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Marketing In The Middle East
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Book Synopsis Business and Social Media in the Middle East by : Nehme Azoury
Download or read book Business and Social Media in the Middle East written by Nehme Azoury and published by Springer Nature. This book was released on 2020-06-25 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the effectiveness of Western organizations’ social media strategies in the Middle East. Social media has changed the rules of doing business, but the exact impacts vary across regions. In the context of Middle Eastern societies, social media is seen as a way for individuals and communities to communicate with each other and is generally not viewed as a means for brands to interact with individuals. Examining how the use of social media in the Middle East is shaped by the region’s culture, authors discuss the factors that businesses need to consider when creating digital marketing strategies targeted there. Including case studies of Middle Eastern companies, this book provides a comprehensive analysis of the rise of social media in the MENA region and the often-neglected role of culture in research in this area. It will provide researchers and practitioners with a deeper understanding of conducting business in the Middle East through the effective and efficient use of social media.
Book Synopsis Eccentric Marketing by : Said Baaghil
Download or read book Eccentric Marketing written by Said Baaghil and published by iUniverse. This book was released on 2007-12-28 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: In "Eccentric Marketing," marketing strategist and entrepreneur Said A.Baaghil outlines the framework for a forward-thinking new consumermodel aimed at transforming the way products and services aremarketed in the Middle East. Baaghil illustrates how modern-day CEOsof Middle Eastern corporations must radically alter their traditionalmarketing programs in order to survive the new global economy. Using real-world examples, "Eccentric Marketing" analyzes the marketingfailures and successes of companies operating in the Middle East andmakes a convincing argument about their vital need to implementconsumer-based marketing. Baaghil also demonstrates how manycommon character faults of Middle Eastern CEOs can not only damagea brand, but ultimately lead to its complete demise. "Eccentric Marketing" details the current market reality for small- tomedium-sized companies in the Middle East and explains why most ofthese companies fail when promoting their products in the Westernworld. Drawing from actual business cases in Saudi Arabia, Baaghilproves that companies must learn how to instill their brand permanentlyin the consumer consciousness in order to survive and thrive. Baaghil's visionary concepts for building and integrating a powerfulbrand make "Eccentric Marketing" the must-have marketing guide forleading-edge companies operating in the Middle East.
Book Synopsis Advertising in MENA Goes Digital by : Ilhem Allagui
Download or read book Advertising in MENA Goes Digital written by Ilhem Allagui and published by Routledge. This book was released on 2019-03-29 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: An inside story of local, regional and global advertising in the Middle East. Grounded in empirical research and theories, this book explores the evolution of advertising practices, audiences, digital media and communication technologies in increasingly complex MENA environments. Advertising in MENA Goes Digital draws on empirical research and theories to explore how the adoption of digital technology in the Middle East and North Africa, through information and communication technologies, social media and mobile, have shaped creative advertising solutions. Through key case studies of marketing in the pan-Arab market from regional and global brands as Procter & Gamble, Olay, Vimto, and MTV Arabia, the book sheds light on the intricate relationship between technological and societal development and advertising practice. It examines cultural constituents such as humor, religion and gender, political advertising driven by the new wave of democracy in the region and digital activism, technological and digital transformations and the economic ways advertising support new media start-ups. Supported by examples and campaigns, the book discusses the way global or regional brands standardized or localized their messaging while adopting international techniques but market-oriented solutions. The book will key reading for scholars and students in advertising, marketing, business, journalism, cultural studies and media in addition to Middle East Studies. It is also an essential text for media and marketing communication industry professionals, and will appeal to those interested in the global-local dichotomy and promotional communications.
Book Synopsis Marketing in the Middle East by : Giōrgos Vasileiou
Download or read book Marketing in the Middle East written by Giōrgos Vasileiou and published by . This book was released on 1980-01-01 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis International Business in the Middle East by : Erdener Kaynak
Download or read book International Business in the Middle East written by Erdener Kaynak and published by Walter de Gruyter GmbH & Co KG. This book was released on 2015-10-16 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: 16.5 Within Western Countries -- 16.6 Between the Two Groups -- 16.7 Future Market Scenarios in the Middle East -- References -- The Editor -- The Authors -- Author Index -- Subject Index
Book Synopsis Advertising and Marketing Communications in the Middle East by : Kamal G. Darouni
Download or read book Advertising and Marketing Communications in the Middle East written by Kamal G. Darouni and published by . This book was released on 2002 with total page 590 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Democracy by : Erin A. Snider
Download or read book Marketing Democracy written by Erin A. Snider and published by Cambridge University Press. This book was released on 2022-03-31 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on extensive fieldwork in Egypt, Morocco, and Washington DC and recently declassified government documents, this book focuses on the construction and practice of democracy aid in the Middle East, showing how democracy aid can reinforce, rather than challenge authoritarian regimes.
Book Synopsis Marketing in the Emerging Markets of Islamic Countries by : M. Marinov
Download or read book Marketing in the Emerging Markets of Islamic Countries written by M. Marinov and published by Springer. This book was released on 2006-11-28 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book offers an exciting overview of the marketing opportunities, challenges and traditions in Islamic countries. Providing an insight into the specifics of marketing in Islamic countries, the book is an interesting and helpful read for marketers, students and all who enjoy marketing challenges presented by less well-known emerging markets.
Book Synopsis Marketing and Advertising for the Middle East by : Kamal G. Darouni
Download or read book Marketing and Advertising for the Middle East written by Kamal G. Darouni and published by . This book was released on 1980* with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Feast in the Middle East by : Blanche Araj Shaheen
Download or read book Feast in the Middle East written by Blanche Araj Shaheen and published by MCP Books. This book was released on 2020-01-14 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt: Growing up in an Arab American household, rich traditional Arabic dishes were central to Blanche's family's life. However she noticed that previous generations of her family did not document these heirloom recipes on paper, but passed the cooking techniques only by word of mouth. So Blanche began a mission of cultural preservation, taking down the cooking methods and exact ingredients of these hundreds of year old recipes. She launched a popular YouTube cooking show called ''Feast in the Middle East'' to not only share these recipes with her family, but with the world. Some of these dishes are classical favorites, like smoky Syrian Muhammara dip with walnuts, pomegranate molasses and roasted peppers, ''Warak Enab, '' or rice and lamb rolled into tender grape leaves and cooked in a tomato broth, or Lebanese semolina custard scented with rose water called ''Layali Lubnan'' or ''Lebanese Nights''. Other dishes, like Musakhan, come from small and obscure villages like Ein Erik in the Palestinian West Bank. Musakhan is a sumac spiced chicken roasted on bread and smothered with caramelized onions and toasted pine nuts. Ancient recipes like chewy semolina date ring cookies called Ma'moul commemorate both Easter and Ramadan, while an over 1000 year old cinnamon spiced bulgur wheat porridge called Burbarra celebrates the Feast of Santa Barbara in the Arab Levant, Malta, and even Eastern Europe. While many of these dishes used to take hours to make, Blanche modernized these recipes to adapt to today's western palate and busy lifestyles. Readers will be able to recreate street foods like Chicken Shawarma and crispy Felafel in their own kitchens using easy techniques and familiar ingredients. Fusion dishes like Baklava Granola with pistachios and cardamom, Middle Eastern Nachos or ''Machos'' with pita chips and cucumber yogurt sauce, and a Lemon Cheesecake made with creamy labneh cheese adapt middle eastern spices and ingredients to western tastes. Today the ''Feast in the Middle East'' YouTube series has brought together a global cooking community in an unexpected and beautiful way. Now viewers are making these recipes in the United States, Canada, India, Australia, Spain, Korea and beyond. AUTHOR BIOGRAPHY: Blanche Araj Shaheen is the YouTube personality and host of the popular cooking show, Feast in the Middle East. Prior to her foray into food, she was a television host and reporter in both entertainment and news. She reported and hosted programs for PBS, G4 Television, and Link Media's ''Mosaic World News of the Middle East.'' She also became the first Arab American entertainment reporter, as a contributor for the ABC live show called ''View From the Bay.'' In 2010 Blanche made the switch to hosting her own YouTube cooking show, sharing heirloom recipes preserved by her mother and grandmother. With her journalism background, she decided to document the recipes in this cookbook, and Feast in the Middle East was born. She gives the historical relevance of many signature dishes, and shares personal stories from her own family traditions and trips to the Middle East. Aside from her ongoing cooking series on YouTube, Blanche's Feast In the Middle East has been featured on Virgin America Airlines AUTHOR HOME: Los Altos, C
Book Synopsis Global Perspectives in Marketing for the 21st Century by : Ajay K. Manrai
Download or read book Global Perspectives in Marketing for the 21st Century written by Ajay K. Manrai and published by Springer. This book was released on 2015-06-09 with total page 505 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Book Synopsis Black Markets and Militants by : Khalid Mustafa Medani
Download or read book Black Markets and Militants written by Khalid Mustafa Medani and published by Cambridge University Press. This book was released on 2022-09-08 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding the political and socio-economic factors which give rise to youth recruitment into militant organizations is central to grasping some of the most important issues that affect the contemporary Middle East and Africa. In this book, Khalid Mustafa Medani explains why youth are attracted to militant organizations, examining the specific role economic globalization plays in determining how and why militant activists emerge. Based on extensive fieldwork, Medani offers an in-depth analysis of the impact of globalization, neoliberal reforms and informal economic networks on the rise and evolution of moderate and militant Islamist movements. In an original contribution to the study of Islamist and ethnic politics, he shows the importance of understanding when and under what conditions religious rather than other forms of identity become politically salient. This title is also available as Open Access on Cambridge Core.
Book Synopsis The Emerging Markets of the Middle East by : Tim J. Rogmans
Download or read book The Emerging Markets of the Middle East written by Tim J. Rogmans and published by Business Expert Press. This book was released on 2012-09-01 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the next decade, the economies of the Middle East will continue to be characterized by rapid growth, political turmoil, and increasing competitive intensity. International investors have the choice either to ignore the region all together and bypass business opportunities with great potential or to make a careful assessment of which countries to enter and how to enter them successfully. This book is the first of its kind to include the information, insights, and frameworks that are required to develop entry and growth strategies for the Middle East in the new turbulent environment following the global economic crisis and the Arab Spring. The first part of this book provides an in-depth analysis of the major developments that determine the business environment of different countries in the region, including a discussion of major social and economic developments, the impact of the rise in multinational companies from the Middle East, and the role played by institutions and political risk. The second part deals with each of the major decisions that a company planning to grow in the region needs to make: Which countries to enter? What is the right entry mode and ownership structure? How to choose between a greenfield operation and an acquisition? This book concludes with valuable and practical advice on the process of setting up operations in the Middle East.
Book Synopsis The Emerging Markets of the Middle East by : Tim J. Rogmans
Download or read book The Emerging Markets of the Middle East written by Tim J. Rogmans and published by . This book was released on 2012 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides an analysis of the major developments that determine the business environment of different countries in the region, including a discussion of major social and economic developments, the impact of the rise multinational companies from the Middle East, and the role played by institutions and political risk.
Book Synopsis Money, Markets, and Monarchies by : Adam Hanieh
Download or read book Money, Markets, and Monarchies written by Adam Hanieh and published by Cambridge University Press. This book was released on 2018-09-13 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: An original and empirically grounded analysis of the Gulf monarchies and their role in shaping the political economy of the Middle East.
Book Synopsis Middle East Business Environment by : Mamoun Benmamoun
Download or read book Middle East Business Environment written by Mamoun Benmamoun and published by . This book was released on 2015-08-10 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Middle East Business Environment is a comprehensive reference for academics, global executives, and policymakers interested in the region. The book provides clear insight into the business environment as viewed from the perspectives of multiple disciplines. The opening chapter discusses factors that affect the business environment in the Middle East. Subsequent chapters explore the main elements of Middle Eastern culture including religion, values, and attitudes, and consider how these affect business practices. They investigate how Middle Eastern countries are faring in their economic development efforts. They examine global trade regimes, the emerging field of global e-commerce, and challenges that may impede regional integration. They learn about Islamic finance and how it functions, and they look at marketing challenges facing Middle Eastern nations. Middle East Business Environment helps students identify multiple forces that come into play in the environment where businesses operate in the region. The book can be used in courses in international business, international economics, and Middle Eastern studies. Mamoun Benmamoun earned his M.B.A. in international business and finance and his Ph.D. in public policy analysis and administration at Saint Louis University, where he is now an assistant professor of international busines. Morris A. Kalliny earned his M.B.A. at Northwestern University and his Ph.D. in international business and marketing at the University of Texas-Pan-American. He is an assistant professor of marketing at Saint Louis University. Hadi Alhorr earned his M.B.A. in international finance and his Ph.D. in strategy and international management at Texas Tech University. He is now an associate professor of international business at Saint Louis University."
Book Synopsis Entrepreneurship and Marketing in the Middle East by : Ole Muxoll Wiberg
Download or read book Entrepreneurship and Marketing in the Middle East written by Ole Muxoll Wiberg and published by . This book was released on 1967 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt:
