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Marketing In Commercial Banks
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Book Synopsis Marketing in Commercial Banks by : W. Ogden Ross
Download or read book Marketing in Commercial Banks written by W. Ogden Ross and published by . This book was released on 1968 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Introduction to Business by : Lawrence J. Gitman
Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2024-09-16 with total page 1455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Book Synopsis Understanding the role of bank relationships, relationships marketing and organizational learning in the performance of people's by : Hari Sunarto
Download or read book Understanding the role of bank relationships, relationships marketing and organizational learning in the performance of people's written by Hari Sunarto and published by Rozenberg Publishers. This book was released on 2007 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing for Bankers by : Mary A. Pezzullo
Download or read book Marketing for Bankers written by Mary A. Pezzullo and published by . This book was released on 1988 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt: This third edition offers you an opportunity to master the details of the marketing process. MARKETING FOR BANKERS defines what marketing is & why your understanding of this concept is essential in today's competitive economic environment. Chapters are devoted to "The Development of a Situation Analysis," "Objective Setting & Strategy Formulation," "Consumer & Organizational Buying Behavior," "Target Market Selection & Position Strategies," & "Promotion Strategy: Advertising & Sales Promotion," among many other topics.
Book Synopsis Commercial Bank Management by : Benton E. Gup
Download or read book Commercial Bank Management written by Benton E. Gup and published by John Wiley & Sons. This book was released on 1989 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is all about commercial banking in the new, deregulated environment. It discusses how increased competition, new technology, and financial innovations are changing the way commercial banks do what they do - acquire funds and make investment and lending decisions. And since commercial banks, savings and loan institutions, and financial services companies are more alike than ever, what the reader learns here about commercial bank management applies to the other financial institutions as well.
Book Synopsis Business Information Sources by : Lorna M. Daniells
Download or read book Business Information Sources written by Lorna M. Daniells and published by Univ of California Press. This book was released on 1993 with total page 754 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the reference work that librarians and business people have been waiting for--Lorna Daniells's updated guide to selected business books and reference sources. Completely revised, with the best, most recent information available, this edition contains several new sections covering such topics as competitive intelligence, economic and financial measures, and health care marketing. Handbooks, bibliographies, indexes and abstracts, online databases, dictionaries, directories, statistical sources, and periodicals are also included. Speedy access to up-to-date information is essential in the competitive, computerized business world. This classic guide will be indispensable to anyone doing business research today.
Download or read book Services Marketing written by Rao and published by Pearson Education India. This book was released on 2004-09 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Analyzing Financial Statements by : Thomas P. Carlin
Download or read book Analyzing Financial Statements written by Thomas P. Carlin and published by . This book was released on 1993 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aimed at commercial loan officers and officer trainees familiar with basic accounting principles and practices, this text details how to use advanced analytical techniques, including sensitivity analysis and operation leverage as well as providing the practice necessary to construct and analyze long-run, multiple year forecasts of income statements and balance sheets.
Book Synopsis Determinants of Commercial Bank Interest Margins and Profitability by : Asl? Demirgüç-Kunt
Download or read book Determinants of Commercial Bank Interest Margins and Profitability written by Asl? Demirgüç-Kunt and published by World Bank Publications. This book was released on 1998 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: March 1998 Differences in interest margins reflect differences in bank characteristics, macroeconomic conditions, existing financial structure and taxation, regulation, and other institutional factors. Using bank data for 80 countries for 1988-95, Demirgüç-Kunt and Huizinga show that differences in interest margins and bank profitability reflect various determinants: * Bank characteristics. * Macroeconomic conditions. * Explicit and implicit bank taxes. * Regulation of deposit insurance. * General financial structure. * Several underlying legal and institutional indicators. Controlling for differences in bank activity, leverage, and the macroeconomic environment, they find (among other things) that: * Banks in countries with a more competitive banking sector-where banking assets constitute a larger share of GDP-have smaller margins and are less profitable. The bank concentration ratio also affects bank profitability; larger banks tend to have higher margins. * Well-capitalized banks have higher net interest margins and are more profitable. This is consistent with the fact that banks with higher capital ratios have a lower cost of funding because of lower prospective bankruptcy costs. * Differences in a bank's activity mix affect spread and profitability. Banks with relatively high noninterest-earning assets are less profitable. Also, banks that rely largely on deposits for their funding are less profitable, as deposits require more branching and other expenses. Similarly, variations in overhead and other operating costs are reflected in variations in bank interest margins, as banks pass their operating costs (including the corporate tax burden) on to their depositors and lenders. * In developing countries foreign banks have greater margins and profits than domestic banks. In industrial countries, the opposite is true. * Macroeconomic factors also explain variation in interest margins. Inflation is associated with higher realized interest margins and greater profitability. Inflation brings higher costs-more transactions and generally more extensive branch networks-and also more income from bank float. Bank income increases more with inflation than bank costs do. * There is evidence that the corporate tax burden is fully passed on to bank customers in poor and rich countries alike. * Legal and institutional differences matter. Indicators of better contract enforcement, efficiency in the legal system, and lack of corruption are associated with lower realized interest margins and lower profitability. This paper-a product of the Development Research Group-is part of a larger effort in the group to study bank efficiency.
Book Synopsis Product portfolio management and corporate performance in the banking sector by :
Download or read book Product portfolio management and corporate performance in the banking sector written by and published by Emerald Group Publishing. This book was released on 2005 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Handbook of Commercial Banking by : D. Chorafas
Download or read book Handbook of Commercial Banking written by D. Chorafas and published by Springer. This book was released on 1998-10-28 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: Handbook of Commercial Banking is the first book to comprehensively address strategic planning issues in the financial industry. Based on the author's extensive consultancy experience, the book develops a flexible plan to help banking professionals think through the strategic issues of this important financial sector. Beginning with a discussion on the need for a commercial banking strategy and the affects this has on the banks and their competition, the book moves on to outline various issues including; the role of marketing in commercial banking; relationship banking and the branch office network; private and direct banking; pricing financial products and services and credit and market risk. The author has also included a large range of case-studies which are geographically diverse and will provide the reader with a valuable breadth of reference.
Book Synopsis Internal Marketing by : Pervaiz K. Ahmed
Download or read book Internal Marketing written by Pervaiz K. Ahmed and published by Routledge. This book was released on 2013-06-17 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal marketing is and how it can work, and from this foundation: * Outlines state-of-the-art thinking and practice * Demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management * Highlights the techniques managers need to understand to use IM effectively within their organizations * Contains a range of international and up to the minute examples and cases of best practice from companies around the world Throughout the book the emphasis is on understanding the principles that have made internal marketing such a potent force within leading corporations. This is combined with a pragmatic assessment of the many challenges involved in making it a reality within an organization.
Book Synopsis Structural Change in Banking by : Michael Klausner
Download or read book Structural Change in Banking written by Michael Klausner and published by Irwin Professional Publishing. This book was released on 1993 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: The thrift crisis and recent weakness in the banking sector has intensified attention toward regulatory reform. But most proposals take as a given the traditional structure of banking, under which a bank holds illiquid loans and liquid liabilities. Structural Change in Banking explores the possibility of more fundamental changes in bank structure, which would reduce the instability that is inherent in the current structure. The major essays in this book, written by leading authors in the field, examine the historical legacy of limitations on bank branching and their consequences on bank structure and stability; how securitization affects the bank structure, risk, and liquidity; the advantages to a bank from having checking account information about its loan customers; and the potential for money market funds and finance companies to become the banks of the future. Structural Change in Banking is an essential tool for bank regulators, legislators, executives, and anyone concerned with rectifying the instability of traditional banking structure. This book not only makes a strong argument for change, it provides an intelligent analysis of alternatives through which credit can be provided.
Book Synopsis Emerging Trends and Innovation in Business and Finance by : Rim El Khoury
Download or read book Emerging Trends and Innovation in Business and Finance written by Rim El Khoury and published by Springer Nature. This book was released on 2023-10-28 with total page 868 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores diverse dimensions of innovation in business and finance from a micro as well as macro perspective through various case studies and analyses of trends. The previous decade is known as the era of digital transformation and innovation. The rise of new technologies is having an impact on the global trends and leading to innovation in business and finance. In this competitive market, businesses and financial institutions must be responsive to the trends in order to survive and thrive, governments must cope with the complex and uncertain environments by being smart, transforming service delivery, and implementing smart governance practices, and entrepreneurs and investors are faced with alternative sources of finance and investment. However, keeping up with these trends and innovations is fraught with its own set of challenges. Thus, it is important to analyze new and emerging technologies and innovations through a myriad of disciplinary lenses. This book not only expands conceptual understanding of digital transformation and innovation by presenting strong empirical evidence, but also by adding to the vigorous worldwide policy discussion on how to assist businesses in the digital transition. The book will be useful to scholars and researchers of business management, financial management, business economics, international business, human resources, and marketing. It will also be of interest to entrepreneurs, policymakers, academicians, and practitioners in the field.
Download or read book Overseas Business Reports written by and published by . This book was released on 1989 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference by : Victoria L. Crittenden
Download or read book Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference written by Victoria L. Crittenden and published by Springer. This book was released on 2015-03-13 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1992 Academy of Marketing Science (AMS) Annual Conference held in San Diego, California. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, retailing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Book Synopsis Proceedings of the International Colloquium on Business and Economics (ICBE 2022) by : Rahmawati Rahmawati
Download or read book Proceedings of the International Colloquium on Business and Economics (ICBE 2022) written by Rahmawati Rahmawati and published by Springer Nature. This book was released on 2023-02-10 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book. Doctoral Program of Economics and Business Faculty, Universitas Sebelas Maret organizes the 2022 International Colloquium onBusiness and Economics. The conference will be conducted bothonline and offline (hybrid) in Economic Faculty of UNS, Solo, onSeptember 27-28, 2022. In this conference, 30 papers were selectedfor international proceedings. Faculty of Economics and Business Universitas Sebelas Maret is one ofthe respectable Business School in Indonesia. In the recent releasefrom the Times Higher Education (THE), the faculty is categorized asTop 10 Economics and Business Faculty among hundreds University inIndonesia. Currently, our faculty have 3 undergraduate degrees, 3master’s degrees, and 1 doctoral degree program and all of them areaccredited with a rank “A”.