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Author : Ken Nichols
Publisher :
ISBN 13 :
Total Pages : 32 pages
Book Rating : 4.:/5 (319 download)
Download or read book Marketing in Spain written by Ken Nichols and published by . This book was released on 1976 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kevin C. Brennan
Publisher :
ISBN 13 :
Total Pages : 34 pages
Book Rating : 4.:/5 (129 download)
Download or read book Marketing in Spain written by Kevin C. Brennan and published by . This book was released on 1985 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kevin C. Brennan
Publisher :
ISBN 13 :
Total Pages : 36 pages
Book Rating : 4.3/5 (121 download)
Download or read book Marketing in Spain written by Kevin C. Brennan and published by . This book was released on 1985 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Office of International Marketing. Southern Europe Division
Publisher :
ISBN 13 :
Total Pages : 34 pages
Book Rating : 4.:/5 (123 download)
Download or read book Marketing in Spain written by United States. Office of International Marketing. Southern Europe Division and published by . This book was released on 1974 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : U.S. Dept. of Commerce. International Trade Administration
Publisher :
ISBN 13 :
Total Pages : 49 pages
Book Rating : 4.:/5 (612 download)
Download or read book Marketing in Spain written by U.S. Dept. of Commerce. International Trade Administration and published by . This book was released on 1991 with total page 49 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ken Nichols
Publisher :
ISBN 13 :
Total Pages : 28 pages
Book Rating : 4.:/5 (782 download)
Download or read book Marketing in Spain written by Ken Nichols and published by . This book was released on 1981 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Machinery Trade Mission to Spain
Publisher :
ISBN 13 :
Total Pages : 40 pages
Book Rating : 4.0/5 ( download)
Download or read book Doing Business in Spain written by United States. Machinery Trade Mission to Spain and published by . This book was released on 1963 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Bureau of International Commerce. International Marketing Information Service
Publisher :
ISBN 13 :
Total Pages : 75 pages
Book Rating : 4.:/5 (631 download)
Download or read book Spain - Country Market Survey - International Marketing Information Service written by United States. Bureau of International Commerce. International Marketing Information Service and published by . This book was released on 1970 with total page 75 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : IBP USA
Publisher : Lulu.com
ISBN 13 : 1438771061
Total Pages : 296 pages
Book Rating : 4.4/5 (387 download)
Download or read book Spain Business Law Handbook Volume 1 Strategic and Practical Information written by IBP USA and published by Lulu.com. This book was released on 2013-08 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Spain Business Law Handbook - Strategic Informtion and Basic Laws
Author : Guillermo Perez Sarrion
Publisher : Bloomsbury Publishing
ISBN 13 : 1472586468
Total Pages : 356 pages
Book Rating : 4.4/5 (725 download)
Download or read book The Emergence of a National Market in Spain, 1650-1800 written by Guillermo Perez Sarrion and published by Bloomsbury Publishing. This book was released on 2016-06-16 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Awarded the Jaume Vicens Vives Prize by the Spanish Association of Economic History, this study analyses the development of the Spanish domestic market from 1650 to 1800, which transformed the country from a pseudocolonial territory, politically and economically dependent on its European neighbours, to a significant European power. The Emergence of a National Market in Spain, 1650-1800 places Spain firmly in a European context, arguing that the origins of a sophisticated economy must be understood through the complex diplomacy of the period, namely the competition between Britain and France for dominance in the Iberian peninsula. It was in response to this rivalry that the Spanish state actively promoted the conditions for economic development in the 18th century, aided by autonomous commercial networks of Catalan merchants, Navarrese tradesmen and migrant French businessmen. This original interpretation by one of Spain's leading economic historians, available in English for the first time, is indispensable reading for students and scholars of Spanish history.
Author : Yilmaz, Recep
Publisher : IGI Global
ISBN 13 : 1522597913
Total Pages : 400 pages
Book Rating : 4.5/5 (225 download)
Download or read book Handbook of Research on Narrative Advertising written by Yilmaz, Recep and published by IGI Global. This book was released on 2019-06-28 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Narration can be conceptualized as conveying two or more events (or an event with a situation) that are logically interrelated and take place over time and have a consistent topic. The concept includes every storytelling text. The advertisement is one of the text types that includes a story, and the phenomenon conceptualized as advertising narration has gained new dimensions with the widespread use of digital media. The Handbook of Research on Narrative Advertising is an essential reference source that investigates fundamental marketing concepts and addresses the new dimensions of advertising with the universal use of digital media. Featuring research on topics such as branding, mobile marketing, and consumer engagement, business professionals, copywriters, students, and practitioners will find this text useful in furthering their research exposure to evolutionary techniques in advertising.
Author : Peter Schotthöfer
Publisher : Kluwer Law International B.V.
ISBN 13 : 9041159606
Total Pages : 850 pages
Book Rating : 4.0/5 (411 download)
Download or read book International Advertising Law written by Peter Schotthöfer and published by Kluwer Law International B.V.. This book was released on 2017-04-01 with total page 850 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most cross-border advertising occurs uncontroversially. However, because international advertising activity falls under so many diverse areas of law, some familiarity with the dense web of legislation, regulation, and case law that may effect its use is essential for all advertisers. This well-known book, now in a fully updated third edition, provides all the necessary information in an easy-to-use country-by-country format. Twenty-six country reports, each by a local expert, provide detailed information on the particular legal environment in each country vis-à-visadvertising, including specific effects of all relevant treaties and trade agreements. Among the issues and topics taken into account are the following: · effect of import restrictions on advertising; · use of price comparisons in advertising; · ‘cold calling’; · consumers’ right to dispute resolution; · ‘blacklisted’ practices; · use of a language other than that of the target country; · special rules for agricultural products; · principles of non-discrimination and equal treatment of nationals; · precautionary principle versus risk principle; · protection of trademarks; · false or deceptive indication of source; · product ‘placement’ in non-advertising communications; · respectful interaction with religious, cultural, and social values; and · when a statement may be deemed ‘misleading’. Because the freedom to market a product simultaneously in several countries is a significant economic benefit, the invaluable information and guidance in this book on what is legally possible in a broad range of countries will be enormously beneficial to firms in all fields that engage in the sale and marketing of products or services. Corporate counsel and marketing directors will warmly welcome this new edition of a proven handbook. "
Author : Juan Manuel Matés-Barco
Publisher : Routledge
ISBN 13 : 100032723X
Total Pages : 206 pages
Book Rating : 4.0/5 (3 download)
Download or read book Entrepreneurship in Spain written by Juan Manuel Matés-Barco and published by Routledge. This book was released on 2020-12-28 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: The figure of the entrepreneur has become a relevant factor that explains the process of growth and economic development. Rising unemployment rates have generated among institutional and private agents, a significant interest in promoting entrepreneurship as a formula to eradicate this social scourge of unemployment. Active policies that favor business culture and initiative are being promoted in all areas. In the university world, academic research has multiplied the work on entrepreneurship, a term that includes a triple meaning: the figure of the entrepreneur, the business function and the creation of companies. This versatile meaning must be based on a consistent theory about the company and the entrepreneur. This book presents specific cases of companies and entrepreneurs that have had their role throughout the history of Spain. The intention is to show the techniques and learning acquired by those agents, which have allowed a considerable advance in the knowledge of the structure and business development. This book brings together the research carried out by its authors with primary sources and makes it accessible to a wide audience—Spanish and Latin American—and will be of value to researchers, academics, and students with an interest in Spanish entrepreneurship, business, and management history.
Author : Mercedes Fernández Paradas
Publisher : Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
ISBN 13 : 9783631843857
Total Pages : 238 pages
Book Rating : 4.8/5 (438 download)
Download or read book Business History in Spain (19th and 20th Centuries) written by Mercedes Fernández Paradas and published by Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften. This book was released on 2021-04-20 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: The figure of the entrepreneur has become a relevant factor that explains the process of growth and economic development. This book brings together the research carried out by its authors with primary sources and makes it accessible to a wide audience that does not speak Spanish or does not know the topics discussed in it.
Author : États-Unis. International marketing information service
Publisher :
ISBN 13 :
Total Pages : 26 pages
Book Rating : 4.:/5 (462 download)
Download or read book Spain written by États-Unis. International marketing information service and published by . This book was released on 1970 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kevin Bruton
Publisher : Digital Press
ISBN 13 : 9780750618311
Total Pages : 153 pages
Book Rating : 4.6/5 (183 download)
Download or read book The Business Culture in Spain written by Kevin Bruton and published by Digital Press. This book was released on 1994 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding the beliefs, attitudes, and values that underpin commercial activities and help shape corporate behavior in the various countries of Europe may be more important for doing business there than understanding the language. This study examines the Spanish government, economy, law, finance, labor market, and other features that determine the business culture in Spain and distinguish it from other European countries. Annotation copyright by Book News, Inc., Portland, OR
Author : Peggy Kenna
Publisher : N T C Business Books
ISBN 13 :
Total Pages : 76 pages
Book Rating : 4.0/5 ( download)
Download or read book Business Spain written by Peggy Kenna and published by N T C Business Books. This book was released on 1995 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: Handleiding voor de Amerikaanse zakenman die zaken gaat doen in Spanje. Behandeld de Spaanse zakencultuur en etiquette.
