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Marketing In Tribal Economy
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Book Synopsis The Silenced Drums by : K. G. Karmakar
Download or read book The Silenced Drums written by K. G. Karmakar and published by Northern Book Centre. This book was released on 2002 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Review of tribal economic development with special reference to Orissa and India in general.
Book Synopsis Marketing in Tribal Economy by : Inuganti Murali Krishna Rao
Download or read book Marketing in Tribal Economy written by Inuganti Murali Krishna Rao and published by . This book was released on 1988 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Tribal Marketing, Tribal Branding by : Brendan Richardson
Download or read book Tribal Marketing, Tribal Branding written by Brendan Richardson and published by Springer. This book was released on 2013-07-30 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities.
Book Synopsis Reservation "Capitalism" by : Robert J. Miller
Download or read book Reservation "Capitalism" written by Robert J. Miller and published by Bloomsbury Publishing USA. This book was released on 2012-03-09 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique book investigates the history and future of American Indian economic activities and explains why tribal governments and reservation communities must focus on creating sustainable privately and tribally owned businesses if reservation communities and tribal cultures are to continue to exist. Native American peoples suffer from health, educational, infrastructure, and social deficiencies that most Americans who live outside of tribal lands are wholly unaware of and would not tolerate. By creating sustainable economic development on reservations, however, gradual, long-term change can be effected, thereby improving the standard of living and sustaining tribal cultures. Reservation "Capitalism": Economic Development in Indian Country supplies the true history, present-day circumstances, and potential future of Indian communities and economics. It provides key background information on indigenous economic systems and property rights regimes in what is now the United States, and explains how the vast majority of native lands and natural resource assets were lost. The book focuses on strategies for establishing privately and publicly owned economic activities on reservations and creating economies where reservation inhabitants can be employed, live, and buy the necessities of life, thereby enabling complete tribal self-sufficiency and self-determination.
Book Synopsis Mapping the Tribal Economy by : Bandlamudi Nageswara Rao
Download or read book Mapping the Tribal Economy written by Bandlamudi Nageswara Rao and published by Cambridge Scholars Publishing. This book was released on 2014-09-18 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Indigenous people (tribals) are viewed as historical objects of curiosity worldwide. In India, tribes have been marginalised by the creation of administrative boundaries and further hedged in by administrative (forest and land) policies, legislations, colonial and modern market economic orientations, technology, indifferent state policies and social pressures. The way of life of tribal communities, and production and distribution relations among them, has undergone significant changes in recent decades. It is necessary to enquire as to how these changes were brought about and to consider their impact in a historical context. This book brings together issues like the variations in the magnitude of land alienation, methods of land alienation, tribal movements, and restoration of alienated land among the selected villages, namely Reddyganapavaram, Darbhagudem and Reddynagampalem in the state of Andhra Pradesh. It also examines the role of changes in technology, cropping patterns, irrigation, agricultural wages, the nature of the work and the number of working days in a year among the tribal people, and their impact on overcoming poverty in the tribal economy. The book focuses chiefly on social and political mobilisation among the tribal population, the role of non-governmental organisations in the process of building awareness and educating them towards understanding legal procedures and techniques to deal with the issues of land alienation, labour exploitation and restoration of alienated land. With its insightful contributions, Mapping the Tribal Economy will be of immense value to teachers, students, and scholars of economics, tribal studies, economic anthropology, public administration and social work. It will also be of interest to policy makers, administrators, social activists, non-governmental organisations, and those working with tribal communities.
Book Synopsis Role of Co-operative Organisations in Developing Tribal Economy by : S. Mahalingam
Download or read book Role of Co-operative Organisations in Developing Tribal Economy written by S. Mahalingam and published by Mittal Publications. This book was released on 1990 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Globalisation and Tribal Economy by : Prakash Chandra Jain
Download or read book Globalisation and Tribal Economy written by Prakash Chandra Jain and published by . This book was released on 2001 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: "There has been much talk and euphoria over the buzz words like globalisation, liberalisation and marketisation. Ironically, all of these centre round the economic dimension of the reforms. Hardly any effort has been made to deal with the impact of techno-capitalism on the tribal sustenance economy. The tribals, who have mainly been confined to hills and forests, have now sought their absorption into the regional and national mainstream. The present work is a new approach to the study of tribal culture through techno-capitalism resulting from globalisation. Through this study of weekly markets of south Rajasthan, the author links the tribal sustenance economy to global consumerism."
Download or read book Consumer Tribes written by Avi Shankar and published by Routledge. This book was released on 2012-06-25 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. However an important new perspective is now emerging that rejects the individualistic view and focuses on the reality that human life is essentially social, and that who we are is an inherently social phenomenon. It is the tribus, the many little groups we belong to, that are fundamental to our experience of life. Tribal Marketing shows that it is not individual consumption of products that defines our lives but rather that this activity actually facilitates meaningful social relationships. The social ‘links’ (social relationships) are more important than the things (brands etc.) The aim of this book is therefore to offer a systematic overview of the area that has been defined as “cultures of consumption”- consumption microcultures, brand cultures, brand tribes, and brand communities. It is though these that students of marketing and marketing practitioners can begin to genuinely understand the real drivers of consumer behaviour. It will be essential to everyone who needs to understand the new paradigm in consumer research, brand management and communications management.
Book Synopsis Brand Tribalism. Theoretical Foundation and Practical Application by : Alisa Zayasenko
Download or read book Brand Tribalism. Theoretical Foundation and Practical Application written by Alisa Zayasenko and published by GRIN Verlag. This book was released on 2017-02-21 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1, Munich Business School University of Applied Sciences, language: English, abstract: Brand tribalism is a sociological concept enrooted in the idea that today’s consumers look for products that offer more than just quality and functionality by uniting people with each other. This research paper explains this concept by exploring the theoretical foundations of the term as well as its application to the marketing practice. This work has two main objectives. The first is to provide solid theoretical information about the idea of brand tribalism including characteristics, structures and types of brand tribes. The second objective is to present how the concept of brand tribalism can be applied to the marketing management and how it affects customers. Furthermore, marketing activities of two companies present on the market will be researched in connection with the concept of brand tribalism.
Download or read book Tribal Economy written by V. S. Ramamani and published by . This book was released on 1988 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Study conducted in Srikakulam District, Andhra Pradesh.
Book Synopsis Tribal Economic Organization and Market by : Thakorlal Bharabhai Naik
Download or read book Tribal Economic Organization and Market written by Thakorlal Bharabhai Naik and published by . This book was released on 1964 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Tribal Business Structure Handbook by : Karen J. Atkinson
Download or read book Tribal Business Structure Handbook written by Karen J. Atkinson and published by . This book was released on 2009 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive resource on the formation of tribal business entities. Hailed in Indian Country Today as offering "one-stop knowledge on business structuring," the Handbook reviews each type of tribal business entity from the perspective of sovereign immunity and legal liability, corporate formation and governance, federal tax consequences and eligibility for special financing. Covers governmental entities and common forms of business structures.
Book Synopsis Renewing Indigenous Economies by : Kathy Ratté
Download or read book Renewing Indigenous Economies written by Kathy Ratté and published by . This book was released on 2022 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Describes how Native American tribes can strengthen sovereignty, property rights, and the rule of law to better integrate into modern economies, building a foundation for self-sufficiency and restoring dignity"--
Book Synopsis The Significance of Minor Forest Produce in the Indian Tribal Economy by : Kalsani Mohan Reddy
Download or read book The Significance of Minor Forest Produce in the Indian Tribal Economy written by Kalsani Mohan Reddy and published by Cambridge Scholars Publishing. This book was released on 2018-10-19 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book uses empirical data to articulate the issues of the Indian tribal economy in general and the role of minor forest produce in the tribal economy in particular. It throws new light on hitherto under-researched areas, especially those related to the significance of minor forest produce. This book is primarily based on the functioning of the tribal economy and draws on the experience gained by the author during his sojourn as a research scholar working the debt of tribal farmers and the technological gap in tribal agriculture. Empirical evidence is given in the present book to explore the validity of the earlier hypotheses in respect of the contribution of minor forest produce to the total income of the tribal households. Furthermore, a statistical analysis is undertaken to ascertain the relative contribution of each forest product to the augmentation of tribal earnings. The empirical work in this book also corroborates the theories of dependency between the forest and the tribals.
Book Synopsis Indigenous Markets in India by : K. Mohan Reddy
Download or read book Indigenous Markets in India written by K. Mohan Reddy and published by . This book was released on 2010-01-01 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Book Primarily Utilizes Empirical Data To Enunciate And Reexamine A Number Of Hypotheses Formulated In Earlier Studies On Various Aspects Pertaining To The Functioning Of Indigenous Markets In Tribal Areas Of Andhra Pradesh. It Throws New Light New On Hitherto Less Researched Areas, Especially Those To Interlinkages Among Commodity And Credit Markets In The Tribal Economy. This Works Embodies Ten Chapters. This Book Is Primarily Based On The Functioning Of Tribal Economy, An Experience Gained By The Author During His Earlier Sojourn As A Research Scholar Working On A Project On Indebtedness Among Tribal Framers. His Interest Grew Further To Examine Diverse Hypotheses That Have Various Markets In Tribal Areas. Empirical Evidence Had Been Utilized In This Study To Explore The Validity Of The Earlier Hypotheses In Respect Of Tribal And Non-Tribal Farmers Separately. A Statistical Analysis Had Been Undertaken To Ascertain The Determinants Of Marketable Surplus And Marketed Surplus As They Constitute Parameters For The Growth Of Tribal Economy. Micro Level Findings Of Marketing Pattern In Tribal Areas And Some Case Studies To Bring Into Products Through A Marketing Channel Like Girijan Co-Operative Corporation Forms Another Component Of This Book. The Suggestions Offered By The Respondents For Bringing Of Tribal Markets Have Been Incorporated. The Study Market Access To Critical Livelihood Resource Such As Land Forests And It Recommends A New Combination Of Private And Public Decision Making For Enabling Market Based Decentralization, The Manner Of The Design Leading To Protect The Design Leading To Protect The Interests Of Tribals.
Book Synopsis Dynamics of Tribal Economy by : Awadhesh Kumar Singh
Download or read book Dynamics of Tribal Economy written by Awadhesh Kumar Singh and published by . This book was released on 2003 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tribals In India Present A Significant Degree Of Cultural And Ethnic Diversity. Against This Back Drop, The Present Book Has Examined The Development Administration And Analyzed The Dynamics Of Tribal Economy.
Book Synopsis Modelling the Collection and Marketing of Non-timber Forest Products (NTFPs) - Implications for the Development and Welfare of the Tribal Economy by : P. C. Ravi
Download or read book Modelling the Collection and Marketing of Non-timber Forest Products (NTFPs) - Implications for the Development and Welfare of the Tribal Economy written by P. C. Ravi and published by . This book was released on 2000 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt:
