Marketing Interno

Download Marketing Interno full books in PDF, epub, and Kindle. Read online Marketing Interno ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Marketing

Author : Gary Armstrong
Publisher : Pearson Educación
ISBN 13 : 9789702604006
Total Pages : 686 pages
Book Rating : 4.6/5 (4 download)

DOWNLOAD NOW!

Book Synopsis Marketing by : Gary Armstrong

Download or read book Marketing written by Gary Armstrong and published by Pearson Educación. This book was released on 2003 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.

Internal Marketing: Directions for Management

Author : Barbara Lewis
Publisher : Routledge
ISBN 13 : 1134613938
Total Pages : 331 pages
Book Rating : 4.1/5 (346 download)

DOWNLOAD NOW!

Book Synopsis Internal Marketing: Directions for Management by : Barbara Lewis

Download or read book Internal Marketing: Directions for Management written by Barbara Lewis and published by Routledge. This book was released on 2000-08-24 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:* the social model of marketing* the human resource management perspective* marketing and servic

Author :
Publisher : Editorial Elearning, S.L.
ISBN 13 :
Total Pages : 304 pages
Book Rating : 4./5 ( download)

DOWNLOAD NOW!

Book Synopsis by :

Download or read book written by and published by Editorial Elearning, S.L.. This book was released on with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Internal Marketing

Author : Pervaiz K. Ahmed
Publisher : Taylor & Francis
ISBN 13 : 1136394575
Total Pages : 321 pages
Book Rating : 4.1/5 (363 download)

DOWNLOAD NOW!

Book Synopsis Internal Marketing by : Pervaiz K. Ahmed

Download or read book Internal Marketing written by Pervaiz K. Ahmed and published by Taylor & Francis. This book was released on 2013-06-17 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal marketing is and how it can work, and from this foundation: * Outlines state-of-the-art thinking and practice * Demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management * Highlights the techniques managers need to understand to use IM effectively within their organizations * Contains a range of international and up to the minute examples and cases of best practice from companies around the world Throughout the book the emphasis is on understanding the principles that have made internal marketing such a potent force within leading corporations. This is combined with a pragmatic assessment of the many challenges involved in making it a reality within an organization.

The Foundations of Internal Marketing

Author : Marleen H. Bekkers
Publisher :
ISBN 13 : 9789050861212
Total Pages : 31 pages
Book Rating : 4.8/5 (612 download)

DOWNLOAD NOW!

Book Synopsis The Foundations of Internal Marketing by : Marleen H. Bekkers

Download or read book The Foundations of Internal Marketing written by Marleen H. Bekkers and published by . This book was released on 1993 with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing financiero

Author : Jaime Rivera Camino
Publisher : ESIC
ISBN 13 : 8416462828
Total Pages : 273 pages
Book Rating : 4.4/5 (164 download)

DOWNLOAD NOW!

Book Synopsis Marketing financiero by : Jaime Rivera Camino

Download or read book Marketing financiero written by Jaime Rivera Camino and published by ESIC. This book was released on 2015-06-08 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro ha sido concebido con la vocación de servir como material didáctico. Para ello, se analiza de manera pedagógica, el complejo entorno en que se desenvuelven las entidades financieras, y las herramientas que les puede aportar el marketing para sobrevivir en un mercado maduro y sujeto a innumerables retos. Los autores exponen de manera sencilla y comprensible tanto las estrategias como las tácticas de marketing que requieren las empresas del sector financiero para ser competitivas. El lector encontrará en estas páginas ejemplos e ilustraciones de bancos de países de distintos continentes, y podrá conocer la evolución que ha experimentado el marketing en las entidades financieras, pasando de un enfoque de relaciones públicas, a la promoción de ventas y al uso de la publicidad. En esta evolución, al igual que ha sucedido en otros sectores, la crisis financiera mundial ha provocado que los bancos hayan tomado conciencia de la utilidad del marketing para colocar al cliente en el centro de su modelo de negocio. Como consecuencia, este libro nace con el ánimo de llenar el vacío relativo al conocimiento del uso efectivo del marketing en este sector. Y por ello, en esta obra se expone el proceso estratégico y operativo que deben utilizar las instituciones financieras para satisfacer las necesidades de sus segmentos objetivos. En su interior se desarrollan también, de manera armónica, los conceptos prácticos y empíricos que pueden ser usados tanto por estudiantes de grado y de postgrado, como por profesionales interesados en conocer de qué forma utilizar el marketing de adquisición y de retención en el sector financiero. Este conocimiento es esencial para instituciones que enfrentan condiciones de mercado de creciente complejidad y competitividad. En donde la aparición de nuevos actores (principalmente empresas tecnológicas), ha comenzado a amenazar líneas de negocio hasta ahora exclusivas de los bancos tradicionales.

Internal Marketing

Author : David M. Brown
Publisher : Routledge
ISBN 13 : 1000214303
Total Pages : 143 pages
Book Rating : 4.0/5 (2 download)

DOWNLOAD NOW!

Book Synopsis Internal Marketing by : David M. Brown

Download or read book Internal Marketing written by David M. Brown and published by Routledge. This book was released on 2020-10-29 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book traces the development of internal marketing from initial conceptualisation through to the current issues. It identifies both significant underlying tensions between major theorists and areas in which new perspectives may enrich our understanding of this crucial subject. Internal marketing is the use of traditional strategies by organisations to market themselves to their employees. Presented in bite-sized sections, each of which dissects the most important themes and concepts underpinning the subject, this book explains how subsidiary areas of study have emerged and suggests how the introduction of concepts and perspectives from channel management literature can help analyse the dyadic encounters in which internal marketing takes place. Brown critically extends the scope of internal marketing theory yet further by presenting and analysing new interview transcripts to suggest that internal demarketing – an organisation making itself less attractive to its employees – may sometimes be undertaken intentionally. Internationally applicable and highly accessible, Internal Marketing is perfect for students, teachers, and researchers with an interest not only in internal marketing, but also in employer relations, internal branding, employer branding, and internal communications. It uses clear language and gradually introduces the reader to more sophisticated theoretical concepts step by step, with a uniquely focused, critical, and comprehensive thematic coverage of internal marketing and its extensive theoretical outputs.

Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector

Author : Santos, José Duarte
Publisher : IGI Global
ISBN 13 : 1799872645
Total Pages : 355 pages
Book Rating : 4.7/5 (998 download)

DOWNLOAD NOW!

Book Synopsis Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector by : Santos, José Duarte

Download or read book Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector written by Santos, José Duarte and published by IGI Global. This book was released on 2021-06-25 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: The healthcare sector has never been under as much pressure as it is today. This pressure has motivated organizations to reinvent themselves, forcing management and marketing to take a more active role. Due to this reinvention, organizations must incorporate a stronger culture of management and marketing orientation that allows companies to define their course, optimize their resources, communicate with their stakeholders more efficiently, and encourage customers to become more involved with the company. This need is particularly urgent in the healthcare sector, as its weight in the economy has grown recently and it must prepare for economic recovery. Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector provides knowledge and skills to apply management and marketing on strategic, tactical, and operational aspects with an emphasis on the healthcare industry. Various aspects of management and marketing, such as operations management, quality management, human resources, brand management, and digital marketing, are discussed. The book is ideal for management and marketing academics, their students (undergraduate/graduate programs), researchers, managers, advertisers, healthcare organizations, hospital boards, pharmaceutical representatives, and marketers who need to optimize the potential of management marketing applied in the healthcare industry.

Encyclopedia of Human Resources Information Systems: Challenges in e-HRM

Author : Torres-Coronas, Teresa
Publisher : IGI Global
ISBN 13 : 1599048841
Total Pages : 918 pages
Book Rating : 4.5/5 (99 download)

DOWNLOAD NOW!

Book Synopsis Encyclopedia of Human Resources Information Systems: Challenges in e-HRM by : Torres-Coronas, Teresa

Download or read book Encyclopedia of Human Resources Information Systems: Challenges in e-HRM written by Torres-Coronas, Teresa and published by IGI Global. This book was released on 2008-07-31 with total page 918 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analyzes key critical HR variables and defines previously undiscovered issues in the HR field.

Human Resource Management and Internal Marketing

Author : Teena Mishra
Publisher : Taylor & Francis
ISBN 13 : 1000826929
Total Pages : 184 pages
Book Rating : 4.0/5 (8 download)

DOWNLOAD NOW!

Book Synopsis Human Resource Management and Internal Marketing by : Teena Mishra

Download or read book Human Resource Management and Internal Marketing written by Teena Mishra and published by Taylor & Francis. This book was released on 2022-12-30 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explains various key concepts of internal marketing and its relation to human resource management, commitment, service quality, market orientation, etc. Various human resource models are insufficient to define internal marketing. Therefore there is a need to focus on the models and key concepts of human resource management and internal marketing and in what way they contribute to organizational success. It involves motivation, internal market research, internal communication, internal segmentation, employee retention, inter-functional coordination, and internal branding. The current need for human resource management is to link human resource management and marketing practices which are called internal marketing. Internal marketing plays an eminent role in organizational success. This book helps students, practitioners, start-ups, and educationists. This is a research monograph that will assist an organization to decide the future of human resource management as well as organizational development. This book is for marketing as well as human resource discipline, as internal marketing is the integration of marketing and human resource management. Due to new technology, globalization, and liberalization market need and demand are also changing, thus it is necessary to understand new trends in the application of human resources. Therefore, it is necessary to motivate and satisfy internal customers and make them market and skill-oriented.

Management, Marketing and Promotion of Library Services Based on Statistics, Analyses and Evaluation

Author : Trine Kolderup Flaten
Publisher : Walter de Gruyter
ISBN 13 : 3598440227
Total Pages : 464 pages
Book Rating : 4.5/5 (984 download)

DOWNLOAD NOW!

Book Synopsis Management, Marketing and Promotion of Library Services Based on Statistics, Analyses and Evaluation by : Trine Kolderup Flaten

Download or read book Management, Marketing and Promotion of Library Services Based on Statistics, Analyses and Evaluation written by Trine Kolderup Flaten and published by Walter de Gruyter. This book was released on 2008-11-03 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rapid developments in information technology and media have resulted in increasingly diverse strategies for information retrieval by readers and users. The duty to cope with this phenomenon and to master the situation forms one of the biggest challenges facing libraries. In order to strengthen the awareness of the potential of tools for management and strategic planning, a two-day meeting was held under the auspices of IFLA's Management & Marketing Section in Bergen, Norway in August 2005. Managers of different types of libraries, researchers and educators from five continents shared their experiences with research methods, data collection, evaluation, performance measurement, best practice strategies and policies. This book contains their presentations in the form of full length articles.

Elements of Theatre at Work

Author : Brian Groves
Publisher : EDUCatt - Ente per il diritto allo studio universitario dell'Università Cattolica
ISBN 13 : 8867802178
Total Pages : 155 pages
Book Rating : 4.8/5 (678 download)

DOWNLOAD NOW!

Book Synopsis Elements of Theatre at Work by : Brian Groves

Download or read book Elements of Theatre at Work written by Brian Groves and published by EDUCatt - Ente per il diritto allo studio universitario dell'Università Cattolica. This book was released on 2014-05-12 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Internal Marketing

Author : Susan Foreman
Publisher :
ISBN 13 : 9781897866771
Total Pages : 14 pages
Book Rating : 4.8/5 (667 download)

DOWNLOAD NOW!

Book Synopsis Internal Marketing by : Susan Foreman

Download or read book Internal Marketing written by Susan Foreman and published by . This book was released on 1995 with total page 14 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing of Healthcare Organizations

Author : Elena S. Akopova
Publisher : IAP
ISBN 13 : 1641135786
Total Pages : 113 pages
Book Rating : 4.6/5 (411 download)

DOWNLOAD NOW!

Book Synopsis Marketing of Healthcare Organizations by : Elena S. Akopova

Download or read book Marketing of Healthcare Organizations written by Elena S. Akopova and published by IAP. This book was released on 2020-07-01 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is devoted to substantiating the necessity for starting and supporting the high level of marketing activity of modern healthcare organizations that function in the market conditions under the influence of the competition mechanism. The authors substantiate that state-funded healthcare organizations in Russia, which are the basis of the Russian market of medical services, face the deficit of financial resources and do not have sufficient flexibility for high marketing activity and supporting their competitiveness, which leads to growth of dissatisfaction of society with the healthcare sphere on the whole and increase of demand for services of private organizations of healthcare. The authors show that a perspective solution to this problem is usage of technologies of public-private partnership, which allow conducting deregulation and attracting private investments into development of state organizations of healthcare, thus creating favorable conditions and stimuli for activation of their marketing activities. Recommendations for application of the mechanism of public-private partnership to development of marketing of healthcare organizations in modern Russia are offered.

Complaint Management and Internal Marketing

Author : Malte Kempen
Publisher : diplom.de
ISBN 13 : 3836624400
Total Pages : 177 pages
Book Rating : 4.8/5 (366 download)

DOWNLOAD NOW!

Book Synopsis Complaint Management and Internal Marketing by : Malte Kempen

Download or read book Complaint Management and Internal Marketing written by Malte Kempen and published by diplom.de. This book was released on 2009-01-05 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Introduction: The first chapter gives a introduction into the topic and explains how the whole work is structured before the key subjects in chapter two will be discussed. Okay Sir, I will put you through to someone else . Does this sound familiar? Trying to switch to a different contract with a cell phone operator, but nobody seems to be qualified to handle a request. Dissatisfaction arises and the customer would like to report his problem. On the one hand the customer experiences a breakdown in service and on the other hand a second disappointment may follow if a service provider fails to handle the grievance after it is stated. The question arises as to why complaint handling is important nowadays. Complaint handling is not as selfless an act by a company as it may seem. A complaint is the cheapest, most honest and most qualitative form of management consulting there is, according to market research into sales force by Pawlik Sales Consultants AG. Companies should not be afraid to face feedback and complaints. According to the Treasury Board of Canada: Research suggests that relatively few dissatisfied clients bother to complain. As a result, every complaint received may provide a window into a much larger pool of dissatisfaction. By dealing with the causes of complaints, the organization can further reduce both the number of complaints and dissatisfaction with its program delivery or service. Complaint management is a tool to prevent the migration of customers to competitors, and more and more companies understand that simply recruiting new customers is not sufficient. As a consequence, intensification of defensive marketing, in contrast to offensive marketing actions, becomes more interesting to a company. The aim of defensive marketing should be the development of long-lasting customer relations. For example, Volvo/Saab, the Swedish automobile manufacturer, estimates that the cost of generating new customers is three times the cost of retaining an existing customer. Satisfactory complaint management can create satisfied customers. The key figure mediating between a company and a customer with a complaint is, of course, the employee of the service organization. The role and performance of the employee will determine the success of a complaint handling process and the adequate service recovery. In order to be able to fulfil this goal, employees need to undergo training. Furthermore the management needs to develop a corporate [...]

Resilience of Multicultural and Multigenerational Leadership and Workplace Experience

Author : Vázquez de Príncipe, Joanne
Publisher : IGI Global
ISBN 13 :
Total Pages : 623 pages
Book Rating : 4.3/5 (693 download)

DOWNLOAD NOW!

Book Synopsis Resilience of Multicultural and Multigenerational Leadership and Workplace Experience by : Vázquez de Príncipe, Joanne

Download or read book Resilience of Multicultural and Multigenerational Leadership and Workplace Experience written by Vázquez de Príncipe, Joanne and published by IGI Global. This book was released on 2024-05-07 with total page 623 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's volatile, uncertain, complex, and ambiguous (VUCA) world, the challenges faced by individuals, teams, and organizations are more pressing than ever. The persistent global tragedies and instabilities demand a new approach to leadership—one that goes beyond traditional models to address the complexities of a multicultural and multigenerational workforce. The need for resilience has never been more urgent as we grapple with the aftermath of a pandemic and the ever-evolving landscape of work. The book titled Resilience of Multicultural and Multigenerational Leadership and Workplace Experience dives deep into the heart of the issue, highlighting the importance of cultivating resilience as a dynamic ability. It serves as a call to action for individuals and leaders to fortify their resilience, transforming it from a mere survival mechanism into a strategic advantage that propels individuals and organizations towards success. The core objective of Resilience of Multicultural and Multigenerational Leadership and Workplace Experience is to offer various solutions to the challenges posed by the contemporary business environment. Grounded in both theoretical and empirical research, the book aims to provide a guide for scholars and professionals navigating the complexities of leadership in a multicultural context. By delving into the strategic role of resilient leadership across various organizational levels, the book equips its readers with the tools and insights needed to not only face these challenges but emerge stronger.

Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector

Author : Ramos, Célia M.Q.
Publisher : IGI Global
ISBN 13 : 1799819485
Total Pages : 477 pages
Book Rating : 4.7/5 (998 download)

DOWNLOAD NOW!

Book Synopsis Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector by : Ramos, Célia M.Q.

Download or read book Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector written by Ramos, Célia M.Q. and published by IGI Global. This book was released on 2019-12-27 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourists frequently rely on social networks to provide information about a product or destination as a decision support tool to make adequate decisions in the process of planning a trip. In this digital environment, tourists share their travel experiences, impressions, emotions, special moments, and opinions about an assortment of tourist services like hotels, restaurants, airlines, and car rental services, all of which contribute to the online reputation of a tourist destination. The Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector is a fundamental reference source that provides vital theoretical frameworks and the latest innovative empirical research findings of online social media in the tourism industry. While highlighting topics such as e-business, mobile marketing, and smart tourism, this publication explores user-generated content and the methods of mobile strategies. This book is ideally designed for tour developers, travel agents, restaurateurs, hotel management, tour directors, entrepreneurs, social media analysts, managers, industry professionals, academicians, researchers, and students.