Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Download Marketing In Saudi Arabia full books in PDF, epub, and Kindle. Read online Marketing In Saudi Arabia ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Author : Abdel Aziz M. Abu Naba'a
Publisher : Greenwood
ISBN 13 :
Total Pages : 248 pages
Book Rating : 4.3/5 (91 download)
Download or read book Marketing in Saudi Arabia written by Abdel Aziz M. Abu Naba'a and published by Greenwood. This book was released on 1984 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Abdel Aziz M. Abu Naba'a
Publisher : Greenwood
ISBN 13 : 9780275911119
Total Pages : 228 pages
Book Rating : 4.9/5 (111 download)
Download or read book Marketing in Saudi Arabia written by Abdel Aziz M. Abu Naba'a and published by Greenwood. This book was released on 1984 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes and analyzes marketing in Saudi Arabia and American marketing executives' knowledge about doing so. Comprehensive recommendations are set forth for both Saudis and Americans, businesses and governments.
Author :
Publisher :
ISBN 13 :
Total Pages : 243 pages
Book Rating : 4.:/5 (115 download)
Download or read book An Analysis of marketing in Saudi Arabia and American marketing executives' Knowledge about the Saudi Arabian market written by and published by . This book was released on 1989 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Abdelaziz M. Abunabaa
Publisher :
ISBN 13 :
Total Pages : 486 pages
Book Rating : 4.:/5 (641 download)
Download or read book An Analysis of Marketing in Saudi Arabia and American Marketing Executives' Knowledge about the Saudi Arabian Market written by Abdelaziz M. Abunabaa and published by . This book was released on 2006 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Manahil AlQulaity
Publisher : GRIN Verlag
ISBN 13 : 3668114935
Total Pages : 37 pages
Book Rating : 4.6/5 (681 download)
Download or read book The Growth of E-Commerce in Saudi Arabia and Its Influence on Saudi Women written by Manahil AlQulaity and published by GRIN Verlag. This book was released on 2015-12-22 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2015 in the subject Business economics - Offline Marketing and Online Marketing, , language: English, abstract: This paper discusses the influence of e-commerce on Saudi females and investigates the factors affecting the adoption of e-commerce in the Kingdom of Saudi Arabia (KSA). Recently, e-commerce started to get more attention in KSA, particularly among Saudi females. Cultural conditions along with the major role played by the social media have influenced Saudi females to enter the market. Although Saudi Arabia is considered one of the biggest personal computers markets in the Arab world, e-commerce is growing slowly. The main reason behind the slow adoption pattern is believed to be related to the complexity of providing a proper infrastructure and establishing trust between businesses and the customers. In addition to users readiness, privacy issues, cultural issues, payment issues, and the standard rules that states and guarantees the rights of both parties involved in the online trade.
Author : Abbas Ali
Publisher : Routledge
ISBN 13 : 113569589X
Total Pages : 266 pages
Book Rating : 4.1/5 (356 download)
Download or read book Business and Management Environment in Saudi Arabia written by Abbas Ali and published by Routledge. This book was released on 2009-02-11 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the last 60 years, Saudi Arabia has assumed a vital economic role and has been situated on the center stage of the global economic and political scene. While the market was once dominated by American and British firms, and later Japanese corporations, Korean and Chinese companies have now aggressively entered the market and have posed serious challenges to entrenched multinational corporations. The Saudi market has newly become an arena for unbridled competition. As companies must adapt and embark on creative means to sustain their positions in dynamic markets, multinational corporations must also find a comprehensive approach to dealing with cultural and political developments. Having a competitive edge demands familiarity with market nuances and peculiarities in addition to providing quality product and service. Business and Management Environment in Saudi Arabia is not primarily about how to conduct business in the region, but rather it provides insightful information to optimally guide western managers in conducting their operations in Saudi Arabia. The book offers essential information to engage effectively, manage business activities, resolve cultural understandings, and tackle appropriate issues of group dynamics, human resource management, managing change, and development and relations with the government and the general public. As such, it is required reading for both business leaders and academics alike.
Author :
Publisher :
ISBN 13 :
Total Pages : 39 pages
Book Rating : 4.:/5 (5 download)
Download or read book Marketing in Saudi Arabia written by and published by . This book was released on 1983 with total page 39 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Frank A. Ocwieja
Publisher :
ISBN 13 :
Total Pages : 25 pages
Book Rating : 4.:/5 (138 download)
Download or read book Marketing in Saudi Arabia written by Frank A. Ocwieja and published by . This book was released on 1975 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Said Baaghil
Publisher : iUniverse
ISBN 13 : 0595465935
Total Pages : 110 pages
Book Rating : 4.5/5 (954 download)
Download or read book Eccentric Marketing written by Said Baaghil and published by iUniverse. This book was released on 2007-12 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Eccentric Marketing, marketing strategist and entrepreneur Said A. Baaghil outlines the framework for a forward-thinking new consumer model aimed at transforming the way products and services are marketed in the Middle East. Baaghil illustrates how modern-day CEOs of Middle Eastern corporations must radically alter their traditional marketing programs in order to survive the new global economy. Using real-world examples, Eccentric Marketing analyzes the marketing failures and successes of companies operating in the Middle East and makes a convincing argument about their vital need to implement consumer-based marketing. Baaghil also demonstrates how many common character faults of Middle Eastern CEOs can not only damage a brand, but ultimately lead to its complete demise. Eccentric Marketing details the current market reality for small- to medium-sized companies in the Middle East and explains why most of these companies fail when promoting their products in the Western world. Drawing from actual business cases in Saudi Arabia, Baaghil proves that companies must learn how to instill their brand permanently in the consumer consciousness in order to survive and thrive. Baaghil's visionary concepts for building and integrating a powerful brand make Eccentric Marketing the must-have marketing guide for leading-edge companies operating in the Middle East.
Author : Nehme Azoury
Publisher : Springer Nature
ISBN 13 : 3030459608
Total Pages : 199 pages
Book Rating : 4.0/5 (34 download)
Download or read book Business and Social Media in the Middle East written by Nehme Azoury and published by Springer Nature. This book was released on 2020-06-25 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the effectiveness of Western organizations’ social media strategies in the Middle East. Social media has changed the rules of doing business, but the exact impacts vary across regions. In the context of Middle Eastern societies, social media is seen as a way for individuals and communities to communicate with each other and is generally not viewed as a means for brands to interact with individuals. Examining how the use of social media in the Middle East is shaped by the region’s culture, authors discuss the factors that businesses need to consider when creating digital marketing strategies targeted there. Including case studies of Middle Eastern companies, this book provides a comprehensive analysis of the rise of social media in the MENA region and the often-neglected role of culture in research in this area. It will provide researchers and practitioners with a deeper understanding of conducting business in the Middle East through the effective and efficient use of social media.
Author : Roni Zirinski
Publisher : Peter Lang
ISBN 13 : 9780820474458
Total Pages : 194 pages
Book Rating : 4.4/5 (744 download)
Download or read book Ad Hoc Arabism: Advertising, Culture and Technology in Saudi Arabia written by Roni Zirinski and published by Peter Lang. This book was released on 2005 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ad Hoc Arabism is a revealing look at advertising and consumer culture in Saudi Arabia. Through careful study of the marketing strategies and hidden meanings behind the advertisements featured in a leading Saudi women's magazine, Roni Zirinski examines the process whereby international advertisers strip products of any cultural overlay, and then reattach them to local historical symbols. Each chapter is devoted to a specific family of products, such as watches, cars, food items, cosmetics, and electronics. This book provides an invaluable exploration of the inner workings of global advertising through a deep understanding of the cultural economics of the Middle East.
Author : Laron L. Jensen
Publisher :
ISBN 13 :
Total Pages : 52 pages
Book Rating : 4.:/5 (28 download)
Download or read book Marketing in Saudi Arabia written by Laron L. Jensen and published by . This book was released on 1979 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Business International
Publisher :
ISBN 13 :
Total Pages : 132 pages
Book Rating : 4.:/5 (244 download)
Download or read book Marketing in Saudi Arabia written by Business International and published by . This book was released on 1990 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mohamed Radwan
Publisher : GRIN Verlag
ISBN 13 : 3668693684
Total Pages : 27 pages
Book Rating : 4.6/5 (686 download)
Download or read book Strategic Marketing Case Study Chick-Fil-A written by Mohamed Radwan and published by GRIN Verlag. This book was released on 2018-04-30 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (postgraduate) from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: C, University of Northampton, language: English, abstract: This report presents a strategic entry assessment of Chick-fil-A fast food chain store into the Saudi Arabian market. This report will entail the six aspect PESTEL analysis of the external environment opportunities and situations that Chick-fil-a is bound to encounter when making an expansion into the Saudi Arabian market. This report strongly advice chick-fil-A to open new branch in Saudi Arabian market. The Six aspects of PESTEL marketing analysis framework that this report has selected to concentrate upon in the analysis of the macro-environment of Chick-fil-a in Saudi Arabia are the political, economic, social, technology, environment and legal. This report will present a detailed review of the macro-environment that Chick-fil-a is planning to enter based on the above selected six aspects of the macro-environment. This will be supported with data and tabulation as necessary within the six different environmental analyses. In addition to the above, the report will utilize the environmental analyses derived to review PESTEL as a strategic marketing tool and use the information obtained to make sound and strategic management recommendations that will help inform the organization’s decision to expand into the Saudi Arabian market. In addition, this report will give recommendation to chick-fil-A to survive and compete in Saudi market.
Author : Anthony Shoult
Publisher : GMB Publishing Ltd
ISBN 13 : 1905050674
Total Pages : 657 pages
Book Rating : 4.9/5 (5 download)
Download or read book Doing Business with Saudi Arabia written by Anthony Shoult and published by GMB Publishing Ltd. This book was released on 2006 with total page 657 pages. Available in PDF, EPUB and Kindle. Book excerpt: This third edition of Doing Business with Saudi Arabia is the definitive English language guide to business practice and commercial opportunity in the Kingdom, the largest economy in the Middle East. This authoritative guide provides an up-to-date appraisal of the current economic and investment climate, a review of market potential in the key sectors, and unique âbest practiceâ advice on all aspects of commercial engagement with Saudi Arabia. Also included are detailed regional and sectoral profiles.
Author : Mohammed Salem Ammar
Publisher :
ISBN 13 :
Total Pages : 124 pages
Book Rating : 4.:/5 (124 download)
Download or read book Marketing Procedures for Products and Services in Saudi Arabia written by Mohammed Salem Ammar and published by . This book was released on 1976 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ajay K. Manrai
Publisher : Springer
ISBN 13 : 3319173561
Total Pages : 538 pages
Book Rating : 4.3/5 (191 download)
Download or read book Global Perspectives in Marketing for the 21st Century written by Ajay K. Manrai and published by Springer. This book was released on 2015-06-09 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
