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Author : Avraham Shama
Publisher : Greenwood
ISBN 13 :
Total Pages : 194 pages
Book Rating : 4.3/5 (512 download)
Download or read book Marketing in a Slow-growth Economy written by Avraham Shama and published by Greenwood. This book was released on 1980 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Philip Kotler
Publisher : John Wiley & Sons
ISBN 13 : 111849640X
Total Pages : 243 pages
Book Rating : 4.1/5 (184 download)
Download or read book Market Your Way to Growth written by Philip Kotler and published by John Wiley & Sons. This book was released on 2012-12-26 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy. Proven business and marketing advice from leading names in the industry Written by Philip Kotler, the major exponent of planning through segmentation, targeting, and position followed by "the 4 Ps of marketing" and author of the books Marketing 3.0, Ten Deadly Marketing Sins, and Corporate Social Responsibility, among others Milton Kotler is Chairman and CEO of Kotler Marketing Group, headquartered in Washington, DC, author of A Clear-sighted View of Chinese Marketing, and a frequent contributor to the China business press
Author : Dietrich Vollrath
Publisher : University of Chicago Press
ISBN 13 : 0226820041
Total Pages : 273 pages
Book Rating : 4.2/5 (268 download)
Download or read book Fully Grown written by Dietrich Vollrath and published by University of Chicago Press. This book was released on 2022-06-24 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vollrath challenges our long-held assumption that growth is the best indicator of an economy’s health. Most economists would agree that a thriving economy is synonymous with GDP growth. The more we produce and consume, the higher our living standard and the more resources available to the public. This means that our current era, in which growth has slowed substantially from its postwar highs, has raised alarm bells. But should it? Is growth actually the best way to measure economic success—and does our slowdown indicate economic problems? The counterintuitive answer Dietrich Vollrath offers is: No. Looking at the same facts as other economists, he offers a radically different interpretation. Rather than a sign of economic failure, he argues, our current slowdown is, in fact, a sign of our widespread economic success. Our powerful economy has already supplied so much of the necessary stuff of modern life, brought us so much comfort, security, and luxury, that we have turned to new forms of production and consumption that increase our well-being but do not contribute to growth in GDP. In Fully Grown, Vollrath offers a powerful case to support that argument. He explores a number of important trends in the US economy: including a decrease in the number of workers relative to the population, a shift from a goods-driven economy to a services-driven one, and a decline in geographic mobility. In each case, he shows how their economic effects could be read as a sign of success, even though they each act as a brake of GDP growth. He also reveals what growth measurement can and cannot tell us—which factors are rightly correlated with economic success, which tell us nothing about significant changes in the economy, and which fall into a conspicuously gray area. Sure to be controversial, Fully Grown will reset the terms of economic debate and help us think anew about what a successful economy looks like.
Author : Francesca Visintin
Publisher : Edward Elgar Publishing
ISBN 13 : 1785367110
Total Pages : 353 pages
Book Rating : 4.7/5 (853 download)
Download or read book Fast Growing Firms in a Slow Growth Economy written by Francesca Visintin and published by Edward Elgar Publishing. This book was released on 2016-07-29 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Europe needs more innovative companies that grow quickly and end up big. This book examines SME growth, innovation and success, to suggest that fast growing firms could offer a major contribution to the recovery of a European economy. The contributors examine 11 case studies from Italian firms, breaking the book up into three parts: context, actors and strategy. The topics discussed include entrepreneurship and technological clusters, innovative start-ups and growth factors, and family firms as the incubators of new ventures.
Author : Allan J. Magrath
Publisher :
ISBN 13 :
Total Pages : 198 pages
Book Rating : 4.3/5 (512 download)
Download or read book Marketing Strategies for Growth in Uncertain Times written by Allan J. Magrath and published by . This book was released on 1995 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Growth - both how to get it and keep it going with astute strategic choices and nimble execution - is the business issue of our time. Marketing Strategies for Growth in Uncertain Times is about ways to achieve Sustainable Quality Growth - increases in both top-line sales and bottom-line profits - regardless of economic conditions. And it is about companies that have accomplished that remarkable feat over considerable periods of time, that have produced double-digit sales growth for five or more years and solid profits to go with those sales increases.
Author : Hooman Estelami
Publisher : Dog Ear Publishing
ISBN 13 : 1608440974
Total Pages : 254 pages
Book Rating : 4.6/5 (84 download)
Download or read book Marketing Turnarounds written by Hooman Estelami and published by Dog Ear Publishing. This book was released on 2010 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: MARKETING TURNAROUNDS: A Guide to Surviving Downturns and Rediscovering Growth Knowledge of the intricate dynamics of marketing turnarounds is a fundamental requirement for business survival and growth today. The intense desire to survive in a slow market and find new avenues for growth has become a pressing goal for companies. The objective of this book is to enable the pursuit of this goal by providing a guide for managers on various marketing approaches that can lead to growth and profitability. The science of marketing turnarounds is based on an accurate understanding of how consumers respond to their changing environment. This book provides such an understanding by developing a framework of the various approaches to successfully executing marketing turnarounds. The framework and tools discussed not only enable managers to combat sales and profitability downturns, but also guide them in their aggressive pursuit of innovative ways to further nurture their businesses in stable and growing markets. "Marketing Turnarounds is a step by step guide to stop the bleeding and reposition your company for profits. Whether it's due to the economy or management blunders, this book will help you decide if a company or brand can be salvaged, how to cut costs without hurting sales, how to reposition the company or brand to take advantage of consumer and environmental trends, how to price, and how to promote - even in a bad economy. I strongly recommend this book for any company whose profits have started pointing south. I also recommend it for would-be entrepreneurs - reading this will help you avoid some of the mistakes you would otherwise make." -Marlene Jensen, CEO of Pricing Strategy Associates and author of Pricing Psychology Report and The Tao of Pricing "A step by step marketing manual for a much ignored subject: turnarounds " -Jeffrey F. Willmott, Former Chairman of RCG Companies "A must have for all marketers. It is timely and an important tool kit for marketers and a path breaking work in marketing." -Rajneesh Suri, Associate Professor of Marketing, Drexel University "Marketing Turnarounds is a timely and extremely valuable addition to the current literature, not only for practitioners and students of marketing, but it is also a 'must read' for leaders and managers in all disciplines who are interested in growing the top and bottom lines of their businesses" -William V. Catucci, Former CEO of AT&T Canada Long Distance Services
Author : Sherre L. Demao
Publisher : Greencastle Publishing
ISBN 13 : 9780984105113
Total Pages : 242 pages
Book Rating : 4.1/5 (51 download)
Download or read book 50 Marketing Secrets of Growth Companies in Down Economic Times written by Sherre L. Demao and published by Greencastle Publishing. This book was released on 2010-10 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: How have some companies thrived during the recession while others floundered or closed their doors? They knew these 50 Marketing Secrets and now you can too! 50 Marketing Secrets is a must-read for business owners struggling to grow their businesses or entrepreneurs ready to take their business to the next level. Based on groundbreaking research and success stories of more than 60 businesses that realized double-digit and triple-digit growth during the recession, 50 Marketing Secrets is a practical how-to guide packed with documented tactics and strategies. Order this book today so you can put the secrets to work for your business immediately.
Author : Philip Kotler
Publisher : John Wiley & Sons
ISBN 13 : 1118519647
Total Pages : 243 pages
Book Rating : 4.1/5 (185 download)
Download or read book Market Your Way to Growth written by Philip Kotler and published by John Wiley & Sons. This book was released on 2012-12-18 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy. Proven business and marketing advice from leading names in the industry Written by Philip Kotler, the major exponent of planning through segmentation, targeting, and position followed by "the 4 Ps of marketing" and author of the books Marketing 3.0, Ten Deadly Marketing Sins, and Corporate Social Responsibility, among others Milton Kotler is Chairman and CEO of Kotler Marketing Group, headquartered in Washington, DC, author of A Clear-sighted View of Chinese Marketing, and a frequent contributor to the China business press
Author : Norman J. Glickman
Publisher :
ISBN 13 :
Total Pages : 744 pages
Book Rating : 4.:/5 (3 download)
Download or read book Emerging Urban Policies in a Slow-growth Economy written by Norman J. Glickman and published by . This book was released on 1981 with total page 744 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : G. S. Kindra
Publisher : Routledge
ISBN 13 : 131764669X
Total Pages : 245 pages
Book Rating : 4.3/5 (176 download)
Download or read book Marketing in Developing Countries (RLE Marketing) written by G. S. Kindra and published by Routledge. This book was released on 2014-09-25 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.
Author : Anthony E. Gallo
Publisher :
ISBN 13 :
Total Pages : 16 pages
Book Rating : 4.X/5 (3 download)
Download or read book The Food Marketing System in 1990 written by Anthony E. Gallo and published by . This book was released on 1991 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Betsy D. Gelb
Publisher :
ISBN 13 :
Total Pages : 148 pages
Book Rating : 4.3/5 (512 download)
Download or read book Marketing Expansion in a Shrinking World written by Betsy D. Gelb and published by . This book was released on 1978 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Philip Kotler
Publisher : Pearson Higher Education AU
ISBN 13 : 1486001777
Total Pages : 743 pages
Book Rating : 4.4/5 (86 download)
Download or read book Marketing written by Philip Kotler and published by Pearson Higher Education AU. This book was released on 2015-05-20 with total page 743 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate resource for marketing professionals Today’s marketers are challenged to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives in a dynamic world. Marketing, in its 9th Australian edition, continues to be the authoritative principles of marketing resource, delivering holistic, relevant, cutting edge content in new and exciting ways. Kotler delivers the theory that will form the cornerstone of your marketing studies, and shows you how to apply the concepts and practices of modern marketing science. Comprehensive and complete, written by industry-respected authors, this will serve as a perennial reference throughout your career.
Author :
Publisher : IITA
ISBN 13 : 9781312351
Total Pages : 56 pages
Book Rating : 4.7/5 (813 download)
Download or read book Evaluating the marketing opportunities for banana and its products in the principal banana growing countries of ASARECA; Regional Report, Kenya, Rwanda, Tanzania, and Uganda; ASARECA Monograph 7 written by and published by IITA. This book was released on with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Maurice Landes
Publisher :
ISBN 13 :
Total Pages : 68 pages
Book Rating : 4.3/5 (117 download)
Download or read book India's Poultry Sector written by Maurice Landes and published by . This book was released on 2004 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 476 pages
Book Rating : 4.:/5 (318 download)
Download or read book Marketing Information Guide written by and published by . This book was released on 1969 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 330 pages
Book Rating : 4.:/5 (89 download)
Download or read book World Agriculture Outlook & Situation written by and published by . This book was released on 1982 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt:
