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Marketing For Stakeholders 2008 2009
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Book Synopsis Marketing for Stakeholders 2008-2009 by : David R. Harris
Download or read book Marketing for Stakeholders 2008-2009 written by David R. Harris and published by Routledge. This book was released on 2008-08-12 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.' Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing 'Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.' Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates Butterworth-Heinemann's official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. .The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). .Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. .Past examination papers and examiners' reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time. .Extensive online materials support students and tutors at every stage. Based on an understanding of student and tutor needs gained in extensive research, brand new online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann. INTERACTIVE, FLEXIBLE, ACCESSIBLE ANY TIME, ANY PLACE www.marketingonline.co.uk * Written specially for the Customer Communications module by the Level Verifier * The only coursebook fully endorsed by CIM * Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam
Book Synopsis Stakeholder Marketing by : Michelle Gledhill
Download or read book Stakeholder Marketing written by Michelle Gledhill and published by Routledge. This book was released on 2010 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Previous ed.: published as Marketing for stakeholders by David R. Harris, Neil Bolten and Julia McColl. 2008.
Book Synopsis Cambridge Marketing Handbook: Stakeholder by : Terry Nicklin
Download or read book Cambridge Marketing Handbook: Stakeholder written by Terry Nicklin and published by Kogan Page Publishers. This book was released on 2013-12-03 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketers have long held the view that the customer should be central to all they think about, all they do. Yet the developments of the last few years have shown that other forces are at play that can be at least as powerful and long lasting. A broader group of stakeholders exists whose needs and interests must be understood and satisfied in the quest for a strong corporate reputation and business success. Most recently the impact of the internet and social media has amplified the power of individuals to comment on, and ultimately to influence, the activities of organizations of all types. This handbook examines the identification of stakeholders: internal, connected and external, their ability to affect the organization, and how organizations should relate to them. It also examines the organization itself and the factors which influence the development of its corporate image among its various stakeholder audiences.
Book Synopsis Stakeholder thinking in marketing by : Michael Jay Polonsky
Download or read book Stakeholder thinking in marketing written by Michael Jay Polonsky and published by Emerald Group Publishing. This book was released on 2005 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stakeholder thinking in marketingStakeholder thinking is becoming a "core" part of marketing as well as other businessrelated disciplines. A search of the business source primmer database found that priorto 1995 there are 58 articles using the term stakeholder in their title and 27 academicmarketing related articles with stakeholder as a key term. The interest in stakeholdertheory has however grown rapidly, between January 2000 and November 2004 therewere 228 articles using stakeholder theory in the title and 140 academic marketingrelated journal articles that examined stakeholder issues. In fact the American Marketing Association's (AMA, 2004) new definition ofmarketing expressly incorporates our responsibility to consider how marketingactivities impact stakeholders:Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways thatbenefit the organization and its stakeholders. Thus the AMA has recognised the core role of stakeholder thinking. While there is an increased interest in stakeholder thinking in marking, anexamination of the literature would seem to suggest that there is no unified view ofhow stakeholder thinking can be or should be integrated into theory or practice. Manyof the stakeholder works, marketing and in other disciplines, still focus on the socialand ethical impacts of stakeholders. This may have been where much off stakeholderthinking initially gained its prominence, but it is a broader strategic tool that canbenefit a range of areas and was in fact the focus of Freeman's (1984) original work inthe area. This is not to suggest that the general strategic implications of stakeholderthinking are not being consider, as an increasingly number of works are looking atstakeholder implications in regards to exchange networks, relationship marketing, andother issues related to strategy development. The papers in this special issue have considered a range of varying perspectivesincluding: corporate social responsibility, the impact of interacting with stakeholders, relationship issues, and broader discussions of stakeholder theory as a strategic tool. These papers have taken a diverse range of perspectives including conceptual works, case studies, qualitative approaches, and various empirical approaches to examiningthe issues of interest within various pieces. The scope of papers included in the special, as well as those not included, identifies the breadth of relevance stakeholder thinkinghas for the application of all aspects of marketing theory and practice. The question of how stakeholders and stakeholder theory can be considered inorganisational activities and marketing theory is an issue that most certainly seems towarrant further consideration. The works in this special issue have advanced thisdebate and identified some directions that could be considered. Stakeholder thinking ishowever not necessarily a paradigm shift in marketing thinking, although some mightbelieve it is, but rather it broadens existing concepts such as relationship marketing, network theory, organisational social responsibility and other areas. Hopefully thepapers presented in this special issue will encourage others to consider the inclusion ofstakeholders into broader areas of marketing. Any special issue editor has to thank a range of people for assistance withdeveloping the special issue. I would like to thank Audrey Gilmore and David Carson, editors of EJM, for allowing the special issue to be developed. Their input through theprocess has been invaluable. I would also like to thank the many authors ofunsuccessful papers for submitting their work. It was of course impossible to includeall papers in the special issue, but the breadth of coverage, in regards to topics andgeographic areas would seem to demonstrate the growing interest in stakeholderthinking within marketing. Lastly, it is imperative that I thank the reviewers, withouttheir assistance the special issue would not have been possible. The following peoplereviewed papers for the special issue:. Anupam Jaju - Gorge Mason University;. Bill Kilbourn - Clemson University;. Bob Heiser - New Mexico State University;. Catherine Elder, [email protected] . ;. Cathy L. Hartman - Utah State University;. David Waller - University of Technology Sydney;. David Stewart - Monash University;. Devashish Pujari - McMaster University;. Dr Russell Casey - Clayton State University;. Duane Windsor - Rice University;. Edwin R. Stafford - Utah State University;. Felix Mavondo - Monsah University;. Frank de Bakker - University of Amsterdam;. Hamish Ratten - University of Queensland;. J. Tomas Gomez Arias - St Mary's College of California;. Jeanne M. Logsdon - University of New Mexico; . John F. Mahon - University of Main;. John Stanton - University of Western Sydney;. Kamal Ghose - University of South Australia;. Kelly Strong - Iowa State University;. Kirk Davidson - Mount St Mary's University;. Kim E. Schatzel - University of Michigan-Dearborn;. Les Carlson - Clemson University;. Linda McGilvray - Massey University;. Marie-Louise Fry - University of Newcastle, Australia;. Mary McKinley - ESCEM School of Business and Management;. Michael Beverland - Monsah University;. Michael Hyman - New Mexico State University;. Mike McCardle - Western Michigan University;. Mike Reid - Monash University;. Nick Grigoriou - Royal Melbourne Institute of Technology;. Peter Scholem - Monash University;. Rita Ferreira - University of Navarra;. Romana Garma - Victoria University, Australia;. Ruhi Yahan - Victoria University, Australia;. Rujirutana Mandhachitara - Long Island University;. Sabrina Helm - Heinrich-Heine University, Duesseldorf;. Scott Vitell - The University of Mississippi;. Sema Sakarya - Bogazici University;. Srikanth Beldona - University of Delaware;. Stacey Hills - Utah State University;. Taras Danko - National Technical University;. Ulrich Orth - Oregon State University; and. William E. Martello - St Edwards University. Michael Jay PolonskyGuest EditorPreviously published in: European Journal of Marketing, Volume 39, Number 9/10, 2005
Book Synopsis Stakeholder Involvement in Social Marketing by : Kathy Knox
Download or read book Stakeholder Involvement in Social Marketing written by Kathy Knox and published by Routledge. This book was released on 2020-11-25 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first to provide evidence-based experience to showcase how stakeholder management can be applied within social marketing programs, as well providing contemporary discussions of social marketing research. The book aims to bring practitioners and academics together to address the calls made by scholars to address inherent challenges involved in identifying, involving and prioritising different stakeholders in social marketing interventions. Through sharing real-world experience, the text aims to extend and synthesise current knowledge in the field and contribute to establishing stronger and long-lasting alliances with stakeholders involved in social marketing interventions with an aim of ensuring sustainable behavioural change. This book features a diverse series of case studies from different countries (including but not limited to Australia, Finland, India, Slovenia, the United Kingdom) conducted in various behaviour change contexts (including alcohol consumption, nutrition intake, and breast feeding). Leading international social marketing and social science scholars provide case studies on stakeholder involvement in an intervention or multiple interventions and elucidate relevant lessons to inform theoretical as well as practical implications for multi-stakeholder social marketing interventions. This volume will be of interest to researchers, advanced students, practitioners and policy makers in social marketing and health policy.
Book Synopsis Managing for Stakeholders by : R. Edward Freeman
Download or read book Managing for Stakeholders written by R. Edward Freeman and published by Yale University Press. This book was released on 2007-01-01 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing for Stakeholders: Survival, Reputation, and Success, the culmination of twenty years of research, interviews, and observations in the workplace, makes a major new contribution to management thinking and practice. Current ways of thinking about business and stakeholder management usually ask the Value Allocation Question: How should we distribute the burdens and benefits of corporate activities among stakeholders? Managing for Stakeholders, however, helps leaders develop a mindset that instead asks the Value Creation Question: How can we create as much value as possible for all of our stakeholders?Business is about how customers, suppliers, employees, financiers (stockholders, bondholders, banks, etc.), communities, the media, and managers interact and create value. World-renowned management scholar R. Edward Freeman and his coauthors outline ten concrete principles and seven practical techniques for managing stakeholder relationships in order to ensure a firm’s survival, reputation, and success. Managing for Stakeholders is a revolutionary book that will change not only how managers do business but also how they recognize and evaluate business opportunities that would otherwise be invisible.
Book Synopsis A Stakeholder Approach to Corporate Social Responsibility by : Philip Kotler
Download or read book A Stakeholder Approach to Corporate Social Responsibility written by Philip Kotler and published by Routledge. This book was released on 2016-03-16 with total page 567 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate social responsibility has grown into a global phenomenon that encompasses businesses, consumers, governments, and civil society, and many organizations have adopted its discourse. Yet corporate social responsibility remains an uncertain and poorly defined ambition, with few absolutes. First, the issues that organizations must address can easily be interpreted to include virtually everyone and everything. Second, with their unique, often particular characteristics, different stakeholder groups tend to focus only on specific issues that they believe are the most appropriate and relevant in organizations' corporate social responsibility programs. Thus, beliefs about what constitutes a socially responsible and sustainable organization depend on the perspective of the stakeholder. Third, in any organization, the beliefs of organizational members about their organization's social responsibilities vary according to their function and department, as well as their own managerial fields of knowledge. A Stakeholder Approach to Corporate Social Responsibility provides a comprehensive collection of cutting-edge theories and research that can lead to a more multifaceted understanding of corporate social responsibility in its various forms, the pressures and conflicts that result from these different understandings, and some potential solutions for reconciling them.
Book Synopsis Social Movements, Stakeholders and Non-Market Strategy by : Forrest Briscoe
Download or read book Social Movements, Stakeholders and Non-Market Strategy written by Forrest Briscoe and published by Emerald Group Publishing. This book was released on 2018-08-06 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection brings together research that bridges the domains of stakeholder theory, non-market strategy and social movement theory.
Book Synopsis The Cambridge Handbook of Stakeholder Theory by : Jeffrey S. Harrison
Download or read book The Cambridge Handbook of Stakeholder Theory written by Jeffrey S. Harrison and published by Cambridge University Press. This book was released on 2019-05-09 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive foundation for stakeholder theory, written by many of the most respected and highly cited experts in the field.
Author :Great Britain: Parliament: House of Commons: Communities and Local Government Committee Publisher :The Stationery Office ISBN 13 :9780215540331 Total Pages :188 pages Book Rating :4.5/5 (43 download)
Book Synopsis Market failure? by : Great Britain: Parliament: House of Commons: Communities and Local Government Committee
Download or read book Market failure? written by Great Britain: Parliament: House of Commons: Communities and Local Government Committee and published by The Stationery Office. This book was released on 2009-07-23 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market Failure? : Can the traditional market survive?, ninth report of session 2008-09, Vol. 2: Oral and written Evidence
Book Synopsis Organizational Ethics and Stakeholder Well-Being in the Business Environment by : Sean Valentine
Download or read book Organizational Ethics and Stakeholder Well-Being in the Business Environment written by Sean Valentine and published by IAP. This book was released on 2014-04-01 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizational ethics involves the institutionalized principles, guidelines, and norms that influence how a company and its employees function in an ethical manner. Ultimately, these processes collectively influence a firm's 1) overall sense ofbusiness ethics, 2) management of employees, and 3) interactions with partners outside of the immediate work environment. Researcher and practitioners are interested in organizational ethics because the different approaches used to develop such a context generate many other positive business outcomes. While the connection between organizational ethics and employee/stakeholder well-being has been explored, moving forward with a number of new investigations should push the literature forward. This book seeks to explore these important topics and present a more comprehensive overview of organizational ethics and stakeholder well-being in the business environment. Such inquiry is important because the linkages between business ethics and stakeholders, if wellmanaged, have the capacity to benefit both companies and employees. In addition, the content of this book should serve to guide future investigations within this area of business ethics.
Book Synopsis Stakeholder Engagement and Sustainability by : S.M.Riad Shams
Download or read book Stakeholder Engagement and Sustainability written by S.M.Riad Shams and published by Routledge. This book was released on 2019-11-20 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: This cross-disciplinary business book develops insight into the management of businesses operating in various economic sectors that take a proactive approach to the triple dimension of sustainability (economic, social and environmental), positioning itself as a key reference for both academics and practitioners in the wide area of business management. The concept of sustainability is today at the heart of international policies and debate, and plays a key role in deep changes to the organizational models of companies operating in a wide range of sectors of economic activity. In particular, this book aims to gain a deeper understanding of how stakeholder engagement can contribute to value co-creation both in the company and along the supply chain, and what distinguishes the differing involvement of stakeholders, in particular between public involvement and stakeholder participation. Each chapter of this book presents different modalities of stakeholder involvement and develops the concept of value co-creation from organizational and marketing perspectives. This book is recommended reading for those interested in the fields of stakeholder engagement and theory, sustainability, business studies, and sustainable development.
Book Synopsis Engaging With Stakeholders by : Adam Lindgreen
Download or read book Engaging With Stakeholders written by Adam Lindgreen and published by Routledge. This book was released on 2018-08-15 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engaging with Stakeholders: A Relational Perspective on Responsible Business contends that meaningful and constructive stakeholder engagement efforts should be rooted in a deep relational process of shared understanding, expectations, and viewpoints, through honest, continued dialogue between stakeholders and company management. This anthology follows and reaffirms this view, which also establishes the increasing need to explore the subtleties of how companies can respectfully engage their stakeholders in ways that reflect the corporate strategy and contribute to the ongoing development of business activities and creation of value, for themselves and stakeholders, from social, environmental, and economic perspectives. Stakeholder engagement practices, however, remain highly complex and difficult to manage; their ability to generate value in an inclusive way requires critical consideration. Sound stakeholder engagement efforts also constitute a keystone for responsible business activities. Drawing on a wide range of literature and studies, this book addresses key dimensions of stakeholder engagement, through a responsible business lens, and thereby contributes to identifying the opportunities, challenges, and key organizational implications associated with their unfolding. The four main topics covered are: • Delineating the nature and multiple raisons d’être of stakeholder engagement • Dialogical and communicational foundations of stakeholder engagement • Engaging with diverse stakeholders throughout the value chain • Reaping organizational returns and relational rewards of stakeholder engagement efforts
Book Synopsis Stakeholder Thinking in Marketing by :
Download or read book Stakeholder Thinking in Marketing written by and published by . This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Official CIM Coursebook: Strategic Marketing Decisions 2008-2009 by : Isobel Doole
Download or read book The Official CIM Coursebook: Strategic Marketing Decisions 2008-2009 written by Isobel Doole and published by Routledge. This book was released on 2012-09-10 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.’ Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing ‘Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.’ Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates Butterworth-Heinemann’s official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. •The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). •Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. •Past examination papers and examiners’ reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time. •Extensive online materials support students and tutors at every stage. Based on an understanding of student and tutor needs gained in extensive research, brand new online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann. INTERACTIVE, FLEXIBLE, ACCESSIBLE ANY TIME, ANY PLACE www.marketingonline.co.uk
Book Synopsis The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model by : Kwang-Yong Shin
Download or read book The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model written by Kwang-Yong Shin and published by Springer Science & Business Media. This book was released on 2013-06-04 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book mainly addresses the following aspects: First, it systematically introduces the domestic and foreign research results, pointing out the key elements of the basic theory of IMC, according to a company’s present situation and the practice of IMC strategy. Second, according to the different characteristics of each organization, it provides various IMC organization structures, such as linear structure Model l, a virtual network and centralized type that focuses on individual interest, external types of the IMC organizational structures Model, etc., and suggestions for further study are also presented.
Book Synopsis Convincing Political Stakeholders by : Klemens Joos
Download or read book Convincing Political Stakeholders written by Klemens Joos and published by John Wiley & Sons. This book was released on 2023-10-23 with total page 594 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the new edition of his standard work, the founder of one of the most successful lobbying companies in the European Union (EU), Prof. Klemens Joos, bundles experience acquired over more than three decades to form a scientific theory on governmental relations. It focusses on the insight that, in view of the increasingly complex decision-making structures of the EU, the most precise possible knowledge of decision-makers and decision-making processes is at least equally as important to success as the content aspects of interest representation. In a new chapter, the author sets out the formula for science-based interest representation developed by him from his practical experience. With the Treaty of Lisbon, which entered into force on 1 December 2009, the EU de facto became a state territory stretching from Portugal to Finland and from Ireland to Cyprus. The European Parliament became an equal-status decision-maker alongside the Council of the European Union (Council). The previous co-decision procedure was elevated to become the standard procedure ("ordinary legislative procedure"). The so-called qualified majority (55 percent of the EU member states which simultaneously represent at least 65 percent of the EU population) was introduced for all important areas in the Council. As a result, the outcome of decision-making processes has become largely incalculable for the actors on the "European Union stage" - the EU member states, EU regions, companies, associations and organisations. The second edition includes a new chapter, in which Prof. Klemens Joos makes the variables of successful interest representation even more tangible on the basis of his scientific formula: at the latest since the Treaty of Lisbon, the basic prerequisite for successful interest representation in the EU involves the continuous and close intermeshing of the affected party's content competence (of the four "classic instruments" of interest representation: corporate representative offices, associations, public affairs agencies, law firms) with process structure competence (i.e. the EU-wide maintenance of the required spatial, personnel and organisational capacities as well as strong networks across institutions, political groups and member states) on the part of an independent intermediary. The likelihood of success can be increased exponentially if success is achieved, firstly, in committing to the concern of an affected party through a change of perspective such that the positive effects on the common good are shifted into the foreground for the decision-makers in the EU (perspective change competence) and, secondly, in successfully integrating the concern into the crucial decision-making processes at the political level and continuously supporting it (process support competence). Guest authors: This work includes guest contributions from Prof. Christian Blümelhuber (Berlin University of the Arts), Prof. Anton Meyer (formerly LMU Munich), Prof. Armin Nassehi (LMU Munich) and Prof. Franz Waldenberger (Director of the German Institute of Japanese Studies, Tokyo) as well as a foreword by Prof. Gunther Friedl (Dean of the TUM School of Management) and a preface by Prof. Thomas F. Hofmann (President of TU Munich).
