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Author : Kathleen Keim
Publisher :
ISBN 13 :
Total Pages : 26 pages
Book Rating : 4.3/5 (121 download)
Download or read book Marketing in Israel written by Kathleen Keim and published by . This book was released on 1985 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : G. Gayle Reichhardt
Publisher :
ISBN 13 :
Total Pages : 24 pages
Book Rating : 4.:/5 (319 download)
Download or read book Marketing in Israel written by G. Gayle Reichhardt and published by . This book was released on 1977 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Shelley Galbraith
Publisher :
ISBN 13 :
Total Pages : 68 pages
Book Rating : 4.3/5 (121 download)
Download or read book Marketing in Israel written by Shelley Galbraith and published by . This book was released on 1988 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kalman Applbaum
Publisher : Routledge
ISBN 13 : 1000190234
Total Pages : 178 pages
Book Rating : 4.0/5 (1 download)
Download or read book Consumption and Market Society in Israel written by Kalman Applbaum and published by Routledge. This book was released on 2020-05-26 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past two decades, Israel has been remaking itself in line with the commercial models of Western market societies. Nowhere is this trend more evident than in private consumption patterns. Most Israelis crave parity with Western lifestyles - private automobiles, mobile phones, spacious housing fashionably furnished, accessibility to shopping malls and leisure travel abroad. Alongside these new aspirations, internationally branded commodities and franchises such as McDonald's, Office Depot, Benetton, IKEA and Toys 'R' Us increasingly feature in the Israeli landscape, and advertising has emerged as a primary vehicle for persuasion, competition and cultural expression. This book is the first to explore fully the significance of these transformations. The authors show how different groups - kibbutzniks, Israeli Arabs, Ultra-Orthodox Jews, new immigrants and middle-class Israelis - alternately exhibit a suspicion towards and enthusiasm for the enhanced individual freedoms of a consumer market society. Lifestyle consumerism is recognized as an alien import, potentially disruptive of the ethos of communality, common destiny and national purpose. At the same time, because consumption helps unite diverse groups to the greater whole of the nation, the globe, and modernity, it conveys a sense of normalcy and affluence in a time of major social transition and political turmoil. Consumption and Market Society in Israel is not only innovative in its research, but it is a timely contribution to a hotly debated topic.
Author : Andrew Lim
Publisher : Springer Nature
ISBN 13 : 3031153324
Total Pages : 160 pages
Book Rating : 4.0/5 (311 download)
Download or read book Political Marketing and Public Diplomacy by Pro-Israel and Pro-Palestinian Advocacy Groups written by Andrew Lim and published by Springer Nature. This book was released on 2022-10-29 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book looks at how both advocacy groups in New Zealand and Australia use political marketing to conduct advocacy and support Israeli and Palestinian public diplomacy and nation branding. The focus lies on their marketing orientation, segmentation/ targeting/ positioning (STP), and internal marketing practices. The theoretical framework will draw upon several political marketing frameworks and concepts including the product/sales/market-oriented framework, the STP process, and Petitt's internal stakeholder marketing approaches. The book examines four case studies: (1) the Palestine Solidarity Network Aotearoa (PSNA), (2) the Israel Institute of New Zealand (IINZ), (3) the Australia/Israel & Jewish Affairs Council (AIJAC), and (4) the Australia Palestine Advocacy Network (APAN). To ensure balance and comparison, four groups representing both the pro-Israel and pro-Palestinian camps in NZ and Australia were selected. Other criteria included their broad scope of activity, approachability and accessibility, as well as connections to state actors through advocacy, public diplomacy, and nation branding.
Author : OECD
Publisher : OECD Publishing
ISBN 13 : 9264079262
Total Pages : 288 pages
Book Rating : 4.2/5 (64 download)
Download or read book OECD Reviews of Labour Market and Social Policies: Israel written by OECD and published by OECD Publishing. This book was released on 2010-01-20 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: OECD's review of labour market and social policy in Israel.
Author : Dan Senor
Publisher : Twelve
ISBN 13 : 1455503460
Total Pages : 213 pages
Book Rating : 4.4/5 (555 download)
Download or read book Start-up Nation written by Dan Senor and published by Twelve. This book was released on 2011-09-07 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: What the world can learn from Israel's meteoric economic success. Start-Up Nation addresses the trillion dollar question: How is it that Israel -- a country of 7.1 million, only 60 years old, surrounded by enemies, in a constant state of war since its founding, with no natural resources-- produces more start-up companies than large, peaceful, and stable nations like Japan, China, India, Korea, Canada and the UK? With the savvy of foreign policy insiders, Senor and Singer examine the lessons of the country's adversity-driven culture, which flattens hierarchy and elevates informality-- all backed up by government policies focused on innovation. In a world where economies as diverse as Ireland, Singapore and Dubai have tried to re-create the "Israel effect", there are entrepreneurial lessons well worth noting. As America reboots its own economy and can-do spirit, there's never been a better time to look at this remarkable and resilient nation for some impressive, surprising clues.
Author : Sarit Cohen Goldner
Publisher : MIT Press
ISBN 13 : 0262304295
Total Pages : 323 pages
Book Rating : 4.2/5 (623 download)
Download or read book Immigration and Labor Market Mobility in Israel, 1990 to 2009 written by Sarit Cohen Goldner and published by MIT Press. This book was released on 2012-09-07 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: A study of the labor market integration of highly skilled Soviet immigrants to Israel that formulates dynamic models of job search and human capital investment. After the collapse of the Soviet Union in 1989, Soviet Jews emigrated in large numbers to Israel. Over the next ten years, Israel absorbed approximately 900,000 immigrants from the former Soviet Union, an influx that equaled about twenty percent of the Israeli population. Most of these new immigrants of working age were college-educated and highly skilled. Once in Israel, they were eligible for a generous package of benefits, including housing subsidies, Hebrew language training, and vocational education. This episode provides a natural experiment for testing the consequences of a large immigration inflow of skilled workers. This book provides a detailed analysis of the gradual process of occupational upgrading of immigrants and the associated rise in their wages. Based on their analysis, the authors conclude that even a very large and unanticipated wave of immigration can be integrated within the local labor market without any significant long-term adverse economic effect on natives. The small effect on wages and employment of natives is explained by the capital inflows into Israel and the gradual entry of immigrants into high-skill jobs as they invest in local human capital. An important contribution of the book to the immigration literature is the formulation and estimation of stochastic dynamic models that combine job search with investment in human capital and the analysis of alternative government policies within this framework.
Author : Howard S. Gitlow
Publisher : Springer
ISBN 13 : 3319169343
Total Pages : 413 pages
Book Rating : 4.3/5 (191 download)
Download or read book Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference written by Howard S. Gitlow and published by Springer. This book was released on 2015-05-28 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1979 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author :
Publisher :
ISBN 13 :
Total Pages : 1040 pages
Book Rating : 4.:/5 (891 download)
Download or read book Monthly Catalog of United States Government Publications written by and published by . This book was released on with total page 1040 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Al Lieberman
Publisher : FT Press
ISBN 13 : 0133092305
Total Pages : 305 pages
Book Rating : 4.1/5 (33 download)
Download or read book The Definitive Guide to Entertainment Marketing written by Al Lieberman and published by FT Press. This book was released on 2013-07-02 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entertainment Marketing NOW: Every Platform, Technology, and Opportunity Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more Reflects powerful trends ranging from smartphones to globalization Demonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution By industry insiders with decades of experience as leaders and consultants Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever–and it’s changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today and tomorrow...any content, on any platform, in any market, worldwide. You’ll master innovative new ways to grab consumers’ attention and wallets fast...make your experiences wannasee, haftasee, mustsee...drive more value through social platforms, mobile technologies, and integrated marketing strategies...overcome challenges ranging from bad buzz to piracy...fully leverage licensing, merchandising, and sponsorships...and successfully market all forms of entertainment.
Author : Guy Lawson
Publisher : Scribe Publications
ISBN 13 : 1921844957
Total Pages : 369 pages
Book Rating : 4.9/5 (218 download)
Download or read book Octopus written by Guy Lawson and published by Scribe Publications. This book was released on 2012-07-25 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Octopus is a real-life thriller that tells the inside story of an audacious hedge-fund fraud and the wild search for a secret financial narket. Sam Israel was a man who seemed to have it all – until the hedge fund he ran, Bayou, imploded and he became the target of a nationwide manhunt. Born into one of America's most illustrious trading families, Israel was determined to strike out on his own. So after apprenticing with one of the greatest hedge fund traders of the 1980's, Sam founded his own fund and promised his investors guaranteed profits. With the proprietary computer program he'd created, he claimed to be able to predict the future. But his future was already beginning to unravel. After suffering devastating losses and fabricating fake returns, Israel knew it was only a matter of time before his real performance would be discovered, so when a former black-ops intelligence operative told him about a 'secret market' run by the Fed, Israel bet his last $150 million on a chance to make billions. Thus began his year-long adventure in 'the Upperworld' a society populated by clandestine bankers, shady European nobility, and spooks issuing cryptic warnings about a mysterious cabal known as the Octopus. Whether the 'secret market' was real or a con, Israel was all in – and as the pressures mounted and increasingly sinister violence crept into his life, he struggled to break free of the Octopus' tentacles. 'Octopus is a reminder that the truth sometimes is stranger than fiction . . . A Wall Street thriller for our time.' Alex Berenson, bestselling author of The Faithful Spy and The Shadow Patrol 'A rollicking, rollercoaster ride of a book that is utterly impossible to put down.' Scott Anderson, author of Triage
Author :
Publisher :
ISBN 13 :
Total Pages : 16 pages
Book Rating : 4.:/5 (31 download)
Download or read book Israel written by and published by . This book was released on 1988 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 776 pages
Book Rating : 4.:/5 (334 download)
Download or read book Report written by and published by . This book was released on 1972 with total page 776 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 468 pages
Book Rating : 4.:/5 (334 download)
Download or read book Art in Advertising written by and published by . This book was released on 1892 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 602 pages
Book Rating : 4.:/5 (319 download)
Download or read book International Reference Handbook of Services, Organizations, Diplomatic Representation, Marketing, and Advertising Channels written by and published by . This book was released on 1965 with total page 602 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Yakir Plessner
Publisher : State University of New York Press
ISBN 13 : 1438416245
Total Pages : 341 pages
Book Rating : 4.4/5 (384 download)
Download or read book The Political Economy of Israel written by Yakir Plessner and published by State University of New York Press. This book was released on 2012-02-01 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the first attempt at a comprehensive description, history, and analysis of Israel's economy. Plessner examines events of the past two decades and advances the hypothesis that problems within the Israeli economy can be explained by the extent of its departure from the institutions and rules that govern predominantly market economies. He argues that Israel is unusual in that it affords an opportunity to analyze a socialized economy embedded in a democratic society. Individual chapters describe Israel's economic growth and stagnation, the government's domination of capital and credit markets, and the absence of a truly independent private sector. The concluding chapter evaluates the stabilization program of the 1980s and its aftermath and provides a prognosis for the future. Told within the framework of the story of Zionism and the creation of the Jewish state, this book answers the question of why the Israeli economy finds itself today in the same state in which it has languished since 1973.
