Marketing Issues In Transitional Economies

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Marketing Issues in Transitional Economies

Author : Rajeev Batra
Publisher : Springer Science & Business Media
ISBN 13 : 1461550092
Total Pages : 281 pages
Book Rating : 4.4/5 (615 download)

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Book Synopsis Marketing Issues in Transitional Economies by : Rajeev Batra

Download or read book Marketing Issues in Transitional Economies written by Rajeev Batra and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the markets in transitional economies open and grow, major challenges and opportunities arise for multinational firms entering these markets, local firms facing these new competitors, and policymakers seeking to increase the ability of all firms to compete fairly and efficiently. Yet despite the important questions transition economies pose for policymakers and companies seeking to enter and compete in these new markets, there has been a relative absence of systematic research on these concerns. This book seeks to fill a gap in the existing literature by offering a pioneering and comprehensive examination of issues that have developed as markets in transitional economies become more deregulated and open. The countries discussed include China, the Czech Republic, Hungary, India, Poland, Romania, Russia, South Africa and South Korea. The topics covered are divided into five main sections, and the individual chapters are written by some of the world's leading academic experts on these issues. Most of the authors draw from freshly-collected data in new studies of consumers and/or firms in transitional economies. After an opening section which discusses the marketing issues and challenges multinational and local firms face in transitional economies, the next three sections offer detailed treatments of changing consumer behavior, measuring and improving the marketing orientation of firms, and implementing and managing distribution channels. The fifth and final section is devoted to firm strategies and tactics, examined variously from the perspective of multinational firms entering these new markets, from the viewpoint of existing local firms facing new competitive challenges from global entrants, and from the perspective of local firms seeking to establish themselves in foreign markets where they have not previously competed. Most of the individual chapters are revised versions of papers originally presented at a conference sponsored by the William Davidson Institute, which focuses on research related to emerging and transitional economies, and have not previously appeared in published form. Thus, the book is a unique collection of cutting-edge scholarship on the various aspects of marketing in transitional economies. It will prove valuable reading to academics, policymakers, and international business strategists.

Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS

Author : Erdener Kaynak
Publisher : Routledge
ISBN 13 : 1317789199
Total Pages : 244 pages
Book Rating : 4.3/5 (177 download)

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Book Synopsis Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS by : Erdener Kaynak

Download or read book Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS written by Erdener Kaynak and published by Routledge. This book was released on 2014-04-08 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS is a collection of conceptual and empirical articles on the developments of markets, marketing orientation, and marketing strategy in the transition economies of Eastern and Central Europe, the Baltic States, and the CIS. This unique book includes conceptual frameworks and research studies that will illuminate topics, such as marketing institutional development, marketing orientation, and foreign direct investment to help you gain a better understanding of the current and future roles of marketing in transition economies.

Marketing in Central and Eastern Europe

Author : Erdener Kaynak
Publisher : Routledge
ISBN 13 : 1317948866
Total Pages : 130 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis Marketing in Central and Eastern Europe by : Erdener Kaynak

Download or read book Marketing in Central and Eastern Europe written by Erdener Kaynak and published by Routledge. This book was released on 2014-02-04 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the sudden opening of the markets in Central and Eastern Europe (CEE) in 1989, there has been a growing need to investigate the fundamental changes occurring in the countries’marketing environment, the lucrative market opportunities created by the changes, and the inscrutable marketing practice followed by local and international companies. Marketing in Central and Eastern Europe helps you understand the changes taking place in these valuable and challenging markets and introduces you to the emerging opportunities and effective marketing strategies to be employed in the region. Researchers specializing in CEE business; managers of international companies operating in or contemplating entering CEE markets; and students studying CEE business, East-West business, or marketing in transitional economies will better understand the region by examining issues of cross- cultural inquiry, commonality, and market segmentation. Marketing in Central and Eastern Europe also provides you with: a region-relevant market analysis to determine environmental dimensions of emerging markets a preliminary report on market-entry strategies in Poland an assessment of foreign direct investment opportunities in Hungary a study of Western-style marketing applied in transitional economies an analysis of marketization and Westernization used as classifying dimensions information on increasing the validity of post-command economy research and application Although the book’s chapters cover a variety of topics and use different research approaches and methodologies, they have a common theme--there is a great interest in, and an equally great need to scientifically investigate, rapidly emerging market opportunities, marketing-environment issues, and marketing-strategy problems with respect to transitional economies of Central and Eastern Europe.

Marketing Challenges in Transition Economies of Europe, Baltic States, and the C.I.S.

Author : Gopalkrishnan R. Iyer
Publisher : Psychology Press
ISBN 13 : 9780789009616
Total Pages : 244 pages
Book Rating : 4.0/5 (96 download)

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Book Synopsis Marketing Challenges in Transition Economies of Europe, Baltic States, and the C.I.S. by : Gopalkrishnan R. Iyer

Download or read book Marketing Challenges in Transition Economies of Europe, Baltic States, and the C.I.S. written by Gopalkrishnan R. Iyer and published by Psychology Press. This book was released on 1999 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS is a collection of conceptual and empirical articles on the developments of markets, marketing orientation, and marketing strategy in the transition economies of Eastern and Central Europe, the Baltic States, and the CIS. This unique book includes conceptual frameworks and research studies that will illuminate topics, such as marketing institutional development, marketing orientation, and foreign direct investment to help you gain a better understanding of the current and future roles of marketing in transition economies.

Marketing in a Transition Economy

Author : Muhammad Ismail Hossain
Publisher : Palgrave Macmillan
ISBN 13 : 9789819735525
Total Pages : 0 pages
Book Rating : 4.7/5 (355 download)

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Book Synopsis Marketing in a Transition Economy by : Muhammad Ismail Hossain

Download or read book Marketing in a Transition Economy written by Muhammad Ismail Hossain and published by Palgrave Macmillan. This book was released on 2024-08-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents case studies of local, regional, and international businesses to show that marketing is an environment-sensitive activity, requiring an environment-specific treatment. The business eco-system of Bangladesh is considerably different from those of developed and developing countries due to a range of factors including the unmatched patterns in logistics, infrastructure, enforcement of laws and regulations, cultural differences, and competitiveness. Insightful differences in business practices between the economies of Bangladesh and the West and/or other developing countries are unfolded in this book. The nuances of the contextual operational realities around different aspects of the business including marketing environment and management, consumer behavior, supply chain management, brand management, customer relationship management, services marketing, digital marketing, integrated marketing communications, and marketing ethics are presented in this book. The business knowledge shared by the unique breadth and depth of cases is sure to make this book an effective resource for academia and industry.

Strategic Marketing Cases in Emerging Markets

Author : Atanu Adhikari
Publisher : Springer
ISBN 13 : 3319515454
Total Pages : 166 pages
Book Rating : 4.3/5 (195 download)

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Book Synopsis Strategic Marketing Cases in Emerging Markets by : Atanu Adhikari

Download or read book Strategic Marketing Cases in Emerging Markets written by Atanu Adhikari and published by Springer. This book was released on 2017-05-03 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets. The case studies presented focus on creating, communicating and delivering customer value to emerging market consumers through various marketing strategies, processes and programs in the context of emerging market dynamics, consumer diversity, and competitors. By illustrating a range of actual business situations, this case book will help students acquire the skills they need to make informed marketing decisions in emerging markets. Further, it provides instructors, students, and practitioners alike a framework for understanding the strategic marketing dynamics at work in these countries.

The Economic Transition in Myanmar After 1988

Author : Kōichi Fujita
Publisher : NUS Press
ISBN 13 : 9789971694616
Total Pages : 340 pages
Book Rating : 4.6/5 (946 download)

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Book Synopsis The Economic Transition in Myanmar After 1988 by : Kōichi Fujita

Download or read book The Economic Transition in Myanmar After 1988 written by Kōichi Fujita and published by NUS Press. This book was released on 2009 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: For many years Myanmar operated an inward-looking economic system built on import substitution. Ultimately this policy failed, leaving behind inefficient state economic enterprises and widespread poverty. Political unrest in 1988 led a newly installed military government to liberalize the economy, opening it to foreign investment and private participation in trade. This move towards a market economy was in line with world-wide trends, but political instability forced the country to follow a course different from neighboring countries. By analyzing economic policies and performance across the economic spectrum, this book presents an overall picture of economic development in Myanmar between 1988 and the early 2000s. The authors synthesize both macro and micro level data to overcome some of the limitations of unreliable national statistics, and show how the government attempted to deal with two key issues it faced. The first was how to reform the inefficient socialistic economic system in conformity with a market economy, and the second was how to develop the agricultural and underdeveloped economy to alleviate mass poverty.

MARKETING ISSUES AND CHALLENGES IN TRANSITIONAL ECONOMIES

Author : RAJEEV BATRA
Publisher :
ISBN 13 :
Total Pages : 50 pages
Book Rating : 4.L/5 ( download)

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Book Synopsis MARKETING ISSUES AND CHALLENGES IN TRANSITIONAL ECONOMIES by : RAJEEV BATRA

Download or read book MARKETING ISSUES AND CHALLENGES IN TRANSITIONAL ECONOMIES written by RAJEEV BATRA and published by . This book was released on 1996 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Foreign Direct Investments: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1799824497
Total Pages : 2100 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Foreign Direct Investments: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Foreign Direct Investments: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2020-02-07 with total page 2100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalization, accelerated by information technologies, has increased the speed of business transactions and has reduced the distances between international businesses. This growth has transformed the realm of foreign investment in countries around the world, calling for a methodological approach to planning feasible capital investment proposals in general and foreign direct investment projects. Foreign Direct Investments: Concepts, Methodologies, Tools, and Applications is a vital reference source that explores the importance of global stocks to economic structures and explores the effects that these holdings have on the financial status of nations. It also provides a systems approach to investment projects in a globalized and open society. Highlighting a range of topics such as foreign direct investors, risk analysis, and sourcing strategies, this multi-volume book is ideally designed for business managers, executives, international companies, entrepreneurs, researchers, academicians, graduate students, policymakers, investors, and project managers.

Economic Reform and Environmental Performance in Transition Economies

Author : Gordon Hughes
Publisher : World Bank Publications
ISBN 13 : 9780821345641
Total Pages : 82 pages
Book Rating : 4.3/5 (456 download)

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Book Synopsis Economic Reform and Environmental Performance in Transition Economies by : Gordon Hughes

Download or read book Economic Reform and Environmental Performance in Transition Economies written by Gordon Hughes and published by World Bank Publications. This book was released on 1999-01-01 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: ..".transition has proved to be a much longer and more difficult process than most had anticipated, and progress has varied. By 1998 only one country, Poland (which embarked on economic reform before the rest of the region), had reestablished sustained economic growth and surpassed the pretransition level of real gross domestic product (GDP)." - From 'Economic Reform and Environmental Performance in Transition Economies' Most global economy and environmental watchers expect the transition to a market economy to yield environmental benefits. The changing incentives that a market economy introduces should foster more efficient production, better use of resources, and increased community input. The advanced reformers of the Central and Eastern European (CEE) countries proved this to be the case. They improved energy efficiency and reduced emissions intensity of pollutants. The slower-reforming countries of the Newly Independent States (NIS) also experienced lower pollution. However, that downturn coincided with the economic decline, which shut down many major polluters. This report reviews progress in environmental trends since transition began. It looks at air and water pollution and health indicators in the trends and in light of the environmental issues identified in the Environmental Action Programme for Central and Eastern Europe. It continues and builds on the World Bank's work in analyzing the environmental effects of transition, restructuring, and privatization with a view to identifying priority areas for investment and policy initiatives. The report will interest environmental policy makers and practitioners.

Economic Management and Transition Towards a Market Economy

Author : Anthony T H Chin
Publisher : World Scientific Publishing Company
ISBN 13 : 9813103183
Total Pages : 688 pages
Book Rating : 4.8/5 (131 download)

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Book Synopsis Economic Management and Transition Towards a Market Economy by : Anthony T H Chin

Download or read book Economic Management and Transition Towards a Market Economy written by Anthony T H Chin and published by World Scientific Publishing Company. This book was released on 1996-10-04 with total page 688 pages. Available in PDF, EPUB and Kindle. Book excerpt: Much attention has been focused in recent years on the transformation of the economies of Eastern and Central Europe and the former Soviet Union. However, a growing demand for policy advice, technical assistance and expertise is also coming from Asian reforming countries such as China, Mongolia, Vietnam, Laos and Cambodia. In addition, business communities abroad are increasingly interested in exploring investment and marketing opportunities in these reforming countries. Such developments are too important to overlook or ignore. The transformation of socialist economies towards market-based systems entails an unusually wide range of problems. Studies of related topics are complicated by the speed of the changes and the lack of clear historical precedents. Although the structural features of Asian reforming economies are in important ways different from those of the Eastern European economies, all socialist economies share similar fundamental conditions on the eve of economic reform which raise a similar set of reform issues. This volume brings together a rich collection of expertise and information in an attempt to shed some light on the transitional process in Asia. The contributions are by no means exhaustive. However, they provide the reader and analyst with an excellent starting point to the problems and prospects which are specific to Asian transforming economies.

Handbook of Research on Applied AI for International Business and Marketing Applications

Author : Christiansen, Bryan
Publisher : IGI Global
ISBN 13 : 1799850781
Total Pages : 702 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Applied AI for International Business and Marketing Applications by : Christiansen, Bryan

Download or read book Handbook of Research on Applied AI for International Business and Marketing Applications written by Christiansen, Bryan and published by IGI Global. This book was released on 2020-09-25 with total page 702 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial intelligence (AI) describes machines/computers that mimic cognitive functions that humans associate with other human minds, such as learning and problem solving. As businesses have evolved to include more automation of processes, it has become more vital to understand AI and its various applications. Additionally, it is important for workers in the marketing industry to understand how to coincide with and utilize these techniques to enhance and make their work more efficient. The Handbook of Research on Applied AI for International Business and Marketing Applications is a critical scholarly publication that provides comprehensive research on artificial intelligence applications within the context of international business. Highlighting a wide range of topics such as diversification, risk management, and artificial intelligence, this book is ideal for marketers, business professionals, academicians, practitioners, researchers, and students.

The Changing Nature of Doing Business in Transition Economies

Author : M. Marinov
Publisher : Palgrave Macmillan
ISBN 13 : 9780230516175
Total Pages : 0 pages
Book Rating : 4.5/5 (161 download)

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Book Synopsis The Changing Nature of Doing Business in Transition Economies by : M. Marinov

Download or read book The Changing Nature of Doing Business in Transition Economies written by M. Marinov and published by Palgrave Macmillan. This book was released on 2011-09-13 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Staying at the pinnacle of the advancing business development of transition economies and the impact of changing business conditions is a challenging task for all firms wanting to do business in them. This book provides insight into the way in which businesses function with a comprehensive overview of the major aspects involved.

Green Business: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522579168
Total Pages : 1685 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Green Business: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Green Business: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2019-02-01 with total page 1685 pages. Available in PDF, EPUB and Kindle. Book excerpt: The issues of sustainability and corporate social responsibility have become vital discussions in many industries within the public and private sectors. In the business realm, incorporating practices that serve the overall community and ecological wellbeing can also allow businesses to flourish economically and socially. Green Business: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the challenges and benefits of implementing sustainability into the core functions of contemporary enterprises, focusing on how green approaches improve operations. Highlighting a range of topics such as corporate sustainability, green enterprises, and circular economy, this multi-volume book is ideally designed for business executives, business and marketing professionals, business managers, academicians, and researchers actively involved in the business industry.

The Handbook of Brand Management Scales

Author : Lia Zarantonello
Publisher : Routledge
ISBN 13 : 1317803159
Total Pages : 310 pages
Book Rating : 4.3/5 (178 download)

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Book Synopsis The Handbook of Brand Management Scales by : Lia Zarantonello

Download or read book The Handbook of Brand Management Scales written by Lia Zarantonello and published by Routledge. This book was released on 2015-08-05 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical tool for researchers measuring consumer insights, emotions and responses. Existing handbooks of marketing scales do not include (or include very few) scales related to brand management constructs. This book is the first to meet this need. Sample scales include brand personality, brand authenticity, consumer–brand relationships and brand equity. Each scale is included with a clear definition of the construct it is designed to benchmark, a description of the scale itself, how to use it and examples of possible applications in managerial and academic contexts. A much-needed reference point, this is a unique, vital and convenient volume that should be within reach of every marketing scholar's and manager's desk.

Emerging Issues in Global Marketing

Author : James Agarwal
Publisher : Springer
ISBN 13 : 3319741292
Total Pages : 374 pages
Book Rating : 4.3/5 (197 download)

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Book Synopsis Emerging Issues in Global Marketing by : James Agarwal

Download or read book Emerging Issues in Global Marketing written by James Agarwal and published by Springer. This book was released on 2018-03-28 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines emerging theories, frameworks, and applications of global marketing for the 21st century. It highlights how global marketing is changing in a globalized and digital economy that is fast increasing in complexity and uncertainty. The traditional approach to global marketing is no longer sufficient to address the emerging issues in global markets. Global companies need to challenge traditional assumptions in global marketing in an era of shifting political, cultural, economic, and technological changes. They need to take a fresh look at the contemporary threats and opportunities in markets, institutions, and technology and how they affect entry and expansion strategies through careful re-calibration of the marketing-mix. This book offers new insights for global marketing that addresses these issues. This book should be an ideal resource to both academic scholars and reflective practitioners globally such as CEOs and chief marketing officers as well as government officials and policy makers interested in formulating strategies/policies for global marketing activities in the face of a globalized and digitized economy. This well-crafted research volume is an excellent addition to the growing literature on new trends in international marketing. The authors present the latest insight on the impact of phenomena such as cross-border e-commerce and digital markets, and they discuss new tools for political risk assessment, international branding and more broadly the reconfiguring of marketing-mix strategies – A powerful reminder that the new global market remains a rugged landscape. - Alain Verbeke, McCaig Research Chair in Management and Editor-in-Chief Journal of International Business Studies, University of Calgary, Canada. Emerging trends in institutions, markets, and societies, along with new technological advances, are redefining the scope and strategy in global marketing. Professors Agarwal and Wu have assembled a remarkable collection of cutting-edge topics and issues that capture the shifting paradigm and contemporary developments in the global marketing field. This is an informative and timely resource that makes a valuable contribution, useful for both scholars and business practitioners of global marketing. - Constantine S. Katsikeas, Arnold Ziff Endowed Research Chair in Marketing & International Management, Editor-in-Chief Journal of International Marketing, University of Leeds, UK. This book presents new and cutting-edge thinking at a time when the traditional views of international marketing need to be scrapped. Convergence forces are creating new opportunities as well as threats on a daily basis, and marketing practitioners as well as scholars must be forewarned as well as forearmed on how to deal with these changes. The real growth is coming from the emerging nations, and the theories that provided sufficient insights ten years ago have been completely outmoded by the ever-accelerating rate of innovation and technological change as well as the pressures to address the needs of all of the firm’s relevant stakeholders. The strategic insights provided here are absolutely invaluable. Don’t miss an opportunity to read this book!! - John B. Ford, Professor of Marketing & International Business, Eminent Scholar & Haislip-Rohrer Fellow, Editor-in-Chief, Journal of Advertising Research, Old Dominion University, USA.

Strategic Marketing Issues in Emerging Markets

Author : Atanu Adhikari
Publisher : Springer
ISBN 13 : 9811065055
Total Pages : 372 pages
Book Rating : 4.8/5 (11 download)

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Book Synopsis Strategic Marketing Issues in Emerging Markets by : Atanu Adhikari

Download or read book Strategic Marketing Issues in Emerging Markets written by Atanu Adhikari and published by Springer. This book was released on 2018-07-27 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It describes the component of strategic and tactical marketing, including the marketing mix, segments and targeting, product and market orientation, employing the Internet and social media, penetration and loyalty strategies and innovation, and other strategy issues in the marketing context. In addition, the book focuses on creating, communicating, and delivering customer value to emerging market consumers through diverse marketing strategies, processes, and programs in the context of emerging markets’ dynamics, consumer diversity, and competitors. Bringing together contributors from industry and academia to explore key marketing issues prevalent in India and other emerging economies, the book offers a unique and insightful read for a global audience. "This book, edited by Dr. Atanu Adhikari, offers important analytical and managerial insights into consumer behavior, firm strategy, market dynamics and marketing instruments (price, promotion, distribution and product). While marketing and management disciplines have developed useful empirical generalizations, the context is critical. This book does exactly that -- place the generalized results in the context of emerging markets and India. Accordingly, this is a valuable resource for scholars and practitioners." -- Dr. Gurumurthy Kalyanaram, Professor, City University of New York, USA and Tata Institute of Social Sciences, Mumbai, India; US Editor, International Journal of Learning and Change; and President, MIT South Asian Alumni Association "This book is a must-read for anyone interested in marketing to less-developed countries. While the focus of the chapters is on India, the lessons learned can be generally applied. The 32 chapters represent comprehensive coverage of nearly every topic related to marketing with many examples. Any manager interested in doing business in emerging markets, Professors who want a better knowledge of these markets, or students who want an excellent reference should acquire this book." -- Dr. Russell S. Winer, William Joyce Professor of Marketing, Stern School of Business, New York University, USA.