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Marketing Inside Out
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Book Synopsis Marketing Inside Out by : Srinivasan Siva Rao
Download or read book Marketing Inside Out written by Srinivasan Siva Rao and published by Notion Press. This book was released on 2020-07-19 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: MARKETING INSIDE OUT is for knowledge-seeking students and marketing enthusiasts, who are interested to learn and give impetus to their careers in the field of marketing. For budding and experienced professionals, this book is an useful companion to reinforce their understanding of marketing. In the recent years, online marketing and futuristic marketing gained a lot of traction. Some people have plunged into online marketing and futuristic marketing without having a solid understanding of marketing. This book is an easy guide that will help enhance their knowledge and understanding about marketing. Divided into various topics, this book provides holistic information on marketing concepts, frameworks, terminologies, advertising platforms, strategies, and metrics in simple words. This book also brings out the difference and the correct usage of the marketing terminologies that marketers interchangeably use. This book also touches upon the importance of economics, production strategies, inventory management, and consumer psychology that influence marketing strategies. To make the reading as well as the learning process interactive, the author has included interesting quizzes at the end of some chapters for readers to work on and get a better understanding of the marketing concepts.
Book Synopsis Strategy from the Outside In (PB) by : George S. Day
Download or read book Strategy from the Outside In (PB) written by George S. Day and published by McGraw Hill Professional. This book was released on 2010-07-23 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make customer value a C-Suite priority for lasting profits and growth While the Great Recession ravaged the balance sheets of long-standing leaders in their respective industries, many companies have actually gained market share, grown revenuesand profits, and created more value for customers. These are not flash-in-the-pan companies—world-beatersone year and stragglers the next. They are companies like Johnson& Johnson, Procter & Gamble, Fidelity, Cisco, Philips, Walmart, and Amazon. The success of these organizations isn’t the result of a brilliant strategy for bad times; it’sthe outcome of a highly effective long-term strategy that manages thecompany from the outside in. In Strategy from the Outside In, George S. Day and Christine Moormanexplain that the key to such lasting and highly profitable successis the ability to compete on and profit from customer value. It meansoperating from the outside in. It means always building strategy onmarket insight, and ensuring that every part of the company puts customervalue first. Applying years of research, Day andMoorman illustrate that an outside-in view requires constant vigilance and focus on four customer value imperatives: Be a customer value leader Innovate new value for customers Capitalize on the customer as an asset Capitalize on the brand as an asset Day and Moorman take you from theory to practice, with an emphasison real world stories, practical models, and useable metrics sothat you can profit from customer value. From the outside in.
Book Synopsis Branding Inside Out by : Nicholas Ind
Download or read book Branding Inside Out written by Nicholas Ind and published by Kogan Page Publishers. This book was released on 2017-10-03 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Internal branding is the cultural shift that occurs within an organization when employees become more customer-focused. By getting employees to truly commit to a brand's ideology internally, companies will find that their brand messages are conveyed externally much more effectively. Branding Inside Out is a multi-contributor text containing chapters from an array of senior professionals and academics, edited by the renowned branding expert and prolific author Nicholas Ind. Branding Inside Out contains both new thinking and new practice on internal branding. The new thinking chapters in the book feature original research on the principles that underpin effective internal branding programmes, while the new practice chapters provide examples of how such companies as Patagonia, NN Group and Adidas both attract new employees and build employee engagement. Taken together, these contributions and case studies form a vital book to help any marketer understand and implement successful internal branding programmes, and win the active involvement of their people. Online resources include supporting PowerPoint slides and case studies for each chapter.
Book Synopsis Positioning the Brand by : Rik Riezebos
Download or read book Positioning the Brand written by Rik Riezebos and published by Routledge. This book was released on 2012-03-15 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Positioning is hot. Not only in the realm of consumer goods manufacturers, but also for other companies, institutions, governments and even individual persons. An explosion of good quality products on the market and targeted media and advertising campaigns has led to an increasing interest from organizations as to how to strategically position their brand. Up to now, only a few books on positioning were published. Positioning the Brand picks up the gauntlet with an approach based on two fundamental choices: Firstly, the book was written from the perspective of the brand manager, and has therefore been shaped as a practical roadmap. Secondly, this book advocates a new stance on positioning, teaching the reader to look from the inside-out, instead of adopting the usual outside-in methodology. This inside-out approach departs from an analysis of the corporate identity, enabling better fulfilment of external positioning, and ensuring internal support. This book is intended for (future) managers, marketing professionals and communication professionals responsible for the commercial success and reputation of a brand. The contents have a practical set-up, reinforced by engaging examples, and enable the reader to individually complete a positioning process.
Book Synopsis Inside-out Marketing by : Michael Dunmore
Download or read book Inside-out Marketing written by Michael Dunmore and published by Kogan Page Publishers. This book was released on 2005-12-03 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical guide provides an understanding of internal marketing and the seven components of an internal marketing strategy (IMS). Put simply, internal marketing is largely about the things people do within an organization that contribute to the achievement of the organization's overall purpose and success. By offering a balance of both theory and practice, Michael Dunmore shows the reader how to develop an IMS that integrates the whole organization and produces teams that can work together towards common goals and outcomes. In this way he shows how a strong internal marketing strategy can be critical to achieving and sustaining competitive advantage, as well as being a major driver of change and enhanced performance. Topics covered include: vision, mission and values of an organization; corporate strategy; processes and service standards; knowledge management; internal communication; HR strategy; and integrating internal and external marketing.
Book Synopsis Outside-In Marketing by : James Mathewson
Download or read book Outside-In Marketing written by James Mathewson and published by IBM Press. This book was released on 2016-04-08 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Supercharge ROI by Rebuilding Content Marketing Around Your Customer! Marketing has always been about my brand, my product, my company. That’s “inside-out” marketing. Today, customers hate it—and ignore it. What does work? Customized messages they already care about. Marketing that respects their time and gives them immediate value in exchange for their attention. Marketing that’s “outside-in.” Now, two renowned digital marketing thought leaders show how to integrate content marketing with Big Data to create high-ROI, outside-in marketing. James Mathewson and Mike Moran share new practices, techniques, guidelines, and metrics for engaging on your customers’ terms, using their words, reflecting their motivations. Whether you’re a content marketer, marketing executive, or analyst, you’ll learn how to: • Ease your customers’ pain—solve what keeps them up at night—with compelling content experiences • Build content that’s essential to clients and prospects in each step of their buyer journeys • Integrate search and social data into all facets of content development to continually improve its effectiveness • Build evergreen content that is continuously improved to better meet the needs of your clients and prospects • Apply advanced machine learning, text analytics, and sentiment analysis to craft more discoverable, shareable content • Shape your messages to intercept your clients’ and prospects’ information discovery in Google • Transform culture and systems to excel at outside-in marketing
Book Synopsis Changing Business from the Inside Out by : Tim Mohin
Download or read book Changing Business from the Inside Out written by Tim Mohin and published by Berrett-Koehler Publishers. This book was released on 2012-07-02 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: The BP oil spill, the 2008 global financial collapse, and revelations of scandalous working conditions at Chinese electronics supplier Foxconn show why so many are suspicious of promises of corporate responsibility. But slowly and fitfully, corporations are changing. It’s not just because of the high cost of making amends and a fear of negative publicity. Consumers are demanding better corporate behavior, and an increasing number of executives are eager to make their organizations more of a force for good. But corporations can’t act in responsible ways if no “treehuggers” are working inside the system to lead the effort. For more than two decades, Timothy J. Mohin has worked to improve working conditions, clean up factories, and battle climate change—all while being employed by some of the biggest companies in the world. In Changing Business from the Inside Out he’s written the first practical, authoritative insider’s guide to creating a career in corporate responsibility. Mohin describes how to get started and what the day-to-day experience of being “the designated driver at the corporate cocktail party” is really like. He recounts colorful case studies from his own career, provides advice on how CSR workers can have greater impact, and even looks into how employees in other corporate functions can make a difference. He details the programs and processes needed to support a comprehensive CSR effort, but perhaps most importantly, he identifies the personal and professional skills needed to navigate corporate politics and get buy-in from sometimes skeptical colleagues. With more than 80 percent of the Fortune 500 now publishing “sustainability reports,” a new career path has been forged in corporate responsibility. From strategy to data mining to supply chains and communication, this book is the “operator’s manual” for this new career path.
Book Synopsis Changing Your Company from the Inside Out by : Gerald F. Davis
Download or read book Changing Your Company from the Inside Out written by Gerald F. Davis and published by Harvard Business Review Press. This book was released on 2015-02-24 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: MAKE YOUR COMPANY A FORCE FOR GOOD You’re ambitious. You’re not afraid to take risks. You want to bring about positive social change. And while your peers have left a trail of failed start-ups in their wake, you want to initiate change from within an established company, where you can have a more far-reaching, even global impact. Welcome to the club—you’re a social intrapreneur. But even with your enviable skill set, your unwavering social conscience, and your determination to change the world, your path to success is filled with challenges. So how do you get started and maintain your momentum? Changing Your Company from the Inside Out provides the tools to empower you to jump-start initiatives that matter to you—and that should matter to your company. Drawing on lessons from social movements as well as on the work of successful intrapreneurs, Gerald Davis and Christopher White provide you with a guide for creating positive social change from within your own organization. You’ll learn how to answer four key questions: • When is the right time for change? Learn how to read your organization’s climate. • Why is this a compelling change? Use language and stories to connect your initiative to your organization’s mission, strategy, and values. • Who will make this innovation possible? Identify the decision makers you need to persuade and the potential resisters you need to steer around. • How can you mobilize your supporters to collaborate on your innovation? Use the online and offline tools and platforms that best support your initiative. This book is a road map for intrapreneurs seeking to reshape their companies into drivers of positive change. If you want to spearhead social innovation from within your company, use this book as your guide.
Book Synopsis Parenting from the Inside Out by : Daniel J. Siegel, MD
Download or read book Parenting from the Inside Out written by Daniel J. Siegel, MD and published by Penguin. This book was released on 2013-12-26 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: An updated edition—with a new preface—of the bestselling parenting classic by the author of "BRAINSTORM: The Power and Purpose of the Teenage Brain" In Parenting from the Inside Out, child psychiatrist Daniel J. Siegel, M.D., and early childhood expert Mary Hartzell, M.Ed., explore the extent to which our childhood experiences shape the way we parent. Drawing on stunning new findings in neurobiology and attachment research, they explain how interpersonal relationships directly impact the development of the brain, and offer parents a step-by-step approach to forming a deeper understanding of their own life stories, which will help them raise compassionate and resilient children. Born out of a series of parents' workshops that combined Siegel's cutting-edge research on how communication impacts brain development with Hartzell's decades of experience as a child-development specialist and parent educator, this book guides parents through creating the necessary foundations for loving and secure relationships with their children.
Book Synopsis Integrated Leader, The: A Foundation For Lifelong Management Learning by : Chris Dalton
Download or read book Integrated Leader, The: A Foundation For Lifelong Management Learning written by Chris Dalton and published by World Scientific. This book was released on 2021-05-28 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Integrated Leader is a contemporary search for the questions to which 'leader' or 'leadership' is an answer. Taking a thoughtful approach to management education and learning, this book explores and explains ideas not usually found in books written for managers. Its purpose is to provoke the kind of reflection and thinking that experience (and most leadership training) tends not to reach.The book will get leaders and managers to stop and think. This may not sound like much, but it is very important and significant. It represents a shift in gears in personal leadership thinking and is written for anyone who wants to ask better questions of themselves. The Integrated Leader is practical and also philosophical. It is easy to read and will reward multiple readings. Informed by the experience of practicing managers who re-enter education, it does not simply regurgitate tired old leadership theory. It neither talks down to the reader nor dumbs down any of the complex concepts needed to sustain organisational and personal health and well-being. The book includes between-chapter reflections on the Integrated Leader's Manifesto, an eleven-point declaration for leading self in various contexts.The Integrated Leader is a must-read for anyone sincere in their need for sustainable personal development.
Book Synopsis Stephen from the Inside Out by : Susie Stead
Download or read book Stephen from the Inside Out written by Susie Stead and published by . This book was released on 2021-04-02 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Walmart Inside Out by : Ron Loveless
Download or read book Walmart Inside Out written by Ron Loveless and published by Stephens PressLlc. This book was released on 2011 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: A brief history of the Wal-Mart corporation as the most successful discount retail chain in America today.
Book Synopsis Branding Inside Out by : Nicholas Ind
Download or read book Branding Inside Out written by Nicholas Ind and published by Kogan Page. This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build a successful brand and create value through achieving the active involvement of your organisation's people.
Download or read book Truth and Dare written by Stacey Ruth and published by . This book was released on 2017-02-09 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's marketers - from CMOs to sole proprietors - have an endless, often overwhelming array of marketing channels, and thousands of how-to gurus to teach them the right way to succeed in marketing. Why is it then, that so many marketers are still frustrated with lackluster marketshare? Truth & Dare proposes that the answer is not the marketing strategy, spend, content, or placement. Instead, it asks organizations to look inward into the unspoken assumptions that are driving them. In clear and practical terms, Truth & Dare guides the marketer, regardless of their level within an organization, how to re-vision their marketing from the inside out.
Book Synopsis Exploring Cultural Communication from the Inside Out by : Tabitha Hart
Download or read book Exploring Cultural Communication from the Inside Out written by Tabitha Hart and published by Cognella Academic Publishing. This book was released on 2021-01-22 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: What do you do when you are a newcomer in a cultural group and you must find your way? From the perspective of an ethnographer of communication, one of the most effective strategies you can take is to go from the inside out. Exploring Cultural Communication from the Inside Out: An Ethnographic Toolkit is a workbook that offers readers a hands-on approach to navigating new cultural environments. The text helps readers develop richer and more nuanced understandings not only of the different cultures they are members of but also their own roles in an increasingly multicultural and global society. The book is grounded in an interpretive theoretical/methodological framework of the ethnography of communication and speech codes theory, and guides readers through the process of applying this framework to any setting of their choice. Throughout, the text introduces theoretical concepts and pairs them with applied activities that require readers to engage in ethical fieldwork, data collection, and analysis. Readers are then challenged to document their experience, communicate what they have learned, and participate in deep reflection. Featuring a unique methodology and highly practical information, Exploring Cultural Communication from the Inside Out is exemplary for courses in intercultural communication, language and culture, sociolinguistics, and communication research.
Book Synopsis Inside Content Marketing by : Theresa Cramer
Download or read book Inside Content Marketing written by Theresa Cramer and published by Information Today. This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketers and brands are eager to cash in on the content marketing craze, but as EContent's Theresa Cramer points out, relatively few firms are doing it well. In fact, while a recent study shows that 90% of B2C marketers now have content marketing programs, just 34% rank their efforts to date as effective. In this book, Cramer's savvy guidance--drawn largely from incisive profiles and interviews with successful content marketers--demystifies the discipline and presents tactics and strategies that are working today. Cramer offers definitions and background, highlights minefields and misfires, and describes exciting new roles and opportunities for marketers, publishers, and journalists. Inside Content Marketing is more than a how-to guide--it's engaging, perceptive, and our editors' pick as this year's must-read business title for anyone who is determined to make it in content marketing and thrive in the Age of Brand Journalism.
Book Synopsis Inside the Disney Marketing Machine by : Lorraine Santoli
Download or read book Inside the Disney Marketing Machine written by Lorraine Santoli and published by . This book was released on 2015-07-07 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Secrets of Disney's Success Disney's former Director of Corporate Synergy, Lorraine Santoli, gives a first-person, behind-the-scenes account of how she and her colleagues spearheaded Disney's financial and cultural recovery during the Michael Eisner and Frank Wells era. When Santoli left NBC to join the Disney team, the studio that Walt built was in a rut. Its leadership was weak, its films forgettable. The arrival of Eisner and Wells brought revolutionary change to how the company operated and, more important, how it marketed its products. The word of the day: synergy. In Inside the Disney Marketing Machine, Santoli shows you what it was like to reshape a faltering company into today's media juggernaut. Her enlightening anecdotes and stories, along with exclusive contributions from senior Disney management, include: Coming up with creative marketing campaigns that led to big box office for new Disney films and a surge in theme park attendance Carrying out Eisner's directive to bring synergy to every division in the company Creating the tools that underpin Disney's amazing success in cross-promoting its products, from films to theme parks Collaborating with celebrities, national media, and Disney's movers-and-shakers to put the Mouse back on top Come inside the world's most powerful marketing machine and see how Disney really makes its magic!
