Marketing Green Buildings

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Marketing Green Buildings

Author : Jerry Yudelson
Publisher : CRC Press
ISBN 13 : 877022255X
Total Pages : 176 pages
Book Rating : 4.7/5 (72 download)

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Book Synopsis Marketing Green Buildings by : Jerry Yudelson

Download or read book Marketing Green Buildings written by Jerry Yudelson and published by CRC Press. This book was released on 2020-12-17 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engineers, architects and contractors seeking to expand their involvement in the green buildings market need a firm grounding in the marketing strategies and tactics which are being used most successfully in this specialized and growing field. This book is intended to serve as an effective tool for professional green building enthusiasts and advocates in presenting green design features, sustainable strategies and new products to the potential green building client. The author addresses key questions such as: How is green building marketing different from other types of professional service marketing? What tools and techniques from conventional marketing can be used to greater effect in marketing green buildings? What is the size and potential of the green buildings market? And how should a firm position itself to succeed in this growing marketplace? You'll find clear descriptions of successful strategies and approaches to marketing and selling green building-related services, as well as up-to-date information on the role of LEED® in green building projects.

Marketing Green Building Services

Author : Jerry Yudelson
Publisher : Routledge
ISBN 13 : 1136380027
Total Pages : 312 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Marketing Green Building Services by : Jerry Yudelson

Download or read book Marketing Green Building Services written by Jerry Yudelson and published by Routledge. This book was released on 2012-07-26 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Green Building Services: Strategies for Success presents all the information key decision-makers need to respond to the fast-growing market for green buildings, design and construction services and products. Completely updated, revised and expanded from the author’s previous works, this book is the one resource you need to succeed in the green building marketplace. With a sound grounding in contemporary marketing theory and practice, the book assembles hard-to-find information to assist executives and partners in design and construction firms in crafting competitive strategies that build on their firm’ strengths, while shoring up their weaknesses. Since most design and construction firms specialize in particular market sectors, the book systematically examines the important market segments for green buildings. It also presents key business case justifications for green buildings that help architects, engineers and builders to understand client motivations and respond to them with appropriate marketing tactics and communications strategies. The book examines how the green building market is adopting certain new products and design approaches, information that will help manufacturers and product sales teams to craft appropriate marketing strategies. The book also helps owners and developers understand the green building business case and to find out what other leading-edge firms and projects have learned - how to market and sell green buildings and green developments in a highly competitive marketplace.

The World's Greenest Buildings

Author : Jerry Yudelson
Publisher : Routledge
ISBN 13 : 1136177655
Total Pages : 284 pages
Book Rating : 4.1/5 (361 download)

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Book Synopsis The World's Greenest Buildings by : Jerry Yudelson

Download or read book The World's Greenest Buildings written by Jerry Yudelson and published by Routledge. This book was released on 2013-01-17 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: The World’s Greenest Buildings tackles an audacious task. Among the thousands of green buildings out there, which are the best, and how do we know? Authors Jerry Yudelson and Ulf Meyer examined hundreds of the highest-rated large green buildings from around the world and asked their owners to supply one simple thing: actual performance data, to demonstrate their claims to sustainable operations. This pivotal book presents: an overview of the rating systems and shows "best in class" building performance in North America, Europe, the Middle East, India, China, Australia and the Asia-Pacific region practical examples of best practices for greening both new and existing buildings a practical reference for how green buildings actually perform at the highest level, one that takes you step-by-step through many different design solutions a wealth of exemplary case studies of successful green building projects using actual performance data from which to learn interviews with architects, engineers, building owners and developers and industry experts, to provide added insight into the greening process This guide uncovers some of the pitfalls that lie ahead for sustainable design, and points the way toward much faster progress in the decade ahead.

The Insider's Guide to Marketing Green Buildings

Author : Jerry Yudelson
Publisher :
ISBN 13 : 9780976501909
Total Pages : 206 pages
Book Rating : 4.5/5 (19 download)

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Book Synopsis The Insider's Guide to Marketing Green Buildings by : Jerry Yudelson

Download or read book The Insider's Guide to Marketing Green Buildings written by Jerry Yudelson and published by . This book was released on 2004-01-01 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book to cover the marketing issues for businesses involved in the green building industry.

The Green Building Revolution

Author : Jerry Yudelson
Publisher : Island Press
ISBN 13 : 1597267635
Total Pages : 270 pages
Book Rating : 4.5/5 (972 download)

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Book Synopsis The Green Building Revolution by : Jerry Yudelson

Download or read book The Green Building Revolution written by Jerry Yudelson and published by Island Press. This book was released on 2010-04-16 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: The “green building revolution’’ is happening right now. This book is its chronicle and its manifesto. Written by industry insider Jerry Yudelson, The Green Building Revolution introduces readers to the basics of green building and to the projects and people that are advancing this movement. With interviews and case studies, it does more than simply report on the revolution; it shows readers why and how to start thinking about designing, building, and operating high performance, environmentally aware (LEED-certified) buildings on conventional budgets. Evolving quietly for more than a decade, the green building movement has found its voice. Its principles of human-centered, environmentally sensitive development have reached a critical mass of architects, engineers, builders, developers, professionals in government, and consumers. Green buildings are showing us how we can have healthier indoor environments that use far less energy and water than conventional buildings do. The federal government, eighteen states, and nearly fifty U.S. cities already require new public buildings to meet “green” standards. According to Yudelson, this is just the beginning. The Green Building Revolution describes the many “revolutions” that are taking place today: in commercial buildings, schools, universities, public buildings, health care institutions, housing, property management, and neighborhood design. In a clear, highly readable style, Yudelson outlines the broader “journey to sustainability” influenced by the green building revolution and provides a solid business case for accelerating this trend. Illustrated with more than 50 photos, tables, and charts, and filled with timely information, The Green Building Revolution is the definitive description of a major movement that’s poised to transform our world.

Green Building Strategies

Author : Jeannie Leggett Sikora
Publisher : Builderbooks
ISBN 13 : 9780867186796
Total Pages : 200 pages
Book Rating : 4.1/5 (867 download)

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Book Synopsis Green Building Strategies by : Jeannie Leggett Sikora

Download or read book Green Building Strategies written by Jeannie Leggett Sikora and published by Builderbooks. This book was released on 2012 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: A concise guide to current best practices for designing, constructing, testing, and ensuring longevity for new high-performance homes, Green Building Strategies explains in plain language what's happening in the rapidly evolving field of building science. Green Building Strategies has condensed current information about green building from credible sources in a format you can easily digest. With this book you'll learn how to - Comply with new energy code requirements - Understand green building standards - Sort out product manufacturers' claims - Answer buyers' questions about high performance homes - Build high-performance energy-efficient green homes to satisfy buyers and stay ahead of your competitors Green Building Strategies takes you step-by-step from design through site development and construction, quality assurance, marketing, and customer service. It provides the information you need to systematically create green projects with a price tag both you and your buyers can accept. This comprehensive resource includes URLs for essential online green building resources, illustrations, and a glossary. "This very readable and easy-to-use guide will help builders and other industry professionals understand and apply cutting-edge building science to construct high performance homes that meet consumer demand." Donald Ferrier, CGB Ferrier Companies NAHB Green Building Advocate of the Year Energy Value Housing Award Remodeler of the Year Fort Worth, Texas

Marketing Green Building Services

Author : Jerry Yudelson
Publisher :
ISBN 13 :
Total Pages : 282 pages
Book Rating : 4.:/5 (716 download)

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Book Synopsis Marketing Green Building Services by : Jerry Yudelson

Download or read book Marketing Green Building Services written by Jerry Yudelson and published by . This book was released on 2007 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Green Building A to Z

Author : Jerry Yudelson
Publisher : New Society Publishers
ISBN 13 : 155092351X
Total Pages : 241 pages
Book Rating : 4.5/5 (59 download)

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Book Synopsis Green Building A to Z by : Jerry Yudelson

Download or read book Green Building A to Z written by Jerry Yudelson and published by New Society Publishers. This book was released on 2007-10-01 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Green building is the fastest-growing trend to hit since the Internet, bringing with it an enormous range of new products, systems and technologies. Green Building A to Z is an informative, technically accurate and highly visual guide to green building, for both decision-makers and interested citizens. It begins with an introduction to the importance of green buildings and a brief history of the green building movement, outlines the benefits and costs of green buildings, and shows how you can influence the spread of green buildings. The book touches on key issues, such as enhancing water conservation, reducing energy use and creating a conservation economy. Green Building A to Z examines all aspects of green buildings from: Architecture 2030 to Locally sourced materials to Natural ventilation to Solar energy to Zero-net energy buildings More than just a reference, this book emphasizes the importance of green buildings and green developments for a sustainable future. It will be an invaluable resource for businesspeople, homeowners, product manufacturers, developers, building industry professionals and government officials.

Green Building Through Integrated Design (GreenSource Books)

Author : Jerry Yudelson
Publisher : McGraw Hill Professional
ISBN 13 : 9780071546027
Total Pages : 256 pages
Book Rating : 4.5/5 (46 download)

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Book Synopsis Green Building Through Integrated Design (GreenSource Books) by : Jerry Yudelson

Download or read book Green Building Through Integrated Design (GreenSource Books) written by Jerry Yudelson and published by McGraw Hill Professional. This book was released on 2008-10-31 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market: architects; engineers; project managers; general contractors; cost estimators; property and real estate managers; facility managers; property developers International appeal: includes 25 project profiles from the US, Canada, United Kingdom, Australia, Spain, China, and India Thirty key players share their experiences and lessons learned from working on green building projects

Green Construction Project Management and Cost Oversight

Author : Sam Kubba
Publisher : Butterworth-Heinemann
ISBN 13 : 0080957048
Total Pages : 560 pages
Book Rating : 4.0/5 (89 download)

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Book Synopsis Green Construction Project Management and Cost Oversight by : Sam Kubba

Download or read book Green Construction Project Management and Cost Oversight written by Sam Kubba and published by Butterworth-Heinemann. This book was released on 2010-05-20 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: Green Construction is a specialized and skilled profession, and the author has extensive experience in this field. With this in mind, the reference is designed to provide practical guidelines and essential insights in preparing competent and professional looking ?Project Analysis Reports? and ?Project Status Reports?. The book also provides numerous tips on how to phrase the language of reports in a manner that is articulate and clearly understood by Real Estate Lenders and investors, as well as being an indispensable companion for both information and stimulus. Written in a conversational manner, this book will clarify the nuts and bolts of green construction, finance, and cost monitoring? as a profession, and will outline the many attributes required to being successful in this field. Moreover, it will scrutinize the mechanics of organizing monthly meetings, contractor payment certifications, budgets, change orders, construction schedules, code compliance, waivers of lean, and much more. Drawing on over 30 years of personal experience across the world - both as an employee and as an employer, the reader will learn how to plan and implement sound business strategies and form alliances in a global context. The book also offers important information and penetrating insights into the process of setting up and working as a due-diligence consultant. In a clear, practical style, it will be explained how to identify opportunities for business development and how to maximize return. It will also articulate how to meet new challenges as well as avoid many of the pitfalls along the way. For the individual professional, this guide provides useful information and tips to help secure a high paying professional position. The book will include amongst other things, up-to-date information on hundreds of useful contacts. Topics covered in this guide include: types of services offered, the consultant's role on the construction loan team, what the lender needs to know, and marketing techniques. The guide will also include a comprehensive appendix that will contain numerous sample letters (e.g. for marketing and certification), building loan agreements, AIA forms, lender/consultant agreement, closeout documents and much more. Likewise included will be an extensive list of useful references from a variety of resources, and much more. Indeed, this handbook will be the most detailed & comprehensive program on the market. It meets all the criteria of a major work and will provide vital and absorbing reading. Provides a detailed blueprint of how to conduct monthly meetings, investigations, understand typical client/consultant agreements, analyze contractor requisitions Includes sample letters, reports, forms and agreements for easy reference. Practical guidelines for preparing Property Analysis and Property Status Reports Includes a glossary of important terms, abbreviations and acronyms

Greener Products

Author : Al Iannuzzi
Publisher : CRC Press
ISBN 13 : 1439854998
Total Pages : 222 pages
Book Rating : 4.4/5 (398 download)

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Book Synopsis Greener Products by : Al Iannuzzi

Download or read book Greener Products written by Al Iannuzzi and published by CRC Press. This book was released on 2016-04-19 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the global demand for natural and organic products continues to grow, making and marketing greener products is becoming an imperative. The old stereotype of green products’ sub-par performance has been shattered as large multinational corporations prove that you can develop and win in the marketplace with a naturals-based product platform. And the pull for sustainably minded products is not limited to consumer marketing—business-to-business marketing of greener products has also increased due to customer demand from all business sectors. The Case for Greener Products Making a compelling business case for why companies must provide greener, more sustainable products, Greener Products: The Making and Marketing of Sustainable Brands shares best practices for the design and marketing of greener products. The book examines ecosystem and regulatory pressures as well as market pressures from customers—consumers, business customers, and government purchasers—who have created a demand on manufacturers to bring more sustainable brands to market. How Are Greener Products Made? Through case studies of green design from companies such as GE (EcomaginationTM), Timberland (Green Index®), Philips, Apple Inc., Seventh Generation, Procter & Gamble, BASF, and others, the author explores initiatives in areas ranging from product design, sustainable sourcing, and packaging to energy efficiency, recycling, and end-of-life management. A contribution from guest author James A. Fava, one of the leading thinkers and practitioners in developing greener products, presents a toolbox of environmental management systems, programs, and tools for the development of greener products. Three Keys to Successful Green Marketing Campaigns Providing the backbone for the author’s analysis of green marketing, a contribution from guest authors Lee Ann Head, Karen Barnes, and Suzanne Shelton of the Shelton Group analyzes market trend data and helps marketers understand their customers and what moves them. The author then looks more closely at drivers for green marketing, outlining three keys for successful green marketing campaigns and using them to evaluate the approaches of several leading companies. He also offers advice on how to avoid "greenwashing," create successful cause-marketing partnerships, and use eco-labels wisely. Throughout the book, the author shares best practices and lessons learned from leaders in the field across various industry sectors. Written by the senior director of product stewardship for Johnson & Johnson, this timely book offers real-world experience, valuable insights, and practical tools for the effective design and marketing of greener products. The Best Days of Green Marketing Are Still Ahead See what Al Iannuzzi has to say about making and marketing greener products in an interview at Greenbiz.com.

Marketing the Green School: Form, Function, and the Future

Author : Chan, Tak C.
Publisher : IGI Global
ISBN 13 : 1466663138
Total Pages : 400 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Marketing the Green School: Form, Function, and the Future by : Chan, Tak C.

Download or read book Marketing the Green School: Form, Function, and the Future written by Chan, Tak C. and published by IGI Global. This book was released on 2014-07-31 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: As environmental concerns become more prevalent, it is important for today’s youth to be exposed to green practices. The introduction of environmentally sound principles into educational systems and institutions helps establish a positive viewpoint on sustainability as well as promote green practices. Marketing the Green School: Form, Function, and the Future features the latest research surrounding the operational efficiency, financial and legal considerations, and effectiveness of environmentally friendly school systems, as well as the integration of environmental education curriculum. Investigating the impact a green environment has on student well-being and success, this book is an essential reference source for school superintendents, school business managers, contractors, architects, and civil engineers interested in the development and promotion of green initiatives in educational institutions.

Green Building

Author : RSMeans
Publisher : RSMeans
ISBN 13 : 9780876292617
Total Pages : 0 pages
Book Rating : 4.2/5 (926 download)

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Book Synopsis Green Building by : RSMeans

Download or read book Green Building written by RSMeans and published by RSMeans. This book was released on 2010-11-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique cost reference, updated and expanded, for architects, engineers, contractors, building owners, and managers Green building is no longer a trend. Since the publication of the widely read first edition of this book, green building has become a major advancement in design and construction. Building codes and standards have adopted much stricter energy efficiencies. Businesses, institutions, and communities have discovered huge savings, along with health and marketing advantages, in sustainable building. Private facilities, as well as public buildings for Federal, state, and local governments are increasingly required to design and build sustainably in both new construction and renovation. This Third Edition has been updated with the latest in green building tech-nologies, design concepts, standards, and costs. The chapters, case studies, and resources give you practical guidance on green building, including the latest on: Green building approaches, materials, rating systems, standards, and guidelines Energy efficiencies, implementing energy modeling tools Designing and specifying, as well as commissioning, green building projects Often-specified products and materials, as well as a sample spec Goals and techniques for health, comfort, and productivity Evaluating the cost versus value of green products over their life cycle Low-cost green strategies, and special economic incentives and funding Building deconstruction and cost considerations With a new chapter on greening of commercial real estate, this reference is a one-stop resource for the latest in green building approaches and implementation. The contributors, all prominent leaders in green building, include: Mark Kalin, FAIA, FCSI, author of the original GreenSpec Andy Walker, Ph.D., PE, senior engineer with NREL Joseph Macaluso, AACE, certified cost consultant

Green Building Management and Smart Automation

Author : Solanki, Arun
Publisher : IGI Global
ISBN 13 : 1522597565
Total Pages : 312 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Green Building Management and Smart Automation by : Solanki, Arun

Download or read book Green Building Management and Smart Automation written by Solanki, Arun and published by IGI Global. This book was released on 2019-07-05 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Throughout the world, there is an increasing demand on diminishing natural resources in the industrial, transport, commercial, and residential sectors. Of these, the residential sector uses the most energy on such needs as lighting, water heating, air conditioning, space heating, and refrigeration. This sector alone consumes one-third of the total primary energy resources available. By using green building and smart automation techniques, this demand for energy resources can be lowered. Green Building Management and Smart Automation is an essential scholarly publication that provides an in-depth analysis of design technologies for green building and highlights the smart automation technologies that help in energy conservation, along with various performance metrics that are necessary to facilitate a building to be known as a “Green Smart Building.” Featuring a range of topics such as environmental quality, energy management, and big data analytics, this book is ideal for researchers, engineers, policymakers, government officials, architects, and students.

Green Building Trends

Author : Jerry Yudelson
Publisher : Island Press
ISBN 13 : 1610911342
Total Pages : 192 pages
Book Rating : 4.6/5 (19 download)

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Book Synopsis Green Building Trends by : Jerry Yudelson

Download or read book Green Building Trends written by Jerry Yudelson and published by Island Press. This book was released on 2012-07-16 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: The “green building revolution” is a worldwide movement for energy-efficient, environmentally aware architecture and design. Europe has been in the forefront of green building technology, and Green Building Trends: Europe provides an indispensable overview of these cutting edge ideas and applications. In order to write this book, well-known U.S. green building expert Jerry Yudelson interviewed a number of Europe’s leading architects and engineers and visited many exemplary projects. With the help of copious photographs and illustrations, Yudelson describes some of the leading contemporary green buildings in Europe, including the new Lufthansa headquarters in Frankfurt, the Norddeutsche Landesbank in Hannover, a new school at University College London, the Beaufort Court Zero-Emissions building, the Merck Serono headquarters in Geneva, and a zero-net-energy, all-glass house in Stuttgart. In clear, jargon-free prose, Yudelson provides profiles of progress in the journey towards sustainability, describes the current regulatory and business climates, and predicts what the near future may bring. He also provides a primer on new technologies, systems, and regulatory approaches in Western Europe that can be adopted in North America, including building-integrated solar technologies, radiant heating and cooling systems, dynamic façades that provide natural ventilation, innovative methods for combining climate control and water features in larger buildings, zero-netenergy homes built like Thermos bottles, and strict government timetables for achieving zero-carbon buildings. Green Building Trends: Europe is an essential resource for anyone interested in the latest developments in this rapidly growing field.

Big and Green

Author : David Gissen
Publisher : Princeton Architectural Press
ISBN 13 : 9781568983615
Total Pages : 214 pages
Book Rating : 4.9/5 (836 download)

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Book Synopsis Big and Green by : David Gissen

Download or read book Big and Green written by David Gissen and published by Princeton Architectural Press. This book was released on 2002 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than a century after its inception, the skyscraper has finally come of age. Though it has long been lampooned as a venal and inhospitable guzzler of resources, a revolutionary new school of skyscraper design has refashioned the idiom with buildings that are sensitive to their environments, benevolent to their occupants, and economically viable to build and maintain. Designed by some of the best-known architects in the world, these towers are as daring aesthetically as they are innovative environmentally. Big and Green is the first book to examine the sustainable skyscraper, its history, the technologies that make it possible, and its role in the future of urban development. The book examines more than 40 of the most important recent sustainable skyscrapers-including Fox & Fowle's Reuters Buildings in New York, Norman Foster's Commerzbank in Frankfurt, and MVRDV's spectacular Dutch Pavilion from Expo 2000 in Hanover-with project descriptions, photographs, and detailed drawings. Interviews with such leaders in the field as Sir Richard Rogers, William McDonough, and Kenneth Yeang are also included.

Handbook of Green Building Design and Construction

Author : Sam Kubba
Publisher : Butterworth-Heinemann
ISBN 13 : 0128104430
Total Pages : 1064 pages
Book Rating : 4.1/5 (281 download)

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Book Synopsis Handbook of Green Building Design and Construction by : Sam Kubba

Download or read book Handbook of Green Building Design and Construction written by Sam Kubba and published by Butterworth-Heinemann. This book was released on 2016-10-15 with total page 1064 pages. Available in PDF, EPUB and Kindle. Book excerpt: Handbook of Green Building Design and Construction: LEED, BREEAM, and Green Globes, Second Edition directly addresses the needs of building professionals interested in the evolving principles, strategies, and concepts of green/sustainable design. Written in an easy to understand style, the book is updated to reflect new standards to LEED. In addition, readers will find sections that cover the new standards to BREEAM that involve new construction Infrastructure, data centers, warehouses, and existing buildings. Provides vital information and penetrating insights into three of the top Green Building Codes and Standards applied Internationally Includes the latest updates for complying with LEED v4 Practices and BREEAM Presents case studies that draws on over 35 years of personal experience from across the world