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Author :
Publisher :
ISBN 13 :
Total Pages : 108 pages
Book Rating : 4.E/5 ( download)
Download or read book Marketing Innovation for Vegetables written by and published by . This book was released on 1991 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Glen Hugh Mitchell
Publisher :
ISBN 13 :
Total Pages : 448 pages
Book Rating : 4.:/5 (533 download)
Download or read book Prepackaging - a Marketing Innovation - of Fresh Fruits and Vegetables with Special Reference to the Ohio Apple Industry written by Glen Hugh Mitchell and published by . This book was released on 1954 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard B. How
Publisher : Springer Science & Business Media
ISBN 13 : 1461520312
Total Pages : 365 pages
Book Rating : 4.4/5 (615 download)
Download or read book Marketing Fresh Fruits and Vegetables written by Richard B. How and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book has evolved out of experience gained during 15 years of teaching a course on fruit and vegetable marketing to Cornell University undergrad uates. Initially it was difficult to assemble written material that would intro duce the students to the industry and provide examples to illustrate market ing principles. Apart from a few major studies like the U. S. Department of Agriculture's survey of wholesale markets that came out in 1964 or the re port of the National Commission on Food Marketing published in 1966 there was little research to turn to in the early 1970s. Trade association meetings, trade papers, and personal contacts with members of the industry were the major sources of information. It became necessary to collect infor mation from many different sources to fill the need for a descriptive base. Now there are many good research reports and articles being published on various phases of the industry. There still remains a pressing need, however, to consolidate and interpret this information so that it provides an under standing of the total system and its various parts. Fresh fruit and vegetable marketing is different in many respects from the marketing of other agricultural and nonagricultural products. Hundreds of individual commodities comprise the total group. Each product has its own special requirements for growing and handling, with its own quality attributes, merchandising methods, and standards of consumer acceptance.
Author : Paul Work
Publisher :
ISBN 13 :
Total Pages : 584 pages
Book Rating : 4.:/5 (34 download)
Download or read book Vegetable Production and Marketing written by Paul Work and published by . This book was released on 1955 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Olga Martin-Belloso
Publisher : CRC Press
ISBN 13 : 1420071238
Total Pages : 424 pages
Book Rating : 4.4/5 (2 download)
Download or read book Advances in Fresh-Cut Fruits and Vegetables Processing written by Olga Martin-Belloso and published by CRC Press. This book was released on 2010-10-21 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite a worldwide increase in demand for fresh-cut fruit and vegetables, in many countries these products are prepared in uncontrolled conditions and have the potential to pose substantial risk for consumers. Correspondingly, researchers have ramped up efforts to provide adequate technologies and practices to assure product safety while keeping n
Author : Paul Work
Publisher :
ISBN 13 :
Total Pages : 559 pages
Book Rating : 4.:/5 (45 download)
Download or read book Vegetable Production and Marketing written by Paul Work and published by . This book was released on 1945 with total page 559 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : U. of Agriculture
Publisher : Forgotten Books
ISBN 13 : 9780484920872
Total Pages : 50 pages
Book Rating : 4.9/5 (28 download)
Download or read book Effective Fruit and Vegetables Marketing (Classic Reprint) written by U. of Agriculture and published by Forgotten Books. This book was released on 2018-07-27 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from Effective Fruit and Vegetables Marketing An effective fruit and vegetable marketing program is defined in this study as an organizational procedure that enables participating firms or members to enlarge and strengthen their market position. Seven fruit and vegetable firms that expanded their production-marketing ability were selected for study. Four organizations were formed by' their member associations as joint marketing agencies. Three other organizations used the acquisition method to improve production and sales. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author :
Publisher : DIANE Publishing
ISBN 13 : 1428907122
Total Pages : 61 pages
Book Rating : 4.4/5 (289 download)
Download or read book Innovative Marketing Opportunities for Small Farmers: Local Schools as Customers written by and published by DIANE Publishing. This book was released on 2000 with total page 61 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jean-Martin Fortier
Publisher : New Society Publisher
ISBN 13 : 1550925555
Total Pages : 243 pages
Book Rating : 4.5/5 (59 download)
Download or read book The Market Gardener written by Jean-Martin Fortier and published by New Society Publisher. This book was released on 2014-03-01 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Grow better not bigger with proven low-tech, human-scale, biointensive farming methods Making a living wage farming without big capital outlay or acreages may be closer than you think. Growing on just 1.5 acres, Jean-Martin and Maude-Helene feed more than 200 families through their thriving CSA and seasonal market stands. The secret of their success is the low-tech, high-yield production methods they've developed by focusing on growing better rather than growing bigger, making their operation more lucrative and viable in the process. The Market Gardener is a compendium of proven horticultural techniques and innovative growing methods. This complete guide is packed with practical information on: Setting-up a micro-farm by designing biologically intensive cropping systems, all with negligible capital outlay; Farming without a tractor and minimizing fossil fuel inputs through the use of the best hand tools, appropriate machinery and minimum tillage practices; Growing mixed vegetables systematically with attention to weed and pest management, crop yields, harvest periods and pricing approaches. Inspired by the French intensive tradition of maraichage and by iconic American vegetable grower Eliot Coleman, author and farmer Jean-Martin shows by example how to start a market garden and make it both very productive and profitable.
Author : Paul Work
Publisher : Daya Books
ISBN 13 : 9788176220033
Total Pages : 588 pages
Book Rating : 4.2/5 (2 download)
Download or read book Vegetable Production and Marketing written by Paul Work and published by Daya Books. This book was released on 1997 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking A Holistic View Of Production, Management And Marketing Of Vegetable Crops. The Author Discusses A Variety Of Related Issues Like Soil Management, Irrigation Practices, And Storage And Exhibition Of Vegetables. Contents Chapter 1: Vegetables In Life And Agriculture; Chapter 2: Growing Vegetables For Home Use; Chapter 3: Vegetable Farm Management; Chapter 4: Marketing Vegetables; Chapter 5: Selling Vegetables At The Roadside; Chapter 6: Equipment; Chapter 7: How Plants Grow; Chapter 8: Good Seed; Chapter 9: Growing Plants For Outdoor Setting; Chapter 10: Soils And Vegetables; Chapter 11: Fitting The Land And Planting The Crop; Chapter 12: Irrigation And Other Cultural Practices; Chapter 13: Insects And Diseases; Chapter 14: Storage Of Vegetables; Chapter 15: Exhibition Of Vegetables; Chapter 16: Potatoes; Chapter 17: Sweet Potatoes; Chapter 18: The Tomato; Chapter 19: Sweet Corn; Chapter 20: Root Crops; Chapter 21: Peas And Beans; Chapter 22: Vine Crops; Chapter 23: Onion; Chapter 24: Cabbage And Related Crops; Chapter 25: Celery; Chapter 26: Lettuce; Chapter 27: Spinach; Chapter 28: Asparagus And Rhubarb.
Author :
Publisher :
ISBN 13 :
Total Pages : 64 pages
Book Rating : 4.3/5 (129 download)
Download or read book Innovative Marketing Opportunities for Small Farmers written by and published by . This book was released on 2000 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : U S Dept of Agriculture
Publisher : Legare Street Press
ISBN 13 : 9781019961872
Total Pages : 0 pages
Book Rating : 4.9/5 (618 download)
Download or read book Effective Fruit and Vegetables Marketing written by U S Dept of Agriculture and published by Legare Street Press. This book was released on 2023-07-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical guide provides tips and strategies for effectively marketing fruits and vegetables. Drawing on the expertise of the U.S. Department of Agriculture, the book offers advice on everything from pricing and packaging to sales and distribution. Whether you're a small-scale farmer or a large-scale distributor, this book is an invaluable resource for maximizing profits and improving your business. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author : Dagmar Mithöfer
Publisher : CABI
ISBN 13 : 1845936493
Total Pages : 287 pages
Book Rating : 4.8/5 (459 download)
Download or read book Vegetable Production and Marketing in Africa written by Dagmar Mithöfer and published by CABI. This book was released on 2011 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a collection of conceptual and methodological chapters on the socio-economic aspects of vegetable production-to-marketing systems in Africa. The diverse topics covered in this book include the conceptual challenges in economic research on vegetable production systems, the implications of good agricultural practice standards, the challenges and opportunities of meeting the growing market demand and issues in pest management. The book aims to inform researchers, development partners and policy makers on the opportunities and constraints of vegetable production-to-marketing systems for development. The book has 16 chapters and a subject index.
Author : Damianos P. Sakas
Publisher : Springer
ISBN 13 : 3030160998
Total Pages : 275 pages
Book Rating : 4.0/5 (31 download)
Download or read book Strategic Innovative Marketing written by Damianos P. Sakas and published by Springer. This book was released on 2019-05-25 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings volume highlights cutting-edge approaches for contemporary issues evolved in strategic marketing and the integration of theory and practice. It focuses on strategic research and innovative activities in marketing that can be used in everyday operations. The contributions have been divided into eight sections, grouping emerging marketing technologies together in a close examination of practices, problems and trends. The first section examines management challenges which influence societies, cultures, networks, organizations, teams, and individuals. It emphasizes ways business processes foster innovation and facilitate management transitions from dominant structures to more evolutionary, developmental paradigms. The second section discusses the benefits and guidelines to implementation of green marketing strategies. The following section pursues new perspectives of the role of location in marketing and its impact on consumer well-being. The next section explores the impacts of user generated content (UGC) on marketing theories and practice, which is followed by a section identifying how market-based assets can contribute to a sustainable competitive advantage. The sixth section covers understanding consumer perception to make marketing decisions. The final sections promote the use of business informatics and modeling in marketing and also the development of integrating information management in ways that change how people use information to engage in knowledge focused activities. The papers from the proceedings of the 6th International Conference on Strategic Innovative Marketing (IC-SIM 2017) have been written by scientists, researchers, practitioners and students that demonstrate a special orientation in strategic marketing, all of whom aspire to be ahead of the curve based on the pillars of innovation. This proceedings volume shares their recent contributions to the field and showcases their exchange of insights on strategic issues in the science of innovation marketing.
Author : George Baourakis
Publisher : World Scientific
ISBN 13 : 9789812796622
Total Pages : 370 pages
Book Rating : 4.7/5 (966 download)
Download or read book Marketing Trends for Organic Food in the 21st Century written by George Baourakis and published by World Scientific. This book was released on 2004 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing of organic products is viewed as a significant link between the production side of the business and the consumers, thereby facilitating the distribution of these relatively new products. It has become obvious that companies can organize organic production and influence consumers'' purchasing behaviour through the employment of appropriate marketing strategies. This book explores the marketing trends for organic food products through the analysis of those elements that contribute to the expansion of the organic product market. It will aid marketers in facing the challenges that the organic food sector will encounter in the future. Contents: The Market for Organic Products: Predicting Developments in Organic EU Markets OCo Are the Competitive Patterns in the Danish Case Useful? (J Vestergaard & M S Linneberg); Trends in the Marketing of Organic Grains and Oilseeds in the US (C L Revoredo); Supply Chain of Organic Food and Quality Products: Marketing Orientation and Its Consequence for the Food Chain (J Hanf & R Khl); Marketing and Distribution of Quality Products: A Dutch Example (G M L Tacken & J J de Vlieger); Market Success of Premium Product Innovation: Empirical Evidence from the German Food Sector (K T McNamara et al.); Marketing Trends in the UK Organic Sector: Perspectives on Marketing Products from the Second Year of Conversion (G C Holt et al.); Organic Food Marketing Trends: Consumer Perception and Marketing of Origin and Organic Labelled Food Products in Europe (G Giraud); Organic Food Consumers OCo The Irish Case (S O''Reilly et al.); Do Consumers Care About Where They Buy Organic Products? A Means-End Study with Evidence from Italian Data (S Naspetti & R Zanoli); Testing and Validating the LOV Scale of Values in an Organic-Food-Purchase-Context (G M Chryssochoidis); and other papers. Readership: Business management researchers, entrepreneurs and marketers."
Author : G. Smith
Publisher : Springer Science & Business Media
ISBN 13 : 1461311152
Total Pages : 271 pages
Book Rating : 4.4/5 (613 download)
Download or read book Children’s Food written by G. Smith and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this book is to serve as essential reading for those innovating and marketing food products for children as well as those determined to better understand the children's marketplace in order to ensure that it is administered in a manner consistent with the long-term aspirations of society. The book begins by setting the scene and looking at the way children influence food choices within the family and the role advertising is thought to play in driving those choices. Professor Stratton of The Psychology Business (Department of Psychology, Leeds University) has world renowned expertise in the methodology of researching family dynamics and he shows which are the prime influences on the family diet. J.W. Thompson Advertising Board Director Jane Mathews then evaluates what constitutes effective advertising and reveals enduring themes within the children's marketplace. In Chapter 3, Dr Kathryn O'Sullivan of the Kellogg's company examines the nutritional importance of food under the title 'Starting the day right'. She demonstrates her expertise for introducing young taste buds to products which 'Break the fast'. Simon Lang, Senior Consultant at the Henley Centre follows by examining not only why food tastes change in children but also why family eating is itself changing and the implications for the future.
Author : American institute of agriculture, Chicago
Publisher :
ISBN 13 :
Total Pages : 40 pages
Book Rating : 4.0/5 ( download)
Download or read book Marketing Fruits and Vegetables written by American institute of agriculture, Chicago and published by . This book was released on 1923 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt:
