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Author : Richard F. Muenzer
Publisher :
ISBN 13 :
Total Pages : 28 pages
Book Rating : 4.:/5 (319 download)
Download or read book Marketing in Colombia written by Richard F. Muenzer and published by . This book was released on 1977 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard F. Muenzer
Publisher :
ISBN 13 :
Total Pages : 36 pages
Book Rating : 4.3/5 (121 download)
Download or read book Marketing in Columbia written by Richard F. Muenzer and published by . This book was released on 1982 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. International Trade Administration
Publisher :
ISBN 13 :
Total Pages : 49 pages
Book Rating : 4.:/5 (612 download)
Download or read book Marketing in Columbia written by United States. International Trade Administration and published by . This book was released on 1990 with total page 49 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard F. Muenzer
Publisher :
ISBN 13 :
Total Pages : 28 pages
Book Rating : 4.:/5 (29 download)
Download or read book Marketing in Columbia written by Richard F. Muenzer and published by . This book was released on 1977 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David L. Rogers
Publisher : Columbia University Press
ISBN 13 : 0231541651
Total Pages : 267 pages
Book Rating : 4.2/5 (315 download)
Download or read book The Digital Transformation Playbook written by David L. Rogers and published by Columbia University Press. This book was released on 2016-04-05 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy—customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models—and how to integrate these into your existing business and organization. Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.
Author : Kimberly A. Whitler
Publisher : Columbia University Press
ISBN 13 : 0231548117
Total Pages : 327 pages
Book Rating : 4.2/5 (315 download)
Download or read book Positioning for Advantage written by Kimberly A. Whitler and published by Columbia University Press. This book was released on 2021-09-07 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most of us have an intuitive sense of superior branding. We prefer to purchase brands we find distinctive—that deliver on some important, relevant dimension better than other brands. These brands have typically achieved positional advantage. Yet few professionals have had the formal training that goes beyond marketing theory to bridge the “theory-doing gap”—understanding the specific techniques and strategies that can be used to create brands that attain positional advantage in the marketplace. Positioning for Advantage is a comprehensive how-to guide for creating, building, and executing effective brand strategies. Kimberly A. Whitler identifies essential marketing strategy techniques and moves through the major stages of positioning a brand to achieve in-market advantage. Introducing seven tools—from strategic positioning concepts to strategy mapping to influencer maps—Whitler provides templates, frameworks, and step-by-step processes to build and manage growth brands that achieve positional advantage. This book presents real-world scenarios, helping readers activate tools to increase skill in creating brands that achieve positional advantage. Brimming with insights for students and professionals alike, Positioning for Advantage helps aspiring C-level leaders understand not only what superior branding looks like but also how to make it come to life.
Author : Richard F. Muenzer
Publisher :
ISBN 13 :
Total Pages : 32 pages
Book Rating : 4.:/5 (851 download)
Download or read book Marketing in Colombia written by Richard F. Muenzer and published by . This book was released on 1982 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Katherine Sender
Publisher : Columbia University Press
ISBN 13 : 0231127340
Total Pages : 329 pages
Book Rating : 4.2/5 (311 download)
Download or read book Business, Not Politics written by Katherine Sender and published by Columbia University Press. This book was released on 2004 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Advocates and critics have looked at the boom in the gay market with both excitement and trepidation. For some, gay and lesbian themes in advertising represent mainstream validation of their existence, while others are concerned that marketers have misrepresented the gay community by depicting it as white, male, and wealthy. Critics also suggest that the phenomenon of gay consumerism runs counter to progressive gay activism. Sender expands on these concerns, arguing that what is at stake is not only acceptance and civil rights but also the very meaning of GLBT sexual identification." "Sender's work draws on interviews with 45 professionals who work in gay marketing and media, including magazine publishers, ad directors, sales representatives, and public relations consultants. The book analyzes and gives an insider's account of how marketers conceive of gay and lesbian consumers and articulate the "gayness" of certain products."--BOOK JACKET.
Author : Dean Starkman
Publisher : Columbia University Press
ISBN 13 : 0231539177
Total Pages : 593 pages
Book Rating : 4.2/5 (315 download)
Download or read book The Best Business Writing 2014 written by Dean Starkman and published by Columbia University Press. This book was released on 2014-12-16 with total page 593 pages. Available in PDF, EPUB and Kindle. Book excerpt: This anthology of the year's best investigative business writing explores the secret dealings of an elite Wall Street society and uncovers the crimes and misadventures of the young founder of Silk Road, the wildly successful online illegal goods site known as the "eBay of vice." It reveals how the Fed dithered while the financial crisis unfolded and explains why the leaders of a two-trillion-dollar bond fund went to war with each other. Articles from the best newspapers and magazines in the country delve into how junk-food companies use science to get you to eat more and how Amazon dodges the tax man how J.Crew revitalized itself by transforming its creative process and Russell Brand went deep on media and marketing after his GQ Awards speech went haywire. Best Business Writing 2014 includes provocative essays on the NFL's cover-ups and corporate welfare, Silicon Valley's ultralibertarian culture, and the feminist critique of Sheryl Sandberg's career-advice book for women, Lean-In. Stories about toast, T-shirt making, and the slow death of the funeral business show the best writers can find worthy tales in even the most mundane subjects.
Author : Richard F. Muenzer
Publisher :
ISBN 13 :
Total Pages : 29 pages
Book Rating : 4.:/5 (392 download)
Download or read book Marketing in Colombia written by Richard F. Muenzer and published by . This book was released on 1979 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Terri Thompson
Publisher :
ISBN 13 : 9780231118354
Total Pages : 422 pages
Book Rating : 4.1/5 (183 download)
Download or read book Writing about Business written by Terri Thompson and published by . This book was released on 2001 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mutilated, dying, or dead, black men play a role in the psychic life of culture. From national dreams to media fantasies, there is a persistent imagining of what black men must be. This book explores the legacy of that role, particularly its violent effect on how black men have learned to see themselves and one another. David Marriott draws upon popular culture, ranging from lynching photographs to current Hollywood film, as well as the ideas of key thinkers, including Frantz Fanon, Richard Wright, James Baldwin, and John Edgar Wideman, to reveal a vicious pantomime of unvarying reification and compulsive fascination, of whites looking at themselves through images of black desolation, and of blacks dispossessed by that process.
Author : Leonard Sherman
Publisher : Columbia University Press
ISBN 13 : 0231542828
Total Pages : 361 pages
Book Rating : 4.2/5 (315 download)
Download or read book If You're in a Dogfight, Become a Cat! written by Leonard Sherman and published by Columbia University Press. This book was released on 2017-01-10 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Businesses often find themselves trapped in a competitive dogfight, scratching and clawing for market share with products consumers view as largely undifferentiated. Conventional wisdom suggests that dogfights are to be expected as marketplaces mature, giving rise to the notion that there are "bad" industries where it is unlikely that any company can succeed. But there are notable exceptions in which enlightened executives have changed the rules to grasp the holy grail of business: long-term profitable growth. Rather than joining the dogfights raging within their industry, companies such as Apple, FedEx, and Starbucks have chosen to become metaphorical cats, continuously renewing their distinctive strategies to compete on their own terms. In If You're in a Dogfight, Become a Cat, Leonard Sherman draws on four decades of experience in management consulting, venture capital, and teaching business strategy at Columbia Business School to share practical advice on two of the most vexing issues facing business executives: why is it so hard to achieve long-term profitable growth, and what can companies do to break away from the pack? Sherman takes the reader on a provocative journey through the building blocks of business strategy by challenging conventional wisdom on a number of questions that will redefine management best practices: What should be the overarching purpose of your business? Do you really know what your strategy is? Is there such a thing as a bad industry? Where do great ideas come from and how do I find them? What makes products meaningfully different? What makes and breaks great brands? How and when should I disrupt my own company? What are the imperatives to achieving long-term profitable growth? Filled with dozens of illustrative examples of inspiring successes and dispiriting falls from grace, this book provides deep insights on how to become the cat in a dogfight, whether you are a CEO, mid-level manager, aspiring business school student, or curious observer interested in achieving sustained profitable growth.
Author : Allen Rosenshine
Publisher : Beaufort Books
ISBN 13 : 082530539X
Total Pages : 296 pages
Book Rating : 4.8/5 (253 download)
Download or read book Funny Business written by Allen Rosenshine and published by Beaufort Books. This book was released on 2006 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: A famous ad for Levy's Jewish Rye Bread showed an African-American kid, smiling after biting a deli sandwich obviously made with their product. The headline read: You don't have to be Jewish to love Levy's. And you don't have to be in advertising (or even in business) to love these laugh-out-loud stories, a result of Allen Rosenshine's nearly 45 years in advertising. The moguls he's known--many of America's most recognizable captains of industry--appear in scenes uncustomary to any corporate boardroom. The mobsters he's dealt with come off as characters far more comic than threatening. The megastars he's met, from presidents to pop artists to pro athletes, are captured here as no camera has ever seen them. When these crowds mixed with the madcap world of Madison Avenue, it was never business as usual. Funny Business is funny, it's about business, but more than that, it's about being human. It's about all of us--the only creatures on earth that can really laugh, most meaningfully at ourselves.
Author : Dean Starkman
Publisher : Columbia University Press
ISBN 13 : 0231535171
Total Pages : 563 pages
Book Rating : 4.2/5 (315 download)
Download or read book The Best Business Writing 2013 written by Dean Starkman and published by Columbia University Press. This book was released on 2013-06-18 with total page 563 pages. Available in PDF, EPUB and Kindle. Book excerpt: An anthology Malcolm Gladwell has called "riveting and indispensable," The Best Business Writing is a far-ranging survey of business's dynamic relationship with politics, culture, and life. This year's selections include John Markoff (New York Times) on innovations in robot technology and the decline of the factory worker; Evgeny Morozov (New Republic) on the questionable value of the popular TED conference series and the idea industry behind it; Paul Kiel (ProPublica) on the ripple effects of the ongoing foreclosure crisis; and the infamous op-ed by Greg Smith, published in the New York Times, announcing his break with Goldman Sachs over its trading practices and corrupt corporate ethos. Jessica Pressler (New York) delves into the personal and professional rivalry between Tory and Christopher Burch, former spouses now competing to dominate the fashion world. Peter Whoriskey (Washington Post) exposes the human cost of promoting pharmaceuticals off-label. Charles Duhigg and David Barboza (New York Times) investigate Apple's unethical labor practices in China. Max Abelson (Bloomberg) reports on Wall Street's amusing reaction to the diminishing annual bonus. Mina Kimes (Fortune) recounts the grisly story of a company's illegal testing—and misuse—of a medical device for profit, and Jeff Tietz (Rolling Stone) composes one of the most poignant and comprehensive portraits of the financial crisis's dissolution of the American middle class.
Author : Joost van Dreunen
Publisher : Columbia University Press
ISBN 13 : 0231552211
Total Pages : 317 pages
Book Rating : 4.2/5 (315 download)
Download or read book One Up written by Joost van Dreunen and published by Columbia University Press. This book was released on 2020-10-06 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: What explains the massive worldwide success of video games such as Fortnite, Minecraft, and Pokémon Go? Game companies and their popularity are poorly understood and often ignored from the standpoint of traditional business strategy. Yet this industry generates billions in revenue by thinking creatively about digital distribution, free-to-play content, and phenomena like e-sports and live streaming. What lessons can we draw from its major successes and failures about the future of entertainment? One Up offers a pioneering empirical analysis of innovation and strategy in the video game industry to explain how it has evolved from a fringe activity to become a mainstream form of entertainment. Joost van Dreunen, a widely recognized industry expert with over twenty years of experience, analyzes how game makers, publishers, and platform holders have tackled strategic challenges to make the video game industry what it is today. Using more than three decades of rigorously compiled industry data, he demonstrates that video game companies flourish when they bring the same level of creativity to business strategy that they bring to game design. Filled with case studies of companies such as Activision Blizzard, Apple, Electronic Arts, Epic Games, Microsoft, Nexon, Sony, Take-Two Interactive, Tencent, and Valve, this book forces us to rethink common misconceptions around the emergence of digital and mobile gaming. One Up is required reading for investors, creatives, managers, and anyone looking to learn about the major drivers of change and growth in contemporary entertainment.
Author : Jeff Smith
Publisher : Columbia University Press
ISBN 13 : 9780231108638
Total Pages : 308 pages
Book Rating : 4.1/5 (86 download)
Download or read book The Sounds of Commerce written by Jeff Smith and published by Columbia University Press. This book was released on 1998 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: A detailed historical analysis of popular music in American film, from the era of sheet music sales, to that of orchestrated pop records by Henry Mancini and Ennio Morricone in the 1960s, to the MTV-ready pop songs that occupy soundtrack CDs of today..
Author : Don Sexton
Publisher : John Wiley & Sons
ISBN 13 : 0470055839
Total Pages : 338 pages
Book Rating : 4.4/5 (7 download)
Download or read book Trump University Marketing 101 written by Don Sexton and published by John Wiley & Sons. This book was released on 2006-06-27 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trump University Marketing 101 combines the biggest name in business with the 40-year teaching experience of one of the most well-known marketing thinkers in academia. Without an MBA in marketing, how can today’s entrepreneurs and business owners stay on top of what’s happening in marketing? How can they find the best new ideas and avoid those tactics that don’t work or just lead to trouble? Trump University Marketing 101 presents all the basics of a marketing MBA. Each chapter focuses on one key marketing idea and explores it in a straightforward, non-academic manner with exercises and examples that show the idea in action. But more than basic instruction, Sexton also includes his own methodologies for making vital marketing decisions–the same methodologies major corporations pay top-dollar to have him teach their employees. Don Sexton is Professor of Business at Columbia University and principle of The Arrow Group, Ltd.®, a marketing consulting and training firm whose clients have included GE, Citigroup, IBM, and Pfizer, among many others. He has taught at Columbia for more than 35 years, is a recipient of the Business School’s Distinguished Teaching Award, and has written numerous articles on marketing and branding issues. He is often quoted in prominent media such as The New York Times, Business Week, and Beijing’s China Economic Daily.
