Marketing Loose Leaf

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Marketing Loose Leaf

Author : John E. Mello
Publisher : McGraw-Hill Education
ISBN 13 : 9781264024285
Total Pages : 640 pages
Book Rating : 4.0/5 (242 download)

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Book Synopsis Marketing Loose Leaf by : John E. Mello

Download or read book Marketing Loose Leaf written by John E. Mello and published by McGraw-Hill Education. This book was released on 2020-01-02 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hunt Marketing emphasizes the universal importance of marketing, in business, but also in the lives of students, despite their major! The product, the 1st new Principles of Marketing product to be introduced in the past 10 years, was designed with an emphasis on student engagement and relevance, a focus embodied in these four key benefits: • A career focus, to help students understand how marketing will support whatever career path they choose and how to develop their own personal brand. Features like Career Tips,Executive Perspectives and Today’s Professional Interviews make marketing relevant and engaging for the student and can found in every chapter. • Integration of key topics that are part of the daily fabric of marketing— globalization, social media, ethics, and marketing analytics. These are covered THROUGHOUT the product and not in a single chapter. • Seamlessly integrated results-driven technology. Shane Hunt writes all of the Connect application exercises and teaches using Connect every year! The narrative and Connect content were developed side-by-side, allowing for seamless integration and continuity of coverage. • The right content for a semester-long course. Chapters are direct, concise,and approachable in length and written in an upbeat tone. In this newest edition, we have moved Personal Selling and Branding to earlier in the narrative.

ISE Marketing

Author : Shane Hunt
Publisher :
ISBN 13 : 9781260575934
Total Pages : pages
Book Rating : 4.5/5 (759 download)

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Book Synopsis ISE Marketing by : Shane Hunt

Download or read book ISE Marketing written by Shane Hunt and published by . This book was released on 2019-11-17 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Sport Marketing

Author : Windy Dees
Publisher : Human Kinetics
ISBN 13 : 1492594636
Total Pages : 490 pages
Book Rating : 4.4/5 (925 download)

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Book Synopsis Sport Marketing by : Windy Dees

Download or read book Sport Marketing written by Windy Dees and published by Human Kinetics. This book was released on 2021-03-12 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport marketing is more accessible than ever, with sport business professionals, companies, the media, athletes, teams, coaches, and fans connecting in new ways and with new experiences. Sport Marketing, Fifth Edition With HKPropel Access, presents a modernized, current-day approach to the dynamic industry of sport marketing. A full-color presentation brings this vibrant field to life with comprehensive coverage—balanced between theoretical and practical—to provide an understanding of the foundations of sport marketing and how to enhance the sport experience. Building on the legacy that Bernard Mullin, Stephen Hardy, and William Sutton established in the first four editions, a new author team, handpicked by their predecessors, draw from their modern experience in the field to add a fresh perspective to this essential text. They bring the sport industry directly to the reader through extensive industry examples, interviews of top sports executives, challenging case studies, and global perspectives from teams, leagues, and other agencies around the world. Reflecting the evolving landscape of sport marketing, the text will prepare students to stay on the leading edge with the following updates: A focus on current and emerging technologies and how they have revolutionized the sport industry—ranging from mobile video streaming and fantasy sports to artificial intelligence and virtual reality Greater emphasis on data and analytics to make more informed business decisions In-depth examination of how social media and digital platforms serve as critical communication channels to drive sport marketing strategy and execution New content on target marketing, including understanding millennial sports fans and engaging with Generation Z Updated coverage of sales processes, addressing both traditional methods and new strategies for the mobile age Discussion of modern ticketing practices and the secondary ticket market, including how leagues partner with secondary ticket providers and the impact on pricing strategies Also new to the fifth edition are related online learning aids, now delivered through HKPropel, designed to engage students and test comprehension of the material. Exclusive video interviews with sport industry leaders offer insights into how they incorporate marketing strategies into their daily work. Discussion questions and activities for each chapter guide students to apply core concepts, and web search activities provide opportunities for students to compare strategies found on sport organization websites and other online locations. In addition, chapter objectives, an opening scenario, sidebars highlighting key concepts, and Wrap-Up, Activities, and Your Marketing Plan sections at the ends of chapters offer students additional learning tools as they explore how fans, players, coaches, the media, and companies interact to drive the sport industry. With Sport Marketing, Fifth Edition With HKPropel Access, students will develop valuable marketing skills and prepare for a successful career in the competitive world of sport marketing. Note: A code for accessing HKPropel is not included with this ebook but may be purchased separately.

Applied Marketing

Author : Rochelle Grayson
Publisher : John Wiley & Sons
ISBN 13 : 1119713269
Total Pages : 386 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis Applied Marketing by : Rochelle Grayson

Download or read book Applied Marketing written by Rochelle Grayson and published by John Wiley & Sons. This book was released on 2021-06-21 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tomorrow's professionals need a practical, customer-centric understanding of marketing's role in business and critical thinking skills to help their organizations succeed. Applied Marketing, 1st Canadian Edition helps students learn practical, modern marketing concepts appropriate for the principles of marketing course by applying them to the latest business scenarios of relatable brands like This Bar Saves Lives and GoPro. This comprehensive yet concise text is co-authored by Professors Rochelle Grayson and Daniel Padgett and practitioner Andrew Loos, and blends current academic theory with an agency-owner perspective to help students get an insider's look at how top businesses operate. With many Canadian specific examples created specifically for this course, students can relate concepts learned in the classroom to marketing topics and events taking place in their backyard.

Essentials of Marketing

Author : Edmund Jerome McCarthy
Publisher : Irwin Professional Publishing
ISBN 13 :
Total Pages : 524 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Essentials of Marketing by : Edmund Jerome McCarthy

Download or read book Essentials of Marketing written by Edmund Jerome McCarthy and published by Irwin Professional Publishing. This book was released on 1988 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Loose-Leaf for Marketing

Author : John E Mello
Publisher : McGraw-Hill Education
ISBN 13 : 9780077636531
Total Pages : 0 pages
Book Rating : 4.6/5 (365 download)

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Book Synopsis Loose-Leaf for Marketing by : John E Mello

Download or read book Loose-Leaf for Marketing written by John E Mello and published by McGraw-Hill Education. This book was released on 2014-01-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This full featured text is provided as an option to the price sensitive student. It is a full 4 color text that’s three whole punched and made available at a discount to students. Also available in a package with Connect Plus.

The Essentials of Marketing Research

Author : Lawrence S. Silver
Publisher : Routledge
ISBN 13 : 041589929X
Total Pages : 366 pages
Book Rating : 4.4/5 (158 download)

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Book Synopsis The Essentials of Marketing Research by : Lawrence S. Silver

Download or read book The Essentials of Marketing Research written by Lawrence S. Silver and published by Routledge. This book was released on 2013 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. This book guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including: Secondary research and data mining ; Internet marketing research ; Qualitative and exploratory research ; Statistical analysis and Marketing research ethics. With learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offers a range of tools to help students develop and test their research and analytical skills.

Marketing

Author : Dhruv Grewal
Publisher : Irwin Professional Publishing
ISBN 13 : 9780073381176
Total Pages : 335 pages
Book Rating : 4.3/5 (811 download)

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Book Synopsis Marketing by : Dhruv Grewal

Download or read book Marketing written by Dhruv Grewal and published by Irwin Professional Publishing. This book was released on 2009-01 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: Grewal and Levy's Marketing is the first text published since the AMA introduced its new value-based definition of the word Marketing, making it the most modern and forward thinking of all principles of marketing offerings. It seeks to apply the marketing concept. Marketing and its supplementary package was built from scratch by focusing on what the market wants. The motto, Marketing Creates Value permeates this text and is stressed through the main themes of entrepreneurship, service global marketing, and ethics.

Marketing Management

Author : Greg W. Marshall
Publisher :
ISBN 13 : 9781260381917
Total Pages : 0 pages
Book Rating : 4.3/5 (819 download)

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Book Synopsis Marketing Management by : Greg W. Marshall

Download or read book Marketing Management written by Greg W. Marshall and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "No doubt about it, marketing is really changing. Marketing today is: Very strategic-customer-centricity is now a core organizational value. Practiced virtually, digitally, and socially to a greater degree than ever before imagined. Enabled and informed by analytics and new technologies. Accountable to top management through diligent attention to metrics and measurement. Oriented toward service as driver of product. "Owned" by everybody in the firm to one degree or another"--

Marketing

Author : Roger A. Kerin
Publisher :
ISBN 13 : 9780072999891
Total Pages : 0 pages
Book Rating : 4.9/5 (998 download)

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Book Synopsis Marketing by : Roger A. Kerin

Download or read book Marketing written by Roger A. Kerin and published by . This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Loose-Leaf International Marketing

Author : Philip R. Cateora
Publisher : McGraw-Hill Education
ISBN 13 : 9781260665536
Total Pages : 0 pages
Book Rating : 4.6/5 (655 download)

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Book Synopsis Loose-Leaf International Marketing by : Philip R. Cateora

Download or read book Loose-Leaf International Marketing written by Philip R. Cateora and published by McGraw-Hill Education. This book was released on 2019-02-26 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 18th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region. The dynamic nature of the international marketplace is reflected in the number of substantially improved and expanded topics in this 18th, including the following over 100 new academic articles and their findings. All data, text, photos and images have been updated for currency, as has the corresponding content within McGraw-Hill Education’s Connect with adaptive SmartBook. Additional updates include:NEW Cases: New cases accompany the 18e, enlivening the material in the book and class discussions while broadening a student’s critical thinking skills. These cases bring forth many of the topics discussed in the chapters and demonstrate how these concepts are dealt with in the real world. These cases can be assigned in Connect and SmartBook. Optionally, a case booklet can be create using McGraw-Hill CREATE. Crossing Borders Boxes: These invaluable boxes offer anecdotal company examples. These entertaining examples are designed to encourage critical thinking and guide students through topics ranging from ethical to cultural to global issues facing marketers today. 4-Color Design: New color maps and exhibits allow for improved pedagogy and a clearer presentation of international symbols and cultural meanings in marketing and advertising. In addition, photos that depend on full color for maximum impact easily bring many global examples to life.

Loose Leaf M: ADVERTISING

Author : Michael F. Weigold
Publisher : McGraw-Hill Education
ISBN 13 : 9781260152012
Total Pages : 480 pages
Book Rating : 4.1/5 (52 download)

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Book Synopsis Loose Leaf M: ADVERTISING by : Michael F. Weigold

Download or read book Loose Leaf M: ADVERTISING written by Michael F. Weigold and published by McGraw-Hill Education. This book was released on 2017-03-02 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: M: Advertising examines advertising from the inside, from the perspective of the advertiser (the client) and the specialists who create advertising, the ad agency. This lively program takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves.

Looseleaf for Marketing: The Core

Author : Steven W. Hartley
Publisher : McGraw-Hill Education
ISBN 13 : 9781260088861
Total Pages : 624 pages
Book Rating : 4.0/5 (888 download)

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Book Synopsis Looseleaf for Marketing: The Core by : Steven W. Hartley

Download or read book Looseleaf for Marketing: The Core written by Steven W. Hartley and published by McGraw-Hill Education. This book was released on 2019-01-29 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing: The Core is a more brief, 18-chapter version of the Kerin/Hartley Marketing 14e product, the most rigorous and robust program on the market. The Core 8e also continues to demonstrate the authors’ commitment to engagement, leadership, and innovation: Engagement in class-tested, active learning activities to help instructors illustrate textbook concepts as well as examples throughout featuring real people, cases and companies throughout. Media-enhanced PPT slides, alternate cases, and a 5,000+ item test bank are included in the comprehensive instructor resource suite. Leadership in leading, current content and conversational writing style, with new emphasis on marketing metrics and data-driven decision-making, with hyperlinked assignments throughout to easily correlate activities. Innovation in outcomes-oriented Connect®, a highly reliable, easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results.

International Marketing

Author : Pervez N. Ghauri
Publisher :
ISBN 13 : 9780077122850
Total Pages : 682 pages
Book Rating : 4.1/5 (228 download)

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Book Synopsis International Marketing by : Pervez N. Ghauri

Download or read book International Marketing written by Pervez N. Ghauri and published by . This book was released on 2010 with total page 682 pages. Available in PDF, EPUB and Kindle. Book excerpt: The third edition of International Marketing provides a complete introduction to international marketing in the twenty-first century. With up-to-date coverage of all core topics, an accessible writing style and distinct emphasis on culture, this new edition facilitates a deeper understanding of the subject. One of the only books to take a truly international approach, it's an ideal text for students studying international marketing.

M: Advertising

Author : David H. Schaefer
Publisher : McGraw-Hill Education
ISBN 13 : 9780078028960
Total Pages : 0 pages
Book Rating : 4.0/5 (289 download)

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Book Synopsis M: Advertising by : David H. Schaefer

Download or read book M: Advertising written by David H. Schaefer and published by McGraw-Hill Education. This book was released on 2014-04-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: M: Advertising 2e was created with students' and professors' needs in mind. It explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's “real life.“ This approach truly transcends the conceptual and propels students into an exciting and practical dimension. Students receive a cost - effective, easy to read, focused text complete with study resources to help them review for tests and apply chapter concepts. Professors receive a text that contains all the pertinent information - yet in a more condensed format that is easier to cover by students. McGraw-Hill Connect assignments are provided to utilise the power of the web, providing application of concepts for students and automatically grade materials to support instructors.

Essentials of Marketing Research

Author : Joseph F. Hair
Publisher : McGraw-Hill/Irwin
ISBN 13 :
Total Pages : 404 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Essentials of Marketing Research by : Joseph F. Hair

Download or read book Essentials of Marketing Research written by Joseph F. Hair and published by McGraw-Hill/Irwin. This book was released on 2007-07-02 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. Essentials of Marketing Research gives your students a strong command of market research principles, while being short enough to use alongside your favorite cases or projects.

This Thing Called Marketing (First Edition)

Author : Jonathan Lezon
Publisher : Cognella Academic Publishing
ISBN 13 : 9781516593743
Total Pages : pages
Book Rating : 4.5/5 (937 download)

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Book Synopsis This Thing Called Marketing (First Edition) by : Jonathan Lezon

Download or read book This Thing Called Marketing (First Edition) written by Jonathan Lezon and published by Cognella Academic Publishing. This book was released on 2019-09-05 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This Thing Called Marketing provides students with an accessible, real-world glimpse into the field of marketing. The text shows readers what is involved in producing effective marketing communications, campaigns, and programs, and what knowledge and skillsets are needed to do so. Rather than focusing on theory, the book draws from the author's experiences and shares successes, pitfalls, time-tested strategies, and stories to better prepare students for a career in marketing. The book begins with a chapter that defines marketing, introduce key elements in the marketing process, and help students under the field's competitive environment. Later chapters discuss ecommerce, consumer behavior, target markets and segmentation, and marketing research and sales forecasting. Students learn about product strategies, managing and developing brands, the supply chain, and retailers, merchandising, and pricing. Advertising and public relations are addressed, and readers learn how to develop a marketing budget. The final chapter speaks to content and social media, and how best to incorporate these modern elements into marketing and communication plans. Conversational in tone and an excellent introduction to all aspects of marketing, This Thing Called Marketing is ideal for foundational courses in the discipline.