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Marketing Like God
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Download or read book Marketing God written by Donna A. Heckler and published by Our Sunday Visitor. This book was released on 2019-07-03 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing God is a crash course unlike any you’ve had before, meant for Catholic parishes, dioceses, religious orders, Catholic organizations, start-ups, apostolates, and anyone who is passionate about their Christian faith and looking for ways to share it effectively. Donna A. Heckler, a global marketing executive who has served a variety of multibillion-dollar organizations with names you know, offers her winning strategies and critical corporate marketing insights to faith-based organizations to help them build their brands and craft messages that are relevant, meaningful, and true. This primer on effective marketing and communication in the context of faith includes: Forty identified corporate strategies that are most critical to faith-based organizations A no-nonsense approach to marketing, branding, and positioning your parish or organization Simple strategies you can start using today Scripture references that help illustrate the strategies A handy glossary of marketing terms for the non-marketer You will learn (and quickly) that marketing is not a bad word for Catholics — or for any Christians. It's a concept, complete with a series of tactics, that can be employed to help further the Kingdom.
Download or read book The Market as God written by Harvey Cox and published by Harvard University Press. This book was released on 2016-09-12 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Essential and thoroughly engaging...Harvey Cox’s ingenious sense of how market theology has developed a scripture, a liturgy, and sophisticated apologetics allow us to see old challenges in a remarkably fresh light.” —E. J. Dionne, Jr. We have fallen in thrall to the theology of supply and demand. According to its acolytes, the Market is omniscient, omnipotent, and omnipresent. It can raise nations and ruin households, and comes complete with its own doctrines, prophets, and evangelical zeal. Harvey Cox brings this theology out of the shadows, demonstrating that the way the world economy operates is shaped by a global system of values that can be best understood as a religion. Drawing on biblical sources and the work of social scientists, Cox points to many parallels between the development of Christianity and the Market economy. It is only by understanding how the Market reached its “divine” status that can we hope to restore it to its proper place as servant of humanity. “Cox argues that...we are now imprisoned by the dictates of a false god that we ourselves have created. We need to break free and reclaim our humanity.” —Forbes “Cox clears the space for a new generation of Christians to begin to develop a more public and egalitarian politics.” —The Nation
Book Synopsis One Market Under God by : Thomas Frank
Download or read book One Market Under God written by Thomas Frank and published by Anchor. This book was released on 2001-09-18 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a book that has been raising hackles far and wide, the social critic Thomas Frank skewers one of the most sacred cows of the go-go '90s: the idea that the new free-market economy is good for everyone. Frank's target is "market populism"—the widely held belief that markets are a more democratic form of organization than democratically elected governments. Refuting the idea that billionaire CEOs are looking out for the interests of the little guy, he argues that "the great euphoria of the late nineties was never as much about the return of good times as it was the giddy triumph of one America over another." Frank is a latter-day Mencken, as readers of his journal The Baffler and his book The Conquest of Cool know. With incisive analysis, passionate advocacy, and razor-sharp wit, he asks where we are headed—and whether we're going to like it when we get there.
Book Synopsis The Marketplace Christian by : Darren Shearer
Download or read book The Marketplace Christian written by Darren Shearer and published by . This book was released on 2015-10-21 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Approximately 85% of working Christians spend the majority of their waking hours working in a for-profit company. We are marketplace Christians called to transform the marketplace for the glory of God.In The Marketplace Christian, Darren Shearer provides practical and personalized strategies to help you fulfill your specific transformational ministry to the world of business. In this book, you will learn...- The specific spiritual gifts God has entrusted to you for ministry in the marketplace- Strategies for using your spiritual gifts in a business setting- Examples of 23 marketplace Christians who have (and are) using their spiritual gifts in businessYou will also learn...- How the author, Darren Shearer, went from Bible school to running his own business for the glory of God- How to identify your God-given marketplace ministry assignment- 9 reasons why the marketplace is a great place for Christians to serve God- How business can be your "full-time ministry"How to transform your industry for the glory of GodThe Marketplace Christian includes the "Spiritual Gifts in the Marketplace Assessment" that will help you to discover the unique abilities God has entrusted to you for fulfilling His purposes in your sphere of influence in business. You will also learn about other marketplace Christians who have used each of the 23 spiritual gifts discussed in this book as well as specific suggestions for how you can use your own gifts for marketplace ministry.
Book Synopsis Marketing Like Jesus by : Darren Shearer
Download or read book Marketing Like Jesus written by Darren Shearer and published by . This book was released on 2014-08-02 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: No function of an organization is more important than marketing, and considering that one out of every three people in the world claims to be one of his followers, Jesus is the most effective marketer in history. Whether you are trying to communicate an idea, sell more products or services, get more members, raise more donations, or win more votes... Jesus has provided the greatest model for you to influence the world around you.
Book Synopsis What is God Like? by : Beverly Lewis
Download or read book What is God Like? written by Beverly Lewis and published by Bethany House Publishers. This book was released on 2008-10-01 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Before a father leaves for his longest business trip yet, he encourages his son and daughter to remember, "Even when I'm not here, God is always with you." After he leaves, the boy and his sister spend a fun-filled day and star-filled night remembering everything their father told them about their heavenly Father: He is powerful, loving, everywhere, all-knowing, perfect, merciful, unchanging, creator, and a Father who wants to be known, talked to, obeyed, and worshipped. With imaginative text, Bible verses, and inspiring full-color illustrations, Bevery Lewis and Pam Querin take difficult concepts and bring them to life in the minds of children--and parents, too!
Download or read book Think Like Jesus written by George Barna and published by Thomas Nelson. This book was released on 2005-03-30 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: The main reason people don't act like Jesus is because they don't think like Jesus. Discover the seven core questions that Christians must be able to answer biblically in order to live a transformed life. The latest data from researcher George Barna’s polls across America shows that we are confused by the issues that confront us today. We find ourselves wrestling with what is right and wrong. Some of us cut ethical corners and don’t even know it. We often base our actions on what feels right or keeps people happy rather than on what is best or true. All because, Barna concludes, we lack an active, clear belief system based on solid, scriptural principles. Now more than ever, we need a way of life that brings us clarity in chaos, peace in the problems, and boldness in the bad times. We need a new way of seeing—a biblical perspective that guides our every thought and action. What is a biblical perspective on life? To put it simply, Barna says, it is a "way of dealing with the world so that we act like Jesus, twenty-four hours a day, because we think like Jesus. It’s like wearing a pair of eyeglasses that enable us to see things differently, to see things from God’s point of view, and to respond to these perceptions in the way He prescribes.” Think Like Jesus: Uncovers the seven core beliefs of Christianity necessary for developing a strong Christian worldview Provides a firm explanation of why Christians believe what we believe Includes detailed statistics and polls on where Americans agree with the Bible on key topics Exposes causes of concern in modern Christianity through the misalignment of key beliefs Would you like to simplify your life, shore up your moral foundations, and strengthen your Christian witness? Think Like Jesus can help you chart a path that will allow you to make a difference for eternity in your home, your job, your church, and your community.
Download or read book Your Best Life Now written by Joel Osteen and published by FaithWords. This book was released on 2007-09-03 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this remarkable New York Times bestseller, Joel Osteen offers unique insights and encouragement that will help readers overcome every obstacle in their lives.
Book Synopsis All That Glitters Is Not God by : Athena Dean
Download or read book All That Glitters Is Not God written by Athena Dean and published by Winepress Pub. This book was released on 1998-06 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the deceit surrounding business opportunities prevalent in today's church. Steops to freedom and help for loved ones are included.
Book Synopsis Marketing Peace by : Paromita Goswami
Download or read book Marketing Peace written by Paromita Goswami and published by Cambridge Scholars Publishing. This book was released on 2017-08-21 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Religious terrorism accounted for 66% of all deaths from terror attacks in 2013. Using religion as a trump-card for justification of violence has increased sharply since 2000, significantly overtaking political and nationalist separatist movements. There has, however, been no serious attempt to understand how peace can be offered as an alternative product to violence, if it was handled by commercial marketers. If a presidential candidate, sportsperson, detergents or banking services can be marketed, can peace be marketed too? This book argues that social marketing, which uses commercial marketing principles for social good, may make a significant contribution to encouraging peace. The book unearths the subconscious metaphorical frames utilised by Christians in their conceptualisations of Muslims in the US, and vice versa, through a two-fold approach. Firstly, ethnographic field-work is used to gain the trust of the community and to understand the lived-in experience of community members in their natural social setting. Secondly, the Zaltman Metaphor Elicitation Technique (ZMET) is adopted as a tool to discern the metaphorical lens that Christians and Muslims use to view each other. The study suggests how this metaphorical lens of framing may help in designing more effective interventions that would fundamentally alter the mechanism of ‘contact’ between rival majority and minority religious groups in conflict.
Download or read book Lead Like Jesus written by Ken Blanchard and published by Thomas Nelson Inc. This book was released on 2008-09 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to lead like Jesus, whether in the home, the church, the community, or the marketplace; moving not only from success to significance but taking a step beyond significance--surrender.
Book Synopsis To Serve God and Wal-Mart by : Bethany Moreton
Download or read book To Serve God and Wal-Mart written by Bethany Moreton and published by Harvard University Press. This book was released on 2009-05-31 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: This extraordinary biography of Wal-Mart's world shows how a Christian pro-business movement grew from the bottom up as well as the top down, bolstering an economic vision that sanctifies corporate globalization.
Book Synopsis Gentle and Lowly by : Dane C. Ortlund
Download or read book Gentle and Lowly written by Dane C. Ortlund and published by Crossway. This book was released on 2020-03-18 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Christians know that God loves them, but can easily feel that he is perpetually disappointed and frustrated, maybe even close to giving up on them. As a result, they focus a lot—and rightly so—on what Jesus has done to appease God’s wrath for sin. But how does Jesus Christ actually feel about his people amid all their sins and failures? This book draws us to Matthew 11, where Jesus describes himself as “gentle and lowly in heart,” longing for his people to find rest in him. The gospel flows from God’s deepest heart for his people, a heart of tender love for the sinful and suffering. These chapters take readers into the depths of Christ’s very heart for sinners, diving deep into Bible passages that speak of who Christ is and encouraging readers with the affections of Christ for his people. His longing heart for sinners comforts and sustains readers in their up-and-down lives.
Book Synopsis How to be a Presentation God by : Scott Schwertly
Download or read book How to be a Presentation God written by Scott Schwertly and published by John Wiley & Sons. This book was released on 2011-01-19 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to build, design, and deliver a fire-breathing, wing-flapping, roar-bellowing behemoth of a presentation Unlike most presentation books that say the same things regarding presentation design and delivery (less is more, get rid of bullets and use images, emulate Steve Jobs, and so on), How to Be a Presentation God actually divulges step-by-step secrets for how to build, design, and deliver blockbuster presentations. By providing entertaining and clever presentation insights, veteran presenter Scott Schwertly gives you the in's and out's for presenting yourself, your business, and your cause with an easy-to-implement approach. Focuses on content, design, and delivery Author is a regular speaker at national and regional industry conferences such as PowerPoint Live and Presentation Camps, and is the founder of the award-winning Ethos3 Communications Author is the creator of an app, Present, that landed in the top-20 iPhone apps in the Business category on iTunes How to be a Presentation God will ensure that your presentations reach a new level of effectiveness.
Book Synopsis Shopping for God by : James B. Twitchell
Download or read book Shopping for God written by James B. Twitchell and published by Simon & Schuster. This book was released on 2007-09-18 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Not so long ago religion was a personal matter that was seldom discussed in public. No longer. Today religion is everywhere, from books to movies to television to the internet-to say nothing about politics. Now religion is marketed and advertised like any other product or service. How did this happen? And what does it mean for religion and for our culture? Just as we shop for goods and services, we shop for church. A couple of generations ago Americans remained in the faith they were born into. Today, many Americans change their denomination or religion, sometimes several times. Churches that know how to appeal to those shopping for God are thriving. Think megachurches. Churches that don't know how to do this or don't bother are fading away. Think mainline Protestant churches. Religion is now celebrated and shown off like a fashion accessory. We can wear our religious affiliation like a designer logo. But, says James Twitchell, this isn't because Americans are undergoing another Great Awakening; rather, it's a sign that religion providers-that is, churches-have learned how to market themselves. There is more competition among churches than ever in our history. Filling the pew is an exercise in salesmanship, and as with any marketing campaign, it requires establishing a brand identity. Successful pastors ("pastorpreneurs," Twitchell calls them) know how to speak the language of Madison Avenue as well as the language of the Bible. In this witty, engaging book, Twitchell describes his own experiences trying out different churches to discover who knows how to "do church" well. He takes readers into the land of karaoke Christianity, where old-style contemplative sedate religion has been transformed into a public, interactive event with giant-screen televisions, generic iconography (when there is any at all), and ample parking. Rarely has America's religious culture been examined so perceptively and so entertainingly. Shopping for God does for religion what Fast Food Nation has done for food.
Book Synopsis A Human-Shaped God by : Charles Halton
Download or read book A Human-Shaped God written by Charles Halton and published by Westminster John Knox Press. This book was released on 2021-10-26 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Human-Shaped God approaches the humanlike accounts of God in the Old Testament as the starting places for theology and uses them to build a picture of the divine. This understanding of God is then brought into conversation with traditional conceptions that depict God as a being who knows everything that happens, is at every place at the same time, is constant and unchanging, and does not ultimately have material form. But instead of pitting the Old Testament's humanlike view of God against traditional theology and assuming that only one of these understandings is correct, A Human-Shaped God posits that theologians should embrace both of these constructions simultaneously. This is a new way of theological inquiry that embraces both the humanlike characteristics of God and the transcendence of God in traditional theology. By seeing and understanding the humanlike depictions of God in the Old Testament and by using the rich language of traditional theology together in tandem, the reader acquires a much deeper and meaningful understanding of God.
Book Synopsis Business by Design by : Raymond Harris
Download or read book Business by Design written by Raymond Harris and published by BroadStreet Publishing Group LLC. This book was released on 2018-10-02 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: You don’t need to quit your day job to serve God. Do you find it difficult to work with joy? Do you have a hard time with coworkers? Is your identity wrapped up in your job? Many Christian leaders struggle to bridge the gap between the sacred and the secular—particularly at work. Raymond Harris addressed this dilemma and found true success as one of the most prolific American architects. Business by Design draws upon biblical principles and life experiences to help you:avoid the swirl of busyness and develop an eternity-driven mind-set.exceed worldly standards and demonstrate generosity, compassion, forgiveness, and diligence.look beyond your own needs and use profits to promote God’s kingdom.let go of feeling you’re not doing enough for God and recognize your service to Him at work. The teachings and example of Jesus can transform your professional life and make you more effective in the workplace. Join your faith and work, and discover your ultimate purpose.
