effort.v Each chapter has questions for discussion, preparing the students well for examination.v Each chapter ends with practical exercises for critical analysis and thinking which makes the reader to think critically.v Case Studies lead the reader to improve his/her analytical skills and practical knowledge.
