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Marketing Internacional En America Latina
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Book Synopsis Rice in Latin America by : Federico Cuevas-Perez
Download or read book Rice in Latin America written by Federico Cuevas-Perez and published by CIAT. This book was released on 1992 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: First session: Genetic improvement; Second session: water management; Third session: red rice; Fourth session: marketing; Fifth session: planning and conclusions; Poster summaries; Others themes.
Book Synopsis Marketing financiero by : Jaime Rivera Camino
Download or read book Marketing financiero written by Jaime Rivera Camino and published by ESIC. This book was released on 2015-06-08 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro ha sido concebido con la vocación de servir como material didáctico. Para ello, se analiza de manera pedagógica, el complejo entorno en que se desenvuelven las entidades financieras, y las herramientas que les puede aportar el marketing para sobrevivir en un mercado maduro y sujeto a innumerables retos. Los autores exponen de manera sencilla y comprensible tanto las estrategias como las tácticas de marketing que requieren las empresas del sector financiero para ser competitivas. El lector encontrará en estas páginas ejemplos e ilustraciones de bancos de países de distintos continentes, y podrá conocer la evolución que ha experimentado el marketing en las entidades financieras, pasando de un enfoque de relaciones públicas, a la promoción de ventas y al uso de la publicidad. En esta evolución, al igual que ha sucedido en otros sectores, la crisis financiera mundial ha provocado que los bancos hayan tomado conciencia de la utilidad del marketing para colocar al cliente en el centro de su modelo de negocio. Como consecuencia, este libro nace con el ánimo de llenar el vacío relativo al conocimiento del uso efectivo del marketing en este sector. Y por ello, en esta obra se expone el proceso estratégico y operativo que deben utilizar las instituciones financieras para satisfacer las necesidades de sus segmentos objetivos. En su interior se desarrollan también, de manera armónica, los conceptos prácticos y empíricos que pueden ser usados tanto por estudiantes de grado y de postgrado, como por profesionales interesados en conocer de qué forma utilizar el marketing de adquisición y de retención en el sector financiero. Este conocimiento es esencial para instituciones que enfrentan condiciones de mercado de creciente complejidad y competitividad. En donde la aparición de nuevos actores (principalmente empresas tecnológicas), ha comenzado a amenazar líneas de negocio hasta ahora exclusivas de los bancos tradicionales.
Book Synopsis Handbook of Latin American Studies by :
Download or read book Handbook of Latin American Studies written by and published by . This book was released on 1985 with total page 910 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains records describing books, book chapters, articles, and conference papers published in the field of Latin American studies. Coverage includes relevant books as well as over 800 social science and 550 humanities journals and volumes of conference proceedings. Most records include abstracts with evaluations.
Book Synopsis Politics Latin America by : Gavin O'Toole
Download or read book Politics Latin America written by Gavin O'Toole and published by Routledge. This book was released on 2014-05-12 with total page 768 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This is a volume which will become invaluable to those attempting to guide the neophyte through the maze of politics in Latin America" - Journal of Latin American Studies Politics Latin America examines the role of Latin America in the world and its importance to the study of politics with particular emphasis on the institutions and processes that exist to guarantee democracy and the forces that threaten to compromise it. Now in its second edition and fully revised to reflect recent developments in the region, Politics Latin America provides students and teachers with an accessible overview of the region’s unique political and economic landscape, covering every aspect of governance in its 21 countries. The book examines the international relations of Latin American states as they seek to carve out a role in an increasingly globalised world and will be an ideal introduction for undergraduate courses in Latin American politics and comparative politics.
Book Synopsis The Future of Entrepreneurship in Latin America by : E. Brenes
Download or read book The Future of Entrepreneurship in Latin America written by E. Brenes and published by Springer. This book was released on 2012-04-02 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the outlook for Latin American entrepreneurs in the new global environment. Using case studies from across the region, the book highlights liberalization measures nations are adopting to facilitate small and medium size enterprise (SME) creation and growth, and existing barriers that are threatening SME sector gains.
Book Synopsis Latin American Urbanization by : Charles Butterworth
Download or read book Latin American Urbanization written by Charles Butterworth and published by Cambridge University Press. This book was released on 1981-01-31 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in 1981 as part of the Urbanization in Developing Countries series, Latin American Urbanization presents an in-depth look at a process of social change in an important region of the Third World. In this study, Professors Butterworth and Chance concentrate on the rural-urban migration of the lower classes and the adaptation of migrants to city life. They examine the rural, peasant and proletarian communities from which the migrants have come and to which they often remain loyal even after many years of urban residence. Drawing together in a coherent manner studies from several disciplines such as demographic, sociocultural, economic and political dimensions of urbanization, this book will interest a variety of scholars in the social sciences and the humanities.
Book Synopsis Contemporary Latin America by : Robert H. Holden
Download or read book Contemporary Latin America written by Robert H. Holden and published by John Wiley & Sons. This book was released on 2012-08-03 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary Latin America presents the epochal political, economic, social, and cultural changes in Latin America over the last 40 years and comprehensively examines their impact on life in the region, and beyond. Provides a fresh approach and a new interpretation of the seismic changes of the last 40 years in Latin America Introduces major themes from a humanistic and universal perspective, putting each subject in a context that readers can understand and relate to Focuses on ‘Ibero-America'--Brazil and the eighteen countries that were formerly Spanish possessions- while offering valuable comparative views of the non-Iberian areas of the Caribbean Emphasizes the global, regional and national dimensions of the region's recent past
Book Synopsis International Investment Law in Latin America / Derecho Internacional de las Inversiones en América Latina by : Attila Tanzi
Download or read book International Investment Law in Latin America / Derecho Internacional de las Inversiones en América Latina written by Attila Tanzi and published by BRILL. This book was released on 2016-02-15 with total page 899 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the bilingual volume International Investment Law in Latin America: Problems and Prospects, Attila Tanzi, Alessandra Asteriti, Rodrigo Polanco Lazo and Paolo Turrini provide a regional perspective on one of the liveliest branches of international law by situating it in one of the most dynamic areas of the world. Latin America has always had an ambivalent relationship with international investment law and, more recently, it has been the home of harsh and resolute criticisms, questioning the ultimate legitimacy of the regime. By bringing together distinguished scholars of this legal field, the volume analyses ongoing trends and draws lessons from the Continent’s past experiences while identifying possible solutions to the important challenges it faces. Con el volumen bilingüe Derecho Internacional de las Inversiones en América Latina: Problemas y Perspectivas, Attila Tanzi, Alessandra Asteriti, Rodrigo Polanco Lazo y Paolo Turrini tienen por objetivo proporcionar una perspectiva regional para una de las ramas más vigorosas del derecho internacional, situándola en una de las áreas más dinámicas del mundo. Latinoamérica siempre ha tenido una relación ambivalente con el derecho internacional de inversiones y, más recientemente, ha sido el hogar de duras y decididas críticas en su contra, cuestionando la legitimidad última del régimen. Al reunir a distinguidos estudiosos de este campo legal, tanto de América Latina como de fuera de la región, este volumen analiza esta actual tendencia, extrayendo lecciones de las experiencias pasadas del continente e identificando posibles soluciones a los desafíos importantes que ahora enfrenta.
Book Synopsis Rice Blast Disease by : Robert S. Zeigler
Download or read book Rice Blast Disease written by Robert S. Zeigler and published by Int. Rice Res. Inst.. This book was released on 1994 with total page 642 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pathogen biology. Cell biology of pathogenesis. Signalling systems and gene expression regulating appressorium formation in magnaporthe grisea. Genetic regulation of sporulation in the rice blast fungus. Genetic interactions in magnaporthe grisea that affect cultivar specific avirulence/virulence on rice. Genomic structure and variability in pyricularia grisea. Molecular genetic approach to the study of cultivar specificity in the rice blast fungus. Avirulence genes and mechanisms of genetic instability in the rice blast fungus. Host plant resistance. International collaboration on breeding for resistance to rice blast. Present knowledge of rice resistance genetics and strategies for magnaporthe grisea pathogenicity and avirulence gene analysis. Mapping of blast resistance genes in rice. Molecular genetic analysis fo the rice bacterial blight resistance locus, Xa21. Current status for gene transfer into rice utilizing variety-independent delivery systems. Pathogen population dynamics and utilization of host plant resistance. Virulencecharacteristics of genetic families of pyricularia grisea in Colombia. Race-specific and rate-reducing resistance to rice blast in US rice cultivars. A strategy for accumulating genes for partial resistance to blast disease in rice within a conventional breeding program. Lineage exclusion: a proposal for linking blast population analysis to resistance breeding. Use of host genetic diversity to control cereal diseases: implications for rice blast. Figs, wasps, nematodes and sitting ducks: rice blast, from the outside looking in. Epidemiology, loss assessment, and management. The economic impact of rice blast disease in China. Current rice blast epidemics and their management in Thailand. Rice blast in west Africa: its nature and control. Understanding and modeling leaf blast effects on crop physiology and yield. Methodology for quantifying rice yield effects of blast. The epidemiological basis for blast management. Using simulation models to explore better strategies for the management of blast disease in temperate rice pathosystems. Blast management in high input, high yield potential, temperate rice ecosystems. Practical approaches to rice blast management in tropical monsoon ecosystems, with special reference to Bangladesh. Rice breeding programs, blast epidemics and blast management in the United States. Strategies for the discovery of rice blast fungicides. Biological control of rice leaf blast. Farmers' perspectives. Crop-livestock interactions: implications for crop improvement in sustainable agriculture. Assessing indigenous and traditional knowledge in farming systems. Rice, reason, and resistance: a comparative study of farmers' vs. Scientists' perception and strategies.
Book Synopsis Yearbook of International Organizations by :
Download or read book Yearbook of International Organizations written by and published by . This book was released on 1986 with total page 1546 pages. Available in PDF, EPUB and Kindle. Book excerpt: Edition for 1983/84- published in 3 vols.: vol. 1, Organization descriptions and index; vol. 2, International organization participation; vol. 3, Global action networks; edition for 2012/2013- published in 5 vols: vol. 4, International organization bibliography and resources; vol. 4, Statistics, visualizations & patterns.
Book Synopsis Subjectivity at Latin America's Urban Margins by : Moisés Kopper
Download or read book Subjectivity at Latin America's Urban Margins written by Moisés Kopper and published by Berghahn Books. This book was released on 2024-10-01 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Extreme inequalities, uneven planning, and unruly environments have long shaped individual and collective subjectivities at Latin America’s urban margins. Yet these same margins have frequently given rise to new forms of community organization, cultural practice, and social mobilization. This volumeframes the urban margins as complex and multi-layered sites where ongoing translocal histories of exploitation and marginalization meet distinctly local and interpersonal forms of sociability, subjective belonging, and political agency. Through nuanced ethnographic work and cross-disciplinary theoretical insights, Subjectivity at Latin America’s Urban Margins unpacks this complexity, investigating how margins are upheld, negotiated, and challenged.
Book Synopsis Toward a Global History of Latin America’s Revolutionary Left by : Tanya Harmer
Download or read book Toward a Global History of Latin America’s Revolutionary Left written by Tanya Harmer and published by University Press of Florida. This book was released on 2021-04-06 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume showcases new research on the global reach of Latin American revolutionary movements during the height of the Cold War, mapping out the region’s little-known connections with Africa, Asia, and Europe. Toward a Global History of Latin America’s Revolutionary Left offers insights into the effect of international collaboration on the identities, ideologies, strategies, and survival of organizers and groups. Featuring contributions from historians working in six different countries, this collection includes chapters on Cuba’s hosting of the 1966 Tricontinental Conference that brought revolutionary movements together; Czechoslovakian intelligence’s logistical support for revolutionaries; the Brazilian Left’s search for recognition in Cuba and China; the central role played by European publishing houses in disseminating news from Latin America; Italian support for Brazilian guerrilla insurgents; Spanish ties with Nicaragua’s revolution; and the solidarity of European networks with Guatemala’s Guerrilla Army of the Poor. Through its expansive geographical perspectives, this volume positions Latin America as a significant force on the international stage of the 1960s and 1970s. It sets a new research agenda that will guide future study on leftist movements, transnational networks, and Cold War history in the region. Contributor:s José Manuel Ágreda Portero | Van Gosse | James G. Hershberg | Gerardo Leibner | Blanca Mar León | Eduardo Rey Tristán | Arturo Taracena Arriola | Michal Zourek
Book Synopsis Latin American Cinema by : Paul A. Schroeder
Download or read book Latin American Cinema written by Paul A. Schroeder and published by Univ of California Press. This book was released on 2016-03-08 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conventional silent cinema -- Avant-garde silent cinema -- Transition to sound -- Birth and growth of an industry -- Crisis and decline of studio cinema -- Neorealism and art cinema -- New Latin American cinema's militant phase -- New Latin American cinema's Neobaroque phase -- Collapse and rebirth of an industry -- Latin American cinema in the twenty-first century -- Conclusion : a triangulated cinema -- Appendix : discourses of modernity in Latin America
Author : Publisher :Bib. Orton IICA / CATIE ISBN 13 : Total Pages :50 pages Book Rating :4./5 ( download)
Download or read book written by and published by Bib. Orton IICA / CATIE. This book was released on with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Roots and Tubers for the 21st Century by : Gregory J. Scott
Download or read book Roots and Tubers for the 21st Century written by Gregory J. Scott and published by Intl Food Policy Res Inst. This book was released on 2000 with total page 79 pages. Available in PDF, EPUB and Kindle. Book excerpt: Synthesizes a significant amount of data and information on roots and tubers in an effort to provide a clearer vision of their past, present, and future roles in the food systems of developing countries. How the production and use of these commodities have changed and will continue to change over time are all the more important to understand because of the contribution they make to the diets and income-generating activities of the rural and urban poor in Asia, Africa, and Latin America. Provides a fuller understanding of the prospects of roots and tubers for food, feed, and other uses in developing countries.
Book Synopsis Agrifood System Transitions in Brazil by : Paulo André Niederle
Download or read book Agrifood System Transitions in Brazil written by Paulo André Niederle and published by Routledge. This book was released on 2020-10-29 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the agrifood system transitions in Brazil to provide a new understanding of the trajectory of agriculture and rural development in this country. It accentuates the increasing diversifi cation and hybridization of food production and consumption practices throughout history. With a framework that combines convention theory, neoinstitutional approaches and practice theory, this book suggests the concept of “food orders” which represents different arrangements of practices, institutions and sociotechnical artifacts. By exploring the interrelations between these elements, the book looks at six different food orders: industrial, commercial, domestic, aesthetic, civic and fi nancial, in tandem with examples of practices, sectors and territories to understand the dynamics of each one. This aids in understanding the main tendencies of the agrifood sector in such a vast country that, being a major player in global food markets, also affect production and consumption dynamics in several other countries. Besides, this book also seeks to comprehend the current institutional changes in Brazil that may be critical to interpret the global dissemination of populist and autocratic governments. Offering key insights into the contemporary sociology of agriculture and food, this book demonstrates how strengthening democracy and supporting the organization of civil society are major challenges when we think about transition for sustainable food systems.
Book Synopsis Management Information Systems by : Kenneth C. Laudon
Download or read book Management Information Systems written by Kenneth C. Laudon and published by Pearson Educación. This book was released on 2004 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision-making in an exciting and interactive manner. The twelfth edition focuses on the major changes that have been made in information technology over the past two years, and includes new opening, closing, and Interactive Session cases.
