Marketing Green Building Services

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Marketing Green Building Services

Author : Jerry Yudelson
Publisher : Routledge
ISBN 13 : 1136380027
Total Pages : 313 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Marketing Green Building Services by : Jerry Yudelson

Download or read book Marketing Green Building Services written by Jerry Yudelson and published by Routledge. This book was released on 2012-07-26 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Green Building Services: Strategies for Success presents all the information key decision-makers need to respond to the fast-growing market for green buildings, design and construction services and products. Completely updated, revised and expanded from the author’s previous works, this book is the one resource you need to succeed in the green building marketplace. With a sound grounding in contemporary marketing theory and practice, the book assembles hard-to-find information to assist executives and partners in design and construction firms in crafting competitive strategies that build on their firm’ strengths, while shoring up their weaknesses. Since most design and construction firms specialize in particular market sectors, the book systematically examines the important market segments for green buildings. It also presents key business case justifications for green buildings that help architects, engineers and builders to understand client motivations and respond to them with appropriate marketing tactics and communications strategies. The book examines how the green building market is adopting certain new products and design approaches, information that will help manufacturers and product sales teams to craft appropriate marketing strategies. The book also helps owners and developers understand the green building business case and to find out what other leading-edge firms and projects have learned - how to market and sell green buildings and green developments in a highly competitive marketplace.

The World's Greenest Buildings

Author : Jerry Yudelson
Publisher : Routledge
ISBN 13 : 0415606292
Total Pages : 284 pages
Book Rating : 4.4/5 (156 download)

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Book Synopsis The World's Greenest Buildings by : Jerry Yudelson

Download or read book The World's Greenest Buildings written by Jerry Yudelson and published by Routledge. This book was released on 2013 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides the first comparison of green building performance, using cost and energy use data that has been verified by independent third parties.

Marketing Green Building Services

Author : Jerry Yudelson
Publisher : Routledge
ISBN 13 : 1136380019
Total Pages : 314 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Marketing Green Building Services by : Jerry Yudelson

Download or read book Marketing Green Building Services written by Jerry Yudelson and published by Routledge. This book was released on 2012-07-26 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Green Building Services: Strategies for Success presents all the information key decision-makers need to respond to the fast-growing market for green buildings, design and construction services and products. Completely updated, revised and expanded from the author’s previous works, this book is the one resource you need to succeed in the green building marketplace. With a sound grounding in contemporary marketing theory and practice, the book assembles hard-to-find information to assist executives and partners in design and construction firms in crafting competitive strategies that build on their firm’ strengths, while shoring up their weaknesses. Since most design and construction firms specialize in particular market sectors, the book systematically examines the important market segments for green buildings. It also presents key business case justifications for green buildings that help architects, engineers and builders to understand client motivations and respond to them with appropriate marketing tactics and communications strategies. The book examines how the green building market is adopting certain new products and design approaches, information that will help manufacturers and product sales teams to craft appropriate marketing strategies. The book also helps owners and developers understand the green building business case and to find out what other leading-edge firms and projects have learned - how to market and sell green buildings and green developments in a highly competitive marketplace.

Green Building Strategies

Author : Jeannie Leggett Sikora
Publisher : Builderbooks
ISBN 13 : 9780867186796
Total Pages : 200 pages
Book Rating : 4.1/5 (867 download)

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Book Synopsis Green Building Strategies by : Jeannie Leggett Sikora

Download or read book Green Building Strategies written by Jeannie Leggett Sikora and published by Builderbooks. This book was released on 2012 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: A concise guide to current best practices for designing, constructing, testing, and ensuring longevity for new high-performance homes, Green Building Strategies explains in plain language what's happening in the rapidly evolving field of building science. Green Building Strategies has condensed current information about green building from credible sources in a format you can easily digest. With this book you'll learn how to - Comply with new energy code requirements - Understand green building standards - Sort out product manufacturers' claims - Answer buyers' questions about high performance homes - Build high-performance energy-efficient green homes to satisfy buyers and stay ahead of your competitors Green Building Strategies takes you step-by-step from design through site development and construction, quality assurance, marketing, and customer service. It provides the information you need to systematically create green projects with a price tag both you and your buyers can accept. This comprehensive resource includes URLs for essential online green building resources, illustrations, and a glossary. "This very readable and easy-to-use guide will help builders and other industry professionals understand and apply cutting-edge building science to construct high performance homes that meet consumer demand." Donald Ferrier, CGB Ferrier Companies NAHB Green Building Advocate of the Year Energy Value Housing Award Remodeler of the Year Fort Worth, Texas

The Green Building Revolution

Author : Jerry Yudelson
Publisher : Island Press
ISBN 13 : 1597267635
Total Pages : 270 pages
Book Rating : 4.5/5 (972 download)

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Book Synopsis The Green Building Revolution by : Jerry Yudelson

Download or read book The Green Building Revolution written by Jerry Yudelson and published by Island Press. This book was released on 2010-04-16 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: The “green building revolution’’ is happening right now. This book is its chronicle and its manifesto. Written by industry insider Jerry Yudelson, The Green Building Revolution introduces readers to the basics of green building and to the projects and people that are advancing this movement. With interviews and case studies, it does more than simply report on the revolution; it shows readers why and how to start thinking about designing, building, and operating high performance, environmentally aware (LEED-certified) buildings on conventional budgets. Evolving quietly for more than a decade, the green building movement has found its voice. Its principles of human-centered, environmentally sensitive development have reached a critical mass of architects, engineers, builders, developers, professionals in government, and consumers. Green buildings are showing us how we can have healthier indoor environments that use far less energy and water than conventional buildings do. The federal government, eighteen states, and nearly fifty U.S. cities already require new public buildings to meet “green” standards. According to Yudelson, this is just the beginning. The Green Building Revolution describes the many “revolutions” that are taking place today: in commercial buildings, schools, universities, public buildings, health care institutions, housing, property management, and neighborhood design. In a clear, highly readable style, Yudelson outlines the broader “journey to sustainability” influenced by the green building revolution and provides a solid business case for accelerating this trend. Illustrated with more than 50 photos, tables, and charts, and filled with timely information, The Green Building Revolution is the definitive description of a major movement that’s poised to transform our world.

Build Green and Save

Author : Matt Belcher
Publisher : Builderbooks
ISBN 13 : 9780867186444
Total Pages : 0 pages
Book Rating : 4.1/5 (864 download)

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Book Synopsis Build Green and Save by : Matt Belcher

Download or read book Build Green and Save written by Matt Belcher and published by Builderbooks. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This insider's guide to residential green building leads builders through the actual residential construction process and details how green building techniques can be applied. Belcher makes a case for affordable green building based on personal experiences and details.

Green Building A to Z

Author : Jerry Yudelson
Publisher : New Society Publishers
ISBN 13 : 155092351X
Total Pages : 241 pages
Book Rating : 4.5/5 (59 download)

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Book Synopsis Green Building A to Z by : Jerry Yudelson

Download or read book Green Building A to Z written by Jerry Yudelson and published by New Society Publishers. This book was released on 2007-10-01 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Green building is the fastest-growing trend to hit since the Internet, bringing with it an enormous range of new products, systems and technologies. Green Building A to Z is an informative, technically accurate and highly visual guide to green building, for both decision-makers and interested citizens. It begins with an introduction to the importance of green buildings and a brief history of the green building movement, outlines the benefits and costs of green buildings, and shows how you can influence the spread of green buildings. The book touches on key issues, such as enhancing water conservation, reducing energy use and creating a conservation economy. Green Building A to Z examines all aspects of green buildings from: Architecture 2030 to Locally sourced materials to Natural ventilation to Solar energy to Zero-net energy buildings More than just a reference, this book emphasizes the importance of green buildings and green developments for a sustainable future. It will be an invaluable resource for businesspeople, homeowners, product manufacturers, developers, building industry professionals and government officials.

Handbook of Green Building Design and Construction

Author : Sam Kubba
Publisher : Butterworth-Heinemann
ISBN 13 : 0128104430
Total Pages : 1066 pages
Book Rating : 4.1/5 (281 download)

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Book Synopsis Handbook of Green Building Design and Construction by : Sam Kubba

Download or read book Handbook of Green Building Design and Construction written by Sam Kubba and published by Butterworth-Heinemann. This book was released on 2016-10-15 with total page 1066 pages. Available in PDF, EPUB and Kindle. Book excerpt: Handbook of Green Building Design and Construction: LEED, BREEAM, and Green Globes, Second Edition directly addresses the needs of building professionals interested in the evolving principles, strategies, and concepts of green/sustainable design. Written in an easy to understand style, the book is updated to reflect new standards to LEED. In addition, readers will find sections that cover the new standards to BREEAM that involve new construction Infrastructure, data centers, warehouses, and existing buildings. - Provides vital information and penetrating insights into three of the top Green Building Codes and Standards applied Internationally - Includes the latest updates for complying with LEED v4 Practices and BREEAM - Presents case studies that draws on over 35 years of personal experience from across the world

Green Building Through Integrated Design (GreenSource Books)

Author : Jerry Yudelson
Publisher : McGraw Hill Professional
ISBN 13 : 0071546022
Total Pages : 283 pages
Book Rating : 4.0/5 (715 download)

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Book Synopsis Green Building Through Integrated Design (GreenSource Books) by : Jerry Yudelson

Download or read book Green Building Through Integrated Design (GreenSource Books) written by Jerry Yudelson and published by McGraw Hill Professional. This book was released on 2008-10-31 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market: architects; engineers; project managers; general contractors; cost estimators; property and real estate managers; facility managers; property developers International appeal: includes 25 project profiles from the US, Canada, United Kingdom, Australia, Spain, China, and India Thirty key players share their experiences and lessons learned from working on green building projects

Marketing Green Buildings

Author : Jerry Yudelson
Publisher : The Fairmont Press, Inc.
ISBN 13 : 0881735299
Total Pages : 262 pages
Book Rating : 4.8/5 (817 download)

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Book Synopsis Marketing Green Buildings by : Jerry Yudelson

Download or read book Marketing Green Buildings written by Jerry Yudelson and published by The Fairmont Press, Inc.. This book was released on 2006 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engineers, architects and contractors seeking to expand their involvement in the green buildings market need a firm grounding in the marketing strategies and tactics which are being used most successfully in this specialized and growing field. This book is intended to serve as an effective tool for professional green building enthusiasts and advocates in presenting green design features, sustainable strategies and new products to the potential green building client. The author addresses key questions such as: How is green building marketing different from other types of professional service marketing? What tools and techniques from conventional marketing can be used to greater effect in marketing green buildings? What is the size and potential of the green buildings market? And how should a firm position itself to succeed in this growing marketplace? You'll find clear descriptions of successful strategies and approaches to marketing and selling green building-related services, as well as up-to-date information on the role of LEED(R) in green building projects.

Green Building Management and Smart Automation

Author : Solanki, Arun
Publisher : IGI Global
ISBN 13 : 1522597565
Total Pages : 334 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Green Building Management and Smart Automation by : Solanki, Arun

Download or read book Green Building Management and Smart Automation written by Solanki, Arun and published by IGI Global. This book was released on 2019-07-05 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Throughout the world, there is an increasing demand on diminishing natural resources in the industrial, transport, commercial, and residential sectors. Of these, the residential sector uses the most energy on such needs as lighting, water heating, air conditioning, space heating, and refrigeration. This sector alone consumes one-third of the total primary energy resources available. By using green building and smart automation techniques, this demand for energy resources can be lowered. Green Building Management and Smart Automation is an essential scholarly publication that provides an in-depth analysis of design technologies for green building and highlights the smart automation technologies that help in energy conservation, along with various performance metrics that are necessary to facilitate a building to be known as a “Green Smart Building.” Featuring a range of topics such as environmental quality, energy management, and big data analytics, this book is ideal for researchers, engineers, policymakers, government officials, architects, and students.

Icc/Ashrae 700-2015 National Green Building Standard

Author : Nahb
Publisher : Builderbooks
ISBN 13 : 9780867187502
Total Pages : 228 pages
Book Rating : 4.1/5 (875 download)

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Book Synopsis Icc/Ashrae 700-2015 National Green Building Standard by : Nahb

Download or read book Icc/Ashrae 700-2015 National Green Building Standard written by Nahb and published by Builderbooks. This book was released on 2016 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ICC/ASHRAE 700-2015 National Green Building Standard(TM) (NGBS) has been approved by the American National Standards Institute for all types of sustainable residential construction. A collaborative effort of the International Code Council, ASHRAE and the National Association of Home Builders, NGBS outlines a variety of green practices that can be incorporated into new homes and multifamily buildings, as well as hotels, dormitories and land developments. The Standard also delivers stand-alone chapters for both home remodeling and additions and renovations of multifamily buildings. The green practices address site and lot design, preparation and development; resource, energy and water efficiency; indoor environmental quality; and operation, maintenance and building owner education. Four levels--Bronze, Silver, Gold and Emerald--enable residential professionals to integrate sustainability and high performance at a level most appropriate for their businesses and specific housing markets. Changes for the 2015 Edition The 2015 edition incorporates changes that better align the NGBS with the I-codes, expands the application of innovative practices and builds upon years of building and certifying to NGBS. Some of the more notable updates include: - Substantial revisions to the Energy Efficiency chapter, which now has more stringent rating levels based upon whole-house energy savings that are above the 2015 International Energy Conservation Code. - A comprehensive update of the exterior and interior lighting provisions including common areas in multifamily building. - Mandatory installation of carbon monoxide alarms for all buildings, regardless of level of certification or local code. - Revamped stormwater management options that encourage low-impact development practices. - Greater emphasis on and recognition of multi-modal transportation options including bicycle parking, pedestrian connectivity, proximity to transit and electric-vehicle charging. - New references in the Resource Efficiency chapter for Environmental Product Declarations for both specific and industry-wide products. This latest edition includes everything needed to design, construct or remodel any residential project to the most current sustainable and green building criteria available - all under one roof!

Marketing Green Buildings

Author : Jerry Yudelson
Publisher : CRC Press
ISBN 13 : 877022255X
Total Pages : 176 pages
Book Rating : 4.7/5 (72 download)

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Book Synopsis Marketing Green Buildings by : Jerry Yudelson

Download or read book Marketing Green Buildings written by Jerry Yudelson and published by CRC Press. This book was released on 2020-12-17 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engineers, architects and contractors seeking to expand their involvement in the green buildings market need a firm grounding in the marketing strategies and tactics which are being used most successfully in this specialized and growing field. This book is intended to serve as an effective tool for professional green building enthusiasts and advocates in presenting green design features, sustainable strategies and new products to the potential green building client. The author addresses key questions such as: How is green building marketing different from other types of professional service marketing? What tools and techniques from conventional marketing can be used to greater effect in marketing green buildings? What is the size and potential of the green buildings market? And how should a firm position itself to succeed in this growing marketplace? You'll find clear descriptions of successful strategies and approaches to marketing and selling green building-related services, as well as up-to-date information on the role of LEED® in green building projects.

Green Building Trends

Author : Jerry Yudelson
Publisher : Island Press
ISBN 13 : 1610911342
Total Pages : 192 pages
Book Rating : 4.6/5 (19 download)

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Book Synopsis Green Building Trends by : Jerry Yudelson

Download or read book Green Building Trends written by Jerry Yudelson and published by Island Press. This book was released on 2012-07-16 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: The “green building revolution” is a worldwide movement for energy-efficient, environmentally aware architecture and design. Europe has been in the forefront of green building technology, and Green Building Trends: Europe provides an indispensable overview of these cutting edge ideas and applications. In order to write this book, well-known U.S. green building expert Jerry Yudelson interviewed a number of Europe’s leading architects and engineers and visited many exemplary projects. With the help of copious photographs and illustrations, Yudelson describes some of the leading contemporary green buildings in Europe, including the new Lufthansa headquarters in Frankfurt, the Norddeutsche Landesbank in Hannover, a new school at University College London, the Beaufort Court Zero-Emissions building, the Merck Serono headquarters in Geneva, and a zero-net-energy, all-glass house in Stuttgart. In clear, jargon-free prose, Yudelson provides profiles of progress in the journey towards sustainability, describes the current regulatory and business climates, and predicts what the near future may bring. He also provides a primer on new technologies, systems, and regulatory approaches in Western Europe that can be adopted in North America, including building-integrated solar technologies, radiant heating and cooling systems, dynamic façades that provide natural ventilation, innovative methods for combining climate control and water features in larger buildings, zero-netenergy homes built like Thermos bottles, and strict government timetables for achieving zero-carbon buildings. Green Building Trends: Europe is an essential resource for anyone interested in the latest developments in this rapidly growing field.

The Integrative Design Guide to Green Building

Author : 7group
Publisher : John Wiley & Sons
ISBN 13 : 0470181109
Total Pages : 436 pages
Book Rating : 4.4/5 (71 download)

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Book Synopsis The Integrative Design Guide to Green Building by : 7group

Download or read book The Integrative Design Guide to Green Building written by 7group and published by John Wiley & Sons. This book was released on 2009-04-13 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The members of 7group and Bill Reed are examples writ large of the kind of leadership that is taking this idea of green building and forming it into reality, by helping change minds, building practice, and design process." —from the Foreword by S. Rick Fedrizzi President, CEO, and Founding Chair, U.S. Green Building Council A whole-building approach to sustainability The integrative design process offers a new path to making better green building decisions and addressing complex issues that threaten living systems. In The Integrative Design Guide to Green Building: Redefining the Practice of Sustainability, 7group's principals and integrative design pioneer Bill Reed introduce design and construction professionals to the concepts of whole building design and whole systems. With integrative thinking that reframes what sustainability means, they provide a how-to guide for architects, designers, engineers, developers, builders, and other professionals on incorporating integrative design into every phase of a project. This practical manual: Explains the philosophy and underpinnings of effective integrative design, addressing systems thinking and building and community design from a whole-living system perspective Details how to implement integrative design from the discovery phase to occupancy, supported by process outlines, itemized tasks, practice examples, case studies, and real-world stories illustrating the nature of this work Explores the deeper understanding of integration that is required to transform architectural practice and our role on the planet This book, both practical and thoughtful, will help you deliver your vision of a sustainable environment. 7group, based in Kutztown, Pennsylvania, includes principals John Boecker, Scot Horst, Tom Keiter, Andrew Lau, Marcus Sheffer, and Brian Toevs, who bring a unique integration of expertise in design, engineering, energy and daylight modeling, materials assessments, commissioning, education, and communications to their work. Internationally recognized thought leaders in the green building movement, they have led countless teams through the practical implementation of integrative design on building projects of all types around the world. 7group also has been directly and deeply involved with the development of the LEED® Green Building Rating System, including experience on more than 100 LEED projects. Scot Horst currently serves as chair of the U.S. Green Building Council's LEED Steering Committee.

Green Construction Project Management and Cost Oversight

Author : Sam Kubba
Publisher : Butterworth-Heinemann
ISBN 13 : 9780128155677
Total Pages : 1102 pages
Book Rating : 4.1/5 (556 download)

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Book Synopsis Green Construction Project Management and Cost Oversight by : Sam Kubba

Download or read book Green Construction Project Management and Cost Oversight written by Sam Kubba and published by Butterworth-Heinemann. This book was released on 2019-11-15 with total page 1102 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's commercial construction industry, the demand for sustainable construction methods and green building techniques are growing at a rapid pace. A practical user friendly reference, Green Construction Project Management and Cost Oversight, Second Edition, provides project and cost management tools to ensure cost savings for every phase of the green construction project. This second edition directly targets the needs of construction professionals who are not only interested in green construction practices but also in budget planning and oversight. Expanded to include vital information for green building compliance standards and certification, Green Construction Management and Cost Oversight, Second Edition links project management tools with the cost management methods needed to construct high-performance, innovative green buildings. Based on over 30 years of experience, this reference identifies the common obstacles encountered during green construction projects and offers solutions to overcome those barriers. Provides options to minimize green construction cost and optimize efficient green construction management processes Expanded to include the latest in green building compliance standards and certification tools and techniques Provides techniques for balancing the short-term cost with the long term gains of green construction

Greening Existing Buildings

Author : Jerry Yudelson
Publisher : McGraw-Hill Companies
ISBN 13 :
Total Pages : 344 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Greening Existing Buildings by : Jerry Yudelson

Download or read book Greening Existing Buildings written by Jerry Yudelson and published by McGraw-Hill Companies. This book was released on 2010 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical reference for building owners, developers, and facility managers on how to green existing buildings on conventional budgets, taking them step-by-step through each phase of project design, construction, and operations.