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Author : William B. Locander
Publisher :
ISBN 13 :
Total Pages : 158 pages
Book Rating : 4.3/5 (512 download)
Download or read book Marketing Looks Outward written by William B. Locander and published by . This book was released on 1977 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William Locander
Publisher :
ISBN 13 :
Total Pages : 127 pages
Book Rating : 4.:/5 (61 download)
Download or read book Marketing Looks Outward written by William Locander and published by . This book was released on 1977 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William Locander
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (476 download)
Download or read book Marketing Looks Outward written by William Locander and published by . This book was released on 1977 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William B. Locander
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (14 download)
Download or read book Marketing Looks Outward written by William B. Locander and published by . This book was released on 1977 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William B. Locander
Publisher :
ISBN 13 : 9780877570875
Total Pages : 0 pages
Book Rating : 4.5/5 (78 download)
Download or read book Marketing Looks Outward written by William B. Locander and published by . This book was released on 1976 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Paul Fifield
Publisher : Routledge
ISBN 13 : 1136004424
Total Pages : 347 pages
Book Rating : 4.1/5 (36 download)
Download or read book Marketing Strategy written by Paul Fifield and published by Routledge. This book was released on 2012-07-26 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Strategy strips away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business. Marketing and strategy are about relationships between people and this is brought clearly into focus in the text. The marketing practitioner will find this an accomplished book on the role of the marketing director in the successful organization of the year 2000 and beyond. Managers, outside that specialism will be able to understand the pivotal role of marketing in the business strategy process while students will value the bridge it creates between academic theory and practical implementation of marketing in an increasingly competitive environment. Key aims of the book are: * developing a business strategy * devising a marketing strategy * implementing a marketing strategy
Author : Detlev Zwick
Publisher : OUP Oxford
ISBN 13 : 0191647934
Total Pages : 376 pages
Book Rating : 4.1/5 (916 download)
Download or read book Inside Marketing written by Detlev Zwick and published by OUP Oxford. This book was released on 2011-02-24 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: The intensification of marketing activities in recent years has led the public to become much more aware of its role as consumers. Yet, the increased visibility of marketing materials and associated messages in everyday life is in contrast with the often little understood inner workings of the marketing profession itself, despite the widespread recognition of marketers as key agents in shaping the face of global capitalism. Inside Marketing offers a theoretically informed critical perspective on contemporary marketing practice and its growing cultural, economic, and political influence worldwide. This book brings together leading scholars and practitioners from the fields of business, history, economic sociology, and cultural anthropology, to analyse the inner workings and outer effects of marketing as a material social practice, an ideology, and a technique. Their work raises some important and timely questions. How has marketing transformed the pharmaceutical industry and what are the consequences for our lives? How does marketing influence the way we think of progress and modernity? How has marketing changed the way we think of childhood? And how does marketing appropriate the creativity of consumers for profit? This book offers scholars, policy-makers, and practitioners a theoretical and conceptual understanding of how marketing works as a cultural institution and as an ideology.
Author : Corey Padveen
Publisher : John Wiley & Sons
ISBN 13 : 1119369053
Total Pages : 361 pages
Book Rating : 4.1/5 (193 download)
Download or read book Marketing to Millennials For Dummies written by Corey Padveen and published by John Wiley & Sons. This book was released on 2017-04-28 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market effectively to the millennial mindset Millennials make up the largest and most valuable market of consumers in the United States —but until you understand how to successfully market to them, you may as well kiss their colossal spending power away! Packed with powerful data, research, and case studies across a variety of industries, Marketing to Millennials For Dummies gives you a fail-proof road map for winning over this coveted crowd. Millennials are projected to have $200 billion buying power by 2017, and $10 trillion over their lifetimes — and yet industries across the board are struggling to garner their attention. Revealing what makes this darling demographic tick, this hands-on guide shows you how to adapt to new media, understand the 'sharing economy,' and build meaningful relationships that will keep your brand, product, or service at the forefront of the millennial mind. Identify key millennial characteristics and behaviors Grasp and adapt to millennial economic realities Reach your target audience with integrated strategies Build deep, lasting connections with millennials Get ready to crack the code —millennials are a mystery no more!
Author : Pádraig Belton
Publisher : CRC Press
ISBN 13 : 1351352121
Total Pages : 133 pages
Book Rating : 4.3/5 (513 download)
Download or read book An Analysis of Michael E. Porter's Competitive Strategy written by Pádraig Belton and published by CRC Press. This book was released on 2017-07-05 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: Michael E. Porter’s 1980 book Competitive Strategy is a fine example of critical thinking skills in action. Porter used his strong evaluative skills to overturn much of the accepted wisdom in the world of business. By exploring the strengths and weaknesses of the accepted argument that the best policy for firms to become more successful was to focus on expanding their market share, he was able to establish that the credibility of the argument was flawed. Porter did not believe such growth was the only way for a company to be successful, and provided compelling arguments as to why this was not the case. His book shows how industries can be fragmented, with different firms serving different parts of the market (the low-price mass market, and the expensive high-end market in clothing, for example) and examines strategies that businesses can follow in emerging, mature, and declining markets. If printing is in decline, for example, there may still be a market in this industry for high-end goods and services such as luxury craft bookbinding. Porter also made excellent use of the critical thinking skill of analysis in writing Competitive Strategy. His advice that executives should analyze the five forces that mold the environment in which they compete – new entrants, substitute products, buyers, suppliers, and industry rivals – focused heavily on defining the relationships between these disparate factors and urged readers to check the assumptions of their arguments. Porter avoided technical jargon and wrote in a straightforward way to help readers see that his evaluation of the problem was strong. Competitive Strategy went on to be a highly influential work in the world of business strategy.
Author : Ahmed Al Akber
Publisher : Business Expert Press
ISBN 13 : 1631572350
Total Pages : 162 pages
Book Rating : 4.6/5 (315 download)
Download or read book Smart Marketing written by Ahmed Al Akber and published by Business Expert Press. This book was released on 2015-08-13 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Smart Marketing is designed to help organizations looking for significant growth. Offering a great product or service does not guarantee success—to win these days, a business must also excel at marketing and selling. In most instances, a big marketing team and budget also isn’t necessary. To achieve big goals, focus must be put on the most important marketing and sales activities that generate the biggest impact for the business. This book outlines what those activities are and how to implement them. This book will appeal to CEOs, business owners, and independent professionals. It will also be very useful for marketers and sales managers. It is a “how to” guide to help readers cut through the hype and get straight to what really matters to this audience—growing business and revenue.
Author : Philip H. Mirvis
Publisher : John Wiley & Sons
ISBN 13 : 0787966770
Total Pages : 281 pages
Book Rating : 4.7/5 (879 download)
Download or read book To the Desert and Back written by Philip H. Mirvis and published by John Wiley & Sons. This book was released on 2003-05-07 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title tells the inside story of how Tex Gunning, president of VdBN, led a transformation that achieved market leadership through dramatic and innovative methods. The authors spin a fascinating story of change that is bound to entertain as well as inform all consultants, leaders, and managers.
Author : Peter J. LaPlaca
Publisher :
ISBN 13 :
Total Pages : 284 pages
Book Rating : 4.3/5 (512 download)
Download or read book The New Role of the Marketing Professional written by Peter J. LaPlaca and published by . This book was released on 1977 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Congress. House
Publisher :
ISBN 13 :
Total Pages : 1512 pages
Book Rating : 4.3/5 (511 download)
Download or read book Hearings written by United States. Congress. House and published by . This book was released on 1958 with total page 1512 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 712 pages
Book Rating : 4.:/5 (334 download)
Download or read book The Black Diamond written by and published by . This book was released on 1917 with total page 712 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Stephen D. Cohen
Publisher : Oxford University Press
ISBN 13 : 0195179366
Total Pages : 382 pages
Book Rating : 4.1/5 (951 download)
Download or read book Multinational Corporations and Foreign Direct Investment written by Stephen D. Cohen and published by Oxford University Press. This book was released on 2007 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: Large companies doing businesson a global basis increasingly dominate the production and marketing of the world's goods and services. This new book analyses multinational corporations in an electic, nuanced manner.
Author : United States. Congress
Publisher :
ISBN 13 :
Total Pages : 1408 pages
Book Rating : 4.3/5 ( download)
Download or read book Congressional Record written by United States. Congress and published by . This book was released on 1963 with total page 1408 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : OECD
Publisher : OECD Publishing
ISBN 13 : 9264367608
Total Pages : 275 pages
Book Rating : 4.2/5 (643 download)
Download or read book OECD Studies on SMEs and Entrepreneurship The Digital Transformation of SMEs written by OECD and published by OECD Publishing. This book was released on 2021-02-03 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite potentially tremendous benefits, small and medium-sized enterprises (SMEs) lag in the digital transformation. Emerging technologies, as diverse as they are, offer a range of applications for them to improve performance and overcome the size-related limitations they face in doing business. However, SMEs must be better prepared, and stakes are high. SMEs make the most of the industrial fabric in many countries and regions, they create jobs (most jobs sometimes) and are the cement of inclusive and sustainable societies.
