Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Marketing In Turbulent Times And Marketing The Challenges And The Opportunities
Download Marketing In Turbulent Times And Marketing The Challenges And The Opportunities full books in PDF, epub, and Kindle. Read online Marketing In Turbulent Times And Marketing The Challenges And The Opportunities ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Book Synopsis Marketing in Turbulent Times and Marketing, the Challenges and the Opportunities by : American Marketing Association
Download or read book Marketing in Turbulent Times and Marketing, the Challenges and the Opportunities written by American Marketing Association and published by . This book was released on 1975 with total page 748 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Through Turbulent Times by : Jenny Darroch
Download or read book Marketing Through Turbulent Times written by Jenny Darroch and published by Springer. This book was released on 2009-10-23 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Through Turbulent Times offers a range of tools, principles and approaches for decision makers who want to lead their organization toward a robust future by ensuring that their marketing strategies are not only relevant for today's difficult environment but will also lay the foundation for innovative growth opportunities.
Book Synopsis Marketing Challenges in a Turbulent Business Environment by : Mark D. Groza
Download or read book Marketing Challenges in a Turbulent Business Environment written by Mark D. Groza and published by Springer. This book was released on 2015-12-22 with total page 733 pages. Available in PDF, EPUB and Kindle. Book excerpt: Edited in collaboration with the Academy of Marketing Science, this book contains the full proceedings of the 2014 Academy of Marketing Science World Marketing Congress held in Lima, Peru. The key challenge for marketers during the last two decades has been assuring high satisfaction and strong customer loyalty. Today, consumers’ ever-changing desires, instantaneous communication through social media and mobile technology and an unstable global economic climate all come together to stir up market turbulence. This volume explores how traditional and modern marketing practices facilitate development of new and innovative products, help create increased product/service differentiation, ensure better service quality, and most of all, create value for stakeholders even in such a turbulent business environment. Showcasing cross-cultural research from academics, scholars and practitioners from around the world, this volume provides insight and strategies for various marketing issues in today’s emerging markets. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Book Synopsis Handbook of International Management by : Tracy Murray
Download or read book Handbook of International Management written by Tracy Murray and published by John Wiley & Sons. This book was released on 1991-01-16 with total page 690 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume grew out of Wiley's well-received Handbook of International Business, published in 1982. The latter has been updated and expanded and now appears as two separate books: the Handbook of International Business, Second Edition, and this book, the Handbook of International Management. Distinguished contributing authors provide enlightening discussion of topics such as the legal and political aspects of managing an international business, international banking, taxation, accounting, international marketing, labor relations, and public relations. Chapters also cover forecasting exchange rates; organization design; offshore sourcing, subcontracting, and manufacturing; technology transfer; international investment banking; and much more.
Book Synopsis Review of Marketing 1990 by : Valarie A. Zeithaml
Download or read book Review of Marketing 1990 written by Valarie A. Zeithaml and published by Marketing Classics Press. This book was released on 2012 with total page 553 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Attention, Attitude, and Affect in Response To Advertising by : Eddie M. Clark
Download or read book Attention, Attitude, and Affect in Response To Advertising written by Eddie M. Clark and published by Psychology Press. This book was released on 2019-10-25 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Linked from the days of their origins, psychology and advertising developed as independent disciplines at almost the same time in the late nineteenth century. Providing an important arena in which psychologists have tested methods and theories, advertising has been a stimulus for research and development in such diverse specialties as learning and behavioral decision theory, psychometrics, perception, and social and mathematical psychology. Psychology, in turn, has contributed a wide assortment of tools, theories, and techniques to the practice of advertising. These contributions have found their place in virtually all areas of advertising practice -- stimulating creativity, evaluating the creative product, and informing the scheduling of media. Purposely eclectic, this volume presents new issues in consumer psychology and advertising such as the relationship between gender differences, cortical organization and advertising; new approaches to old issues such as attention as an epiphenomenon, and meta-analysis of comparative advertising research; and new applications of consumer psychology to other fields such as examining health behavior as consumer behavior, affect and political advertising, and the relationship between advertising and eating disorders. This volume is the result of the Sixth Annual Advertising and Consumer Behavior Conference, which was designed to bring together researchers and practitioners from both psychology and advertising. Chapter contributions are made by professionals in advertising and marketing, professors in psychology and marketing departments, and psychologists who consult for advertising and marketing organizations. Thus, the chapters represent a microcosm of the type of interaction that has characterized the interface of psychology and advertising for more than a hundred years.
Book Synopsis Marketing Theory: Philosophy of Science Perspectives by : Ronald F. Bush
Download or read book Marketing Theory: Philosophy of Science Perspectives written by Ronald F. Bush and published by Marketing Classics Press. This book was released on 2011-10-15 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Convincing Rebel Fighters to Disarm by : Jacob Udo-Udo Jacob
Download or read book Convincing Rebel Fighters to Disarm written by Jacob Udo-Udo Jacob and published by Walter de Gruyter GmbH & Co KG. This book was released on 2017-01-01 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the key objectives of the UN Mission in the Democratic Republic of Congo was to disarm and repatriate foreign combatants through a "push & pull" strategy involving the application of military pressure while at the same time offering opportunities for voluntary disarmament. This work shows how the UN successfully integrated Information Operations as part of its Peace Support Operations and provides instruments for tackling future conflicts.
Author :Library of Congress. Copyright Office Publisher :Copyright Office, Library of Congress ISBN 13 : Total Pages :1610 pages Book Rating :4.F/5 ( download)
Book Synopsis Catalog of Copyright Entries. Third Series by : Library of Congress. Copyright Office
Download or read book Catalog of Copyright Entries. Third Series written by Library of Congress. Copyright Office and published by Copyright Office, Library of Congress. This book was released on 1977 with total page 1610 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Political Branding in Turbulent Times by : Mona Moufahim
Download or read book Political Branding in Turbulent Times written by Mona Moufahim and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This timely text from political marketing experts brings together a plethora of up-and-coming and established authors to explore the most pertinent questions in political marketing today. Ethics, brand-branding for political movements, the role influencers play; are all covered. Read this fascinating book to understand more." --Paul Baines, Professor of Political Marketing, University of Leicester, UK "This is a must read for anyone interested in understanding the connection between politics and branding." --Bruce I. Newman, Professor of Marketing, DePaul University, USA "If you want the best research and thinking on International Political Branding then buy this book. The work is cutting edge, up to date, has quality thinking and has truly global reach with cases from America, Asia and Europe." --Phil Harris, Professor Emeritus of Marketing & Public Affairs, University of Chester, UK Political uncertainty and instability characterise many regions around the world and, increasingly, can be observed in more established democracies. The COVID-19 pandemic, national and international tensions, and the proliferation of autocratic, chauvinist, and, at the most extreme, fascist forces around the world all contribute to turbulent political times. Such environments constitute tremendous challenges, but also opportunities for scholars to contribute to an understanding of processes in the political market, using the lens of political branding theories. Authors from various disciplinary backgrounds, including social psychology, marketing, and media and communications, provide commentaries and analyses of branding processes in different national contexts, all characterised by tensions and challenges. The topical and provocative content of the chapters, all focusing on recent political events and phenomena in the political arena, should appeal to researchers, branding practitioners, politicians, and members of the public seeking to deepen their understanding of current events and political branding concepts. Dr Mona Moufahim is Senior Lecturer at the Stirling Management School at the University of Stirling in Scotland, UK. She is the current Chair of the Political Marketing Special Interest Group of the Academy of Marketing. Her research focuses on identity, extreme right politics, and political marketing and consumption.
Book Synopsis Managerial Strategies for Business Sustainability During Turbulent Times by : Leon, Ramona-Diana
Download or read book Managerial Strategies for Business Sustainability During Turbulent Times written by Leon, Ramona-Diana and published by IGI Global. This book was released on 2017-07-12 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the economy fluctuates, so does the need for resilient business practices. If organizations can remain strong and steady during difficult times, they will be more fruitful during successful periods as well. Managerial Strategies for Business Sustainability During Turbulent Times is a crucial resource that discusses successful methods and techniques for building sturdy company practices. Featuring pertinent topics such as sustainable supply chains, knowledge management, information sharing, and performance evaluations, this is an ideal scholarly reference source for CEOs, managers, business students, and researchers that would like to discover more unique and engaging ways to build a strong business foundation.
Book Synopsis Perspectives on Artificial Intelligence in Times of Turbulence: Theoretical Background to Applications by : Geada, Nuno
Download or read book Perspectives on Artificial Intelligence in Times of Turbulence: Theoretical Background to Applications written by Geada, Nuno and published by IGI Global. This book was released on 2023-11-17 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Perspectives on Artificial Intelligence in Times of Turbulence: Theoretical Background to Applications offers a comprehensive exploration of the intricate relationship between artificial intelligence (AI) and the ever-changing landscape of our society. The book defines AI as machines capable of performing tasks that were once exclusive to human cognition. However, it emphasizes the current limitations of AI, dispelling the notion of sophisticated cyborgs depicted in popular culture. These machines lack self-awareness, struggle with understanding context—especially in language—and are constrained by historical data and predefined parameters. This distinction sets the stage for examining AI's impact on the job market and the evolving roles of humans and machines. Rather than portraying AI as a threat, this book highlights the symbiotic relationship between humans and machines. It recognizes that while certain jobs may become obsolete, new opportunities will emerge. The unique abilities of human beings—such as relational skills, emotional intelligence, adaptability, and understanding of differences—will continue to be indispensable in a rapidly transforming society. Its perspectives cover a wide range of topics such as business sustainability, change management, cybersecurity, digital economy and transformation, information systems management, management models and tools, and continuous improvement are comprehensively addressed. Additionally, the book delves into healthcare, telemedicine, Health 4.0, privacy and security, knowledge management, learning, and presents real-world case studies. Designed for researchers and professionals seeking to enhance their knowledge and research capabilities, this book offers a consistent theoretical and practical foundation. It serves as a springboard for further studies, supports change management initiatives within organizations, and facilitates knowledge sharing among experts. This book is an essential companion for colleges with master's and Ph.D. degree investigators, and researchers across a wide range of disciplines.
Book Synopsis Handbook of International Business by : Ingo Walter
Download or read book Handbook of International Business written by Ingo Walter and published by John Wiley & Sons. This book was released on 1982 with total page 1302 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Breakthrough Marketing Plans by : Tim Calkins
Download or read book Breakthrough Marketing Plans written by Tim Calkins and published by Springer. This book was released on 2016-04-30 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans are a waste of time; they are too long, too complicated and too dense. They end up sitting on a shelf, unread and unrealized. Breakthrough Marketing Plans is an essential tool for people who create marketing plans and people who review them. The book provides simple, clear frameworks that are easy to apply, and highlights why marketing plans matter, where they go wrong and how to create a powerful plan that will help build a strong, profitable business.
Book Synopsis Handbook of Research on Organizational Sustainability in Turbulent Economies by : Perez-Uribe, Rafael Ignacio
Download or read book Handbook of Research on Organizational Sustainability in Turbulent Economies written by Perez-Uribe, Rafael Ignacio and published by IGI Global. This book was released on 2022-04-15 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizational sustainability and uncertain economies are key topics for modern organizations. New, updated knowledge about such matters is necessary for companies to ensure they are sufficiently prepared for future crises. Additional research is required in this area as the overall amount of material available is below par. The Handbook of Research on Organizational Sustainability in Turbulent Economies provides theoretical and practical evidence that demonstrates how the integration, adaptation, construction, and application of strategic models, methods, and tools can promote organizational sustainability for economies in situations of uncertainty. Covering topics such as work engagement and sustainable development goals, this major reference work is ideal for academicians, practitioners, policymakers, entrepreneurs, business owners, researchers, instructors, and students.
Book Synopsis Political Branding in Turbulent times by : Mona Moufahim
Download or read book Political Branding in Turbulent times written by Mona Moufahim and published by Springer Nature. This book was released on 2021-10-25 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political uncertainty and instability characterise many regions around the world and, increasingly, can be observed in more established democracies. The COVID-19 pandemic, national and international tensions, and the proliferation of autocratic, chauvinist, and, at the most extreme, fascist forces around the world all contribute to turbulent political times. Such environments constitute tremendous challenges, but also opportunities for scholars to contribute to an understanding of processes in the political market, using the lens of political branding theories. Authors from various disciplinary backgrounds, including social psychology, marketing, and media and communications, provide commentaries and analyses of branding processes in different national contexts, all characterised by tensions and challenges. The topical and provocative content of the chapters, all focusing on recent political events and phenomena in the political arena, should appeal to researchers, branding practitioners, politicians, and members of the public seeking to deepen their understanding of current events and political branding concepts.
Book Synopsis Combined Proceedings by : American Marketing Association
Download or read book Combined Proceedings written by American Marketing Association and published by . This book was released on 1975 with total page 738 pages. Available in PDF, EPUB and Kindle. Book excerpt:
