Marketing In Canada

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Political Marketing in Canada

Author : Alex Marland
Publisher : UBC Press
ISBN 13 : 0774822317
Total Pages : 322 pages
Book Rating : 4.7/5 (748 download)

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Book Synopsis Political Marketing in Canada by : Alex Marland

Download or read book Political Marketing in Canada written by Alex Marland and published by UBC Press. This book was released on 2012-02-15 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political parties worldwide are using marketing tools such as targeting and segmentation to win elections. Are these strategies making politicians and governments more responsive to voters’ needs, or do they pose a threat to democracy? Political Marketing in Canada, the first book to ask this question of Canada, considers the consequences of political marketing in the realms of public policy, leadership, and the government-citizen relationship. Through dynamic case studies that range from the resurrection of the Conservative Party, to media accounts of political marketing, to Tim Hortons as a political brand, the authors trace how political marketing is transforming the old system of brokerage politics into a new, distinctly Canadian model. Citizens are now viewed as consumers, and platforms and promises have been repackaged as products. Whether this trend is positive or negative, the authors argue, depends on how politicians and governments carry out political marketing – and its promises – in practice.

Marketing Canada's Energy

Author : Ian McDougall
Publisher : James Lorimer & Company
ISBN 13 : 9780888625892
Total Pages : 174 pages
Book Rating : 4.6/5 (258 download)

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Book Synopsis Marketing Canada's Energy by : Ian McDougall

Download or read book Marketing Canada's Energy written by Ian McDougall and published by James Lorimer & Company. This book was released on 1983-01-01 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written in the early 1980s, author I.A. McDougall shows that as an import-dependent country, Canada was ill-prepared for possible disruptions in its oil supply. McDougall envisioned a future in which superpower rivalry over dwindling world reserves, coupled with rationing of supply by OPEC members and volatility in the Persian Gulf, would make Canada's dependence on foreign oil increasingly precarious. He asserted that the contemporary Liberal government's National Energy Program was a usueful first step in promotion an independent energy strategy. Marketing Canada's Energy is a passionate addition to the lively debate over Canada's independence during the 1980s.

Canadian Parties in Transition, Fourth Edition

Author : Alain-G. Gagnon
Publisher : University of Toronto Press
ISBN 13 : 1442634723
Total Pages : 513 pages
Book Rating : 4.4/5 (426 download)

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Book Synopsis Canadian Parties in Transition, Fourth Edition by : Alain-G. Gagnon

Download or read book Canadian Parties in Transition, Fourth Edition written by Alain-G. Gagnon and published by University of Toronto Press. This book was released on 2016-09-07 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: Canadian Parties in Transition examines the transformation of party politics in Canada and the possible shape the party system might take in the near future. With chapters written by an outstanding team of political scientists, the book presents a multi-faceted image of party dynamics, electoral behaviour, political marketing, and representative democracy. The fourth edition has been thoroughly updated and includes fifteen new chapters and several new contributors. The new material covers topics such as the return to power of the Liberal Party, voting politics in Quebec, women in Canadian political parties, political campaigning, digital party politics, and municipal party politics.

Effective Marketing Research in Canada

Author : William G. Zikmund
Publisher :
ISBN 13 : 9780176252083
Total Pages : 528 pages
Book Rating : 4.2/5 (52 download)

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Book Synopsis Effective Marketing Research in Canada by : William G. Zikmund

Download or read book Effective Marketing Research in Canada written by William G. Zikmund and published by . This book was released on 2007-03-08 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective Marketing Research in Canada reflects the astonishing changes in information technology that have taken place in the last few years. While the book’s primary focus is on time-honoured, traditional marketing research methods, its authors have worked diligently and carefully to make this a book that reflects the practice of marketing research in our digital age.

Canadian Parties in Transition, Fifth Edition

Author : Alain-G Gagnon
Publisher : University of Toronto Press
ISBN 13 : 1487558589
Total Pages : 462 pages
Book Rating : 4.4/5 (875 download)

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Book Synopsis Canadian Parties in Transition, Fifth Edition by : Alain-G Gagnon

Download or read book Canadian Parties in Transition, Fifth Edition written by Alain-G Gagnon and published by University of Toronto Press. This book was released on 2024-10-01 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fifth edition of Canadian Parties in Transition continues and enriches the work of earlier editions in bringing together a highly respected group of scholars to offer a comprehensive account of the development of party politics in Canada. The book addresses the origin and the evolution of the Canadian party system and discusses how that system has been impacted by regionalism, brokerage politics, and political marketing. It focuses on the competing ideological currents that occupy the political stage while also paying attention to the role of third parties in federal politics. Contributors address the representation and democracy through an exploration of voting systems, direct democracy, the role occupied by constituencies, gender politics, and the distinct Quebec dynamics in the federal party system. Finally, the book analyses topical issues, such as electoral participation, social movements, right-wing populist parties, political campaigning, and digital party politics. This new edition has been thoroughly revised and updated to reflect ongoing transformations and includes nineteen new contributing authors and coverage of seven new topics. Canadian Parties in Transition presents a multi-faceted image of party dynamics, electoral behaviour, political marketing, and representative democracy.

The Cooperative Marketing Journal

Author :
Publisher :
ISBN 13 :
Total Pages : 526 pages
Book Rating : 4.:/5 (29 download)

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Book Synopsis The Cooperative Marketing Journal by :

Download or read book The Cooperative Marketing Journal written by and published by . This book was released on 1928 with total page 526 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing

Author : Dhruv Grewal
Publisher :
ISBN 13 : 9781265247270
Total Pages : 0 pages
Book Rating : 4.2/5 (472 download)

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Book Synopsis Marketing by : Dhruv Grewal

Download or read book Marketing written by Dhruv Grewal and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Sixth Canadian Edition focuses on the core concepts and tools that marketers use to create value for customers while examining new trends that have emerged from the Covid-19 pandemic, which have affected how businesses go to market and build those important relationships. As signified by the cover image, marketers today need to be more agile than ever and this new theme surfaces through numerous stories and examples throughout the textbook. Current and engaging Canadian examples integrated throughout the text further define how companies and successful entrepreneurs create value for customers through branding, packaging, pricing, retailing, service, and advertising."-- Provided by publisher.

Hospitality and Travel Marketing

Author : Alastair M. Morrison
Publisher : Taylor & Francis
ISBN 13 : 1000655717
Total Pages : 864 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis Hospitality and Travel Marketing by : Alastair M. Morrison

Download or read book Hospitality and Travel Marketing written by Alastair M. Morrison and published by Taylor & Francis. This book was released on 2022-10-27 with total page 864 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully revised and updated for its fifth edition, Hospitality and Travel Marketing provides students with an international and systematic approach to hospitality and travel marketing structured around planning, research, implementation, control, and evaluation. Written in a user-friendly style and structured in a logical and organized manner to aid learning, students benefit from the ease of communication, practical nature, and excellent use of relevant and up-to-date cases. The author's global experience in the industry is emphasized through content on hospitality and travel marketing and other parts of tourism, along with a plethora of timely and relevant ‘real-life’ case examples from around the world. This new fifth edition is positioned as a post-COVID-19 text, reflecting the new realities of marketing after the pandemic, and has been updated to reflect these current trends in the field, including e-marketing, mobile marketing, societal marketing, and destination branding. It specifically has been updated by: • Including three new technology chapters on e-marketing, marketing on social media platforms, electronic customer relationship management (eCRM), and customer co-creation in marketing • A new chapter on social responsibility, societal and social marketing • New content on the new realities of the post-COVID era and the increasing competitiveness in hospitality and travel, greater emphasis on branding, disruptive technologies, consumer control, marketing and generations, uses of user-generated content, and globalization • New global case studies throughout with reflective questions to use in class or for self-study • New marketing and e-marketing mini cases throughout the book • New and updated additional resources to aid understanding and teaching, including PowerPoint slides This international, accessible, and comprehensive whole-industry textbook, written by a world-renowned author and industry expert, is an invaluable study companion for students of hospitality and travel marketing.

Monthly Catalog of United States Government Publications

Author : United States. Superintendent of Documents
Publisher :
ISBN 13 :
Total Pages : 1232 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Monthly Catalog of United States Government Publications by : United States. Superintendent of Documents

Download or read book Monthly Catalog of United States Government Publications written by United States. Superintendent of Documents and published by . This book was released on 1980 with total page 1232 pages. Available in PDF, EPUB and Kindle. Book excerpt: February issue includes Appendix entitled Directory of United States Government periodicals and subscription publications; September issue includes List of depository libraries; June and December issues include semiannual index

The canadian market: Guide to identify the primary official requirements to import fresh and processed agricultural products

Author :
Publisher : IICA
ISBN 13 : 9789290397243
Total Pages : 27 pages
Book Rating : 4.3/5 (972 download)

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Book Synopsis The canadian market: Guide to identify the primary official requirements to import fresh and processed agricultural products by :

Download or read book The canadian market: Guide to identify the primary official requirements to import fresh and processed agricultural products written by and published by IICA. This book was released on with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Marketer's Handbook

Author : Mark J. Hiltz
Publisher : Markcheck Publishing
ISBN 13 : 0968559336
Total Pages : 2717 pages
Book Rating : 4.9/5 (685 download)

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Book Synopsis The Marketer's Handbook by : Mark J. Hiltz

Download or read book The Marketer's Handbook written by Mark J. Hiltz and published by Markcheck Publishing. This book was released on 2001 with total page 2717 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Marketer's Handbook: A Checklist Approach is a dream tool for marketing practitioners looking to increase performance. It delivers a powerful wealth of practical marketing information in checklist form. Armed with this resource, you will gain priceless marketing know-how with leading ideas, proven strategies & practical information organized in a quick & easy-to-use reference format. This handbook will help you to focus in on specific areas to ensure that you haven't forgotten anything. The wealth of information contained in each chapter is there to help you think about &consider just what it is that you have to do. The checklists help to identify, remind & prompt, & evolve questions to ask, on ideas, issues & considerations, that need to be acted upon. Checklists trigger thoughts & help to generate new ideas & new ways of doing things. Use the checklists to help you plan marketing programs, undertake research, develop strategies, segment your target market, develop products, setpricing, plan promotional activities & all of the other marketing related functions. The Marketer's Handbook: A Checklist Approach arms you with what you need to win. Free sample checklists are available to look at prior to ordering. ISBN: 0-9685593-3-6, CD-ROM, 2,715 pages, Price: $395.00 plus shipping & applicable taxes. E-mail: [email protected]. Web site: www.markcheck.com. Marcheck Publishing, P.O. Box 56058, Ottawa, DN, Canada KIR 721.

Market World and Chronicle

Author :
Publisher :
ISBN 13 :
Total Pages : 916 pages
Book Rating : 4.:/5 (25 download)

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Book Synopsis Market World and Chronicle by :

Download or read book Market World and Chronicle written by and published by . This book was released on 1919 with total page 916 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Class & Industrial Marketing

Author :
Publisher :
ISBN 13 :
Total Pages : 1738 pages
Book Rating : 4.7/5 (281 download)

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Book Synopsis Class & Industrial Marketing by :

Download or read book Class & Industrial Marketing written by and published by . This book was released on 1920 with total page 1738 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Natural Gas Imports and Exports: First Quarter Report 2003

Author :
Publisher : DIANE Publishing
ISBN 13 : 1422347222
Total Pages : 121 pages
Book Rating : 4.4/5 (223 download)

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Book Synopsis Natural Gas Imports and Exports: First Quarter Report 2003 by :

Download or read book Natural Gas Imports and Exports: First Quarter Report 2003 written by and published by DIANE Publishing. This book was released on with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Natural Gas Imports and Exports: Second Quarter Report 2003

Author :
Publisher : DIANE Publishing
ISBN 13 : 1422347214
Total Pages : 99 pages
Book Rating : 4.4/5 (223 download)

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Book Synopsis Natural Gas Imports and Exports: Second Quarter Report 2003 by :

Download or read book Natural Gas Imports and Exports: Second Quarter Report 2003 written by and published by DIANE Publishing. This book was released on with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Trade Policies and Market Opportunities for U.S. Farm Exports

Author :
Publisher :
ISBN 13 :
Total Pages : 296 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Trade Policies and Market Opportunities for U.S. Farm Exports by :

Download or read book Trade Policies and Market Opportunities for U.S. Farm Exports written by and published by . This book was released on 1991 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Cattle Industries of the United States and Canada

Author : United States Tariff Commission
Publisher :
ISBN 13 :
Total Pages : 60 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis The Cattle Industries of the United States and Canada by : United States Tariff Commission

Download or read book The Cattle Industries of the United States and Canada written by United States Tariff Commission and published by . This book was released on 1925 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: